What Every Entrepreneur Should Know About Branding and Purpose by Maranda Joiner — Lionesses of Africa

Book Review

Join brand strategist and public speaker, Maranda Joiner, author of A Lot Alike: What Every Entrepreneur Should Know About Branding and Purpose, as she gives you the secret to identifying your brand’s message, your purpose, and your voice on social media. Through working with over 200 entrepreneurs in just over two years, Maranda has discovered that the road to purpose is found by examining our past memories. From that, we can use our purpose to connect to our target audience. 

In A Lot Alike, Maranda Joiner shares the insights she gained from her experience of working with entrepreneurs, trying to help them to find their purpose and weave that into their brand message. She believes that no matter what type of entrepreneur you are, we all essentially need the same fundamental things when it comes to branding. This includes connection to purpose, an organized message, a plan for social media, a reminder to dream big, and a connection to your target audience.

A Lot Alike explores a range of topics to help readers to understand their own path to developing a strong brand and to finding their purpose. Key topics covered include identifying your target audience, perfecting your elevator pitch, building your mission statement, navigating social media, connecting with your key audiences, and so much more. Maranda’s book gives you a roadmap to building a brand you can be proud of and serves as a reminder that we are all a lot more alike than we are different. 

Author quotes

I became a full-time Brand Strategist the day I quit my job and decided to believe in myself and my side hustle. 

I help entrepreneurs like you, find purpose, clarify their brand voice and connect to their audience. If you are ready to stand out in your market, you are in the right place.

I wrote this book with you in mind to show you how to find purpose in the work you do and how to better connect to your audience through social media. 

About the author

Maranda Joiner is a brand and PR specialist, and the author of A Lot Alike: What Every Entrepreneur Should Know About Branding and Purpose. She has also been a radio host, off and on, since 2003, and creator of a consistently successful open mic since 2013 @synergynights. She is the CEO of Maranda J Foundation/Production, an artist and brand manager, an event creator and also a writer and published poet. She has always believed that people were her calling, she just had to figure out the blueprint for her purpose.

www.marandajoiner.com