Zainab Ashadu, a Nigerian entrepreneur building a renowned handbag brand — Lionesses of Africa



Lioness Weekender spoke to the creative Zainab Ashadu this week to learn more about her entrepreneurial journey, her vision for her brand, and her aspirations for the future.

What does your company do?

We design and manufacture design-led, sustainable and upcycled leather handbags.

What inspired you to start your company?

A burning love for handbags and an unshakable feeling that it was part of my destiny to do so.

What makes your business, service or product special?

Our interest is to be inspired by the beauty we see all around us, and use that to create, and in turn add to the beauty of the world. To leave the world more beautiful than we met it, in the hope that it inspires others to do the same.

Tell us a little about your team

We are a tight knit team of over 20 men and women across all backgrounds. Incidentally, our top three executives are women.

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

I’ve always been entrepreneurial in my mindset, I just didn’t realize it. As a teenager, I was always doing deals and selling my lunches prepared by my chef mother! It comes naturally I suppose. Starting Zashadu wasn’t something I did to start a business, it really was just a creative expression that grew rapidly and began to fly. Thankfully I was business savvy and driven enough to support it with the right structure to enable it to take off.

What are your future plans and aspirations for your company?

To keep doing what we do, and expand even further with more products snd services. We’ve also set up our foundation to develop and nurture local talent in the industry.

What gives you the most satisfaction being an entrepreneur?

Building and seeing my vision come to life. Working on my own terms, being useful and valuable to my community.

What’s the biggest piece of advice you can give to other women looking to start-up?

Take care of yourself; set it up in a routine, or time table. Let this be your non negotiable. Support yourself with professionals to take care of your physical and mental health. No one will take care of you but you; and you are the most important person in your business. Taking proper and robust care of yourself is the most altruistic thing you can do for yourself and those you serve.

To find out more about Zashadu, go to the website: http://Zashadu.com or send an email to: info@zashadu.com or check out the company’s Instagram: http://@zashadu



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Maureen Obaweya, a Nigerian entrepreneur building a luxury leather accessory brand — Lionesses of Africa



What inspired you to start your company?

Seeking a platform to express my personal creativity after promoting other Nigerian and African artists and craftspeople in a prior creative company. I was privileged to have been on a sponsored training programme for women entrepreneurs in handcrafts sponsored by Vital Voices and the Exxon Mobil Foundation in October 2010. Seeing women from all over Africa having their own voices in their craft gave me the push I needed, and upon coming back home I chose leather as my canvas of expression.

Why should anyone use your service or product?

With painstaking attention and proficient handling of the medium of leather, we drive to meet the individual styles of the individuals we serve. Strong attention to detail and customer satisfaction fused with our extensive knowledge of the essence, quality, process artistry, and expression of the medium of leather puts us ahead of the competition.

Tell us a little about your team

Our Artisans are a pool of craftsmen from various parts of the Motherland and a team of in-house trained artisans well-schooled in the Morin.O techniques of world-class leather product making. Our management team comprises of professionals that span various competencies including Design, Finance, Marketing, and more.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

My entrepreneurial journey started from my passion for the arts and creativity, and my quest to share African beauty, craftsmanship, and creativity with the world led to developing a business that will demonstrate and sustain the vision.



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Rachelle Best, a South African entrepreneur creating an app to help parents manage their children’s online safety — Lionesses of Africa



What inspired you to start your company?

To start with, I’m the mom of a teenage daughter. She’s 15 years old, which means that I understand the challenges of parenting in the digital world too well. She is mainly the reason we started developing FYI play it safe. When I started thinking about giving her a mobile phone, I did research on any apps that could help with protecting her online but couldn’t find anything that was quite good enough. I also couldn’t find anything that will tell me what was really going on, and that would warn me if she was exposed to any harmful situations. At the same time, I wanted her to feel that I respect her privacy and that I trust her. Hence, apps that would give me full access to her messages were out of the question.

I realized that other parents may struggle with the same questions, and lack of answers, and embarked on a research study in 2018. My hypotheses was correct in that 99% of parents who participated in the study were worried about the dangers associated with social media platforms and the open world of the internet, but none knew how to deal with it in a way that will provide them with the right level of comfort.

That’s how FYI play it safe was born. I wanted to develop an app that would protect our children’s online, alert parents when there is something to worry about, but at the same time respect our children’s privacy. We launched our first prototype at the beginning of 2020, but quickly realized that we needed to change the technology completely and officially launched FYI play it safe  in May 2021.

Why should anyone use your service or product?

FYI play it safe is the only app in the world that monitors every single app that children are using. It uses artificial intelligence to analyze the content of what children are engaging with and alerts parents when there is anything to worry about.

Because we use natural language processing and machine learning technologies, FYI play it safe also keeps updated with the latest in teen slang.

Tell us a little about your team

We run a very lean team and most of our functions are outsourced. Our lead software engineer is a South African based in the United Kingdom. The development team all works virtually and are from around the world.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

From a young age, I was very interested in technology. At the age of 12 I bought my very first computer with pocket money and started exploring with simple programs to solve problems. I studied part-time to become a Chartered Accountant and joined one of the big-4 accounting firms as undergraduate in their technology risk team. This created more curiosity into the bigger technology field. When I finished my studies and qualified as CA(SA), I wanted to expand my horizons and completed a degree in Industrial and Organizational Psychology. My journey led me to become a business consultant, solving complex problems for organisations. When I encountered a problem in my personal and parenting life that I didn’t have an immediate answer to, I had to develop the solution myself, which I’m very proud to say is now called FYI play it safe.



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Redefine Genius! — Lionesses of Africa



by Lionesses of Africa Operations Department

We were recently watching a TED Talk (here) by the brilliant leader and Lioness, Temie Giwa-Tubosun of LifeBank where she wrote as an introduction “…while genius is evenly distributed, investment isn’t.” This fundamental truth (both the genius bit and sadly, the investment side as well) got us thinking.

What is the definition of Genius and is it linked in anyway to the access of finance?

Genius and leadership discussions across the globe and certainly within Business Schools centre around the Steve Jobs of this world, the Bill Gates, Jack Welch and more recently South Africa’s own Elon Musk. All incredible leaders, driven by self belief; 24/7 work ethic; fabulous out of this world ideas; one could argue, perhaps a tad lacking in empathy(!); but with an ability to deliver; and of course, luck (not that they would necessarily admit that part).

Sir Alan Sugar, now Baron Sugar (a UK self made businessman who founded Amstrad with  £100 of Post Office savings before selling it for £125 Million) likes to joke about many of these icons of business: “I started by buying a box for one quid and selling it for two, I then bought 2 boxes and took in 4, I slowly built this up until I was selling 124 boxes for 248 pounds, then an Uncle of mine died and left me £50 Million…and that’s how I became a millionaire – hard work.” He has a point. Many of the examples of great leadership and genius that we look up to had luck on their sides and this comes in many guises – and although usually ‘male’ (and quite often ‘pale’) is the common denominator, they often had opportunities unavailable to mere mortals. In fairness, no matter what the opportunities, one still has to grab them, but still…

Of course we are not suggesting everyone who makes it has inherited £50 million from an Uncle, but there is no doubt that male run businesses have more than it’s fair share of finance. This is still borne out in the numbers from the VC world in the USA “Venture capital funding overall has surged in recent years, but the numbers haven’t leapt forward for female founders at the same pace. In 2021, companies founded solely by women garnered 2.3% of the total capital invested…” (here) and ditto for Europe: “…companies founded solely by women garnered just 1% of the total capital invested…[in 2021]” (here). The numbers from Q1 2022 are showing the same pattern – “US startups founded solely by women raised $1.47 billion of venture funding in the first three months of 2022…

That number represents a 34% slump in capital investment for female founders from the highs of Q4 2021. Overall US VC funding declined 26% during the same period… 

On the deal count front, female founders recorded a 7% dip to 243 in Q1, roughly in line with US VC as a whole.

This is interesting because it shows that whilst the deal count between men and women may move at the same rate (‘a 7% dip’), women lose more of the overall investment (34% slump vs 26% overall decline), and yet when the deal count increases, women do not do better either – at all stages the spread widens.

The numbers coming from out of the African world tell a similar story. As in the ‘West’, African businesswomen are simply not keeping pace with men. According to ‘Africa: The Big Deal’ although there is a serious tide of money flowing to Africa, in the whole of 2021 only 0.7% of funding was raised by female single founders, 0.2% by female only founding teams and 18% by a gender diverse team, leaving just over 81% for the ‘Testosterone Team’. The title of the chart ‘Crumbs Basically’ says it all (here).

While we are about it – 93% of the funding went to companies with a male CEO in 2021. In 2022 this rising tide of investment that brought in over $1.8 Billion Q1 across Africa, less than $28 million has gone to companies with a female CEO, that’s a paltry 1.5%!

So what can we do to somehow get noticed in Africa?

Fight to get into a foreign business school? – Great move. Across all deals a massive 56% of investment went to companies with a CEO who last studied abroad and (here’s the kicker)…they took in a disproportionate 73% of the total investment across the continent (see here). In Nigeria they took in 92% of the total funding! But how many can afford to fly to Harvard, let alone pay the fees? As they say ‘Money begets money’ and that starts with access to education.

For MBA’s you get what you pay for – “…grades matter less than the school’s brand and the networks formed. Close to 40% of Fortune 100 CEOs did an MBA, and 60% of them went to an elite school. If you have the option, Harvard is still the place to go. In 2012, 40 Fortune 500 CEOs had an MBA from the world’s best known business school.” (here) This is not just a club, but a stamp of bankability. How do women do in joining this club? The FT confirm (here) “Not enough women are attending. [Amongst] the leading business schools around the world…the number of women students has increased, but only from about 28 per cent to 34 per cent.” So no gender equity there yet either.

‘Money begets money’ also applies with loans – as the World Bank confirms, the average collateral required for a loan (note average) in Africa is over 200%! (here) – this being a collateral requirement on a continent that historically has favoured male ownership of assets…

Waiting for women led funds to raise the necessary capital to change the landscape is taking far too long, as they too suffer from the mental block that sends finance elsewhere. Of course there are some exciting beacons of light but sadly the total Assets they have Under Management (AUM) are paltry in comparison to the total.

Or perhaps we simply have to go back to the start, look at what is being taught in our business schools. The FT talks about: “…the minimal imprint women have so far left on the “official” theory and practice of management” and according to London Business School professor Nigel Nicholson “…the world of business organisations remains male [and white] in design, rationale and functioning” (here).

Harvard Business School professor Amy Edmondson, specialist in teams and organisational learning, says “I don’t think men have a monopoly on obsolete management mindsets, but they probably tend to hold them more often, and by that I mean the core idea that fear and command and control is the way you get things done.” (here) Sounds like a few leaders we mentioned at the start of this article!

From the Harvard Business Review: “So long as we continue to associate leadership with masculine features, we can expect female leaders to be evaluated more negatively even when their performance is higher than that of their male counterparts…here.

So one begins to see why we are starting to believe there may be a connection between how the globe values success and ‘genius’ and how it rewards this through finance. Perhaps as the FT says: “…as Milton Friedman’s “shareholder value” doctrine is losing its destructive grip” (here) so we need to look to different icons, to study different values, to look again at the definition of ‘genius’.

Indeed just a quick look at the inspirational leaders within the Lionesses of Africa shows Temie’s ‘even distribution’ of genius amongst our >1.5 million membership of African Businesswomen.

Genius such as Temie herself, saving lives daily through delivering blood and oxygen in Nigeria and now Kenya; Christelle, bringing life giving clean water to those who have never previously afforded such; Chinwe creating housing for those at the lower end of the socio-economic pyramid in a sustainable and safe way; or Chioma turning waste into impact in Nigeria, and many, many others creating incredible impact through absolutely brilliant businesses…

If these are not ‘genius’, we have no idea what is!

While we continue to fight for a level playing field, we must change thinking through education. Of course this will take time, but to do otherwise risks only putting a plaster on the problem. Our fear is that until and unless Business Schools start to value ‘genius’ differently, this masculine style of leadership will not only continue to be held high, but the intellectual and financial flow will continue to stay outside of the reach of business women across the globe.

As we move away from ‘Milton Friedman’s “shareholder value” doctrine’, as we move away from ‘money’ and ‘power’ being a mark of success, let us move towards celebrating leaders with ‘impact’ as this will show the ‘even distribution’ of genius that has always been there, just unseen and ignored in our rush to worship at the feet of ‘the greats’. Who knows, maybe one day Banks’ Credit and Risk Departments might just benchmark business leaders not against Steve Jobs, but Temie, Christelle, Chinwe or Chioma – surely it’s worth a try!

The time has come for all of us to

Redefine Genius!

Stay Safe.



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Loretta Visagie – African Farming


Winter is upon us with colder, drier weather in the summer rainfall regions and the winter rains starting in the Western Cape. War in the Ukraine has had some serious consequences for farmers with frightening price increases in animal feed, fuel and fertiliser. But farmers are survivors, capable of making and implementing the type of decisions to get through the harshest of winters.

SPINACH

Loretta Visagie, Klipkop, Vanderbijlpark, Gauteng

We have three hectares under shade nets where we grow spinach, which is our main crop. We are currently taking out the old crop from two hectares so that we can start replanting.

Once we’ve taken out the old crop, we’ll start with land preparations. To prepare the soil, we rip and disc before we make the seed beds. We put down animal manure that we source from our own animals. Then we’ll start planting.

Two days after planting we fertilise with 2:3:2 and two weeks after that we put down LAN. We spray depending on the pests and diseases that are prevalent at the time and scout weekly to see which insects are about.

Spinach is an easy crop because you’ll start harvesting from six to eight weeks after planting and then carry on harvesting for at least three months. We also plant broccoli and cabbage on request from Harvest Fresh.

Currently, I’m trying out Chinese spinach and rape in the open field after numerous requests from my hawker clients. This is the first time I’ve planted these crops and they are already looking good in less than a month.

I’m also running a trial on an Indian herb called saffron which is the world’s most expensive spice. I have just completed a training course on growing saffron and it is said to be a difficult crop but there is a lot of value to producing saffron if one succeeds.



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Happy Mpshe – African Farming


Winter is upon us with colder, drier weather in the summer rainfall regions and the winter rains starting in the Western Cape. War in the Ukraine has had some serious consequences for farmers with frightening price increases in animal feed, fuel and fertiliser. But farmers are survivors, capable of making and implementing the type of decisions to get through the harshest of winters.

SUNFLOWERS

Happy Mpshe, Jericho, Brits, North West

We are about to harvest our sunflower crop in a few weeks. We don’t have our own equipment so we are looking at quotes from a few contractors. Not having your own machinery is a challenge because it increases your costs and eats away at your profits.

Right now we are taking precautions to make sure we keep pre-harvest losses to a minimum. These losses are caused mainly by birds and wild animals like warthogs which can crawl under the electric fence. We go to the lands to inspect the crop regularly and find creative ways to deal with especially the birds.

The warthogs don’t cause a lot of damage as they just trample the crop, they don’t eat it, but the birds eat the sunflower seeds, causing a lot of damage that leads to serious losses. Due to this and other challenges such as poor growth on other parts of the farm because of weeds, we’ve estimated that we will lose about 10ha, which is a lot.

But we are still paying school fees as this is our first sunflower crop. We are also busy cleaning and de-bushing an additional 40ha so that we can plant 100ha in the next planting season. This time we will plan ahead with some experience and avoid making the same mistakes.



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Congratulations Hon. Martha Karua – Forum for African Women Educationalists: FAWE






Congratulations Hon. Martha Karua – Forum for African Women Educationalists: FAWE









































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Animal health: Knowlegde is power


The problem with keeping animals healthy and disease-free in rural areas is not so much about lack of accountability but rather a lack of knowledge and access to basic animal healthcare and common stock remedies. Animal health company Afrivet is committed to helping farmers overcome these challenges.

“If a farmer with 10 animals loses a single animal, he has lost 10% of his asset.” That is how Afrivet consultant Professor Abdalla Latif, an ectoparasite and tick-transmitted disease expert, highlights the serious productive and financial consequences of failure to treat livestock for illness and injury timeously. It goes without saying that a loss of 10% would have a profound effect on farm profitability: imagine if you kept a herd of 1 000 animals and 100 died… 

Ratselane Marumo, sales and marketing manager at Afrivet, says farmers can take accountability for their livestock by observation their animals on a daily basis. Gaining visual experience from watching their animals gives them the ability to pick up small but possibly significant changes in individual animals.

This is an invaluable diagnostic tool and makes early disease detection possible. The next step is immediate treatment, which saves money, time, energy and lives. Left too long, the problem is likely to progress and become untreatable – and even fatal. 

Afrivet teaches farmers how to use the Primary Animal Health Care (PAHC) programme, which is founded on ongoing observation. The PAHC programme focuses on region-specific diseases and advises the use of commonly available stock remedies. 

Disease prevention through vaccination is part of the farmer’s responsibility to their livestock, their neighbours and their community. Ignoring compulsory vaccinations like the vaccine against CA (contagious abortion, or brucellosis) is risky and irresponsible, and leads to the widespread outbreaks currently being experienced in South Africa. 

Access to knowledge, expertise and treatment makes a huge difference to the ability of farmers to take accountability for their animals and their livelihoods. 

For more information, visit afrivet.co.za



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Importance of accountability in farming – African Farming


African Farming host Tony Ndoro discusses how accountability factors into each element of a farming operation with Praveen Dwarika, MD of AFGRI’s Lemang Agricultural Services, Ratselane Marumo, Afrivet Business Management, Sales and Marketing Manager for export, Johann Vosser, MD of Vleissentraal Bosveld and Hendrik Mokoto, Pannar Seed Sales Representative.



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Here’s what you can expect in African Farming this week! – African Farming


Farmer Emmanuel Mudau is living the dream! He started farming with goats, sheep and chickens after leaving his job in sales. He shares his life story with host Tony Ndoro and our African Farming panel experts offer advice on how to deal with pests and parasites. Don’t miss episode seven this Thursday at 19:00 on Mzansi Wethu.



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