Michelle Geere, a South African entrepreneur empowering SMEs through online advertising — Lionesses of Africa

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I am from a banking family with grandad, dad, mom, aunts, uncles, brothers and sisters working in a bank. This corporate life never appealed to me, which is why I explored the digital advertising industry for most of my career – which offered more creative and open thinking. However, it is only in my later years that I started exploring entrepreneurship. And while it was definitely scary to only start at 40, it was also certainly the best life change yet.

What are your future plans and aspirations for your company?

Both personally and professionally, I want to show all woman, particularly in Africa, that they can create their own freedom by leading by example and taking a tiny startup from Cape Town to a Series A level business in as short a time as possible.

What gives you the most satisfaction being an entrepreneur?

Seeing clients prosper and make the most out of the digital space by creating products that truly helps other businesses succeed.

What’s the biggest piece of advice you can give to other women looking to start-up?

Be gentle with yourself – beating yourself or other people up will not make things smoother. Be open and look at things with curiosity instead of defensiveness.

Contact or follow Adbot

WEBSITE | FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE | EMAIL michelle@adbot.co.za