Anja van Beek, a South African coaching professional helping people and business leaders to achieve their ambitions — Lionesses of Africa

What gives you the most satisfaction being an entrepreneur?

The flexibility, the ability to live my purpose and passion, to inspire and influence a wide audience. I can say I love what I do every day (except the admin that I outsource to my virtual assistant).

What’s the biggest piece of advice you can give to other women looking to start-up?

What we do every day defines us. I had to learn to be critical on what I spent my time on and ensure it is a priority and a good investment. I learned that it is about boundary management rather than time management, and you cannot be everything to everyone. It is really Okay to say No.

I have the first-hand experience that “perfect” can be a big blind spot. When I started out, I wanted everything to be in place: the website, my marketing collateral, my automated e-mail response, my full client database, etc. I needed to remind myself that the only way to grow is to get outside of my comfort zone and learn as I go on. It was (and still is) quite an enlightening and empowering experience. When you are focused on learning, it is amazing what you can achieve.

Be intentional about personal growth – you will be stretched outside your comfort zone so embrace it and learn something new every day. I make it my priority to spend time with people who inspire me to stretch myself.

More importantly, don’t take yourself too seriously. Have fun and be real – about yourself and your business outcomes. People don’t buy goods and services, they buy connections, stories and magic.

Find out more Anja van Beek Consulting & Coaching

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