100 Lionesses Digital Transformation Playbook for Africa’s Women Entrepreneurs offers first-person hacks, tactics and strategies for building businesses back from Covid-19 pandemic — Lionesses of Africa

“Digital transformation can be a game changer for women enterprises. It may even help accelerate access to finance, markets, knowledge and innovation for a segment that until now has been largely unserved. It may also lift unconscious biases which added to the access barriers women entrepreneurs faced pre-COVID. However, it will be important to increase women entrepreneurs’ digital literacy and skills, and further improve their online presence. The African Development Bank through its Affirmative Finance Action for Women in Africa (AFAWA) is pleased to have supported Lionesses of Africa with the 100 Lionesses Digital Transformation Playbook which provides peer to peer insights for women enterprises to quickly start their digital transformation journey. It is a tool that can also be used by financial institutions to help their women entrepreneurs as they bounce back from the pandemic and reinvent themselves. We look forward to hearing the great successes that will come out of the utilization of the Playbook.”

The 100 Lionesses Digital Transformation Playbook guides women entrepreneurs on how to create a digital transformation roadmap, a critical first step, showing how to prioritize those areas for improvement that will deliver the biggest impact. The Playbook provides 7 key business dimensions for women entrepreneurs to assess in their businesses from a digital transformation perspective, including Leadership & Strategy, Technology, Cybersecurity, Business Processes, People, Marketing & Sales, and Financial Transactions. Taking a digital transformation roadmapping approach will help women entrepreneurs to keep their transformation on track, and minimize the chance of wasted digital investment or implementation failure.