Your personal vision ignites greatness — Lionesses of Africa



The power of a personal vision is it helps you direct your energy to what you want, it gives you focus, and clarity and it helps you make wiser decisions when you reach a conflict of priorities. You go in the direction of your vision instead of being misaligned to who you really want to be. What do you see and how far do you see? Both questions relate to your personal vision. Every great founder, leader and entrepreneur who has made a difference started with a personal vision.

What do you see?

It depends where you are looking. Are you looking around you or are you looking within you? Look within you for wisdom and direction, this is your greatest asset to building a life you are proud of and building a business of impact. When you are living from a vision that comes from within you, (that no one else sees) it’s important to be in an environment that will provide space for you to live out that vision of being who you are. When you look around and are surrounded by others who are living their personal visions it inspires and ignites that spark to keep going on your chosen journey.

How far do you see?

A personal vision will motivate you to go as far as you can.  “Go as far as you can see and when you get there you will see further.” This is also known as being in the stretch zone – a zone where you have no idea how you will get there but you know that you want to be there. Often how far you go is dependent on how far you can see! When you take the steps to move, you are being equipped to see the next steps of how your vision is unfolding.

Bill Hybels says it so well that, “Vision is a picture of the future that produces passion.”

When you lose your passion and your energy, it could mean that you are disconnected from your vision of who you want to be and what you see. This is another reason to keep reviewing your vision daily to keep that fire of ambition growing within you to move closer to your goal.

Four practical ways to ignite your personal vision is to:

  1. Surround yourself with people who are making their visions a reality

  2. Read about founders and entrepreneurs who overcame obstacles and their journey

  3. Go to a place of silence or a place of inspiration to shut out the noise of survival and get into creation of dreaming again.

  4. Find a coach who can partner with you to explore more questions on our personal vision and together ignite your passion through self-awareness and look at what inspires you and who you are becoming.

Three decisions to make to ignite that personal vision:

  1. Re-ignite your vision again

  2. Review your vision daily

  3. Create a new vision if it is not who you want to become



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Jazeera Suwani, a serial entrepreneur creating vacation bush experiences in Lesotho — Lionesses of Africa



What inspired you to start your company?

Looking at a property that had all the potential to become a holiday destination for a lot of people out there, my brother and I decided to put in resources and refurbish whatever we could to create a space for any tourist, local or international, to be comfortable and feel at home. We thought, how many times do you come back from a vacation feeling tired, because you aren’t able to break away from your daily routine? Even on vacation, you still have to wake up early and have breakfast, lunch and dinner on time. You still follow the same routine that you have at home. At Drunken Elephant Mara, we allow guests to breathe and relax without the pressures of your everyday routine.

Why should anyone use your service or product?

Staying in the African wilderness, with a small fence separating you from the wildlife and only a tent to shelter you, might sound foolhardy, but that’s the unique and thrilling buzz of a safari. Safaris are so often associated with luxury lodges, sundowners and slick service alongside the wildlife, but there is another way: #thedrunkbreak. This is your chance to get supremely close to nature – elephants might stroll through the camp and you will enjoy the nightly roars of lions or laughs of the hyena. It is one of the very few camps, where one of the co-owners is always on site to cater to the guests needs.



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Mendy Lerato Lusaba, a Zimbabwean entrepreneur creating opportunities for domestic workers — Lionesses of Africa



What does your company do?

We recruit and place domestic workers. We also have part-time domestic workers available for part-time contracts.

What inspired you to start your company?

My personal experiences. When I had my first child, I struggled with getting the “perfect” domestic worker. In a space of 6 months, I had changed workers four times! I realized that it was very difficult to get the perfect worker when you needed them. Upon further research, I discovered I was not alone as the majority of working women were struggling to get household helpers on time. I also realized that there were also so many women who needed jobs as domestic workers but did not know where to start. Coupled with my background in Human Resources Management, I realized I could provide a solution. I simply had to bridge the gap between the employers and the employees, hence the birth of Chris and Geo. Chris and Geo is a registered employment agency which specializes in domestic work.

Why should anyone use your service or product?

Our services are special because we serve a niche market hence we give our full attention to the sector. We also offer personalized services as we believe each case is unique. We also offer after sale service and follow up on our clients to check on the placements. Our greatest advantage is our partnership with DWAZ as we go a step further to train our workers. Before any placement, we also do an induction training at the DWAZ Center as we prepare the domestic worker for placement. We are also concerned about the domestic workers we work with and ensure they become the best they can be.

Tell us a little about your team

We have 19 part-time ladies who are employed by us but are contracted to our clients. We have 1 full time placement officer, a part-time media and accounting persons and we also work with the training officer form DWAZ.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I do not come from an entrepreneurial background and I am the first entrepreneur in the family. However, I work with both my brothers and I consider my older brother as my mentor. My younger brother also supports me in the business as he also did Human Resources Management like me and always has one or two words to say to me every time. Once in a while, when I need help on the ground, he is available. My father (RIP) was my greatest cheerleader and supported me all the way. His support was not financial but it was his genuine love for me and the belief in my work. My mother on the other hand is another story. She is the practical one in the family and believed that I needed to get educated, employed, and enjoy a full salary. When i quit the corporate world, she made sure she would forward me every HR vacancy that she saw. She even tasked my youngest brother to make sure I applied for jobs. She told every relative whom she could, that I was looking for a job. It was only when she started seeing me on tv, read about me in the newspapers and when I started traveling abroad that she became convinced that I was doing something sensible. Today, she is one of my biggest supporters. My husband was also like my mother and at first did not understand my work. Today he does regular bedroom board meetings with me about Chris and Geo. My two children, 8 and 10 years, love going to work with mama and my 10 year old has a sharp business mind. He can sell and is very business minded. The boy even charges to do his own household chores.



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Manage expectations to manage stress — Lionesses of Africa



by Kathy Mann

In my book Harnessing Stress, I wrote about how expectations can be a source of stress. What we expect of others can lead to disappointment, what others expect from us can lead to stress and what we expect of ourselves can lead to a great deal of unhappiness if we don’t manage it.

Sometimes we have expectations of our loved ones and friends that we fail to express. I expect my husband to become equally irritated by dirty dishes and to proactively wash them. That expectation is never fulfilled I must tell you. We often have unspoken and even subconscious expectations of others that can lead to conflicts and frustrations in our relationships.

What can be done to address these expectations? The first step is to identify the expectations. It is also worth checking if they are realistic as they might need to be adjusted. Next, communication is vital and in sharing those expectations, we offer our loved ones the opportunity to deliver on them.

I now ask my husband explicitly to wash the dishes and I give him a timeframe to ensure that my expectations are clear. When I do this, he is always glad to oblige and I end up with a cleaner kitchen and less frustration and resentment in my marriage.

We also have perceptions of what others expect of us. This might be from our customers, suppliers, employers or loved ones. Sometimes we feel under pressure to deliver on these unspoken expectations which can be a great source of stress, especially if we have other priorities. It is important to have honest conversations about what their true expectations are of us, as we might discover that our assumptions were incorrect, leading to unnecessary stress.

What we expect of ourselves is often way more than what we expect from others and is frequently unrealistic. We expect to be at a certain career level by some stage in our lives, we expect to be a parent by a certain date, we expect to be able to power through the workday when we are struggling with family challenges.

Self-compassion is one of my favourite topics to speak and write about. Do you treat yourself like you would a friend, with love and compassion in times of struggle? Or do you beat yourself up for not coping? Everyone struggles with something, even the most zen of us and we can adjust expectations of ourselves to be kinder and more compassionate.

Just like any other method of personal growth, developing self-compassion doesn’t happen overnight – it is a lifelong journey. Studies have linked high levels of self-compassion to lower levels of stress.  For me, that is an incentive to work on being kinder to myself, knowing that I am managing my stress better.

It is worth evaluating your expectations, of yourself and of others, and taking action to manage them effectively. It might mean applying some adjustments to what is realistic to expect of our children, or what is kinder to expect of ourselves. This might look different for you than it does for me, but the concept is the same and is worth pursuing.



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The Problem with ESG (Environmental, Social, and Governance) — Lionesses of Africa



by Lionesses of Africa Operations Department

We were in London this week, the global centre for Insurance, in discussions with a seriously senior insurance guru in charge of major Financial and Professional Lines. What that means is that he insures major financial and corporate customers (the Fortune 500/FTSE100 types) for (amongst other things), securities lawsuits (those bought by shareholders) and external class action suits. Heavy duty stuff.

What is keeping him and his clients awake at night, we asked over a rather expensive Latte. ‘ESG’ was his simple reply.

The problems are many, but include that a) ESG is subjective – E, S and G, each mean different things to different people and b) if you announce that you will hit a certain target by say 2025, then your shareholders, many of whom will have bought shares in your company on the back of high ESG ratings, will be watching and will expect you to hit this target… if not, they may well indeed reach for the lawyers…

Take net zero for example. If a company announced they will be Net Zero by 2050, that is quite frankly meaningless as this is the base level for (nearly) everyone, but if you say your multi-$billion company will be net zero by 2025, then the clock really is ticking…

Seems bizarre, but what he was saying in a nutshell was that companies that are proactive on ESG may actually face an increased litigation risk. Yet ESG is so subjective. What E, S or G each means to one often means something completely different to others. This is shown even in the ratings league tables. In the finance world what the major ratings agencies such as Moody’s, S&P et al have as their ratings for the companies they cover has an almost 100% correlation with each others’ ratings, this is not so with ESG. One company can be ranked high in one league table and very low in the next. Tesla is often in this group of ESG nomads, a shinning light on one, a laggard in another. As we show later McDonalds is another nomad with no clear level it can call home.

Why is this? To discover the ‘why’ we looked at a recent announcement from the all powerful Securities and Exchange Commission (‘SEC’) which regulates the USA equity markets and all listed companies, as to what they will expect from those they regulate. In the introduction they announce: “…climate risk can pose significant financial risks to companies, and investors need reliable information about climate risks to make informed investment decisions.” – so this is about the “significant financial risksposed to companies.

Indeed this is highlighted in the paper under the Stanford University ‘Closer Look Series’ by Larcker, Pomorski, Tayan, and Watts entitled ‘ESG Ratings – A Compass without a Direction’ here:

ESG [in this interpretation by the SEC] measures the impact societal and environmental factors have on the company, and that these factors are financially material. Under this definition, an ESG framework provides a set of risk factors that the company can plan for or mitigate through strategic planning, targeted investment, or a change in operating activity. Addressing ESG risk factors, even if costly in the short run, is expected to result in a long-term financial benefit to the corporation and its shareholders. This view of ESG (the impact of environmental and social risks on financial performance) is the one predominantly adopted by ESG ratings providers.

Yet in the actual draft law the SEC talks about: “…specifiy[ing] disclosure on the size of corporate emissions”, which reflect the company’s impact on the environment. Which if we return to the Stanford University paper, the ‘rules part’ of the SEC concerns: “…the impact a company has on the welfare of its stakeholders, such as employees, suppliers, customers, local community, and the environment. Under this definition, a company can improve its ESG profile by withdrawing from activities that are harmful to stakeholders or improving business practices in affected areas to benefit these constituents.” Under this alternative, the shareholders bear the brunt of the short-term costs, while, according to the authors, the “long-term financial impact to the company is undetermined or unstated.” (Some might argue—hope—that shareholders tend to benefit in the long run.)  This “doing good” perspective…is what most individual investors likely think of when they think about ESG quality.

So if the US Regulator can’t get it right in their own minds, what hope mere mortals?

But seriously, what is an ESG Rating supposed to measure? Apparently,  from the above paper,“ESG quality.” – That’s as clear as mud given as they say: “ESG quality itself, however, does not have a single agreed-upon definition.

One of the top ESG Rating Agencies, MSCI (they publish ESG ratings on 8,500 companies across the globe) is quite clear – they don’t measure the impact a company has on the environment, but the opposite – the impact that flooding, heatwaves etc will have on the company’s financial health, yet their marketing leaves one in no doubt that they are after a ‘better world’. As a Bloomberg BusinessWeek article called ‘The ESG Mirage’ that focuses on MSCI’s ratings makes clear (here): Although the actual mission of the company MSCI according to their Chairman and CEO is “…to help global investors build better portfolios for a better world. There’s virtually no connection between MSCI’s ‘better world’ marketing and its methodology. That’s because the ratings don’t measure a company’s impact on the Earth and society. In fact, they gauge the opposite: the potential impact of the world on the company and its shareholders. MSCI doesn’t dispute this characterization. It defends its methodology as the most financially relevant for the companies it rates…”.

Looking for an example? The Bloomberg Business Week article helps: “McDonald’s Corp., one of the world’s largest beef purchasers, generated more greenhouse gas emissions in 2019 than Portugal or Hungary, because of the company’s supply chain. McDonald’s produced 54 million tons of emissions that year, an increase of about 7% in four years. Yet on April 23, MSCI gave McDonald’s a ratings upgrade, citing the company’s environmental practices. MSCI did this after dropping carbon emissions from any consideration in the calculation of McDonald’s rating. Why? Because MSCI determined that climate change neither poses a risk nor offers “opportunities” to the company’s bottom line.

This lack of clarity in the ratings league table obviously creates massive problems for investors, but problems that the SEC and other regulators will it seems just ignore. Their issue is not the position of the companies on any league table, their issue is that companies do what they say and (although the preamble was a bit confusing, the draft laws certainly were not) do what the SEC demands.

According to the article ‘SEC (finally) proposes new rules on climate disclosure’ by Cydney Posner (here): “The WSJ called it (the SEC announcement as above) the biggest potential expansion in corporate disclosure since the creation of the Depression-era rules over financial disclosures that underpin modern corporate statements,” and Fortune said it “could be the biggest change to corporate disclosures in the U.S. in decades.” …the SEC voted earlier this week, three to one, to propose new rules on climate disclosure regulation. The proposal was designed to require disclosure of “consistent, comparable, and reliable—and therefore decision-useful—information to investors to enable them to make informed judgments about the impact of climate-related risks on current and potential investments.” At 510 pages, the proposal is certainly thoughtful, comprehensive and stunningly detailed—some might say overwhelmingly so. If adopted, it would surely require a substantial undertaking for many companies to get their arms around the extensive and granular requirements and comply with the proposal’s mandates. How companies would manage this enormous effort remains to be seen.

Obviously to start this is mainly about the ‘E’ in ESG which is to a certain extent easier to measure – the disclosure of a company’s Scope 1 and 2 greenhouse gas emissions, and, for larger companies, Scope 3 GHG emissions can be measured. But what is interesting for us is that there is clearly this increase in interest from regulators to ensure that companies are backing their words with deeds, not only in the ‘E’ but also into the ’S’ arena as we are seeing in ‘D&I’, Diversity and Inclusion.

Given that so much investment now is driven by ESG demands, both by the large funds (according to The Economist: “…the titans of investment management claim that more than a third of their assets, or $35trn in total, are monitored through one ESG lens or another.here), but also the public at large, so companies had better make sure that if they are going to publicly support a certain sector such as women entrepreneurs or D&I then they had better ensure that they have the data to support this – as the Bank Wells Fargo knows to its cost (see here) as “a lawsuit [was] recently filed against Wells Fargo following shortcomings in the execution of its diversity hiring policy [which] also resulted in a securities lawsuit.”. This data historically has been incredibly difficult to confirm. Many financial institutions are not simply allowed to collect data on diversification of their customers or employees for fear that this may be used to move the bias against – this is an unintended consequence of not being allowed to ask on opening of a Bank Account if the customer is male or female or other such questions of employees.

We have discussed this with a major international bank and they openly confirm that this lack of information on their customers is a huge issue for them that they wish to solve and indeed the audit of the investments of a major western development agency (‘DFI’) shows similar issues (here): “Loans and advances of the overall portfolio have grown, although it is not clear if these loans are reaching the targeted segments (e.g. small and medium enterprises (SMEs), households, women, etc.)“; on financing – “…there is a lack of evidence…“; “…inconsistent and general lack of information…“; “…general reporting on end beneficiaries is missing…“;”…lack of a consistent definition…“; “...The analysis faced a substantial data constraint due to the fact that most investments did not report female client numbers across all years. …“; “…there is a lack of evidence around efforts to increase gender-based lending…”. All issues that the development agency (one assumes) has been hard pressed to solve, and in fairness, if one is as large as this particular DFI it is extremely difficult to control the data collection of say, their investments in a large Western Banking Group and how that waters down into supporting their desired sector, to ensure that the money hits the right target.

Luckily there is help at hand. If companies wish to seriously support Africa (and there is enough data to support the premise that building Africa is best done business and that female entrepreneurs drive community building better), that through Melanie and the inspirational community of over 1.5 million African Female Entrepreneurs that is The Lionesses of Africa, there would be the opportunity to not only design a serious way of supporting women entrepreneurs across Africa (and indeed our ever growing Diaspora), which has already been done with a number of forward thinking western companies, but most importantly, there would be quantifiable data that could be used to create serious ’S’ of the ESG bragging rights, marketing and would probably (no promises!) increase investment into the host company concerned.

We are two years into the UN’s ‘Decade of Delivery’ for the SDG’s, and as the UN, as Shareholders and now Regulators are all saying – the time for talking is over. The ‘Problem with ESG’ can be solved with the right partner.

Time to put the money where the mouth is.

Stay safe.



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Lead your business from start-up to scale-up to grown-up by Rachel E Turner — Lionesses of Africa



Book Review

Rachel E Turner, serial entrepreneur and author of the new book, The Founder’s Survival Guide: Lead your business from start-up to scale-up to grown-up, understands all too well that start-up leadership skills and experience will only get you so far. The founder path is isolating, stressful and overwhelming, and few founders survive the scale-up journey unscathed. If you don’t scale your leadership as you scale your company, you’re unlikely to survive.

Rachel E Turner has spent over twenty years helping founders of growing businesses to survive and thrive, so they can lead successful and healthy businesses. Her new book, The Founder’s Survival Guide, shows you how to do the same. It shows you how to adapt your leadership style and shift from brave warrior, to considered architect, to wise monarch as your business grows. It addresses some of the most common challenges scale-up founders face, and provides an extensive toolbox to help you manage your team, your energy and your mind.

Read this book to:

  • Understand what your business, people and stakeholders require of you at different stages of growth, and adapt your leadership style accordingly

  • Master the skills of communicating to influence and communicating to manage, and know when to use which

  • Stay energetically fit for the marathon, not the sprint

  • Avoid the self-sabotaging ego defences that can hold back even the most inspiring founder

  • Scale your leadership as you scale your business – from start-up to scale-up to grown-up

Author Quotes

If you don’t scale your leadership as you scale your company, you’re unlikely to survive. 

Founding and scaling a business is isolating and stressful. You need to be a visionary leader, skilled manager, operations genius, salesperson par excellence, and technical whizz-kid, often all on the same day.

My job is to enable founders to survive and thrive so that they can lead profitable, healthy and successful businesses and enjoy the journey along the way.

About the author

Rachel E Turner is a ‘Founder Whisperer’ with more than twenty years’ experience as a transformative coach and leadership consultant. She started her professional life in the music industry, founding five successful dance music enterprises with her then partner Carl Cox before her twenty-fifth birthday. She left the music industry in the late 90s to retrain in psychology and launched her first coaching practice in 1999. After two decades refining her skills, she co-founded VC Talent Lab in 2020 to put leadership talent development at the centre of the VC ecosystem. Her extensive experience as a transformative coach and consultant helps founders and entrepreneurs to cultivate healthy, thriving businesses. Her superpower is helping her clients scale themselves to scale their businesses. Rachel serves as a senior advisor on behaviour change to global/multimillion-dollar organisations. She is passionate about impacting leaders who impact the world and tithes a percentage of her professional time to not-for-profit organisations. She is married to her teenage sweetheart, Francesco, and splits her time between their homes in the Sussex countryside and central London.

www.thefounderssurvivalguide.com



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Relationship Bankers in Profile / Absa / Maureen Ntsane — Lionesses of Africa



Impact Partner Content / Absa / Relationship Banker Profile – Maureen Ntsane

In this week’s edition of Lioness Weekender, we are publishing the fourth in a series of regular profiles featuring Absa Relationship Bankers whose role it is to support entrepreneurs. The fourth of our profiles introduces Maureen Ntsane, Regional Head: Sales & Service Enablement – Central Region.

 

Tell us a little about yourself and the career path that led you to becoming a Relationship Banker at Absa.

I worked for various industries before joining the financial industry. My banking career at Absa started in 2008. I was the Chief Financial Officer of AllPay Consolidated Investment Holdings. I occupied other roles, such as Chief Operating Officer, Senior Finance Business Partner, and Regional Head: Personal Loans. All these positions were based in the Central Region (Bloemfontein). I am currently the Regional Head: Sales and Service Enablement of the Central Region, responsible for the Free State, Northern Cape and Northwest.

Tell us more about your role at Absa and how you work with entrepreneurs – what does it entail?

I am the Regional Head: Sales and Service Enablement, managing a team that is responsible for enabling sales and ensuring world-class customer service in the region. In terms of the entrepreneurs, we share the same passion as the Lionesses of Africa, and that is a passion about women entrepreneurship in Africa and supporting the start-up dreams of all women on the continent. We stay close to our philosophy to share growth, which means looking out for opportunities for our entrepreneurs and for the communities in which we live and work, so that they can thrive, because we know that when society prospers, we all do. We don’t only lend our ears to the amazing women entrepreneurs’ stories, but we also support them by partnering with them, understanding their businesses on an individual basis and aiding in solving some of the most pressing societal issues that our country faces by creating opportunities for us all to grow together.

A Relationship Banker has a key role to play in the business life of a woman entrepreneur – what kind of support and services do Absa offer to women entrepreneurs in the Lionesses of Africa community?

We have come to accept that SMEs are a major contributor to the economic growth of our country and of the African continent. They are the engines of job creation and growth in emerging markets that are central to wider development efforts. We therefore equip them with business knowledge and access to finance to enable growth and development. We offer products such as Absa Women Empowerment Finance (AWEF) and Alternate Lending Solutions, among others. These offers have been and continue to be open to the public as part of our commitment to entrepreneurship development in the communities in which we operate.

Do you have any advice to share with women entrepreneurs who are in growth mode and want to establish good working relationships with an expert such as yourself at Absa?

Women entrepreneurs must come together to talk about what affects them and how to grow. They should remind themselves that they are powerful, and their power is ever-present. My advice to these phenomenal women is that you are not alone in your quest to selflessly serve your customers. There are multiple stakeholders with an active interest in your success as a business and cooperative. It is in the interest of the government; us, as a bank; and our customers that you succeed. In creating a vibrant economy, your success will be paramount. Acquire solid, objective advice and support and contribute to our national goal of growing the economy. I will be here to link you to professional advisers in Absa who will be helping you to take your businesses to the next level. I am looking forward to networking with you, understanding your businesses and ensuring that you are given proper solutions. There is no limit to what you can accomplish as a women entrepreneur – when you go low, we go high.

What gives you the most satisfaction in your role as a Relationship Banker?

The most satisfying thing in my role is when we are an active force for good to bring possibility to life for our women entrepreneurs.

What is a single piece of advice in terms of managing business finances that you would give to women who are interested in starting up in business?

It is easy to become eager when working to accomplish or complete a goal. It is therefore crucial that you redefine your ideas and make sure that you are clear on what you want to accomplish. We, at Absa, understand the unique needs of women entrepreneurs. We enable women-owned businesses in the corporate and public sector supply chains to realize their ambitions to be formidable players in the economy.

Absa has designed bespoke solutions to facilitate:

We provide tailor-made mentorship programmes aimed at assisting women-owned businesses with financial needs. We provide financial education for women-owned businesses so that they can plan and handle their business finances and be funding-ready.

How can women entrepreneurs contact a special Relationship Banker such as yourself at Absa in their own region? Where should they start?

I am going to be your key entry point in the Central Region to ensure that you are linked to the correct financial adviser to get the proper solution. “Together we stand, and divided we fall”.

To contact Maureen, see her details below:

Maureen Ntsane

Regional Head: Sales and Service Enablement – Central Region

Contact details:

T   +27 (51) 406 4713

+27  71 687 8692



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Lioness CoLab / New UNafraid limited edition rug collection launched to celebrate Women’s Month in South Africa — Lionesses of Africa



A collaboration between South Africa’s ZURI and IMANI, a passion-driven surface and textile design studio, and decorative flooring specialist, Airloom Decor, has resulted in the launch of a limited edition rug collection. The ‘UNafraid’ limited edition rug collection is a collaboration between ZURI and IMANI founder, Joy Ezeka and the founders of Airloom Decor, Rosie and David Bradshaw. This collaboration was launched on 1 August 2022, in honour of South Africa Women’s Month, a celebration of resilience – as communities, as individuals, and particularly as women.

The UNafraid’ rug collection is a limited edition body of work by talented surface and textile designer, Joy Ezeka, founder of ZURI and IMANI, in collaboration with the founding team of Airloom Decor. Joy is on an UNAFRAID journey, to establish ‘Made in Africa’ as a seal of excellence – and be part of the revolution aimed at moving Africa to the top of the global value chain targeted at recovering and growing the African creative economy especially the re-branding of the African textile industry.

ABOUT ZURI and IMANI

ZURI and IMANI is a South African surface and textile design studio, founded by design entrepreneur Joy Ezeka. The company is on an UNafraid journey to changing the narrative of the African prints by weaving modern stories inspired by the richness of Africa, endorsing exclusivity and authenticity, to create ‘its own’ authentic Africanity content designs but still retaining an awareness of current trends in design. The company creates original pattern designs for the fashion, home and paper-goods market to produce timeless lifestyle and homeware collections.

ABOUT AIRLOOM DECOR

Airloom Decor is South Africa’s first port of call for rugs and feature flooring. Brainchild of a husband and wife team, Rosie and David Bradshaw, the idea of Airloom was formed when they went in search of a rug for their own home. They were looking for something that was beautiful, functional, and that didn’t break the bank… a rather tall order it turns out. And so, out of many a fruitless rug shopping trip, the idea for Airloom was born in 2012. With a background in the flooring industry, Airloom has now grown and evolved to offer a wide range of flooring as well as other décor items for the home.

To find out more about the new UNafraid’ rug collection, contact Joy Ezeka or Rosie Bradshow via email

joy@zuriandimani.com or rosie@airloom.co.za

To learn more about ZURI and IMANI and Airloom Decor, visit their websites and social media platforms below:

ZURI and IMANI
https://zuriandimani.com/
https://www.instagram.com/zuriandimani/
https://www.facebook.com/zuriandimani

Airloom Décor
https://airloom.co.za/
https://www.instagram.com/airloomdecor/
https://www.facebook.com/airloomrugs/





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Tsitsi Mutendi, a Zimbabwean entrepreneur passionate about business legacy — Lionesses of Africa



Through various board appointments in numerous industries, Tsitsi has had exposure to many global business development strategies especially in Africa. She has vast international business and family business experience. Today, Tsitsi is the founder and owner of Nhaka Legacy Planning which she formed in 2018. Her main focus is on working with Individuals, family businesses and families of wealth in family governance and family governance tools, as well as working with family offices to create relevance between family and office.  Her other expertise includes; family philanthropy, family communication coaching, family and business strategic planning, succession planning, business continuity strategies, setting up family governance tools such as family constitution, family council and family assemblies, coaching and mentoring.  Tsitsi has a certificate in Family Business Advisory and Advanced Certificate in Family Wealth Advisory through the global Family Business Education Network, Family Firms Institute. Tsitsi is an Athena40 Speaker and 2021 Executive Community Member of Professional Speakers Association of South Africa. She is also a columnist and contributor for www.billionaires.africa. Her passion for family business has awarded her the opportunity to be an international speaker and author on the subject, particularly on family governance and business continuity. Tsitsi has a weekly podcast called Enterprising Families that focuses on discussing issues that affect family enterprises and family businesses, helping them to manage better their journeys as families in business, and other issues that are of interest to them.

Lioness Weekender spoke to serial entrepreneur Tsitsi Mutendi this month to learn more about her unique business building journey and her passion for serial entrepreneurship with impact.

When did your start your business?: 

I was an entrepreneur from the age of 19 but I officially had my first company in 2007.

What does your company do?: 

My main focus in on Family Business Advising through my consultancy Nhaka legacy (www.nhakalegacy.com) and the non-profit African Family Firms (www.africanfamilyfirms.org). I am a third generation family business owner and I have built many businesses over the years. The ones that I continue to run and own are DanTs Media – a publishing house (14years), DanTs Smart – a software development firm (3 years) (www.dantsmedia.com) and Mutendi Montessori group of primary schools (5years) (www.mutendimontessori.com). I wear many hats but all of these companies are now over 4 years old and are thriving businesses that I am passionate about and continue to invest in. Today, my businesses employ 100 people.

What inspired you to start your company?

I come from an entrepreneurial background with both my grandparents having been family business owners. My parents went on to set up their own businesses. So after a brief two year stint in corporate, I resigned myself to the fact that my calling is one as an entrepreneur, and since I was 23 that has been my path. My businesses have been inspired by my needs and my community’s needs. Publishing, because we need to tell and own more African stories across media and DanTs does just that. Education, because I believe the narrative of Africa belongs to the next gens and it’s our responsibility to ensure they get the best education, especially from the early ages. Montessori methodology is world class and life changing. I chose this as a method I wanted more African children to be exposed to. Software development, because the future is in tech. The global lockdowns made this evermore apparent. I enjoy the challenge and growth in this space. As a developer I am part of the innovation from the get go. Family Business Advisory, because family businesses run the world. The majority go global GDP and the employers are family businesses. Coming from a family business and running them, I know how important they are for the present and future of African economies. I would like to see generational growth and wealth become a norm in the continent.

Why should anyone use your service or product?

My different businesses address a need that is continuous and can never be truly saturated. I appreciate the different challenges we address and my focus on every business is service. Understanding who we serve, why we serve them and how do we continue to pay it forward and help those that use our services to pay it forward. The world is one ecosystem and we are intertwined by a thin thread that runs through our everyday existence.

Tell us a little about your team

I have a very strong and solid team in every facet of my work. I ensure that I empower those that are on my teams to make decisions and be the best that they can be. My favourite saying is “Team work makes the dream work”. A cliche but an effective one when taken to heart. An African Proverb I hold dear is “If you want to go fast go alone, if you want to go far go together.” I leave no man behind and I invest in my teams. Once the team understands that we are one and that what we do affects the collective, you see the essence of ubuntu come alive. Allowing others to make decisions and helping them to make the decisions is the highest measure of trust that can be refreshing, more so if you invest in their development and growth. I have had team members who have gone on to build phenomenal careers and businesses, which I am so so proud of for them.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I grew up in an entrepreneurial family. I was in the background when my parents built their businesses and I saw some of my grandparents successes and heard the stories. Family friends owned businesses and so it was a community of exposure. However, as an adult some of the biggest lessons have been in building and failing. Failing because the idea was way before its time, failing because I gave up too early and failing because it was a bad idea. The essence of entrepreneurship is that failure is part of the journey and the amazing kaleidoscope of life. You will fail and it will hurt and your ego will be bruised. However, the true strength is taking those broken pieces and making them part of the future build. You cannot replace the value of first-hand experience. At 23 I went into corporate and my first job was at a fortune 500 corporation. I stayed for 2 years and joined another corporate but smaller in size. I realized pretty early that this life was not meant for me. I am the captain of my own ship. So I ventured out on to the open seas with full sails open and I have not looked back. I have learnt to better adjust my sails and re-navigate my destination when necessary.

What are your future plans and aspirations for your company?

My future aspiration for my current businesses is to have a continental footprint. I love Africa and I see the vast possibilities that it holds. Patience is necessary, as well as tenacity. We have the capability to grow beyond what we currently think possible. I hope by investing in telling our stories and empowering our children with a good foundation to their education, I can add value into a future that will one day be today. I believe my work is legacy work. Like a tree planted today, we may not see fruits tomorrow or even in the immediate few years but as it grows and becomes a giant baobab it will give fruit. I am working to ensure that that tree stands tall in the vast Savanna and the thick jungle and it provides nourishment to the communities it will serve.

What gives you the most satisfaction being an entrepreneur?

A dear friend once said to me “The most dangerous of men are those who dream when they are awake.” I loved that. Because when we wake up and we keep dreaming we create amazing realities. The feeling of satisfaction of bringing alive a dream into reality is what brings me the most satisfaction. We all dream. But the power to take the dream from my imaginations and put it into real life and have it on the ground. That for me is more than just satisfying. It’s a calling to greatness. Moreso when I see the work I do create a ripple effect that grows and keeps growing. That there is the most amazing feeling.

What’s the biggest piece of advice you can give to other women looking to start-up?

Don’t Give Up. Rome was not built in a day. It still stands now hundreds of years later. Your idea may seem outlandish, capital may be hard to come by, the market may not be ready. Keep pushing. Start small and don’t underestimate humble beginnings. Passion is awesome but tenacity and determination will see you through. The struggle is part of the story. It wouldn’t be a great story if it didn’t have the suspense. And most importantly COLLABORATE. Alone you may go fast but your network will take you further. Platforms like Lionesses of Africa are a great space to find possible collaborations. And remember, nothing is new under the sun, your product may not be new but your take on it and your version of it may be exactly what the world needs, so go out there and make it happen.

To learn more about Tsitsi’s story, or to speak to her about her business portfolio, send an email to: tsitsi@tsitsimutendi.com or visit Tsitsi’s personal website or social media platforms:

Website: http://www.tsitsimutendi.com

Facebook: http://www.facebook.com/TsitsiMMutendi

Twitter: http://twitter.com/TsitsiMutendi

Instagram: http://instagram.com/Tsitsi_Mutendi

YouTube or Vimeo Video: 

https://www.youtube.com/watch?v=NYrSp5WCRj0 https://www.youtube.com/watch?v=h2FK37-mf2shttps://www.youtube.com/watch?v=ypXEO3TmhGY https://www.youtube.com/watch?v=3BlSPIiBbSY&t=10s https://www.youtube.com/watch?v=yXmCw9ozeFM https://www.youtube.com/watch?v=vlR35a9OUz4 https://www.youtube.com/watch?v=r6AN_vRl_10https://www.youtube.com/watch?v=j-8BXeHd23g https://www.youtube.com/watch?v=nOFfo7gJ1G0 https://www.youtube.com/watch?v=LuBjioYLQKE https://www.youtube.com/watch?v=vEwkDMpqdMk https://www.youtube.com/watch?v=z6n5Lfw4zXghttps://www.youtube.com/watch?v=t-1uRvpJzU0 https://www.youtube.com/watch?v=Az4KfemkfZI https://www.youtube.com/watch?v=GJGKLsVXvUo https://www.youtube.com/watch?v=341q4V99fOk





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Don’t do more, do better — Lionesses of Africa



by Tapiwa Matsinde

Busyness and working hard are often aligned with an assumption of making progress. That, however, isn’t always the case. In fact, they could be doing just the opposite by lulling you into a false sense of productivity and distracting you from nurturing the specific tasks that are moving your business forward.

As entrepreneurs, the demands of running a business means the time we have to spend on our various business tasks is already precious. There is only so much we can do and working hard by taking on more and more things that keep you stuck in the same place is counter intuitive.

You want to direct a higher proportion of that energy towards the tasks that are bringing in real results. To do better with what is working. Not simply taking on things because you feel you should be doing them or because it’s what others say that as a business owner you should be doing.

Doing better means regularly reviewing and refining what is working. Pay close attention to what you’re spending your day-to-day working time on, making a note of what is really making a difference to your progress and revenue growth. Go through your analytics, data, and finances and observe things such as: where you’re paying customers are coming from; content that’s connecting; partnerships that are transformative and lean into strengthening the related tasks. Instead of taking on more, turn up the dial on the things that are having an impact, and remove, minimize, or outsource that which just takes up time.

When adding a new task to your workload, question why you need to do so, and what benefit you hope it will bring to your business, then test it out for a few months. If it works, great you can then focus on improving its efficiency. If it’s not working let it go and free up that valuable time to put towards improving those tasks of your business that have proven themselves.

Working hard on the things that don’t serve our business goals is the path to frustration and burnout. So, let’s be mindful of how and where we spend our time in our businesses. Don’t do more, do better on the things that help you manage and grow your business successfully.



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