Lizl Naude launches exciting new social experiment to celebrate sisterhood and create community — Lionesses of Africa

Cape Town Designer, Lizl Naude, is known far and wide for her quirky, upcycled decor items through her business, Lilly Loompa. But more than that, she is known for her purposeful and environmentally-consciousness approach to design. In 2020, during the pandemic, she launched her “My Africa Lap Desk” made with discarded waste material. Now, she is embarking on an exciting new social experiment to celebrate sisterhood and create community.

Speaking about the concept for her new initiative, Lizl Naude says, “This social experiment is similar to the idea of the movie “The sisterhood of the travelling lap desk” {2005). We have selected 3, amazing women-entrepreneurs, to be part of a concept of creating community! We realize we are living in very difficult times with many working remotely. As business owners, we need to feel a part of something bigger! That’s why we have decided to make one of our very popular My Africa Lap Desks available to travel between 3 female-owned businesses, starting 1 July 2021, running till 12 August 2021. This social experiment is totally exclusive to my business, Lilly Loompa, and the aim is to build community and sisterhood among South Africa’s community of Women entrepreneurs, in the Western Cape only for this run.” 

The execution 

In terms of execution of this unique social experiment, each participant:

• Uses the desk for 14 days

• They record the unboxing and give us their first impressions

• They use the desk and allow it to add value to their business days

• They do regular posts and videos on social media to record their experience. They tag us so we can share and create a buzz

• They also create awareness about their brand through our posts

• They each write a motivational letter or short note to the next lady to encourage her

• Each lady must use a permanent marker and sign their name and date on the desk front. This is history in the making! We want their name on there!

• Have it wrapped and ready for collection after 14 days

The objective

Lizl shares that the objective of this social experiment is to create womanhood and camaraderie within the small business sector of South Africa. She wants to create a bond of sisterhood and foster a common connection through the lap desk. Participants will be able to purchase the desk at a discounted price after their run has completed. This is an added way of showing support for their businesses.

Lilly Loompa is a young and upcoming Design Company and produces décor items and furniture with a conscience. The brand’s homeware is created through a process of hipcycling, which is essentially upcycling discarded waste and transforming it into desirable products that would complement any home. Eco-friendly, handcrafted and 100% South African, each Lilly Loompa piece, once trash, is now a meaningful piece of treasure.

To find out more, contact Lizl Naude

TEL +27 823205589 | EMAIL lizl@lillyloompa.com

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