Business Mindset and Branding fundamental for creative souls by Adela Alonso Alonso — Lionesses of Africa

Book Review

In her book, The Passion Entrepreneur: Business Mindset and Branding fundamental for creative souls by Adela Alonso Alonso, she starts by busting the myth surrounding entrepreneurship. If you have been told: “Find a job you love, and you won´t have to work a day in your life,” Adela says this is a big fat LIE. She believes that the truth is, most passion-driven entrepreneurs end up working 24/7, and still struggle to get results. Adela provides some insights into how to do things differently.

Adela Alonso Alonso in her book The Passion Entrepreneur, says that turning passion into a profession is a very widespread dream. Gurus, influencers, and good old motivational posters alike are telling us that all you need to succeed in this life is being passionate about what you do. However, just as love is blind, passion can be blinding too. Turning something so personal, so intimate, into a successful business is no easy feat. But Adela says, “don´t fear. It can be done!” She believes you can beat the imposter syndrome, play to your strengths, and build a business that works for you and not the other way around. 

In The Passion Entrepreneur, you´ll learn to understand your true motivations, align your mindset to those goals, and use them to build a brand that makes sense for your customer, the market, and most importantly: your life. Adela provides actionable advice and exercises to help you align your mind to your ultimate motivation and your brand to your long-term goals. You will learn to identify your most valuable assets, and use them to build a business model that makes your life easier. She will show you step-by-step, how to deeply and throughly understand your competition, how to build a show-stopping brand profile and a laser focused consumer persona. All of this in an easy-to-read book full of anecdotes, jokes and super-cute illustrations.

Author Quotes

Building a business out of a passion is not an uncommon dream. However, just as love is blind, passion can be blinding too. Turning something so personal, so intimate, into a successful business is no easy feat.

You can beat the imposter syndrome, play to your strengths, and build a business that works for you and not the other way around. 

Remember, this business is your choice. It’s your path. It should work for you, not the other way around.

About the author

Adela Alonso Alonso is a Spanish-born strategic branding and innovation consultant with over 15 years of experience in fashion, marketing, and entrepreneurship. She has worked with brands going from retail giants to aspiring designers or tech start-ups helping them build brands and products that attract, interest and convince. After over 10 years working for international fashion labels, she changed her apartment in Dubai for a suitcase and now works 100% remotely while traveling the world. In this, her first book, she introduces the reader to her tried-and-tested strategic brand-building methods, based both on creative thinking and learnings from consumer-applied psychology and neuroscience.

www.adelaalonsoalonso.com