Investing in Women: Borderless Trade Network Presents WINHER Initiative 2021

Inarguably, MSMEs and early-stage ventures globally, have waded through strong currents during the COVID-19 pandemic. But particularly hit and severely affected are those owned by black women. Sensitizing women on the possibilities of international trade and integrating actionable systems that can help them navigate their businesses in these challenging times, has therefore become imperative.

A sobering World Bank survey conducted in May 2020, assessing over 26,000 business owners and managers in over 50 countries with an active Facebook Business Page, revealed that about 43% of female-owned MSMEs were more severely affected than 34% of the male-owned business counterparts who were also affected.

Piggybacking off the success of its first Borderless Trade Women in Business Salon Series, held last February, OBA Inc. will on 8th and 15th August, present the WINHER Initiative; a four-stage investment education, financial inclusion and wealth creation project for black women.

In this maiden edition of WIN (Women in Investment) HER, the focus is on exposing women in Nigeria and black women in the United Kingdom, to digital money and wealth creation opportunities, and increasing the number of women actively thriving in the global investment market.

“We believe that the women who participate in this project will gain a high level of financial literacy that will demystify the subject of investment and enable them to recognize high ROI opportunities,” says Olori Boye-Ajayi, speaking on behalf of the other facilitators of the event who include:

Tomie Balogun, Financial Educator & Investor; Sanmi Adegoke, CEO, Rehoboth Property International; Olayinka Anthony, CEO, CoWorthy Capital; and Tobi Arayomi, Financial Investor & CEO, Q plus.

The importance of inclusion will be emphasised, while also showing how trade and investment go hand in hand. And the Borderless Trade Network of OBA Inc. aims to be the trade hub, with WINHER as the investment hub.

WINHER is set to hold on Sunday, 8th August 2021 and Sunday 15th August 2021 by 6:30 pm WAT