Here’s what you can expect in African Farming this week! – African Farming


African Farming host Tony Ndoro heads to the Eastern Cape to spend time with forestry and game farmer Mlungisi Bushula. Mlungisi shares some business management principles and our panel experts join us in the studio to discuss partnerships in agriculture.

Don’t miss African Farming on Thursday, 21 April at 19:00 on Mzansi Wethu!



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The importance of continuity in farming – African Farming


Host Tony Ndoro discusses the importance of continuity in farming with Managing Director of Lemang Agricultural Services Praveen Dwarika along with Dr. Baty Dungu, Veterinary Specialist from Afrivet, Louis Steyl CEO of Bonsmara SA on behalf of Vleissentraal and Nico Groenewald, Head of Agribusiness at Standard Bank.



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Keneilwe Raphesu – African Farming


Autumn is the time for sheep and goat farmers to work at keeping the body condition scores of their ewes up so that when lambing starts in about a month, the lambs and kids will get the best possible start. During autumn grass starts losing quality and cattlemen change to a higher-protein winter lick to stimulate the intake of low quality grass. This increases the intakes of low-quality grass. Tomato tunnel farmers are harvesting the last of their crops before winter’s frosts arrive.

PIGS

Keneilwe Raphesu, Holfontein, North West

We had over 50 pigs but due to the poor infrastructure, we culled most of them and kept one boar and 8 sows. We then bought in 10 more sows and some weaners to raise for the market.

Raising pigs helps with cash flow in our business because they are an easier and quicker component of our operation. The piggery is not that busy, as we approach the winter period. We have mated the sows and they will farrow soon.

We try and limit the breeding activities in the winter so that we do not have very young piglets when it’s cold. This is due to our infrastructure, which does not have a heating system. The mortality rate goes up in winter, so we try not to have as many pigs farrowing during this time. Production will probably start to peak after winter.

We sell pigs at auctions, directly to the abattoir and to individuals. The piglets we’ve bought are put on Asa’s ASA 2 feed, which can be fed from five weeks to about eight weeks when they reach 20kg.

They should get between 4kg and 6 kg of ASA 2 per piglet. From two months to four months we give them grower with a daily average intake of 2kg/pig/day and weight gain of 900g/pig/ day. In the last month they are put on the finisher before they go to market.



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Benefits of Using Proper Business Language  — Lionesses of Africa



by Helena Naitsuwe Amadhila

Language is the art of communicating with others in any situation. Using proper language in each context is vital to ensure that the message is clear, received and understood well by the intended recipients. In a business context, it is a must that proper business language is utilized to portray professionalism and business language etiquette. The use of proper business language should be embraced by all in the business environment. The usage should also be done and applied in all forms of communication, be it verbal or written. 

So, what is this animal called proper business language? It will be explained using the following: salutation, tone, context, main message, closing tag and identity.

Salutation – This is a form of addressing the recipient as either Sir, Madam, Mrs, Miss, Mr, Dr or Professor. In case you are not sure, address the recipient as Sir/Madam and allow the recipient to correct you by providing the correct salutation. This shows respect and appreciation.

Tone – It is important to know the tone to use so as to avoid sounding harsh, angry or impolite. It is generally understood that a tone can easily be deduced from a written message as well. Be careful not to write in a way that will scare customers away from your business or give a wrong impression about you and your business as an entrepreneur.

Context – This is vital in business communication as it plays a major role in the business environment. Language use in a business context is extremely different from language use in general context and communication. Context act as a boundary within which the language is being used. Each context calls for contextualized language to avoid misinterpretation of the message being communicated.

Main message – This is the heart of communication and the language used should be clear and free from ambiguity to avoid back and forth messages in an effort to seek clarity of what is being said and communicated. It is vital to use proper spacing and apply the use of capital letters, commas, full stops, colons and semi colons. This will help the recipient to differentiate between names and other words used in the message.

Closing tag – It is always good to ensure that the message being communicated has reached the end, thus using a closing tag to indicate the ending of the communication or writing. A closing tag could be something like I will be waiting to hear from you on the way forward.

Identity – Although placed at the end of the message or communication, this is the most important component of communication in a business language. Identity provides the name of the person communicating. This will make it easy in case there is a need for follow ups and actions needed. Finally, identity will provide the name and position of the person communicating in the business.

The bottom line is to ensure customers’ retention and attraction through proper business language use. 



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Get Paid!


by Brigette Mashile 

In 2021 I made a decision to go retail. I have been thinking about this for maybe a 100 years LOL! In line with my creative procrastination talent, I think and ponder and wonder and eventually go in scared. After this decision I had to decide how; I then approached my options and received 2 yesses.  So now, we are mainly online with Shopify and Zando. This sound easy right, like just two more sales channels.  Alas, my brain has been fried with set up on both platforms, it took 4 – 6 weeks to complete the set up.  Even with help!

One area I want to go into is all the payment options I now have to deal with due to having new sales channels:

CUSTOM ORDER

Cash, Card, and Bank payments

Cash is king but highly risky in custom orders. If you price an item on the spot and accept a cash or card payment, you better be sure of your pricing. The process should be clear from calculator to your brain, so that you don’t under price.  Especially for items you are still to find the fabric for, or are still to confirm the prices for. Clients don’t appreciate prices changing after paying a deposit. 

Cash payments are also risky as YOU have to go deposit it yourself into the business account. The trip from your workspace to the bank is the longest ever, you will be tempted to get petrol, buy a milkshake, or wait, we need bread today!!! You have to be disciplined. And the trip is another cost to you.

Card payments are best, the money is in your account immediately. Of course, you need a POS machine (a cost), and you will pay a fee for this service. We have a YOCO, it is compact and works; plus has an app that allows you to do more like sending payment links. The payment links do take 2-3 days for the money to be cleared though.

Bank payments (EFT) give the power, effort, and responsibility to the client.  Your work as a businessperson is giving the correct account number to the client; and on some busy days this is hard! LOL.

PayPal

This one is the one that will allow you to receive dollars! And yes, I’ve had an account for years but never used it. Well, this year someone found me and decided they wanted a dress from ROKA ROKO. This one took maybe a day or two to confirm my personal details etc. It is way simpler for clients to pay on this one, and the money is in immediately. 

The trick; is getting the money out of PayPal into your South African bank account. I should mention that you can also have bank payments for foreign currencies; the list of what is needed is a bit longer though and gave me a headache. After winning with the client paying on her side, I was hit with a surprise with the process to transfer the money into my account. The best and easiest (not so easy to do though) was to get a bank account, sit with the bank consultant, link it to PayPal and transfer. No, it is not as easy as I am writing, LOL, its harder if you are like me with technology. The other thing to keep in mind is every time the money is moved; it is moved at the current exchange rate at that time. And yes, there is a PayPal and bank fee. I like PAYPAL. I will keep it going forward.

RETAIL

Online – PAYFAST

I have had a Shopify account for a few years, I just never let it work for me. Here we are in 2022 and I am giving it a chance and myself a go at it. Setting up Payfast is made easy on Shopify, but yes you need some technology knowledge to navigate.  For me, I had to activate it and pay an amount for this. Payfast is the 3rd party or middleman between me and Shopify.  Please note there are other payment options on Shopify, I just settled on this one.

Payfast gives you an account; the money goes into this account when paid by the customer on Shopify. It will take a day or 2 to show up in the Payfast account, then a day to allow you to transfer it into your bank account; and another 2 days to show up in your Business Bank Account! So, in total, 4-5 days; which is not in line with my 5-7 days delivery promise.  This means I need to start the item before I receive the money; risky yes, building a trusted brand? YES. 

Online: Zando

This is the newest one to me. The agreement is simple; the money goes into the wallet we have on Zando; and the money can be paid out every month. This is the winner for me. If you look at a lot of my writing about money, I talk a lot about needing a way to have income come in at the same time in a month to cover expenses better. I talk a lot about the fact that we make money, but it is scattered over the month! This messes up with everything. In real life bills are paid at one time in a month, not every minute. You miss a payment today, tomorrow you are in arrears!

We are yet to receive our first payment from Zando. This will be at minus the fee we pay to Zando and the delivery they handle for us. Please keep in mind that this means we are making dresses as per orders we receive every day with cashflow we have, not from these sales. This means you need to have money to start this sales channel. Luckily it is not exorbitant as we are still building traffic to our product; unless your items are selling like hot cakes! 

Please note all these can be used how your business needs to; and there are other options available. Also, there are other features I am yet to discover on each; this is what I have experienced in the 3 months of 2022. I believe in sharing knowledge to help others as we go. These ways are the ones that are working for us so far, who knows maybe this will open other option others know of. These are also safe so far as we all know digital and financial crimes are rife worldwide.

This piece is to help people who are considering other ways of selling, without the big words on the internet. Written by a 36-year-old, sitting in a coffee shop trying to sell as many dresses as she can. I am not employed by any of these organizations and have no financial nor digital training; just roaming on a laptop attempting them right has gained me this much knowledge. I think its that stubbornness I have; using it to WIN!


Brigette Mashile is the founder and creative force behind Roka Roko, a custom fashion design business based in Johannesburg, South Africa. The company passionately delivers quality tailored and trendy fashion to make their customers happy, and specializes in styling women by creating unusual combinations with fabric, culture and style. Brigette has a Bachelor of Commerce degree from the University of Witwatersrand and a Fashion Diploma from Studio5 School of Fashion. She’s a former fashion buyer for a major retailer in South Africa, and an international direct selling company. She’s been passionate about fashion since the age of 10 and gained invaluable experience in the fashion world running informal fashion creation businesses until the day her own Roka Roko brand was born. Find out more by visiting the Roka Roko website www.rokaroko.co.za

 

More articles by Brigette



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a perspective on goals — Lionesses of Africa



by Ashika Pillay 

For many of us, by now, New Year’s resolutions have become a distant memory. Research says that of the 41% of Americans that set resolutions at the beginning of the year only 9% are successful at keeping them. Perhaps the fact that we set our resolutions, often misty eyed, in the afterglow of a holiday, festivities, rest and fun could be a factor? However, the New Year promises a new beginning, a time to reset and inspire ourselves into what we believe our potential is. In my view, even a small step towards a positive change is an improvement. So, are you in the large majority whose goals are now fading slowly? This is not a disaster. I have recently been helping MBA student clients review their goals for their year ahead, and also experimenting with my own. 

Here are some strategies that we’ve been playing with.

1. Setting a soul-based goal rather than an ego based one 

What this means is looking deeply at the “why” of the goal. As an example, you can set a goal like : “I want to lose 10kgs by the end of the year”. Let’s look at these words. They feel hard. They may have the implication of perhaps diet and deprivation. This is an example of what author Marci Shimhoff calls the “ego-based goal” which we can transform this into a “soul-based goal”. One that feels lighter and has more “ease and openness” associated with it. Something like “ I would like to be my best physically (maybe emotionally and spiritually” or “I would like to have energy to do the things I love and be with my loved ones” These are just some of the ways that you can, using language, create a deep soul-felt intention about something that is important to you. 

2. Asking “who do I want to become?” rather than what I want to do? 

An example of this is looking at what some of our goals would result in. Perhaps you have a goal of reading one book a week. How would that change you? Perhaps it is around becoming well-read/ an expert on a certain subject? Perhaps you would like to be someone that uses your time deliberately and intentionally? What would your goals help you to transform towards? 

3. Getting clearer and clearer on what these goals actually mean. 

Goals that are vague are difficult to achieve, so visualize your goal, the end result with exquisite precision. Get into the detail, the picture as precisely as you can. What would you feel like. What do you see, smell, taste and feel if you achieve this goal? 

4. Having “micro-goals” linked to the big picture

Following on from the above, what do you need to do daily, weekly, monthly to achieve this goal. Also called chunking, in setting the micro-goals, the big goal becomes more achievable. Just one step at a time, every day, is where the magic lies.

5. Getting back on the horse, when life bucks you off

Yes, this happens and I can certainly vouch for that too. How can we see this not as failure, and simply a detour in the path? Remember that in building new neural pathways, the old ones are still there, and can be activated at the drop of a hat especially when life happens. How can you use the mindset that life is iterative, just the way, a computer program needs several tweaks and need redesigning to change your perspective. Use the fall of the proverbial horse to inquire into what happened. Perhaps you had a stressful day, where you simply could not fit in the 30min walk, or your child was not well. The trick is to be gentle with yourself, and not listen to the tyrannical voice many of us have inside our heads. Literally say to yourself “It’s ok, tomorrow is another day”. Write in your journal and unpack the noise and stories in your mind and create space for trying again. As Winston Churchill said, “Success is not final, failure is not fatal — it is the courage to continue that counts.”

6. Focus on the process not the outcome

James Clear, author of Atomic Habits says that “Goals can provide direction and even push you forward in the short-term, but eventually a well-designed system will always win. Having a system is what matters. Committing to the process is what makes the difference” See your goals as a journey to becoming more present and intentional about what truly matters to you in life. Stay with the process and invite ease and an attitude of learning, iterating, and learning some more. 

So, as you haul out and dust off some of your goals from January:

First, invite ease not criticism. Next check if this is really what you want to become. Ask “why?” Then, rework  and reword them if your need to. Lastly, take one tiny step today. It could simply be making a call, putting on your walking shoes, or not reaching for the candy bar. Your goals are not more complex than the next smallest choice you have to make, because in the end “you make choices, and your choices make you”. 



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Hope for the best, but prepare for the worst — Lionesses of Africa



by Lionesses of Africa Operations Department

No one can be in any doubt now about the impact the Russian attack on Ukraine and subsequent horrific war is having on our day-to-day lives. Two countries that provide a huge amount of the world’s basic staples such as wheat, sunflower oil and many other food essentials, at war, was always going to be felt in our weekly shop, no more so than in Africa given its massive imports of those basics. Many in the West have never experienced inflation of this kind, although for our Lionesses in Zimbabwe, there is still a long way to go as they sadly know only too well. The battle scars gained through having to cram Trillion Zim$ notes into their pockets and then fight their way to the front of the queues at the shops will never go away…

We wrote last month about the dangers of Stagflation heading our way (here), which is a horrible state of affairs where economic growth drops along with company earnings, which in turn creates ever increasing unemployment as businesses go bust, whilst prices continue higher and higher, truly the ‘perfect economic storm’. With many Central Banks having a mandate to control prices, even if it is control prices with a secondary view on business conditions, so interest rates are sent higher in a vain attempt to stop the rising prices, yet all this seems to do is send more companies to the wall. Horrible. This is because there is a difference between demand stoked inflation called ‘demand-pull’ and supply driven ‘cost-push’ inflation.

‘Demand-pull’ inflation is attacked in the normal fashion, raise interest rates and taxes to rein in spending and therefore lower prices. ‘Cost-push’ inflation is tougher. This involves policies to increase supply – supply during a time when our supply chains are broken or croaking under the strain, Covid is still shutting down factories (more of that later) and a war plus closure or blockade of all the major Ukrainian ports is suffocating supply of such essentials as wheat, barley, sunflower oil and so on (and let’s not forget fertiliser). One major example of cost-push inflation was the oil crisis of the 1970s. The price of oil was increased by OPEC countries, while demand remained the same. To counter this one still increases interest rates, but at the same time one has to release the tension on businesses by lowering taxes…and yet still one can easily fail (economics being an art not a science being an ongoing debate, but we know which side we fall on), not least because supply shocks often force panic buying, so demand does not remain the same – then are you fighting ‘demand-pull’ or ‘cost-push’ or both? This is why many are now talking about the dreaded Stagflation.

Interestingly, the honorary Lioness Christine Lagarde (surely an honorary Lioness!), Head of the European Central Bank, in her recent decision kept interest rates negative whilst stating that whilst she was worried about inflation. She was also concerned how the war was going to impact the EU Countries, showing her recognition that a recession was a serious possibility.

Thankfully Stagflation is very rare, although since our article more and more commentators are now talking about it as a serious possibility – who knew so many across the globe read the Lioness Weekender! (“Nice try!” – Ed) But the fact is we have to be aware of the markets so that we stay one step ahead of any dangers rushing towards us, especially in times such as these with huge volatility (political, economic, socioeconomic, and of course least we forget – Climate Change), so that we keep our businesses safe and secure, our employees in employment and our customers well stocked – all the usual run of the mill issues we have to content with as business leaders.

So where are we currently?

Certainly we can put a heavy tick the Inflation box. Prices are rushing higher in the West and with Africa being a net importer of grains from Russia and Ukraine, likewise. Indeed according to Statista (here), of the top 8 importers of Russian and Ukrainian Wheat, 7 of these are in Africa (in order: Somalia, Benin, Egypt, Sudan, DRC, Senegal and Tanzania), yet Kenya which is not even mentioned in this list, imports over US$100mil per annum, so if you add in the petrol price increases that have just started to hit, there is no surprise that inflation in that country, along with the above 7 and many others started to turn and head higher. As our friends in Zimbabwe will confirm, once the Inflation Genie is out of the bottle it picks up speed fast…

But within our businesses, where do we have to be careful? 

The last thing we need is to be forced to stop production. This means we have to take a careful look at our basic needs, the raw materials we use to both feed and power our business. Thankfully, as far as powering our business is concerned, more and more Lionesses have taken themselves off-grid by investing in Solar, as electricity is usually a large cost, as we all know power shortages and blackouts are sadly a hefty business cost for so many of us. Underinvestment and sadly in many countries theft and fraud by government officials and Ministers over the years has destroyed so much infrastructure in many of our countries.

Infrastructure failures are exacerbated by flooding – drains are clogged, foundations of building and roads are soft and so you see the tragic results as seen this week in the Durban area of South Africa with hundreds dead. With such flooding and collapse of infrastructure such as major roads in Durban and around Richard’s Bay, a major trade hub into southern Africa, means yet again delays. Delays mean costs mount and potentially production stops. It does not matter if you are a Lioness with a huge factory and production line with a thousand employees or a small business Lioness with three employees, production stoppages kill. Bills mount up and banks don’t listen. As we have so often written – it’s not losses that kill companies, but a lack of cash flow.

All of this however means we need to look to your raw materials – what are your current stocks? How many months production will that feed? Speak to your suppliers, check what they are seeing with regard to lead times?

For example, one area we have been watching and is one product that quickly starts to move once inflation moves in – is the humble label. If you are lucky, the label moves out of your business on the back of sold goods, if you are not so lucky, then constant price changes on the back of Inflation means using more and more labels as you scribble out the prices and increase!

Working on the basis that in business, when it starts to rain, it storms… there has been a strike in the Timber industry in Finland. In the same way that the supply chain collapse during Covid caused many a sleepless night in the UK (a company in Brazil supplies about a third of the hardwood pulp that goes into Toilet Paper. During Covid they were unable to find the necessary ‘break-bulk’ cargo vessels to supply the rest of the world, so there was almost panic in the UK that happens to be the world’s centre of panic buying Toilet Paper in any emergency), so too with Finland and Labels – they produce the ‘release papers’ – the backing material to labels that allows you to peal the label off. Finland is one of the globe’s largest suppliers and this strike which started on the 1st of January 2022 is now up to 100 days  with no end in sight!

Not only has this increased prices, but lead times have doubled – and this is the extra worry. It no longer just becomes a question of price once supply chains move out of quilter. Call your supplier of labels and they will laugh if you want them ‘yesterday’ in any large number. You might use a local supplier, but at some point all roads lead back to Finland (well most of them anyway). If you have specialized labels such as in the Food or Pharmaceutical Industries, you will be particularly exposed. Be warned.

As we have also warned often, Covid is not over and that is especially true with its impact on Trade. The last outpost of major-league lockdowns? China, with its ‘zero-Covid’ policy continues to shut down entire cities. Just so we put this in context, many cities in China are the same size as many countries. As the BBC say (here): “When disruptions take place in China, it is significant because about a third of the world’s entire manufacturing capacity is based in the country…when Shenzhen went into a six-day lockdown on Sunday after a massive surge in Covid cases, it sent shockwaves through the world’s businesses. The restrictions have since widened to other major cities and provinces like Shanghai, Jilin and Guangzhou. Factories had to suspend production, and cities turned into ghost towns.”

What a mess, but on top of that…we have to be concerned about political fallout as well. Such rising prices as we are seeing in basic staples has always created political chaos on the streets. The Arab Spring uprising was fed by the higher food prices seen across North Africa at that time. This is why in Egypt the government is extremely careful to keep the price of their basic bread fixed. “Under the existing program, more than 60 million Egyptians, or nearly two thirds of the population, get 5 loaves of round bread daily for 50 cents a month, little changed since countrywide “bread riots” prevented a price hike in the 1970s” (here) – this is in spite of the fact that wheat is imported (in US$), the price of wheat has been steadily rising (before exploding higher just recently) and to cap it all the currency has dropped constantly over the years vs the US$. This has resulted in the Government now subsidizing the price by at least 87%.

The Egyptian government is not alone in staring down the barrel of potential riots, political unrest and (sadly a knock on effect) xenophobic attacks as outsiders get blamed. Indeed South Africa once again is going down that route as are many other countries. As basic food prices rise, it is easy for some to deflect responsibility onto others who are unable to defend themselves. This will always affect businesses and as we saw in South Africa in 2019, xenophobic riots then often spread onto impact and attack all businesses – even if it is just your employees who become too frightened to come to work – it is still an unintended consequence.

We apologize for being so pessimistic, but it is important that we consider these issues. The USA now has an inverted yield curve (where longer dated bonds yield less than shorter dates ones). This means that the bond market believes that interest rate rises will dramatically now to slow the economy  but this will simply create a recession, so the central bank will have to turn and lower interest rates in the future to counter a severe drop in economic activity. One of the unintended consequences for this (that we are already seeing) is that investors take their money out of emerging markets and into the US$, thereby hitting local exchange rates, meaning we in Africa need to find more of our local currency to buy US$ for our imports. If we are exporting to a major currency country such as US, EU, UK etc then fabulous as we earn US$ etc, but if only importing – as we said earlier – what a mess.

Whilst we always hope for the best, we must and certainly at these times, prepare for the worst. So work hard on your debtors’ list, bring that cash in! Check you have ample supply of your ‘must have’ raw materials to keep your production turning, check if you are importing that you have a stock of US$, check the lead times for future supply and most importantly, check that your employees are safe, can make it into work and know that they can always talk to you about issues that might be affecting them. 

Now is the time for Lionesses to show strong leadership, their usual high levels of empathy and the foresight that whilst hoping for the best, we prepare for the worst.

Stay safe.



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Collaboration is key to growth for women entrepreneurs — Lionesses of Africa



Event Report

When you talk about an important topic such as The Power of Collaboration for Women Entrepreneurs in Growth Mode, then women want to hear and engage, and that was certainly the case at the latest Lioness Business Agility Webinars on 13 April 2022. The event, organized by Lionesses of Africa in partnership with Absa, brought together a record number of women entrepreneurs together online to engage, connect and importantly, explore potential future collaborations. 

The focus of the second session in the series of Lioness Business Agility Webinars was on ‘Collaboration,’ and the power of tapping into community to find potential collaborative partners. This is a topic that both Lionesses of Africa and Absa talk about often, believing that if you want to grow your business to the next level, and achieve your goals faster, then collaborating with other equally focused and like-minded women entrepreneurs is a powerful way to go. 

The digital webinar event kicked off with a welcome from Lioness Business Agility Ambassador and host, Nomalanga Sitole, who said: “Every woman entrepreneur thinks about growing her business, it’s only natural. But making that growth happen as quickly as desired is another challenge all together. That’s why collaboration is a potentially powerful tool to grow faster and smarter.” This was a sentiment shared by Melanie Hawken, founder of Lionesses of Africa, who welcomed attendees by saying: “We all know that being an entrepreneur can be challenging at the best of times, and therefore having great like minded people who share your growth ambitions along with you on your entrepreneurial journey is so important to keep you going and keep you focused on that growth. If you do what you love each day, and collaborate with people who keep you energized with their shared passion and enthusiasm for getting the job done, you can achieve anything. In addition, collaboration opens up new business opportunities, new markets, new ideas and ways of working that can accelerate your business growth.”

The event programme got underway in earnest with an introduction to the theme of collaboration and why it can be such an important tool for growth for women entrepreneurs, provided by Dr Langa Simela, Business Development Manager, Agribusiness at Absa. She drew on her vast experience and insights in the field of Agribusiness, giving practical examples of how collaboration can open up the potential to access new markets in this important industry sector. 

The discussion really got underway with the special invited guest speaker for the event, and a real expert on the subject of collaboration in business. Nicola Cooper is the author of a fascinating new book, The Future of Collaboration – a must read for all women entrepreneurs. Nicola is the founder of Nicola Cooper and Associates, Winner of the Most Innovative Market Research Specialists at South Africa MEA Business Awards 2021, R&A Consultancy of the Year at South Africa MEA Business Awards 2020. She is an academic, analyst, teacher, speaker and brand consultant, and a well-known presence in Africa’s fashion and lifestyle landscapes. Nicola provided some fascinating insights into how collaboration can provide opportunities for growth, gateways to new markets, greater brand visibility, and importantly, peer-to-peer motivation and inspiration. She also talked about the potential pitfalls to be avoided, and how to underpin collaborations with legal agreements defining roles and responsibilities, and intellectual property ownership. Nicola made available to attendees a summary of her book giving some great tips and advice on how to successfully collaborate in business.

As always, the Lioness Business Agility Webinars like to open up conversations on the theme of the events, so on this occasion, attendees had the opportunity to hear from and engage with an invited panel of women entrepreneurs from the Lionesses of Africa community who have first hand experience of how to harness the power of collaboration for business success and growth. Panelists included: Janine Petersen, founder of J9 Wines; Mbali Masike-Malebye, founder of NgiyiMbali Wines; Josephine Katumba, Founder of Biakudia Urban Farming Solutions; together with Nicola Cooper and Dr Langa Simela, to talk about collaboration for growth. A question and answer session with the audience followed the panel discussion.

In line with Absa and Lionesses of Africa’s commitment to making the content from these Lioness Business Agility webinars as accessible as possible, the inspirational Thuli Zikalala, founder of Yellow Owl, provided sign language for deaf audience members at the event. Thuli is a regular member of the Lionesses team and makes great webinar content accessible to everyone.

Providing her final thoughts on the topic of collaboration, Melanie added: “My overall take out is that if we want our businesses to really grow and fulfill our visions and ambitions, then we need to harness the power of collaboration with other women entrepreneurs; we need to actively look for opportunities to collaborate, we need to look at what other women entrepreneurs are doing and identify areas of synergy; and importantly we need to build strong relationships with our fellow women entrepreneurs to create an environment where collaboration can thrive.”

The Lioness Business Agility Webinars take place bi-monthly in partnership with Absa, with next event taking place in June 2022. Programme details will be shared on the Lionesses of Africa website as soon as finalised – www.lionessesofafrica.com/events



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Abira Mahumane, a Mozambican entrepreneur with a niche business focused on invitations and gifting — Lionesses of Africa



Why should anyone use your service or product?

Our services become special because everything is done with love and we always try to offer different services with an emphasis on acrylic glass invitations, which are very classic and different from those provided in the Mozambican market.

Os nossos serviços tornam-se especiais porque é tudo feito com amor e procuramos sempre oferecer serviços diferentes com ênfase no convite de vidro acrílico que é muito clássico e diferente dos que são fornecidos no mercado moçambicano.

Tell us a little about your team

We have three employees, one of which manages the brand and the other two produce the products. They are very hardworking and focused on a single objective, which is customer satisfaction.

Conta com 3 colaboradoras, onde uma é que faz a gestão da imagem e as outras duas a produção dos produtos. Elas são muito esforçadas e focadas por um único objetivo que é a satisfação dos clientes.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I graduated in Financial and Insurance Management and decided to embrace the area of entrepreneurship due to lack of employment. But now I have found myself and I already look at the business as an income generator, job generator, and it is growing every day, to being recognized in the market. We started in a very small way where only one or two orders were made a year. But we invested more in social networks and created new models, and we promoted the acrylic glass invitations when they were created. The demand increased mainly for the same models and already we received many orders per month. Amid the pandemic in 2021, demand increased to 100% where we received 5/6 orders per day. As a result, we felt the need to hire three employees and create partnerships with a printing company, delivery and material suppliers for work. Over time we have innovated our models with love and dedication to better serve our customers. We work with clients from all provinces and as it is the first contact that guests will have at a party, it must always be something very well done and to a high level.

Formei-me em Gestão Financeira e de seguros e decidi abraçar a área do empreendedorismo por falta de emprego, mas agora eu me encontrei e já olho para o negócio como um gerador de renda, gerador de emprego e que está a cada dia a crescer e a ser reconhecida no mercado. Começamos de uma forma muito pequena onde só fazia-se uma ou duas encomendas por ano, fomos investindo mais nas redes sociais e criando novos modelos e demos destaque quando criou-se o convite de vidro acrílico, a procura aumentou principalmente pelo mesmo modelo e já recebíamos por mês, e em meio a pandemia em 2021 a procura aumentou a 100% onde já recebíamos 5/6 encomendas por dia. E para tal sentimos a necessidade de contratar 3 colaboradoras e criar parcerias com uma empresa gráfica, de delivery e fornecedores de material para o trabalho. E com o tempo temos inovado nos nossos modelos com amor e dedicação para melhor servir os nossos clientes. Trabalhamos com clientes de todas as províncias e por ser o primeiro contacto que os convidados terão de uma festa, tem que ser sempre algo muito bem feito e de alto nível.

What are your future plans and aspirations for your company?

The company aims to open a physical store with a wide range of services that can bring to the Mozambican market quality service that is differentiated, specialized and aligned with the commitment to ensure and provide customers with the first impression of an event being of quality and of a high standard.

A empresa tem como objetivo abrir uma loja física com uma vasta gama de serviços que possa trazer ao mercado Moçambicano um serviço de qualidade, diferenciado, especializado e alinhado ao compromisso de zelar e proporcionar aos seus clientes a primeira impressão do seu evento sendo de qualidade e de alto padrão.



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Dr Hajira Mashego, a South African business founder making fitness and exercise more accessible — Lionesses of Africa



Tell us a little about your team

Mr. Thembinkosi Skosana serves as the Fitness Junction operations and fitness manager. He is a qualified fitness trainer and personal trainer with prior experience as a fitness trainer in the police services, Planet Fitness, and at Swallows Football Club.

Mr. Francis Sinkonde serves as the sales manager. He is a qualified teacher and has 16 years’ experience in the gym sales environment.

Mr. Skosana and Mr. Sinkonde oversee 12 permanent employees and 4 commission-only employees. The employees serve as fitness instructors, sales consultants, club administrator, cleaners, and receptionists. The company is also serviced by 8 independent service providers (group fitness instructors) who invoice Fitness Junction based on a pre-determined hourly rate.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I was an employee firstly in the Health sector and later in the Sports and Recreation sector where I progressed until I reached Executive management. As I was progressing in my career I was also progressing academically until I obtained my PHD. After I obtained my PHD I decided to complete a one-year programme in Social Entrepreneurship at GIBS in order to learn how to monetize my knowledge and expertise. Upon completion of the program, I then resigned from government and used my pension contributions to set up Fitness Junction Westview.

What are your future plans and aspirations for your company?

The plan is to scale organically to establish a network of commercial gyms nationally. Three other divisions are also planned and are being worked on:

• The Fitness Junction franchise model is being finalized in order to start selling commercial franchises in 2022 
• The Fitness Junction corporate gym division is planned to service corporates that need to establish gyms for their staff 
members or appoint a management agent for their existing gyms, 
• The Fitness Junction home gym division is aimed to target high net worth individuals who would like to set up state of the art gyms in their homes



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