Lioness Launch / Burundi-based Margaux Wong launches its beautiful new Joy collection of wearable art pieces — Lionesses of Africa

A highly personal and beautiful new collection of wearable art pieces has been launched by Burundi based designer, Margaux Rusita, founder of Margaux Wong. This new collection of wearable art pieces, Joy, celebrates strength & delight in two exciting capsules: Daisy & Veronica. Joy is named after and dedicated to designer Margaux Rusita’s mother, Joy Edlyn Frank Wong, who, this year, transitioned after an ovarian cancer diagnosis. Joy also battled mental health illness for many years. Being a beautifully gifted artist herself, Joy provided the love, inspiration and fighting spirit which Margaux today embodies.

The Daisy capsule, inspired by one of nature’s happiest and most resilient flowers, features daisy-shaped and abstracted petal-based designs in the brand’s signature horn and brass combination. Highlights include its large scale rings with bright white carved horn petals surrounding polished brass discs, and jewel-like headbands featuring bursts of carved petals. From bangle chokers to daisy chain belts and even a horn & brass bralette piece, there’s something boldly beautiful for every woman’s lifestyle. Geometric shapes and cosmic wonder define the Veronica capsule, a curated range of
pieces that matches the Daisy capsule’s versatility & range of styles. Those who appreciate both simplicity and drama in striking pieces will find something to love in the Veronica capsule. Discover diamond shapes embedded in polished brass triptych designs on bangles, earrings and necklaces, and presented as scattered constellations across bib & collar necklaces with orbit-like strands.

So, what makes the Joy collection different? Across both the Daisy & Veronica artwear pieces, the classic tension of a black & white palette evokes timeless beauty and brings designs to life. Design inspiration came partly from the 1930s, an era of whimsical fashion with a delicate expression of femininity. The ‘30s carried the Great Depression, one of the world’s darkest ages, and also carried the blossoming of jazz, the blues and the art deco style. The 1930s were, like this collection, a living juxtaposition of melancholy and joy.

About Margaux Wong

Amazonian low-waste values meet precious East African materials diverted from a waste-bound path at Margaux Wong, an artisanal luxury jewellery and accessories brand founded in 2000 by Margaux Rusita, creating treasurable, distinctive artwear.

Research into underutilized local materials is how the brand developed a distinct perspective on the beauty & potential of polished cow horn and recycled (or upcycled) brass. Once Margaux found artisans who could craft with these, the focus turned to developing a design approach that empowered workers and generated as little waste as possible. Left-over brass from previous collections furnishes new pieces, and workers receive fair wages and a healthy working environment.

Margaux Wong has launched its new Joy collection on JOOR.COM, the world’s premier digital platform for wholesale management. JOOR delivers global accessibility, seamless order management, and real-time insights, allowing brands to sell 24 hours a day, 7 days a week.

Speaking about her aspirations for the launch of the new Joy collection, Margaux Rusita says, “We hope to have this collection available across the globe marketplace and also in our webshop for 2022. For wholesale buyers, the Joy Collection is now available on JOOR.COM.”

Speaking at a more personal level, Margaux says, “This Collection is very dear and special to me. I began designing it while my mother Joy, who this Collection is inspired by and dedicated to, was still with us. I am so happy that she was able to know how loved she was and that her memory and essence can be shared through this collection.”

To find out more about this unique collection, email hautemargauxwong@gmail.com or visit the company website: http://www.margauxwong.com

Photo Credits:

All images are courtesy of the Ethical Fashion Initiative and Margaux Wong. Photographer: Daniel Obasi.