Sónia Lumeka, an Angolan entrepreneur telling stories through photography — Lionesses of Africa

What inspired you to start your company?

It started as a hobby for my blog because I needed some editorially strong images of women to complement the articles, so I started doing a photoshoot just for fun. But then I realized it was really nice how those women felt after the experience. So I decided to take it to another level and start a real business. I started studying more and more until I got the courage to create the brand.

Why should anyone use your service or product?

The concept of the brand is what makes it special, because my processes are based on the experience of my clients. I work really hard to make the result of my work be seen as value and memorable. Humanized photography forms the basis of all my processes. It’s not simply about creating a nice picture… it is about what that picture means to you as a female. It can help you overcome low-self-esteem or even never forget a really good phase in your life.

Tell us a little about your team

I have two assistants at the moment and they are responsible for the backstage video. My job now is to teach them how we can improve the video taking so our clients continue to love them. It’s also just a way to create an over delivered service to our clients, because it’s something they don’t expect that happens.