Lioness CoLab / New UNafraid limited edition rug collection launched to celebrate Women’s Month in South Africa — Lionesses of Africa

A collaboration between South Africa’s ZURI and IMANI, a passion-driven surface and textile design studio, and decorative flooring specialist, Airloom Decor, has resulted in the launch of a limited edition rug collection. The ‘UNafraid’ limited edition rug collection is a collaboration between ZURI and IMANI founder, Joy Ezeka and the founders of Airloom Decor, Rosie and David Bradshaw. This collaboration was launched on 1 August 2022, in honour of South Africa Women’s Month, a celebration of resilience – as communities, as individuals, and particularly as women.

The UNafraid’ rug collection is a limited edition body of work by talented surface and textile designer, Joy Ezeka, founder of ZURI and IMANI, in collaboration with the founding team of Airloom Decor. Joy is on an UNAFRAID journey, to establish ‘Made in Africa’ as a seal of excellence – and be part of the revolution aimed at moving Africa to the top of the global value chain targeted at recovering and growing the African creative economy especially the re-branding of the African textile industry.

ABOUT ZURI and IMANI

ZURI and IMANI is a South African surface and textile design studio, founded by design entrepreneur Joy Ezeka. The company is on an UNafraid journey to changing the narrative of the African prints by weaving modern stories inspired by the richness of Africa, endorsing exclusivity and authenticity, to create ‘its own’ authentic Africanity content designs but still retaining an awareness of current trends in design. The company creates original pattern designs for the fashion, home and paper-goods market to produce timeless lifestyle and homeware collections.

ABOUT AIRLOOM DECOR

Airloom Decor is South Africa’s first port of call for rugs and feature flooring. Brainchild of a husband and wife team, Rosie and David Bradshaw, the idea of Airloom was formed when they went in search of a rug for their own home. They were looking for something that was beautiful, functional, and that didn’t break the bank… a rather tall order it turns out. And so, out of many a fruitless rug shopping trip, the idea for Airloom was born in 2012. With a background in the flooring industry, Airloom has now grown and evolved to offer a wide range of flooring as well as other décor items for the home.

To find out more about the new UNafraid’ rug collection, contact Joy Ezeka or Rosie Bradshow via email

joy@zuriandimani.com or rosie@airloom.co.za

To learn more about ZURI and IMANI and Airloom Decor, visit their websites and social media platforms below:

ZURI and IMANI
https://zuriandimani.com/
https://www.instagram.com/zuriandimani/
https://www.facebook.com/zuriandimani

Airloom Décor
https://airloom.co.za/
https://www.instagram.com/airloomdecor/
https://www.facebook.com/airloomrugs/