10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve Financial Success by Charlene Walters — Lionesses of Africa

Book Review

In her book, Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity and Achieve Financial Success, Charlene Walters covers exactly what women in business specifically need to know – from “Dealing with Haters” and “Closing the Confidence Gap” to “Overcoming Impostor Syndrome” and “Tips to Fight Self-Sabotage.” She addresses 10 specific Mindset Shifts and provides hands-on workbook activities, giving women the tools needed to embrace an entrepreneurial attitude, as well as actionable, practical advice on everything from crafting a USP to finding a work-life balance. 

Entrepreneurship has always skewed male―from availability of funding to how-to books that assume a primarily male audience.  And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.”  In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing―and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals. 

You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including:

• Embracing an Entrepreneurial Attitude

• Cultivating Financial Confidence

• Branding and Building Presence

• Leveraging Social Media Options

• Leading Your Startup

• Going into Growth Mode

• Rebooting, Repeating, and Avoiding Burnout Along the Way

Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan―which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more―to help you put the Mindset Shifts into action.

Author quotes

More women are starting businesses than ever before. In fact, 42 percent of all small businesses or franchise owners are women. Current trends suggest these numbers are rising, so it’s time for you to grab your share of the revenue.

Of the many reasons women decide to pursue entrepreneurship, a key one is dissatisfaction with corporate life. Women continue to be underrepresented at every level. Consequently, many women have opted out of corporate jobs to become their own bosses.

With your decision to launch a company, you jump-start your life, your earnings, and your potential. Founding a startup also gives you a chance to create a business that exactly matches your values, vision, passion, and expertise.

About the author

Charlene Walters, MBA, PhD is an entrepreneurship coach, business and branding mentor, author and trainer. She developed a digital entrepreneurship MBA program, serves as a mentor on Entrepreneur Magazine’s “Ask an Expert” forum and through her own consulting business, is featured among other CEOs, Influencers and Celebrities on the BAM Network and was selected as one of 150 Marketers to Follow by Rubicly.

Charlene has contributed to and been featured in many digital media outlets, including: Forbes, CNBC Make It, Business News Daily, Entrepreneur, Bloomberg Radio, Startup Nation, theList TV, Bold TV, Thrive Global, Women’s Health, the Lisa Show, Mountain Money, CEO Blog Nation, the Randi Zuckerberg Means Business show, Office Hours with David Meltzer, ShareThis, Business Insider, The Financial Post, Woman’s Day, Redbook, UpJourney, Authority Magazine, Tech Republic, Bustle, Fundera, and more.

Charlene also writes a blog called Entrepreneurship, Life Enthusiasm & Energizing Your Brand. Charlene has a BA in English, an MBA in Management and a PhD in Business Administration/Marketing. She is also the busy single mother of two amazing children and lives in Charlotte, North Carolina.

www.charlenewalters.com