How to overcome cash-flow problems – African Farming


Nonhlanhla Gumede-Shabalala, a sugar cane farmer in the Eastern Cape, gave up her corporate banking career to pursue her passion. Lindiwe Sithole, host of African Farming Season 2, is inspired by the success of this 36-year-old female farmer in an industry that is still dominated by males.

“It is amazing what Nonhlanhla, still so young, could achieve. She had the guts to step into an industry dominated by males and still find a way to achieve success,” Sithole says. Gumede-Shabalala discovered her passion for farming when her father, Mahlakaniphana, asked for her help in 2010. It was a hard year for him, as he battled to survive amid a drought. “Nonhlanhla came and made a big difference on the farm,” he explains. “She worked hard to assist me in keeping the business afloat.” 

Cash flow is usually one of the greatest challenges in trying times. It is difficult to find a balance between creating a stable long-term income and having some much-needed cash at hand.

“Cash is the lifeblood of any business,” says Sylvester Lubambo from Lemang Agricultural Services. Cash flow can make or break a business, and is probably the most important aspect of financial management. 

Planning is essential to managing any farm, and completing a cash flow budget is an excellent tool. In the sugarcane industry this is particularly important. “Suger cane farmers really need to do proper financial planning and manage their budget tightly,” Lubambo says. “Make sure you talk to your lenders and align your repayments with your crop cycle and yield.” 

He says diversification can also bring relief to cash-flow problems, especially when planting seasonal crops like sugar cane.

“When you get an opportunity to diversify, grab it with both hands.” Moreover, he believes partnering with the right role players will bring you far: “They will be able to assist you with financial, technical and managerial advice and help you grow.”



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Buy the right equipment to grow into your shoes – African Farming


Lindiwe Sithole, host of African Farming Season 2, heads to the Eastern Cape to meet Nonhlanhla Gumede-Shabalala, one of the few women in the sugar cane farming industry. “In just five years, Nonhlanhla found her feet in the industry and is growing by leaps and bounds every year,” Sithole says. And although it is challenging, this inspiring farmer loves every moment of it. 

Nonhlanhla Gumede-Shabalala helped her father out of a pickle in 2010, and in the process she discovered that she wants to farm. “She is a hard worker,” confirms her father, Mahlakaniphana. “She was always the first to wake up when she was young, always willing to learn and work alongside me. I want her to succeed and become a successful commercial farmer.” 

Gumede-Shabalala is very proud to work alongside her family. “The Gumedes are doing it!” she says excitedly. Over the years she has had to overcome a lot challenges. “We had to hire contractors, as we didn’t have the capital to buy our own equipment. Some of the contractors are unreliable.”

She believes it is much better to invest in your own equipment. “To manage a sugar cane yield, one needs at least two tractors,” she says. “A truck is also handy, as we need to take our yield to the sugar mill.” At this stage they don’t have a truck, but Gumede-Shabalala believes they will get there. 

Outsourcing, especially in the sugarcane industry, is sometimes necessary, as most emerging farmers don’t have the initial capital investment to buy their own equipment. If it is done right, outsourcing can be a great way for small-scale farmers to improve efficiencies and bolster their bottom line, but it also has its drawbacks and should be applied sparingly. 

Lerato Mashiloane, Warehouse Operations Manager at John Deere, says outsourcing can be challenging but can also add value to your business. “If you choose the right contractor, they can provide experienced people who will even give you valuable pointers.” Farmers should speak to their neighbours in the community to get reliable reviews of a contractor first, she explains. “If you hire a good contractor, you can get good outputs.” 

Mashiloane says she loves Gumede-Shabalala’s approach to mechanisation. “Mechanisation, done right, can increase productivity and lead to better profits, but it is crucial for a farmer to understand the needs of their farm and then talk to the experts to help them invest in the right equipment.”



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Sugar cane queen builds her empire – African Farming


Nonhlanhla Gumede-Shabalala gave up a blossoming career in banking to help her father through a crippling drought in 2010. The 35-year-old has not looked back since and is now the proud owner of a flourishing sugar cane farm worth an estimated R10 million, writes Peter Mashala.

Nonhlanhla GumedeShabalala was home for the 2010 December holidays when her father’s sugar cane farm in Kearsney, near Stanger, ran into serious challenges. Its production shrank from 5 500t to under 1 000t owing to a devastating drought. The family rallied together to save the farm from disaster.

“Together with my elder [late] sister, we would wake up every morning to help my dad in the fields. We replanted the fields during those holidays using disaster relief funds from the KwaZulu-Natal Department of Agriculture and Rural Development,” Nonhlanhla recalls.

By January 2011 the family had replanted about 40ha. But it was time for Nonhlanhla to go back to work. Having studied financial management, she was five years into her banking career at Absa.

“I shocked everyone when I told them that I was not going back to work. I wanted to stay on and continue helping my dad on the farm,” she says. Nonhlanhla did indeed resign and started working as a general worker, doing everything from planting and hand-weeding to cutting cane, while also trying her hand at managing the finances.

Her father, Mahlakaniphana Gumede, looked on, impressed by his daughter’s spirit to succeed in a male-dominated industry. “My love of sugar cane was nurtured from an early age,” Nonhlanhla says. “We grew up on the sugar cane farm of the Pons family in Doringkop. My dad began working for Jasper Pons in the early 1980s as a general worker.

Over 25 years, he moved up the ranks to farm manager.” Then, in 2002, when Tongaat Hulett was disposing of sugar cane farms to contribute to the land reform programme, Mahlakaniphana was encouraged by his employer to apply.

“Luckily he got a 100ha farm and was financed by Ithala Bank to buy the land,” says Nonhlanhla. The farm was fully planted and the Gumedes immediately moved there. Nonhlanhla was in matric at the time, and subsequently completed a degree in financial management in 2005.

This degree held her in good stead when she decided to answer the farming call. A great believer in education, she also obtained funding from Tongaat Hulett to study at the South African Sugar Association’s Shukela Training Centre.

“I completed junior and senior farm management courses, and another three-year production course on weekends while I was still busy working on the farm.” All that hard work paid off – by 2016 Mahlakaniphana’s farm had fully recovered from the drought and was making a profit.

SPREADING HER WINGS

Not only did Nonhlanhla’s work ethic impress her dad, it also caught the attention of sugar cane farmers watching from the sidelines. “One day, while attending a farmers’ meeting with my dad, I was approached by Ubaba Isaiah Sithole. He wanted me to buy his farm in the Stanger area. At the time, the thought of buying a farm had not even crossed my mind. I was a young woman with no money and no job.”

Isaiah persisted and in January 2017 Nonhlanhla decided to view the farm. It was 170ha, with 112ha arable land. Although the farm was underutilised and a bit neglected, Nonhlanhla saw potential. She fell in love with it. On 5 January 2017 she drove to the Land Bank offices in Pietermaritzburg to apply for finance to buy the farm, using their family farm as security. Her application succeeded in March 2017. She was approved for R5 million, which included the R3 million purchase price as well as working capital.

It took nine more months before the cash was released. “We managed to plant 70ha in November. My first harvest in 2019 was 3 500t from 70ha – a super increase from 300t when I took it over.”

Her neighbours assisted her with the latest varieties: N55, N58 and N63; plus she has introduced N72. “These guys welcomed me and offered their latest seed cane varieties. They were good in yields and mostly disease-free. I think part of the reason they offered me seed cane was to protect their fields from any new diseases other seed cane might bring in,” she says.

Nonhlanhla improved her yields to 4 800t last year and estimates this year’s harvest at 7 500t from 100ha. “I have the last 10ha to plant this season, which should increase yields in 2022.”

OVERCOMING CHALLENGES

Nonhlanhla’s biggest hurdle is ever-increasing input costs. Diesel costs have shot up from R7 500 to R15 000 a month. “Due to the riots a few months ago, fertiliser prices have skyrocketed from R155 000 last season to R281 000 this season. This has affected our planning, because I have not yet ordered fertiliser in the hope that the price will improve,” she explains.

Yet it’s not all doom and gloom. As tough as things may be, Nonhlanhla is making progress. Last year, she fulfilled all her equipment needs. She bought a tractor, a trailer, a Bell cane loader, boom sprayers, and water tankers for fire-fighting. These purchases cut her costs tremendously. “Harvesting contractors were costing me about R200/t or R1.4 million a year,” she points out.

She currently employs 10 permanent staff members and about 40 seasonal workers. Becoming a shareholder and director of Uzinzo Sugar Farming has been another achievement of hers. This followed Tongaat Hulett’s strategic exit from direct sugar cane farming activities in 2019/20, making available 3 900ha with an estimated yield of 160 000t/ year to a group of five black farmers.

“We lease these estates under a 10-year contract. I’m the only female and the youngest in the group.” Success has not made Nonhlanhla complacent. Quite the opposite: this sugar cane queen wants to purchase more land to expand her Gumede-Shabalala legacy.



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Get it right the first time – African Farming


Nonhlanhla Gumede-Shabalala is a dynamic, hands-on female farmer in the sugar cane industry. Lindiwe Sithole, host of African Farming Season 2, visits her in the Eastern Cape and finds that she has an incredible success story to share.

Nonhlanhla Gumede-Shabalala left her corporate job in the banking industry in 2010 to assist her father when he was battling during a drought. “Within five years, she not only helped her father succeed, she also gained the confidence to follow her dream of farming.”

Today Gumede-Shabalala owns her own successful sugar cane farm. She actively helps her other family members to learn more about farming, as they all joined the business. “Mahlakaniphana, her father, describes her as resilient and passionate,” Sithole says. “This is huge compliment for a woman in this industry.”

Every year, farmers have an opportunity to choose new agricultural strategies to help them make a decent profit from the land. Still, farming is a risky business to begin with, and sugar cane farming in South Africa is especially challenging because this industry relies heavily on hard labour.

Gumede-Shabalala knows this, but she is not scared of getting her hands dirty. “It is a hands-on job, but I believe I can do it. I love to get down and dirty, and learn new things every day.” 

According to the South African Sugar Association, the R16 billion South African sugar industry is cost-competitive, consistently ranking among the top 15 out of approximately 120 sugar producing countries worldwide.

Albert Coetzee, Export Director of Rovic Africa, says the industry is popular but production stagnated in the last couple of years. “A sugar cane farmer needs a lot of capital and expertise to make it in this competitive industry. At least there is no shortage of demand for sugar cane products – in fact, South Africa is even a net importer of sugar,” he says. 

He believes it all comes down to planning. “It is essential to do good land preparation in the beginning, as the replanting cycle for sugar cane is up to eight years. If a farmer makes a mistake in land preparation, it will have a negative impact on his or her yields for the next eight years. That is why these farmers need to do it right the first time.” 

Coetzee adds that the production of sugar cane is labour-intensive, especially in this country. “Our farmers have a lack of funds to start out with the right equipment, and thus have to rely more strongly on labourers.” He believes farming is a long-term project, but with a lot of hard work and dedication, farmers can still succeed.



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Entrepreneur Advice from Fauzia Malik / Don’t overthink things — Lionesses of Africa



Don’t overthink things!…

“Just start, don’t overthink it. If you have an idea and your research shows there’s a need for your business idea, don’t waste time overthinking the finer details.”

Fauzia Malik is a serial entrepreneur and the Managing Director of Cool Blue Pure Drinking Water, Tembo Tiles Limited, and the recently launched Pure Fitness Activewear in Tanzania. Pure Fitness sells high quality activewear, and launched its women’s wear brand in December 2020 and its men’s wear brand in July 2021. Despite having two existing companies to run, Fauzia has launched this new company selling active wear, reinforcing her work as a visionary leader for the businesses.

Read Fauzia’s startup story



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Quote of the Day by Kah Walla — Lionesses of Africa



Quote of the Day

“It is how well you learn from your failure and how quickly you recover from it that will build your success.”

Kah Walla is a Political Leader, Activist and Entrepreneur from Cameroon, and the founder and CEO of the 26-year old consulting firm, STRATEGIES! She is also the current president of the Cameroon People’s Party (CPP) she joined in 2010. In 2011, she became the first woman to ever run for President of the Republic of Cameroon. She has been recognized with several awards: The Vital Voices Global Leadership Award in public Life (2012), the DVF Award (2014), and the Vital Voices Vanguard Award (2015). More about Kah



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Here’s what you can expect in African Farming this week!


This week on African Farming, Lindiwe Sithole finds herself in Tarlton, just outside of Johannesburg with pepper and chilli farmer Eric Mauwane. Tune in this Thursday at 18:30 on Mzansi Wethu, DStv channel 163!



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Let’s keep it simple… — Lionesses of Africa



by Lionesses of Africa Operations Department

When times are tough, when times are uncertain, indeed, when times are frightening, let us not make our lives anymore complex – let’s just keep it simple.

We looked previous at ‘Controlling your Controllables’ (here), but what about the ‘Uncontrollables’? Is there anything we can do to at least cover some of the risk? The answer lies in simplifying your life and working through your business to see who, if anyone, has some degree of control over these loose strings flapping in the wind and then work with them to reduce the risk for both parties.

So let’s look at your business to see where you can simplify.

In the past 24 months many companies across the globe have shortened their supply chains. Why is this? Having over the previous decade stretched their supply chains to breaking point whilst insisting on ‘just in time’ results, Covid, brought with it a massive break of supply chains. Containers and ships woke up to find themselves in the wrong ports; a disconnect between the production of China and the needs of the USA; and the overnight collapse of the airline tourist industry, which made many multi-national companies recognize that this left them highly exposed not only to price increases within their logistics process, but on some occasions a complete lack of supply, as the FT reports (here): “As Lars Jensen, of Vespucci Maritime in Copenhagen points out: “Under normal circumstances. a container will go from the factory in Shanghai to Chicago in 35 days. Now it takes up to 73 days, and then the same container has to be returned (usually empty).” Not surprisingly, the spot rental for containers from China to the US west coast has risen from an already high $4,000 or so at the beginning of the year to almost $10,000 in the past couple of weeks…” 

Whilst some may be wondering why we mentioned the tourist industry above, the fact is that so much of global trade is carried in the hold of passenger aircraft, indeed around 35% of total cargo volume (by value) “…travels by air each year…Annually, that equates to over $6 trillion worth of goods…” according to AirCargo Weekly (here) – yes, the HoF’s bedtime reading never fails to amaze! The issue being of course, until we all start to fly again, shipping will be clogged further. 

How can we control that? Indeed, how can we even plan for the kind of price moves that we are constantly seeing in shipping? As the FT confirm in the same article: “Harper Petersen & Co, the Hamburg ship broker, reports that its Harpex container ship index of shipping rates has risen from 1,154 at the beginning of the year to 3,143.” Usually a price increase is a sign that the world’s economy is growing – these days it seems to reflect a lack of supply (remember our Supply and Demand article here?).

Can we simplify this? Can you find a supplier closer to home? Can you cut out the worries about shipping, of delivery dates, of Port docking slots, of trucks or trains ready on arrival to bring the goods to your warehouse, that have been keeping you awake at night? Assuming you can handle their MOQ’s (Minimum Order Quantities), China may indeed be cheaper, but the world is becoming so uncertain, should you not at least have 50% of your business covered locally? Can you afford to have your production line crunch to a halt simply because the bottles you ordered for your fabulous Gin never arrived or are still just being loaded on a ship in Hangzhou (nearest port to Wuhan), China?

Then there are the rising geopolitical tensions, Afghanistan being first and foremost in our minds as we write this, but that is not the only place with issues currently and certainly the South China Sea is one area to continue to watch over the coming years. China has made no secret of its plans to become the leading global manufacturer of advanced electronics. Advanced electronics need rare earth minerals – one of the major and as yet not tapped regions containing these rare earth minerals? You guessed it – the South China Sea. The world leader in deep water mining? As The Diplomat Magazine states (here): “China has developed the most advanced deep-sea extraction technology in the world, and its ability to harvest polymetallic nodules and the rare earths within them is unparalleled.” Can you imagine what rising tensions in that region will do for world trade. Think the West has a semi-conductor problem now (see here)?

All the while we have the Global Warming issue creating storms in Texas wiping out the global plastics industry? Ok, maybe not a complete wipe-out, but overnight supply evaporated and prices for bubble wrap, pallet wrap and shrink wrap as used by all industries to protect their goods in transit, went through the roof. For any business using plastic itself, the last eight months must have felt like a lifetime. No wonder LEGO was so happy to announce that at last they have created bricks out of recycled plastic. Sounds obvious and oh so easy, but previously no recycled brick passed their ‘Can it connect with other bricks?’ test. As they say (here in the FT): “[They had] struggled to find recycled material that matches the famous “clutch power” of its original bricks, which allows them to stay stuck together but be reasonably easy to take apart.” adding “Lego’s task is complicated because not only do all new materials have to interact with each other, they also have to work with all previous versions of bricks dating back decades…Lego had a “dating game” in which it tested all possible new materials with each other to find out, for instance, if a minifigure head stayed stuck on to a body in hot or cold conditions.” 

This is a Danish family run company that is without doubt on top of the world, has been for many decades and are constantly looking of ways to either improve themselves (for mere mortals we think there is only so much that one can do with a small plastic brick – yet they constantly surprise!) or to ensure that areas of concern – which has supply of plastic as one of their core concerns – are tightened up.

Here they have recognised an issue, the potential collapse in plastic supply (they have of course been looking at this issue many years before Texas) and from a global issue, ironically, oversupply – certainly in our rubbish dumps, rivers, lakes and seas. They have also seen the opportunity and have reacted fast but carefully, testing and checking all the way. This is not something they were able to do overnight, but once the order was given from on high, you can bet it was all hands on deck to make this work.

For those of us who cannot find a supplier locally or cannot find a way to recycle or reuse, shipping continues to give us headaches.

Look to see who in your supply chain has some degree of control. One of the major issues we have to handle currently are the price swings in shipping as we showed above. No sooner have we got a price that is valid for 72 hours (often shorter), than we find the factory has no delivery slots, or (as the UK is finding to its cost thanks to the perfect storm of Brexit plus Covid) there are no truck drivers. We finally find a time slot available and a truck to take the goods to the port and now the shipping price has changed (for some reason it’s never in our favour!). Back we go to the factory, the truck company has now changed its price or has to time slot…and we are back to square one. Time to simplify. At times of such volatility, keep it simple. 

Ask yourself – Why are you still using Ex-Works?

Why not let the factory look after the logistics? They will have far greater access to their own shipper who knows how the factory works and will have tame truck companies with whom they constantly work. You might think that this will increase costs significantly onto your shipping, but in reality if you are constantly having to check shipping costs again and again and having to deal with the forwarder’s demands that the goods have to be ready at such and such an hour – an extra $200 is meaningless if it gives you even a moment’s rest. It is also in the factory’s interest to work with you – an easy way to increase the trust and relationship.

In our view the best Incoterm during times of uncertainty is DAP – ‘Delivered at Place’ (see here). This means that although you think that you will be paying more for all the logistics (but not necessarily so), the headache has gone. Evaporated. You receive the goods where you want them (truck appearing like magic outside your warehouse door?) but still look after the bits that make sense – the import formalities (and the offloading). Remember what a headache it is to sort out all of the export formalities when buying ex-works (even if your forwarder runs the show)? The same is true for your supplier, their factory and their forwarder who may not know the local rules in your country, closing times of the customs office nor have a local team who can queue for the paperwork to be stamped, they will be very happy if you take that responsibility (and costs) off them. 

No joke, to use one example, in Mozambique there are three different offices through which one needs to get stamps on import documents, none in the same building, often many blocks and roads apart, stamps are required in sequence, and all offices have different closing times…tea and cigarette breaks are taken often and in an ad hoc manner, whilst Lunch Hour is religiously respected. Oh and don’t forget, if the office closes at 3pm, the queue is closed at 2… ‘Fun’ is not a word that instantly springs to mind if you are a factory owner sitting on the other side of the globe. This is a cost and effort that you or the ‘runner’ in your team can handle.

When times are tough, when times are uncertain, indeed, when times are frightening, let us not make our lives anymore complex.

Let’s just keep it simple.

Stay safe.



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In the meantime  — Lionesses of Africa



by Linda Zuze (PhD)

Is it just me or does it feel as if we spend an awful lot of our time waiting for things to happen these days? Waiting for lockdowns to be lifted. Waiting for schools to re-open. Waiting for financing to keep our businesses going. Waiting to feel better. Waiting for ‘pandemic pivot’ to be yesterday’s buzzword. Waiting for things to get back to ‘normal’. 

Waiting can be tough. For a lot of women, learning to cope with this new era of uncertainty has been deeply distressing. But if we think about it, there is a slight upside to waiting. If we remain strapped into the holding pattern, then at least we’re still chasing that dream. There’s a part of us (maybe just a tiny part) that refuses to give up on a future with possibilities. 

This week, Statistics South Africa released the results of the Quarterly Labour Force Survey for the second quarter of 2021 and the news was not good. Unemployment has increased by 1.8 percentage points between the first and second quarters of 2021 and is now at a record high of 34.4%, which translates to 7.8 million South Africans who are currently out of work. To get to the official rate of 34.4% unemployment there are millions of people excluded from the calculation because they are not actively seeking employment. These are people who are not looking for employment because they have not been able to find a job. They have given up. When discouraged jobseekers are included, the actual unemployment rate is 44.4%

Certain industries were hit particularly hard. Finance (278,000 jobs), community and social services (166,000 jobs) and manufacturing (83,000 jobs) were each dealt a severe blow. According to Bloomberg, South Africa’s jobless rate is the worst of the 82 countries that it monitors. 

Whenever I look at unemployment data, it’s the discouraged job seekers numbers that worry me the most because these are people who no longer believe that if they just hold on for another day, or week or month, things will get better. For 3.3 million South Africans, change is no longer around the corner. The wait is over. 

Lionesses of Africa’s Job Creator’s Survey tells us a lot about what South African women entrepreneurs are doing in the meantime. One thing is clear. Women entrepreneurs have not given up and remain deeply committed to job creation, despite the bleak economic conditions that they face every day. These women are slaying one of the biggest dragons that this country is facing in the form of job creation, with very limited business assistance or external financing. 

And by the way, women in South Africa are among the worst hit by unemployment. Black African women are the most vulnerable in the labour market, with a second quarter unemployment rate of 41%. If we use the expanded definition, then unemployment among South African women is currently 48,7%. That’s nearly one in every two women in the South Africa who is currently without work (if we include those who no longer looking for work). Meanwhile it’s women entrepreneurs who are fighting to protect and retain jobs. Remarkably, most women employers are creating jobs within the first year of operation, and some are even actively recruiting new staff. 

The reality is that those unemployment numbers would be even worse, were it not for the efforts of women entrepreneurs. As if that were not enough, these women are absorbing a lot of the financial strain personally. To cope with the impact of Covid-19 on their businesses, 70% of respondents said that they had either reduced their own salaries or stopped paying a salary to themselves. Still, they remain confident about the growth of their businesses. 

Now imagine what they could accomplish if they were provided with better support for their businesses?



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How to Generate New Leads, Get Dream Customers, and Create a Loyal Community by Nikki Nash — Lionesses of Africa



Book Review

If you want an expert-preneur’s guide to building your audience in business, then look o further than the new book from Nikki Nash – Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community. She shares how you can tap into your own personal experiences and expertise to make a profound difference in someone else’s life. Nikki believes it’s possible to create a profitable business from your own personal stories, and build a simple plan for growing your audience.

In this entertaining how-to guide, marketing mentor Nikki Nash, author of Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community, reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will learn some useful ways to:

— Pinpoint who wants to pay for your expertise

— Discover how to capture your audience’s attention

— Create a plan for generating a consistent flow of leads

— Build your sales system for a sustainable business

— Develop a road map for keeping customers year after year

This in-depth coaching session from Nikki Nash provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

Author Quotes

“Imagine taking your stories, skills and everything that makes you magical and turning it into a profitable business that creates limitless impact in the world. This is possible for you.”

“One of the bravest things you can do in this world is share some of yourself with others. Your story has healing powers.”

“Commit to your dream and persist through the mistakes, roadblocks, and failures. If you want to be the person that goes after their dreams, show up as that person every day.”

About the author

Nikki Nash is a Hay House author, international speaker and marketing mentor for women entrepreneurs. As host of the Market Your Genius podcast and founder of the Genius Profit Lab, she equips entrepreneurs and authors with the tools and resources they need to share and profit from their experiences. Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive business and personal development background to help women create a business and a life they’re MADLY in love with. Prior to entrepreneurship, Nikki served as a lead marketing instructor for General Assembly, Head of Marketing at tech startup Rest Devices, Senior Marketing Manager at Intel Corporation where she won the Marketing Excellence Award, Brand Management MBA Intern at The Coca-Cola Company, and Media Planner and Buyer at advertising agency Publicis Worldwide on the Kraft Foods Account. She has also worked for brands such as InStyle, Travel + Leisure, and Louis Vuitton Moet Hennessy.

www.marketyourgenius.co



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