5 Reasons Your Social Media Marketing Needs a Content Strategy — Lionesses of Africa

5. Planning saves time and leaves room for creativity

Rather than putting out adhoc posts when you have the time or jumping from one platform to another without a clear-cut strategy that leaves you confused or producing repetitive generic content that nobody really cares for, plan ahead and use your time to create content that resonates with your audience. Ensure you continuously grab the opportunity to refine your content and get creative with your social media posts.

The beauty about content done right is that high performing content can always be repurposed — it never gets old.

Now that you know WHY you need a Social Media Content Strategy, I am sure you are wondering HOW to create one…so let me give you some pointers:

There are usually four key components required for your Social Media Content Strategy:

• Conducting Research and indepth analysis of your current content reception and strategy

• Defining your target audience for each platform

• Creating a comprehensive list of content-specific goals & objectives

• Planning how you expect to distribute your content

Of course there’s more to continuously creating content that your users find valuable, relevant and want to consume, but if you leave your comments in the comments section I will be sure to send you guidelines and an easy to use template for creating a Content Strategy for your Social Media Posts.