Are You a Workaholic?


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by Safiyyah Boolay-Jappie 

“Workaholism is an addiction, and like any other addiction, it blocks creative energy.”

— Julia Cameron

If 2020 were a person, he would no doubt be in therapy, and not simply because it has become the butt-end of countless jokes and the face of endless memes. No, 2020 would be in therapy because it has had to shoulder the blame for upending ‘normality’ and wreaking havoc on legions of lives, households, careers and businesses across the globe.

And yet, there are those who choose to see this unforgettable year as a disruptive, but merciful interlude. A time to step back, to take stock and to make some meaningful changes. They, like me, are not 2020 / pandemic denialists. This year has been rough. For everyone. No exceptions. Even if you were not directly impacted by the 2020/pandemic trifecta of loss of loved ones, personal health scares and loss of security, you have undoubtedly been affected by the loss of routine, the stressful and unwelcome fusion of your different life roles, the frustrating and painful constraints on human interaction and on escape, and the rolling uncertainty it has brought.

On the upside, the lockdown has challenged ideas about work and personal time and put a spotlight on the ways work has hurt our personal as well as our collective well-being. It has certainly clarified problems with views about productivity and workaholic culture while illuminating the value of technology for enabling better work-life balance.

Technology, long available, has now been received widely as viable and acceptable alternatives for in-person meetings and work attendance, and many, many employees have repurposed time ordinarily lost to their commute for fitness, hobbies, learning and just enjoying time to themselves. 

Lockdown has also opened the eyes of many a 8-5 stalwart about what can be achieved without watching people’s comings and goings. The world of work has changed. For many, there has been a significant improvement.

Yet, for others, working from home has meant working longer and harder. Sure there was the initial adjustment and the ensuing confusion borne from a forced industrial revolution. Once the dust settled and company meeting policies caught up with the sanity-preservation needs of their staff, work ambled back to a familiar level. 

Over the last few months I have had occasion to ‘e-meet’ a number of professionals who quite literally oozed and pulsated stress, anxiety and overwhelm. The collapse between their home and work lives have highlighted painful tensions that live within them. In light of work uncertainty, they’ve worked harder and they’ve consistently worked longer hours, whilst juggling parenting, housekeeping and the stress of almost permanent co-existence with their loved ones who they had hitherto only spent the bookends of the day with. In the face of growing work uncertainty, they’ve over-compensated and denied themselves permission to switch off and they’ve dwelled in a haze of unspecific dread.

With mounting exhaustion and declining productivity, these beautiful people were over-functioning at the expense of their well-being and the sanity of those around them. They had found ways to manufacture busyness far beyond what was required of them. Instead of taking advantage of the benefits lockdown had brought to them, they cycled through bouts of unending work cycles and exhausted crashes. 

What does it mean to be a workaholic?

Workaholism, together with its close relative, Perfectionism, are famed to be the ‘Best Dressed’ problems of the 21st Century. In a society that celebrates a brutal work ethic, there is unspoken pressure to deliver excessive performance. What is critical to understand is that when the source of this excessive performance is workaholism, the excessive performance does not amount to the equivalent of excessive, or even additional contribution and value.

Instead, workaholism is little more than a defence against unwelcome emotional states. At best, it is a self-soothing mechanism to temper anxiety, frustration, and the fear of being found out as an imposter who is unworthy.

“A rescuer isn’t always a person. Addictions to alcohol or drugs, sexual addiction, workaholism, – all the ways in which we numb out – can rescue the victim from feeling his or her own feelings.” David Emerald Womeldorff 

In my experience, there are a few key indicators that workaholism may be at play. As they are listed below, the root cause of a workaholics’ dysfunctional relationship with their work revolves around the fuel they employ to drive their work. The workaholic approaches work from a place of stressful and scarcity thinking, using work in much the same way as other addicts use their poison of choice. 

  1. A workaholic works excessively at his or her own discretion. Despite the fact that there are no real extrinsic pressures to work excessively, workaholics are reluctant to disengage from work, and even when they do physically disengage from work, they remain pre-occupied with their work, despite the countless other things and/or people that need their focus and attention.

  2. Workaholics work extremely long hours for protracted periods of time, particularly at night, resulting in diminished recovery and rest patterns, which in-turn interferes with their capacity to manage life’s challenges and to self-regulate.

  3. They work without holidays and breaks, despite the fact that they have sufficient leave / time-off available to them. More often than not, workaholics have too much leave available to them, that they are flagged as being in violation of company leave policy and are often put on mandatory leave.

  4. Workaholics get lost in continuously stressful work, at the expense of their important relationships and without having due regard for the other aspects of their lives.

  5. It is common for workaholics to separate themselves from others, preferring to focus on the details of their jobs, often at the expense of its bigger picture, and also at the expense of the bigger picture of their careers and lives.

  6. They over-function because they feel a disproportionate level of responsibility for the outcomes of their team and/or company. When things go wrong, it is typical for the workaholic to over-personalise the outcomes and to experience feelings of guilt and even shame because of these outcomes.

  7. Who they are and what they do become so deeply intertwined, that the workaholic relies of their work for their sense of self and for their worth. Their identities are virtually consumed by their work and all the paraphernalia that goes with their jobs.

This is so prevalent in certain industries that this is the norm and is perceived to be the entry standard for experiencing success in those industries. Because of this normalization, many workaholics fail to see this as an issue, especially if they really do enjoy the work that keeps them occupied. 

“Our Reverence for workaholism has produced corporate leaders that believe that they do not need sleep, and neither should anyone else.”

— Stanley Cohen
This is the true plight of the workaholic. Their addiction is approved of, even celebrated. They are rewarded in countless ways for their dysfunction. Working, after all, is a part of life that is fulfilling by itself. It can be hard for others as well as for the workaholic to see how they are short-changing themselves by misusing their work. 

Is there a difference between being engaged, a workaholic, and being hard working?

There is a massive difference between being a workaholic and being an engaged or hard worker.

A key distinction that I very specifically identify with is that the hard worker may be engaging in their work, whilst daydreaming of being on the beach or with loved ones. Conversely, a workaholic will be on the beach or with their loved ones, whilst being pre-occupied and distracted to the point of frustration, by yearnings to be back at their computer, grappling with their work; this despite the fact that no urgency is required.

Being engaged in work implies that the work is a source of positive fulfilment, that it is absorbing and that it charges the mind. On the surface working hard, being engaged and workaholism can look identical. There is a vast difference in motivation though. Whilst the engaged worker is absorbed by and stimulated by his/her work, the workaholic relies on work for his/her identity, sense of self and sense of belonging/place in the world.  

Working hard is really about deploying effort proportionate to the demands of the work. For example, during tax season, accountants and tax experts work longer hours and serve their clients at a greater level. When the tax season passes, their level of effort will abate commensurate with the real prevailing demands of their work. The workaholic on the other hand will manufacture work demands to escape dealing with and attending to other aspects of their lives.

What are the consequences of workaholism?

Compounded by the pandemic, stress is epidemic in todays’ world of work. It is epidemic in every aspect of life, but work stress bleeds into all the various facets of our lives. This is simply unavoidable, despite the most vigorous protestations to the contrary.

Physical and mental responses to stress are useful and vital, they are meant to be brief. There is no part of your being that will be spared from protracted exposure to stress. 

Our brain’s response to stress is to activate your stress response by releasing a ‘get-moving’ chemical cocktail that includes cortisol and adrenalin. In most instances, workplace stress does not invoke a ‘get-moving’ response, despite the fact that your body is readying itself for this very response. 

Unable to do its job, the chemical cocktail is left to loiter in your body, wreaking havoc with: 

  • Your internal organs and driving them to over-perform, leaving you open to future blood-pressure related complications like heart-attacks and stroke;

  • Your sleeping patterns, exposing you to protracted periods of insomnia, which in itself compromises your brain and your body’s recovery processes and how you retain information;

  • The way in which you interpret event and situations around you. Hopped up on cortisol you are more prone to being a glass half-full kind of person and seeing everything as a threat;

  • Your ‘in-the-moment’ decision making, especially as it relates to choices in nutrition and choices in doing things in moderation. You become more prone to ‘all-or-nothing’ thinking and in your exhausted state, when you can’t be ‘all-good’, succumbing to excess becomes a really easy choice. When you are exhausted, your pursuit of quick energy fixes in the form of simple carbs, coffee and sugar is automated, compounding your workaholism with other dietary addictions;

  • Your physical fitness becomes nothing more than a fanciful notion. You simply don’t have the energy or the ‘time’ to get into a fitness routine.

  • Your immune system, which is now under siege because it is not get the nutrition it needs, not the benefit of the essential sleep processed it relies on to be able to mount a meaningful threat to attacks on your health.

  • Your professional life suffers because you’ve lost sight of the big picture, and in your exhaustion, you lose perspective, personalising things and becoming defensive. Your error rate and rate of re-work increases, whilst taking personal responsibility becomes more challenging. Your network declines; even if they are physically constant, their investment in your brand is on the decline;

  • Your personal life, which becomes the site of emotional and mental warfare is one of the biggest casualties of your workaholism, regardless of whether your personal life is representative of loved ones, or yourself. Perhaps this part of your life is what originally induced your workaholism. Now with your exhaustion, your lack of emotional wherewithal, and your narrowed perspective, you struggle to show up as an engaged, enabled citizen. The alienation you feel in this part of your life exacerbates your workaholism and locks you into a catastrophic relationship with your work and with yourself that will ultimately drive you to burning out.

While doing great work is great and virtuous, there are no positive outcomes from workaholism. 

What can you do about it?

Recognising workaholism for what it is, is a critical first step. Let me reiterate: workaholism is not the same as working hard; it is not the same as creating high value. It is an avoidance strategy and it does not serve you, it does not serve your team, it is of no value to your customers, and really should be unwelcome in your business.

If you are concerned about your workaholism, there are measures you can take to stop it from taking its toll on your mental, emotional, social and physical well-being. 

  • The most obvious is to take a break. A break will give you the space to get perspective on your priorities; at work, and in your broader life. More valuable to your long-term well-being, is ritually creating the time and space you need to reflect and to re-orientate your focus and energy from reacting to being in command of your agenda. As a workaholic, walking away from work may be the last thing you want to do and it may be the hardest thing for you to do; but a vacation from work can do wonders for your soul, your mind and your emotional well-being. It is restorative and after you’ve disconnected from work for a few days, the benefits of your break will become self-evident and you will be pleased and relieved by your choice to create some space for yourself.

  • If a break or a vacation is not possible, canvas the prospects of medical leave available to you.

  • Become deliberate about designating time and places in your life as being work free. Something as simple and accessible as dinner could be one of those times. A walk could be another. Don’t make it complicated. Just put it in your schedule of non-negotiables.

  • Make sleep a priority. Sleep is not just passing out. Sleep is restorative to you physically, mentally and emotionally. Your ability to contribute at a high level and to live at a high level dictates that you prioritise sufficient sleep.

  • Get better nutrition. There are countless ways to do this. Whatever you do, be ready and have good nutrition on hand. If you’re not ready, you’re going to find yourself on a slippery slope to cheap highs that are short-lived and without any real sustenance.

  • Move your body. You don’t have to commit to a marathon. A walk, a skipping rope, a start. That is all that is needed.

  • Play. Really, make time to play. As adults we become far too serious about everything. Yet, play is the most natural state for us to be in. It allows us to be in the moment, without pre-conceived ideas of how things must turn out. It’s our most powerful learning state. If you’re competitive, find ways to play that don’t suck you into the dragon states of competition and comparison. Don’t make it complicated; just have a moment of fun. The endorphins can be life-altering. And laugh. The world needs more laughter. Your world does too.

  • The things you’re trying to avoid, approach them with self-compassion. Get a journal, speak to yourself in the mirror. Do whatever you need to do to get the gunk out of your head and do that you can start looking at it objectively and from different, more enabling perspectives. Get support if you must. This is primary. Until you approach this, work will forever be a place of escape, and cannot become a place of creation and contribution.

  • Connect. Our happiness is predicated on our relationships. Research is resolute in the finding that people in good, healthy relationships fair better in life and in health. Again, those endorphins and other feel good hormones are just waiting for you to cue them so that they can help you live better. Give them the go-ahead. Connect.

  • Contribute. In the end, all contribution is selfish. We do it so that we feel better and to feel like we matter and that we have a place in the world. It is by far the most perspective changing thing you can do. Underestimate the power of contribution at your peril.

Play. Really, make time to play.”

In conclusion, how you draw the line between happy productivity and destructive work addiction? The short answer is this: good productivity brings happiness and satisfaction. Workaholism, however, brings anxiety, depression, ruined relationships and adversely affects your health. Workaholics work for the sake of working and to escape a reality that that they perceive as uncomfortable and too challenging to address. Having time off work makes them scared and anxious, not because they miss the work per se’, but because work is their way to deal with anxiety and avoid facing other issues in their lives. Unfortunately, while workaholism might seem like a good painkiller, it comes with its own side effects. And these side effects can ruin your life. Small adjustments can quite literally save your relationships, allow your career to prosper and restore your vitality. No-one can afford to keep their noses to the grindstone without coming up for air. Nor can you. 


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Safiyyah Boolay-Jappie is a life coach, based in South Africa. She helps high achieving, ambitious women to create impactful careers without sacrificing their well-being, themselves, their relationships, and quality of life. She helps women to beat burnout and to thrive. Having worked in the corporate world for 20 years, most of these in complex leadership roles whilst raising two children, she understands the demands being juggled by professional women, both in their professional and personal lives. Today, she wants to share those learnings with other women through her personal coaching and training.

More articles by Safiyyah



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Women the focus at FASA’s conference — Lionesses of Africa



Impact Partner Content – Absa

As the Franchise Association of South Africa (FASA) prepares to host the first virtual conference since before the pandemic on the 25th and 26th August, aimed at reviewing, resetting and reviving the franchise sector, the narrative of the success of franchising in South Africa is one that inspires the possibilities of this business system gaining momentum not just in South Africa, but also in the rest of Africa. South Africa stands out as the only country in Africa that embraced the franchising model way back in the 1960s and built it into the formidable business sector that has created 800 business brands operating through over 48 000 outlets and employing around half a million people.

“The importance of franchising over the past forty years can be seen in many of the banks with dedicated franchise divisions, as franchises have always proved to be more resilient and successful than start-ups” says James Noble, Head of Wholesale, Retail and Franchise for Absa Business Banking, sponsor of FASA’s Franchising in Africa virtual conference. “As bankers, we have always worked closely with franchise brands, are able to audit their growth and ensure that new franchisees coming into their systems are well supported and are set up with all the necessary financial supports to be successful. The franchise industry, like many others, faces challenges in the various business categories that make up the sector. But the challenges forced businesses to think outside of the box and to become smarter at delivering their products and services, fast-tracking their e-Commerce strategies with online sales platforms and finding new avenues for growth.” 

Finding solutions for future growth

Ever mindful of the enormous role that franchising plays in the South African economy and as the pandemic and recent events wreaked havoc in every sector, the FASA’s franchise conference on the 25 and 26 August 2021, sponsored by Absa, takes on even more importance and urgency to try and assess the fall-out and thrash out what needs to be done to get South Africa’s franchising sector back on its feet.

“While some of our sectors, such as the restaurant and liquor retail sectors are being hardest hit, surviving the crisis and rebooting becomes a precarious balancing act for all franchises that requires team work and a focused business approach,” says Pertunia Sibanyoni, Chairperson of FASA and CEO of InspectaCar. “But if there is one business sector that knows how to balance the scales of supply and demand, is innovative enough to change course and uses its collective power to weather the storm, it’s franchising.”

Collaborating with FASA and Absa, Elana Koral of Franchise Coaches, a sponsor of the conference, believes that the focus should be on what the future holds for this phenomenal business format that has the potential to transform the economic landscape of Africa. Koral finds that a company that is able to pivot and adapt easily is well primed to make it in Africa. “There could be service franchises or education franchises for example where, as a result of COVID-19, people have changed buying patterns and preferences. Franchises need to innovate now more than ever. There is also an opportunity for new types of franchises to service the market. Mobile operations have become popular ranging from professional services such as mobile physiotherapists and care-giving to mobile dog groomers and laundry services, etc.”

Female franchisees lead by example

The franchise business model is one that allows anyone to get into business for themselves but not by themselves and more women are finding a business home in the franchise world and paving the way for others to do the same. As the country celebrates Women’s Month this August, it is encouraging to see how many strong women are now heading successful franchises – a figure that stood at over 30% in the 2019 FASA survey. 

Participating in FASA’s virtual conference will be some of the leading franchise consultancies, all of them headed by talented and experienced women.

Lindy Barbour, Director of The Franchise Firm believes that franchising offers a relatively low risk barrier to entry, especially for women starting out as entrepreneurs. “The benefits of skills transfer and the ongoing support of the franchisor make it far more attractive than pursuing an independent start-up. Add to that the fact that women set very high standards for themselves and are generally more detail-orientated, and you have a formula for success.”

Sasha-Lee de Bod, partner at Franchising Plus, has set their franchise consultancy a target to develop women’s roles in franchising by establishing a franchise portal for women. “Already, women play a far greater role in franchising than is generally known, and indications are that their involvement will become even stronger in future. We are determined to do our bit towards facilitating this and will shortly introduce a new section on our website named Women in Franchising.”

Lionesses of Africa to present their survey

Key to FASA’s virtual conference will be two significant surveys – one by Afreximbank that looks at the potential of franchising in Africa, and the South African Women Entrepreneurs Job Creators Survey conducted by Lionesses of Africa in collaboration with New York University and Absa. 

Melanie Hawken, Founder and CEO of Lionesses of Africa, will, together with Research Director of Lioness Data, Dr Linda Zuze, present the key findings of the research which focuses on South Africa’s female entrepreneurs. “Given the role of female entrepreneurs as employers and as engines of economic growth across the continent, says Melanie Hawken, it is important to understand their strengths as well as the challenges that they confront, to learn how best to support them as business leaders, both during and after COVID-19.”

FASA is taking the lead in the recovery by bringing together the franchise community, both locally and internationally to this virtual conference. Over two days and running in two concurrent streams, franchising, its challenges and potential will be discussed, networked and rebooted to be ready when the world opens up again. This is a great opportunity for potential and existing business owners to engage with local and international industry experts to gain a better understanding of what the challenges and opportunities are in these challenging but exciting times in which we find ourselves.

To book your seat or for further information visit http://www.fasa.co.za/events

To find out more about the Wholesale, Retail and Franchise industry and Absa’s available financial solutions:

  • Visit www.absa.co.za

  • Call us on +27 11 350 8000

  • Email franchise@absa.co.za



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Tear off the rearview mirror, because we’re not going back! — Lionesses of Africa



by Lionesses of Africa Operations Department

Having screamed ourselves hoarse supporting the incredible Nigerian women’s basketball team captained by the amazing @_thenigerianqueen Ezinne Kalu as they lost (only just) to USA in their opening game of the Tokyo Olympics, we remembered that sports has an incredible ability to allow us to transcend our normal, stress-ridden, coffee-induced sleepless nights (oh the joys of being an entrepreneur!). We imagine for a moment that we too could be on the court with Ezinne, obviously ignoring for a moment the 10,000 painful hours of training, gym circuits and mental drive (oh and the hours that our parents would have had to put aside driving us to games and training – as Melanie knows only too well!), that it takes to reach the top of sports or higher still – to have those immortal letters ‘OLY’ after your name…

Although terribly disappointing to see a loss, such a dreamlike state was essential as we have for the past two weeks been concentrating too much on the incredibly dark changes that have hit our world and businesses since the calm days of December 2019 (remember those?), when we at Lionesses of Africa were excitedly preparing ourselves for what turned out to be a fabulous Lionesses/UK Govt evening only a month later in front of 300 guests showcasing some of our incredible and inspirational Lionesses (here). 

We have also been warning that in addition to Covid being an ever present danger and one that will stay with us for sometime yet, Mother Nature is also fighting a rear-guard action against man-made climate change. This is not going to stop anytime soon. So be prepared for yet more floods, more ice melting, more tropical storms, and of course in agriculture, a changing climate, strange seasons and a slow realization that where you once grew Tea, you will now either have to move your entire business to follow the perfect ‘Tea Climate’ or grow Opuntia Cactus, more commonly known as ‘Prickly Pear’. No joke, just see how the French winemakers are snapping up South African Vineyards and even buying (this must really hurt) English ones…(here)

And then as if that were not enough, the dangers ahead from an increased use of cyber attacks and malware. To add to our long list of recent attacks, South Africa’s Transnet declared ‘force majeure’ this week to avoid being sued when its systems, including its essential cargo tracking software went down leaving them totally blind. Without this software, “operators at the ports cannot tell where containers are and what they are carrying, customs cannot calculate taxes, and some incoming ships are forced to turn back, incurring lost revenue and non-delivery penalties, which they may ultimately pass on to Transnet.” (here) Although they will not say if this was a malware hit or the result of years of underinvestment and of course (this being Transnet) Corruption and Fraud (not for the feint-hearted – see here) – the effect is the same. Indeed having avoided the riots and looting of the previous week in the Durban area, because of Transnet’s issues, Cape Town is now being hit by a lack of goods and the Danish shipping giant Maersk announced “…only refrigerated cargo was being accepted for export, while it did “not have clarity yet on when dry cargo acceptance will open up”. No wonder insurance rates for businesses have gone through the roof!

Through all of this we have great minds saying that ‘every crisis is an opportunity’ and ‘great leaders always find a way’. 

We fear this makes it all sound too easy…

Business schools have always taught by looking at the rear view mirror at historical case studies and from these have championed great leaders and have put them on a podium collecting Gold and accolades from their adoring and grateful public (yes, still the Olympics on in our office!). As Andrew Hill says writing in the FT (here): “One problem is that exhaustive analyses of real-life business dilemmas are by definition historic, nudging students towards conventional solutions. Another is that they exaggerate the role of individual leaders: 62 per cent of cases feature heroic managers acting alone…”. 

  • How will ‘conventional solutions’ work in the future with all the great unknowns that we have discussed above and for the past two weeks?

  • Just as important, how will we manage if we have to wait for the right heroic leader to come along who can do the impossible like these 62%?

As we wrote (here) – ‘May you live in interesting times’, is a curse, not something that should be celebrated just “because it creates opportunities”!

As Adam Bryant, a former reporter, editor and columnist at The New York Times, where he interviewed over 500 Chief Executives for the “Corner Office” column says (here): “This is a breathtakingly transformational period we’re living through and we need to step back and take stock of everything that’s changing. This crisis isn’t one and done; many tsunamis are breaking across the corporate landscape all at once: the death of command-and-control; stakeholder capitalism; a younger generation that cares deeply about purpose and mission; and leaders being held accountable for social justice. In the words of John Donovan at AT&T Communications, 

“tear off the rearview mirror, because we’re not going back. 

[N.B. Adam doesn’t even mention all the natural and not so natural issues we have mentioned, so those are in addition!]

He continues (here): “Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don’t last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question.

Not being a fortune teller, it still makes sense to us to look at the great leaders of our times, to filter out the noise, to distill down until we find that elixir of management that might just work in these volatile times, but then always be ready to be nimble. Remember no one talks about all the great CEOs who failed, yet as we mentioned before in our letter ‘Failures are Silent’ (here), this is because although they had also read all the great management books and were probably following all the same ideas, somehow they failed. People talk in awe at Sir Richard Branson and the 8x $Billion businesses he has built, yet never mention his many failed businesses along the way (there must be some – he is after all human, we think!).  This is called survivorship bias and is very real. So be ready to be nimble, to adapt, after all, you, not a book, but you know your business the best…

But for every great podium leader, there is without doubt an important team behind as our heroine this week, Ezinne Kalu, will we are sure confirm. Indeed we would argue except in very small situations it is actually the team that creates the perfect opportunity for the wins, the planning, the coaching, the training, the health and safety (physio plus Doctors), the tacticians, the personal brand/sales people (everyone loves a great Social Media campaign) and of course the agents/chief negotiators who pin down the detail of the deals – these wins don’t happen by accident!

Let us not get too far ahead of ourselves. There is absolutely no doubt that leadership is essential, granted leadership may not come from the one in the spotlight, on the podium, but it has to come from someone. Indeed this was put to the test when Tony Hsieh, founder of Zappos, the footwear retailer in the USA, went out of his way to hire inexperienced leaders for ‘Downtown Project’ that he set up in Las Vegas in an effort to generate innovation. In fact all that happened was that “chaos was normalized” (here), so leadership and even the management of a business does not happen by accident.

One of the issues we as entrepreneurs have is that the business is our baby. Our hopes, our dreams, our aspirations. We work 24/7, we get bogged down in the minutia, as business sales writer Joey Coleman (see here) said of many leaders of growing companies “[they] get burnt out because they have stopped envisioning the future and are in the slog of managing people, calling it “office babysitting.

What needs to be done to avoid this is to “empower your team”. Why is this necessary, surely you as the entrepreneur have taken the business this far – why can this not continue forever?

The problem is as Joey points out is: “As small businesses grow, typically so does the owners’ stress level. Many find that they soon have more direct reports than they can effectively lead. Once you add a zero to the number of staff you’re leading, you must have good leaders who can manage and guide those people…Many people can effectively lead four team members; few — if any — can effectively lead 40.

This is a major point. “Once you add a zero to the number of staff you are leading” things change dramatically. 4, 40, 400 – in reality the jump from 4 to 40 is just as difficult for leadership of a small entrepreneur driven company, as the jump from 40 to 400 is to a company moving into the medium sized world.

By empowering your team, by giving more responsibility you as a leader create time for other issues. The HoF tells of one entrepreneur-led company he came in to turnaround where the Owner did everything. Although he had at least stopped packing the boxes and sticking the labels on, he was micro-managing everything else, to such an extent that he called all his operations team ‘secretaries’ and just dictated daily and during the day, what they should and should not do. An example being that in this multi million €uro business one of these ‘secretaries’ had to ask the boss what to do about a $20 bank charge on the back of an invoice paid from Kenya that had not included such charges when paying. How can a company operate in such a situation?

Answer was that it had been very lucky to have reached such heights (with distributors in 58 countries and manufacturers in 8), but that was more about the tide coming in and lifting all ships as their business had a historically well earned name for quality that made them almost the go-to product and the industry had been in a boom – BUT the tide had started going out and the owner just worked more and more hours, deep into the night, unable to understand what was going wrong as sales slipped and losses mounted. First thing the HoF did was to empower the staff. With their years of experience this was like a breath of fresh air to them and although incredibly fearful for the owner for a time, he soon came to recognize the blue sky and oxygen this simple move had created (certainly cleared up some of his sleep issues!).

Of course it is fearful to empower others when for years you have dreamt, birthed and grown your baby into something serious in the business world, but sometimes, if you love something enough, you just have to set it free…

There is absolutely no doubt that the world has changed, that the rosy times we last saw in 2019 are not going to return, so stop looking in the rear view mirror hoping they will return. Businesses have to become far more nimble to shocks and surprises, and for that the Leader, the CEO must have a clear head from the day to day clutter and noise. This can only happen if you have the right team, if the team is empowered to do the job they were employed to do for which they have the skill.

This freedom allows you to find the blue sky for thinking, to allow you to recognize issues before they become truly serious. These issues are not in the rear view mirror, but on the road ahead. If you have your head down working all hours or distracted by problems that happened before or dreaming of a life previously lived (in 2019), then although you might think you see the light at the end of the tunnel and you just have to find some more hours, working deep into the night in which to get there, you will be so distracted that you will not realize that what you thought was the light, is simply another train coming towards you…until too late.

This is the new world we live in. 

To keep the road ahead in focus, build the right team and then truly Empower Them.

Stay safe.



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What do Sexual Education, the Environment and Peace have in Common — Lionesses of Africa



by Filipa Carreira, Founder of Wamina 

There is a strong correlation between gender inequality, climate vulnerability, and state fragility. Exponential population growth is leading to rapid resource depletion. The populational pressure on the planet exacerbates the risks related to global warming, deforestation, and decreasing biodiversity. The ability of women to exercise their rights to family planning, deciding whether to have children, how many and when, is intrinsically linked to the health of our planet. It is in the best interest of everyone, men, and women, from developed and developing countries, that sexual health and rights education and family planning reaches all communities, especially those more vulnerable to the direct impact of climate change and conflict.

In many regions, rising temperatures, extended droughts, floods, and consecutive natural disasters resulting from climate change exacerbate conditions that threaten peace and security. Conflict and insecurity flair as natural resources become scarce triggering violence and groups being displaced or forced to migrate. Due to structural gender inequality, women are disproportionately affected, for instance: deforestation directly impacts rural women who must walk longer distances to fetch wood and water leaving them vulnerable to physical and sexual violence. Women and girls face disproportionate economic burdens, gendered expectations can lead women and men to resort to violence when traditional livelihoods fail. And as men join armed conflict or are forced to migrate, women become sole providers of the home leaving them vulnerable to poverty and sexual exploitation. 

The urgent need for a holistic gendered response to the linkages between climate change and conflict means women in the forefront of climate actions, especially at a community level, play a vital role in the planet’s health, prevention of conflict, and sustainable peace keeping. The face of development is changing, long gone are the days when international NGO led, monolithic responses represented our efforts to save the planet. Today there is a creative, innovative, and tech savvy community of individuals, local initiatives, start-ups, and even big corporations, dedicated to positively impacting the world we live in, let’s focus on that. 



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African Farming experts recap episode five with the Mandlendoda brothers!


We recap African Farming episode five from our second season with our trusted panel experts, Dr. Thapelo Makae from Elanco, Praveen Dwarika from AFGRI’s Lemang Agricultural Services, Admire Mutsvario, Manager of Projects and Strategic Planning at John Deere Africa and the Middle East and Dr. Francois van de Vyver, the National Technical Manager at Voermol Feeds.



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Start succession planning from day 1 – African Farming


Lindiwe Sithole, host of African Farming Season 2, travels all the way to the Eastern Cape to visit Mandla Mandlendoda and his brother Johnston to experience some of aspects of their large mixed-farming operation spanning a number of farming disciplines.

Much of the Mandlendoda brothers’ success is attributed to their father. “I made it a hobby to follow my father around from a young age,” Mandla says. After matriculating, he studied agriculture, and from there started to build the farming operation. Johnston also has a lot to say about their father and the legacy he left.

“He thought me to get up early in the morning, because there is a lot to do. From a young age I learned the importance of taking responsibility for the tasks at hand.” Mandla adds that their father set an example of hard work that pays off. 

Succession farming is critically important, because time is money on a farm, explains Praveen Dwarika, managing director at Lemang Agricultural Services. “Farming is not a one-day game – it is an lifelong investment. It is our responsibility to equip the next generation on a continuous basis to take over from us.” 

Dwarika says farmers quite often plan only for the worst possible scenario, such as a loved one dying, but succession planning is about more than that.

“Farmers work hard and also need a break from time to time. If your succession planning is in order, you can have that time to relax and a person who is trained in all aspects of the farm’s running operations can take over at the drop of a hat.” 

He is of the opinion that it is never too early to start succession planning. “If you can, start from Day 1, so that come what may, someone can take care of the business and run it smoothly when you are not there.”

Sithole concludes that this should not be a problem for the Mandlendodas, as both the brothers’ wives and children are involved in the farming operations. “Their children are taking a keen interest in agriculture from a young age, and they even started teaching them more about the business side of running the farm.” 



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How Ehime Eigbe- Akindele Turned Her Food Business Into A Frozen Yoghurt Empire 


Image courtesy of @theehime

Without a doubt, it is always going to be a huge risk for entrepreneurs who are willing to set in motion a big idea as the concept of fundamentally shifting directions can be terrifying. Even so, customer habits change rapidly, along with digital trends, so a tolerance for risk is essential for any successful entrepreneur.

Whether it’s turning one feature of a product into the product itself, resulting in a simpler, more streamlined offering or focusing on a different set of customers by positioning a company within a new market–you’ll feel inspired by this daring Nigerian female food entrepreneur and dairy explorer who pivoted her company and changed everything.

Sweet Kiwi frozen yogurt is now a well-known brand in Nigeria which I built from scratch. We are currently the top frozen yogurt company in the whole of West Africa

When the founder and CEO of Lagos and US-based frozen yoghurt brand Sweet Kiwi, Ehime Eigbe-Akindele, started her pioneering business, it was born out of the need to create a clean dessert recipe after she realised most available brands weren’t as healthy as they claimed.

After a health scare in 2009, Eigbe-Akindele made it her mission to focus on healthy eating. Unfortunately, this meant she’d have to give up her favourite dessert, ice cream. Now on a mission to find a healthier, yet just as satisfying dessert, she soon began to research the topic of nutrition. As she learned more, Eigbe-Akindele started to create her own recipes for frozen yoghurt.

 

After some trial and error, the ambitious entrepreneur felt she was ready to begin the long journey of launching her own frozen yoghurt food business. However, after returning to Nigeria following a holiday in the US, Eigbe-Akindele noticed a lack of available frozen yogurt shops and quickly recognised a great potential for business. This decision would ultimately pay off. The demand for Sweet Kiwi was high, and it quickly gained a cult following locally.

Sweet Kiwi was soon able to open a flagship store and two additional locations in Nigeria, and then eventually, launch its product offering in the US. Speaking to Business Day Nigeria, Eigbe-Akindele said: “I founded the first frozen yogurt company in Nigeria with the intention to create healthier dessert options in the country. Sweet Kiwi frozen yogurt is now a well-known brand in Nigeria which I built from scratch. We are currently the top frozen yogurt company in the whole of West Africa.”

With business doing well in Nigeria, Eigbe-Akindele decided to move back to Washington D.C. with her husband, where they would try to build a consumer packaged version of their frozen yogurt. Describing the expansion, she says, “The expansion was quite exciting for me because it was a validation of seven years of hard work I had put into the business. To have top US retail brands and top people in the food industry in the US try our products and believe we have something special really gave us so much confidence.”

Image courtesy of @theehime

Having moved back, Eigbe-Akindele became part of the Washington D.C. food ecosystem in 2018 after partnering with a food & beverage business accelerator, Union Kitchen to create their new product line as a Union Kitchen accelerator member.

It wasn’t long before various US-based companies such as Whole Foods Market, Union Kitchen and Rainforest took interest in her fast-growing frozen yogurt brand. Though this pivot means they now have a new range of granola products and new frozen Greek yoghurt line to manage, alongside stiff competition in the new market, it’s one that has been worth every sacrifice.

But like every good business story, there are twists and turns for the entrepreneur to overcome and Eigbe-Akindele had to go through all of these to get her company to where it is today. Despite her confidence in her product and plenty of experience running her frozen yogurt shops in Nigeria, selling her products in US stores was a different process. Finding the right packaging, for example, was a challenging nut to crack.

To have top US retail brands and top people in the food industry in the US try our products and believe we have something special really gave us so much confidence

In an original version of packaging, Eigbe-Akindele tried for a shorter and wider than the standard American pint. They found out quickly that consumers thought they were getting less product – even though they were actually getting the same amount. Through feedback from customers, she would later learn to craft a package that would appeal to and suit the local market’s needs.

With the launch, Sweet Kiwi has continued to expand its business in North America. They are currently in Union Kitchen grocery stores, Yes Organic Market, Streets Market, Dawson’s Market and several other grocery stores in the DC, Maryland and Virginia area. With the partnership with Rainforest, Sweet Kiwi is looking to expand throughout the East coast.

“Myself and my team are overwhelmed by all the love we have received since we announced our launch and partnerships with Whole Foods USA, it feels like Nigeria won the World Cup, this win is for us all. As a female founder, I have seen further because I stand on the shoulders of giants,” she said in an interview with SoMe Solutions.

She told Business Day, “It was definitely an incredible experience to be able to see our products on the shelf and see my face on freezer doors. A very humbling experience! We launched our products in the US last year and we were already in smaller grocery stores, so it was great being able to pitch to the Whole Foods Team, and being accepted was the biggest validation of my career. I remember not being able to sleep the night before we were meant to launch, I woke up early the next morning and drove into the store. It was so surreal seeing our products on the shelves.”

Eigbe-Akindele has also gone on to win several grants such as the VISA & I Fund Women Black Women-Owned Grant, Sara Blakely & Spanx’s Red Backpack Grant, Digital Undivided’s ‘Do You’ grant, and additional one for winning the Black Girls Ventures Pitch, all of which expanded her business and helped her gain more visibility.

Sweet Kiwi now has over 100 flavours and recipes. They also make smoothies, parfaits, waffles and have created unique flavours for and led partnerships with many exciting brands such as Moët & Chandon, Pepsi, Guinness, Baileys, Veuve Cliquot and Hennessy to name a few. 

She has catered major concerts for Pepsi, serving over 3000 people. Sweet Kiwi was named one of the 100 most innovative companies in Nigeria in 2017 and 2018. Eigbe-Akindele is known as the remarkable pioneer of frozen yogurt in the West African market.

Sweet Kiwi is going to continue growing our vision of creating the best tasting low-calorie desserts and food products. We are currently backward integrating to create more value within the local Nigerian dairy chain. We will be putting out more dairy-based consumer packaged goods in our bid to support the growth of the local dairy industry. We will keep growing in the US market and start looking to explore other markets in Africa and Europe,” she noted about her future plans to Business Day.

 





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How to get record yields – African Farming


Want to shoot out the lights with your maize, sunflower or soya crop? African Farming spoke to Johan Meyer from Hartbeesfontein in North West, the winner of the Grow for Gold competition, to hear how this maize and sunflower farmer managed to achieve a record sunflower yield of 4.4t/ha.

“Everything starts with the soil – and one of the basics is to rotate your crops. Soil may also look all the same at first, but once you start digging below the surface, the differences become apparent.

I give my soil both biological and chemical treatments – chicken manure and lime, in averages of 1.7t/ha lime and 2t/ha chicken manure, applied in thirds (to each field every three years). This has resulted in healthy, fertile soil.

“The next step is to leave my crop residues on the fields after harvest. Crop residues return a lot of potassium to the soil. I did a sum – by removing my crop residues, it would cost me R350 to R500/ha, excluding fuel cost, to replace that lost potassium.

“Farmers know about the value of macro elements like nitrogen, phosphor and potassium when growing crops – but don’t forget micro-elements like boron and molibdenium. They really give your yield that extra boost.

“We apply these two micro-elements as foliar treatments because boron is taken up by a plant’s roots. You also need to spray at least three times during the season to ensure sufficient uptake for growth.

“Make sure you use the correct product that contains molibdenium and boron. Our product also contains seaweed, another biological source of micro-elements that keep plants healthy and strong.

The first foliar application is done when the crops are knee-high, then at hip-height and then about two weeks before the sunflowers make their first buds or two weeks before the maize reaches pluming. We apply two litres of MoB [molibdenium and boron] per hectare on both the maize and sunflower.

“Don’t just sit back once your crops have germinated. Keep feeding your plants right through the season. “I believe a strong start results in a strong finish, especially as the first six weeks of a plant’s life determines its yield.

We use a locally produced biological product that gives plants a strong root system and enough energy to get off to a good start. It also serves as protection against fungii and nematodes, because a healthy plant is much less prone to suffer from nematodes and plant pathogenic fungii. Speak to your local agronomist or chemical representative about these products.“

A programme that relies too heavily on chemical products also stunts yield. Even Roundup-resistant crops take at least two weeks to recover fully from a spray of pesticide.

In a season like the past one, where we had a lot of cloud cover and cooler days, another setback like recovering from a spray can have a significant effect on your plant’s ability to grow.

We are currently conducting a trial to see if a foliar treatment can help reduce the stress a plant is subjected to after a chemical treatment. We’ll have the results after this season’s harvest.

“Lastly, a foliar sample applied three times during the season – at knee-height, hip-height and two weeks before pluming – is extremely important. Also, don’t forget to have your soils tested regularly at the right laboratory to establish if your macro-elements are in balance, You might have a problem like a calcium imbalance.

“It’s the balance between all these different factors that will increase your yield. Once your soils are healthy and in balance, and you apply a strong combination of foliar treatments, you’ll see magic!



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Put your plans in place to go big – African Farming


Lindiwe Sithole, host of African Farming Season 2, travels to the Eastern Cape, where she is impressed by the large farming enterprise that Mandla and Johnston Mandlendoda have built up. These two brothers understand what it takes to collaborate. “Luckily we grew up together and did everything together from a young age,” Mandla says. 

Mandla says they did a lot of research to grow their farming enterprise into a multi-disciplinary business with various successful branches. “We understand that farming is not a desire but a calling, and one has to work hard to make it work.” 

Mechanisation equipment can be one of the biggest contributors to input costs, therefore operator training and service plan to protect this investment are of utmost importance in running a large farming enterprise successfully.

Proper planning and selection of equipment are essential to help ensure a profitable and sustainable farming operation. John Deere is known for assisting farmers in maximising production in the most cost-effective way by offering trusted advice and after-parts services. 

Mechanisation planning can include various important factors like industry mechanisation planning guidelines, equipment manufacturer’s specifications, operation work rates, available production cycle days and cultivation methods. 

Admire Mutsvario, Manager of Projects and Strategic Planning at John Deere Africa and the Middle East, cannot emphasise the importance of mechanisation planning enough.

“There is a time for planting and harvesting; every season brings with it tasks to be completed on a farm. Therefore a farmer should plan accordingly by servicing and checking equipment needed in each season before crunch time arrives,” he says. This will help the farmer to prepare better for each task at hand.

“Making sure the necessary equipment is serviced and runs smoothly will enable a farmer to complete tasks without any hiccups while getting the maximum worth out of his investments.” His advice to farmers is to ensure they understand the warranty system subscribed to when investing in equipment.

“If you service your equipment regularly, you will not forfeit the warranty. This will also enable you to resell the equipment when it is no longer needed at a later stage.”



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Learning about natural systems – African Farming


While many farmers read articles and books about the problems they face, there are few resources where farmers can get an idea of the basic natural systems that will allow them to farm more cheaply by farming with nature rather than against it. These practices allow farmers to use less expensive inputs like chemicals and fertilisers. Here’s some advice:

■ Form small study groups among your fellow farmers. Visit one another regularly to see what works and what doesn’t, and then replicate the successes. Small changes can have a big impact.

■ Among the best people to turn to for advice is Dr. Christine Jones, an Australian soil ecologist. You can read about her work on the internet or search for her on YouTube, where she explains what systems work and what changes you should be making.

■ If you would like to see some of the results that can be achieved, look for Walter Jehne’s videos on YouTube.

■ The international farmers with whom South Africans share the most similarities are the Americans, not the Australians, as one might think. Like South Africa, the US has younger soils, more diversified farmers and even more available labour.

■ Visit www.grazingnaturally.com.au for numerous videos and information on the evolution and development of soils.

■ Don’t become despondent. A lot of people want to give up trying to farm more cheaply with nature… just before they make a breakthrough. That is why study groups are so important – that is where farmers can support and motivate one another.



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