Elohor Oderowho, a Nigerian digital magazine creator promoting women-empowered lifestyles — Lionesses of Africa

What inspired you to start your company?

Growing up, I had a first-hand experience of the many challenges an aspiring young woman would have to face. I started writing about some of them, but just as a hobby. Years down the line, I discovered that there were many young women on common grounds. Most of them kept their challenges locked up to themselves but could gain expression whenever they read my works. Through series of conversations and interviews with young women, I became motivated to go further. I began to think of ways to reach a larger audience; a medium through which anyone irrespective of the distance or location can actually see what I do and gain bigger insights. Women are naturally inquisitive and love to know what’s happening around them and this is what we’re about.

Why should anyone use your service or product?

Even though we focus on women, men also enjoy reading articles from across our feeds. Asides from our high editorial policy, we are also adaptors to an evolving world, maintaining a sophisticated and revolutionary approach to our works. We make sure that our audience get all shades of content, we make you laugh, reminisce, get sensational, excited, nostalgic and positive.

Tell us a little about your team

We are a women team that care deeply about our readers and gives our all in what we do. We believe in accuracy and not just content, but valuable resources. Adhering to strict editorial policies, we represent women, all out to build lives and better society.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I’m from a family of entrepreneurs and grew up learning how to be self-sufficient, hardworking, and resilient. However, I didn’t picture myself as an entrepreneur years back because I wanted to escape from the many challenges I saw my parents face. My entrepreneurial journey has been challenging, amazing and life-changing all at the same time. One of my core values has always been putting the people at the heart of every story and learning how to do this further shaped my passion, strategy, and delivery. As a young Nigerian female entrepreneur raised in a home of entrepreneurs, I’ve trained myself to be multifaceted, valuing different perspectives and committing to the truth.

What are your future plans and aspirations for your company?

Elowell Max’s biggest goal is to become the number one destination for African women round the world irrespective of status or class. We want to become a household name, a force as well the champion of women’s publications. While we’re looking at building a larger audience, we’re extremely concerned with becoming a strong reflection and a clear mirror of African women through our articles as well as our visual works. We want our space to become a ground of solutions, hope, inspiration, motivation, and value.