Hadija Jabiri, a Tanzanian agripreneur empowering smallholder farmers  — Lionesses of Africa

Tell us a little about your team

GBRI has a team of 31 permanent employees and the company gets between 50 to 150 casual workers daily depending on the volumes of production.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

My mother has been doing small businesses. While growing up I always had thoughts of studying and engaging in business believing that was the perfect route for me to be able to sustain my needs. I went to St Augustine University, and I studied a Bachelor of Business Administration in Accounts. I would say seeing my mother doing business and the education gave me a great push to what I am doing today.

What are your future plans and aspirations for your company?

As much as GBRI has been able to export to European countries, still the company is planning to tap into the Middle East market. The company is operating in four Tanzanian regions but in the near future we are looking forward to establish our presence in all cities. Dealing with horticultural produce which is highly perishable pushes the company to increase its investment in cold storage and transportation infrastructures.