Smart Money Africa & Arese Ugwu Brought Out the Best & Brightest of Film, Finance and Fashion for the Premiere of #TSMWSeries
All the stars aligned in Lagos for the world premiere of the exciting new Smart Money Woman TV series and our favourite celebrities came to slay on the black carpet. Arese Ugwu, the author and founder of Smart Money Media and Executive Producer of The Smart Money Woman Series, brought all the top industry names together for an elegant night and in keeping with Arese’s sage teachings, the theme of the night was ‘Boujee on a Budget’.
The guests who ranged from award-winning actresses to top influencers brought their A-game to the black carpet, showcasing their jaw-dropping style proving that you don’t have to break the bank to look good. Leading ladies Toni Tones and Osas Ighodaro led the pack with their stunning floor-length gowns whilst fashionistas Toke Makinwa and Ini Dima-Okojie championed Nigerian designers with their beautiful ensembles.
Published in 2016, Arese Ugwu’s The Smart Money Woman book made waves. The fictional novel explored the daily trials of young, middle-class women in the city of Lasgidi. Following on from the success of the book, the Smart Money Woman TV series was born. Produced by Arese Ugwu, Kemi Akindoju, Isoken Ogiemwonyi & Akin ‘Marine’ Marinho, The Smart Money Woman TV Series was directed by Bunmi Ajakaiye with a script by Pearl Osibu and Jola Ayeye, who adapted it from Arese Ugwu’s original story.
Starring Osas Ighodaro, Ini Dima Okojie, Toni Tones, Kemi Lala Akindoju and Ebenezer Eno , The Smart Money Woman TV series follows the charismatic main character Zuri, and her closest friends, Tami, Lara, Adesuwa, Ladun, who navigate financial, career, and relationship trials and tribulations whilst reminding us of the healing power of sisterhood and friendship, through the course of the show’s thirteen episodes. It was certainly a night to remember and a new dawn for the silver screen in Nigeria as Arese Ugwu and her team breathed new life into our televisions with their funny, witty and relatable show.
The event was sponsored by Unilever Nigeria, Mastercard and Pernod Ricard Nigeria.
Photography by @elziavibestudio
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