Veronica Wekesa, a Kenyan entrepreneur building a new hospitality model for the travel and tourism industry — Lionesses of Africa

What are your future plans and aspirations for your company?

We would like to grow the brand and later franchise the business from a single city to various cities in Kenya and maybe East Africa.

What gives you the most satisfaction being an entrepreneur?

Creating employment for women; I started with one female employee, and we currently have 4. We also teach financial literacy, and through those classes, one of the employees bought a sewing machine and went for sewing classes while another invested in a catering business ( they cook food for construction workers and laborers). They have employed people in their micro businesses, and this causes a ripple effect in the economy.

What’s the biggest piece of advice you can give to other women looking to start-up?

Test the waters first, don’t jump into the deep end. We all learn to swim from the shallow end. Start small, use your friends and family as a focus group, you will get great feedback from them about your business or product. Tweak the business, then once you have proven that the concept works, scale the business. Proof of concept will be based on the sales volume achieved on an annual basis.

Finally always go through these 3 questions when facing any crises in your business or your personal life. Ask yourself:

1. What went wrong?

2. How do I fix it?

3. How do I make sure it never happens again?

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