Embrace Thinking… — Lionesses of Africa



By the Lionesses of Africa Operations Dept

If knowledge is power, knowing what you don’t know is wisdom.”, so wrote Adam Grant, the renowned professor of psychology at Wharton School of the University of Pennsylvania in his new book, “Think Again: The Power of Knowing What You Don’t Know,”. One of the basic frustrations he has is that: Too many people in the world listen to opinions that make them feel good, instead of ideas that make them think harder.

There is absolutely no doubt that we have all fallen into that trap at one time or another (if not many times), but what if we questioned not just the essential moral and ethical assumptions we have, but business ones too. As we know (yet always forget), adverts on the internet are weighted heavily by our viewing. But so is information and news stories as we are drawn by certain algorithms towards that which aligns with what we have previously viewed, thereby continuing to confirm our own thinking. We want to be right and it’s great to be right, and the internet kindly confirms this by finding more information each time we hit the search button, pushing yet more self confirming information and stories towards us that continue to confirm this, and so the circle continues…  

Isn’t life easy! 

But quite simply we should be ashamed. Why work so hard if we throw it away through little thought. We owe it to our business, our employees, our customers and shareholders to always be thinking and to push the boundaries of our thinking.

What we are seeing and believing via our ‘online’ lives is what is called ‘confirmation bias’ being played out on our laptops. As Paul Simon wrote in his song the Boxer:

We hear what we want to hear and disregard the rest…

If we only receive information that confirms with our current viewing, then our thoughts will be pushed into a loop and constantly confirmed by what we read. It has been said that those that believed the election in the USA was rigged were only following what they had been told and shown every time they logged on… In such loops one’s own fears feed themselves. Scary!

In the book by the Harvard Lecturer, Vikram Mansharamani, called: ‘Think For Yourself: Restoring Common Sense in an Age of Experts and Artificial Intelligence’, Prof Mansharamani believes that we have all been relying far too much on experts, to such an extent that we have forgotten the art of thinking for ourselves. 

He suggests taking a moment to ‘zoom out’ (as he calls it), to focus by stepping back and thereby recognize the level of information and detail required to perform your task, job or run your business. We at the Lioness Operations Den are great believers in reading around our business, to even read away from our business (we all have to relax somehow!), and agree with the Prof on this. A CEO cannot have the time to drill down into every minute detail (“Is that screw in straight?”), made even more complex if that detail is just hidden or ignored by ‘fluff’ or ‘noise’ from the internet. 

Yet is that true even during wartime? And make no mistake, Covid has brought wartime volatility instantly into our lives…and it is still with us. Covid didn’t finish with an announcement that Vaccines had been found. We are still in a war-time with huge volatility and sudden changes to our lives and much more to come.

We were hit by this the other evening as we read a book by Hamish McKensie on Elon Musk called ‘Insane Mode’ (a button on the dash of the Tesla Model S that gives you acceleration like a Ferrari – now taken further and called ‘Ludicrous’) that here was a leader who seemed to be constantly thinking outside the box and pushing the boundaries both in what he expects and tries, but also in the time he assumes or expects projects to take. He is a maverick, and love him or hate him, he is pushing the boundaries of business whilst also becoming through his businesses the world’s richest person with a net worth at around $185bn – all whilst never conforming to any stereotypical leader found in management books!

How is this possible? No management book? Seriously?

Perhaps we should be asking – are business books written in the comfort of the last few decades prior to 2020 really what is required now, when all our assumptions have been thrown on their heads?

Long term readers of our blogs will know we are huge fans of a16z, the massive PE firm set up by Marc Andreessen and Ben Horowitz. Ben Horowitz wrote a brilliant book called: ‘The Hard Thing about Hard Things’. As he says: “While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one.” Amen to that! In this he looked at leaders such as Steve Jobs (who returned to Apple as interim CEO with the company only months from bankruptcy) and Elon Musk, calling them ‘wartime leaders’. With all our assumptions having been thrown out of the window with Covid, there is no doubt we are in the midst of a war. Can ‘traditional’ leaders handle this. Why was Churchill a brilliant wartime leader, but voted out during peacetime? One would have thought the British public would have given him the benefit of the doubt – but no.

So what do we expect to see in a wartime leader and how is running a company during a war different from when the sun is out, suppliers pick up their phones and all our assumptions are there, fresh and ready for another day each morning as we wake… Most importantly – what can we learn from these leaders to allow us to survive (and perhaps thrive) until the bird song returns and spring arrives?

According to Ben Horowitz these are some of the main differences:



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Tips on how to plan for the year ahead — Lionesses of Africa



by Lizl Naude

2021 is underway and it couldn’t have arrived sooner and come as a lifeline for most, as we all struggled to make sense of 2020. Just imagine we didn’t have TIME. Or imagine that we didn’t measure time in years and it just kept on going – an on-going year that never ended!!!

This is why seasons are so important as we all need a starting point and an ending point, or a break. A new year always signals new birth, renewed hope, and fresh beginnings. I regularly chat with my fellow lionesses and entrepreneurs and I have noticed that just like me, they also struggle with switching off during the holidays. We all wish to rest, but our minds are working overtime making plans for the new season. And when January comes, we hit the ground running, sometimes to our own detriment. 

Now this brings me to the question, when should you actually start with your business planning? Usually most of us experience a surge in business from September onwards as we speed up to the end of the year and the start of the holidays. Great anticipation rules the atmosphere, and this actually leaves little time for planning and before you know it, Christmas has come and gone, and we are in January.

I have realized, through trial and error, that the best time for me to strategize and do planning is in January. And this year I decided to take the whole month of January to get my mind right and properly plan for the business year ahead. This might come as a shocker as most of us are convinced we should be hustling hard at this time to start generating sales and gaining new clients. But this year I decided to do it differently. Robin Sharma says: “Don’t live the same year 75 times and call it a life.” The more famous quote from Albert Einstein says: “Insanity: doing the same thing over and over again and expecting different results.” 

I think you get where I’m going with this. This year I am taking the “work smarter not harder”, approach. Let’s look at a few tips on how to achieve this discipline:

  1. Before you start planning, review your past season/year. There is a saying by Joyce Meyer that: “We live life forward, but only understand it backwards”, and it is true for this exact point in illustration. You have to find closure of the past year and review it with objectivity.

  2. Check if you are still on course with your original vision and mission statement. Have you achieved your original vision, or does it have to be adjusted to reflect the truth of where you find yourself now?

  3. Make a list of all your success and failures for the past year, no matter how trivial or traumatic. Consider the ones that stand out and maybe note the learnings.

  4. Don’t be emotional when you do planning. Put on your business hat and make cut-throat decisions. Cancel what is not working and stick to what does.

  5. Appoint an expert. You are an expert in your field of work, and I know you wear many hats, but sometimes there are areas that are above you. I’ve realized that digital marketing is so dynamic and I cannot keep up with the trends, that is why I am in the process of recruiting the services of an on-line marketing specialist as we speak.

  6. Find your “WHY”! If you know why you are doing what you are doing, it will be easier to plan. Don’t just run a business for the sake of profit but seek the purpose behind it. This will help keep you motivated on the tough days.

  7. Study your competitors and customers. When you understand the industry, you find yourself in and know who your ideal customer is, you’ve hit the gold! (paired with the right strategy off course!)

  8. Research funding/investing opportunities. I must be honest, I used to be traumatized by applying for funding in the past. All the red tape and time it took, totally overwhelmed me. Because of lockdown I had more time last year and with some convincing from a friend, I started researching the opportunities for SMME’s. I’m happy to announce I have had a few successful outcomes!

  9. Get your financials in order. Most of us hate this side of running a company, but it is actually the spine of any successful business. By not having a healthy understanding of our financials, we risk the chance of losing our businesses. Someone told me once, “If you’re not making profit, you’re running a charity!” Ouch, that hurt! So, I could be making sales but my business could still not be profitable. The only way to know is to understand the numbers and make the necessary adjustments.

  10. Always have something to look forward to. This is the personal motto of my dear friend, Anthea Ngubane! She is the social event planner in my group of friends and is always busy planning either a party, or a trip! She says this makes life interesting and gives her hope for the future! I think we can apply this to our businesses! Whether it is a new product launch, a PR stint, a business trip, a new stockist or a promotion, always have something to look forward to! This creates anticipation and makes business exciting and dynamic!

  11. Take your time. Don’t be rushed by what everyone else is doing. If you haven’t penned down your plan for the year, don’t start trading. Yes, really! Eish! I’m doing it as we speak! I’m not really posting or marketing yet as I do not want to follow a hap hazard approach as previous years.

  12. Work according to the seasons or terms. Once again, TIME comes to our aid. Work out your plan in segments of 90 days. But make sure that the parts flow in synergy so your year flows nicely. Three-month plans allow you to review easier and make adjustments quicker.

  13. This tip is more of a marketing related one, but I will throw it in any way! 😊 Do the PR. I have found much value in sending out press releases and connecting with the media towards the end of the year. This has worked well for me in the last two years. TV programs and Magazines have a minimum of two months lead time, so if they adopt your story, it will be aired or published in the new year. This is a great way to start the year with positive PR and exposure. If you didn’t do this last year, do it now! It’s never too late!

Many of us can relay stories of how our precious plans were thrown off course during the pandemic, and how it is still continuing to affect us today. Most of us ran huge losses, but through it all, others have been given the opportunity to pivot and innovate.  If 2020 taught me anything, it is not to plan in too much detail otherwise you run the risk of great disappointment. It also taught me that no matter how hard I try, there are many things that I cannot control. But DO PLAN! Without a plan, failure is inevitable!



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A New Year, A New You


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By Jess Mostert 

Boy! It really doesn’t take much thought or consideration to identify 2020 as a STINKER of a year. In fact, at first thought and at a glance, it is probably the WORST year most of us have ever experienced. There is no denying that it has been filled with loss, devastation, and broken moments (maybe even days, weeks or months). The hardest loss faced by far too many people would be that of loved ones: friends and family gone far too soon. It is difficult to see the beauty in anything with that amount of pain. Overcoming loss of that magnitude takes great courage, but the grieving process often offers us the beauty of reflection; reflecting on a life lived, a person loved, memories shared and lessons learned.

What if we changed our lenses and looked at 2020 a bit harder, dug a bit deeper…there, somewhere not so far away, maybe 2020 has also brought a lot of lessons and beauty. Maybe it has pushed you in all the worst ways but grown you in all the best. After all, “A problem is a chance for you to do your best.” – Duke Ellington

Takeaways from 2020

So, at a time that is traditionally known for looking back on the year and looking forward to the next… let us look at what we CAN take away from this year of 2020. 2020 has taught us endurance and given us wisdom. We have learnt that:

  • We are extremely resilient.

  • Humans can be incredibly kind.

  • Our everyday life moments and movements are a privilege.

  • We love hugs and they are especially important for our mental and physical health.

  • People can unite, even when we are forced apart.

  • Connection is key!

  • Life is short and is meant to be enjoyed.

  • Family, Family, Family is everything!

  • Gratitude is extremely powerful.

  • Self-care is vital.

  • Relationships keep us going!

  • It’s okay to not be okay.

  • Mental health is just as important as physical health.

  • Enjoyment of the small moments is what counts. We have learnt to slow down.

  • Living simply and laughing a lot keeps us happy and healthy.

  • We need to choose our battles.

  • Not everything is within our control.

We have learnt what really matters.

When the clock strikes at midnight, the world status is not going to change. A lot of the devastation caused and experienced will move well into 2021. But by changing your outlook on it all, your thoughts, and feelings, you can change your own world. A New Year; A New You.

It’s Okay!

It’s okay to have bad days. It’s okay to cry about nothing and everything at the same time. It’s okay to find this all hard, even if you know that you are still very fortunate and blessed. Our situations are relative, and we can only truly feel and respond to our own experience. It’s okay to feel exhausted, anxious, scared. But it is not okay to not deal with these moments, so that they do not become the norm in your life. It is okay to have GOOD DAYS TOO, regardless of what is going on around you. Don’t let the heaviness of 2020 weigh your 2021 down. Don’t want to do it alone? Ask for help! 

The reality is that how you see 2020, and now, how you remember 2020 is completely up to you. Which glasses are you going to wear? Remember, that is the same pair that you will be walking into 2021 with. Make the change. Buy the new glasses. They will suit you.


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Jess Mostert is a mom of two little boys with a background in Psychology, Special Needs Facilitating and Teaching. Her interest has always been people and her passion has always been helping. Most recently, after starting an Online Mind, Body and Wellness business with a friend, Jess registered as a Specialist Wellness Counsellor. Being a Specialist Wellness Counsellor is a way of life for Jess. She believes that wellness is our greatest tool in preventing illness, and our greatest asset to achieving happiness. It is her goal to share this vision and help people achieve contentment. www.connectablelife.com

More articles by Jess



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Over 92% of New Year’s Resolutions fail within 6 weeks, don’t become a statistic 


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by Emily Kandanga  

There’s a reason why most fitness and health goals turn into pure and utter nothingness in a matter of a few weeks, especially this time of year. Sure, change is hard, but it’s also not acceptable to pigeon hole your goals before they even start with magical quick fix mindsets that leave you worse off than ever before.

If you have trouble taking down your big, hairy, audacious training goals, you’re most likely making one of these pivotal mistakes. It’s time to make a positive, sustainable change to enhance your training, your nutrition and your LIFE. Remember the flip of a calendar page is NOT the only time to embark on goals, behavior change or living a healthier lifestyle with habit upgrades across the board.

And secondly, be mature enough to set goals that can be achieved and maintained for a lifestyle. Quit the crash diets and torture sessions in the gym. Those never got anyone anywhere. Remember that statistic from above? Real results come with a calculated approach to training, nutrition and lifestyle combined together, resulting in you looking, feeling and functioning your BEST.

Because at the end of the day, that’s what health and fitness is all about, right? Living your best life. Being healthy. And being HAPPY. Why not watch this video on the five biggest mistakes you are making that are holding you back from achieving the body, health and function that you strive for, and the tools to finally achieve those goals of yours once and for all. 

https://www.youtube.com/watch?v=tie8dBig62k 

If you need a helping hand in achieving your fitness goals for 2021, we at SWEAT FITNESS are here to serve with a variety of in person and online fitness solutions! Get in touch with us via email at sweatfitnessnamibia@gmail.com or visit our website at www.sweatfitnessnamibia.com


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Emily Kandanga is a young African entrepreneur with the vision to elevate the health and lives of those around her. Emily was born in Windhoek and was raised in New York, Pretoria, and Kuala Lumpur, this exposure to various cultures & food from a young age has greatly influenced her affinity for people. She is passionate about nutrition, cooking, moving her body and engaging with her community. She holds an honours degree in Event Management, a certificate in Personal Training and a Sports Nutrition Diploma. She prides herself in the ability to leverage movement as a vehicle for inspiration to give her community towards achieving their physical and mental well-being.



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Shine Your Light – Yes, Lets! — Lionesses of Africa



By Angelique Adcock & Dr Alison Hofer 

Yes, let’s talk about YOU. The minute you were born, your life in this world began and things and people around you changed to accommodate and support you. As you grew up and started taking responsibility for yourself you started to recognize who you are and what drives you and what makes you happy. 

This knowledge about yourself helps you to know what choices to make in order to create your own life success. If you pay close attention you will notice when a choice option makes sense for you intellectually, financially and emotionally – and your decision to take action is rooted in a positive, progressive, energized “Yes!” YOU are thus creating your life by choices you make; this includes everything around it, including your business. 

The practice of being creative, seeing potential in ideas, and finding constructive ways to take an idea forward is at the heart of every exciting new business venture. Likewise, your new creative projects or decisions for home and heart need that kind of “Yes lets” vision. You cannot start a new business without knowing who you are; what you want; believing in your idea; seeing its potential, taking risks to activate the idea and having the vision of success to keep you motivated. To quote Elon Musk, “A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating.” 

Interestingly a great example of seeing the explosive effect of using these simple words: “Yes Lets” is seen in the hilarious and energized example of Improvised Theatre. This is where the actors are placed into random situations with given criteria and must instantly use a free flow of creative ideas to bring a scene to life. Think of the TV show: “Whose line is it anyway?” There are rules for each game that underpin the structure of the scene. And in the “Yes Lets” game, the task of each actor is to take any random idea that is put forward and respond to it with an unhesitating “Yes!”. They then need to find a way to use something in that idea to keep the overall scene flowing forward. 

One is not allowed to ‘block’ the flow of the scene by saying “No” to anything the other actors offer. 

For example: The scene is a few actors in a workshop where everyone is building an imaginary machine. Another actor comes along and says “Here, I brought a keyboard. Let’s put it in”. It is natural for those actors who are imaginatively building, let’s say: a car, to respond with “No that won’t work, we want a car and a piano does not fit into my picture”. However, in this game, “blocking’ forward flow of action is not allowed as the actors would be stopping any progress of the scene by saying “No”. Instead they must say “Yes lets” and find a creative way to take the car construction forward using a keyboard, resulting a totally new direction for the story. The actors need to add on to the ‘crazy’ new idea by saying “Yes lets, and...”. That “and” means that the idea is absorbed and will be integrated. 

The interesting thing about this process is that it forced actors to allow a story to be built in totally original, unexpected directions, and because there is a lack of resistance, new ‘out of the box’ solutions are found to what could have been an impossible problem: keyboards do not traditionally belong on top of a car. But what if there was a car in the world that could have musicians and instruments attached and could drive around bringing us music. Or your hooter could be a jingle of new notes for different situations, instead of the one old “Beep”. Imagine if a taxi’s hoot when wanting to ask people on the curb “Do you need a ride?” sounded different to “You are about to crash into me: STOP!”. It might result in us South Africans not having heart failure ten times on the drive into work. Crazy? Maybe – but think how many creative new inventions are seen as ‘nuts’ at their first introduction. Think: light bulbs, umbrellas, personal computers, taxis and vaccines. The list is long. 

Now, let’s think about this application to business – there are structures and rules that guide how we operate. The challenge for the actor on stage, or for the business person at the helm of his or her venture, is to build creatively and intelligently so that the business moves forward towards greater success. 

How many cases do you know of where someone, perhaps you yourself, brought a wild idea to the table, only to have it blocked, and the idea went to die. Years later, you still think “I KNOW that could have worked”, if they had only had the vision I had for it. 

This brings us back to thinking about YOU at the centre of your work and life. Remaining open and taking a moment to consider all the potential results of a new idea, may provide answers to problems that seem unsolvable. The great gift of the creative people in our world, or in your business, is that they have the ability to think differently, and to find solutions to problems by thinking outside of those straight lines. Conflict resolution can be managed better when we find that the key to a solution often lies inside the problem. You just need to look at it differently and think of possibilities. 

Saying “Yes lets, and…” is not always possible, we understand that. But engaging, even briefly, with new ideas that will help you move toward a success that you are after, is possible. And yes, let us look again towards our own brilliant solution finder Elon Musk who said, ” The first step is to establish that something is possible, then probability will occur”.



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 ESG anyone? — Lionesses of Africa



By the Lionesses of Africa Operations Dept

March 10th was a big day in Europe. On that day the EU Sustainable Finance Disclosure Regulations came into force, requiring “…investment funds to show how sustainability risks are incorporated into their investment decisions. This applies not only to fund managers, financial advisers and many other regulated firms in the EU, but also to non-EU [finance] managers marketing into the EU.

The EU is determined that ‘Greenwashing’ will not happen in ESG (Environmental, Social and Governance). ‘Greenwashing’ is the act of pretending some project, company or fundraising activity is Green whilst the reality is somewhat different…such as reported in the FT (here):

In the headlong dash to sell green bonds, some issuers have raised eyebrows [might not seem it, but that is FT-speak for “you gotta be kidding me!!”]. Saudi Electricity Company, a state-owned monopoly in the oil-rich Gulf country, raised €1.3bn from a green bond…to invest in the installation of smart meters across its grid (yet it creates electricity from oil)…In 2018, Mexico’s government decided to mothball a new airport…intended to be more energy-efficient, that was funded by green bonds. Although the project was cancelled (no cash was returned)…investors just have to take Mexico’s word that the proceeds are being used for environmentally friendly purposes.” These are just two examples, but look out for other examples in our day-to-day life such as ‘CFC Free!’ (CFC’s are banned anyway); ‘All Natural’ (er…so is Arsenic, Uranium, Mercury, and many other ‘natural’ occurring products, but not necessarily ‘green’) and so on.

Through these new regulations the EU is showing that it is determined to stamp out ESG-washing before it becomes commonplace. But why stop at the finance world? This is all they can do! The EU controls their financial world, individual national governments control their corporate world. It is impossible for the EU to dictate in this manner to EU corporates. This is one of the interesting issues within the EU, whereby centralized/decentralized imbalances create large issues or unintended consequences. A good example of this is where the monetary side is controlled by the EU through the ECB, but taxes are controlled by the individual national governments which causes huge problems when trying to cool or boost the block’s economy.

So how will the EU counter the imbalance this time? Will companies be able to hide their true colours behind a wall of accounting and empty platitudes? Will the EU Asset Management world be able to claim that the world’s companies are not helping them? Who will police this, who will know and finally, will anyone care – after all we have had PPP (People’, ‘Planet’ and ‘Prosperity’) for decades, and in 2006 many of the world’s largest Asset Managers even embraced ESG with BlackRock, Vanguard and Amundi signing a commitment in the form of the ‘Principles for Responsible Investment’. But doesn’t that just show the difficulty – this was signed in 2006 and since then many more firms have joined, yet here we are now in 2020 thinking that this move from the EU will make things happen. Let’s hope, because if it does work, in spite of the fact that most of these major Asset Management houses invest in listed companies, not MSME’s, their actions will filter through into our world.

The interesting part of the regulations and perhaps why ‘this time it’s different’ is that all finance houses, be they banks, funds, asset managers, lenders, have to chose a camp, they cannot sit on the fence and hope investors don’t notice. Are they ‘sustainable’ or are they not…are their products sustainable or not? This might not sound important, but in choosing that your (for example) PE fund is ‘sustainable’, you have to prove this actually is true through ‘tough disclosure requirements’. This will make it very difficult to have both ‘Greenwashing’ or ‘ESG-washing’.

This reporting will not be easy and will require a great deal of extra work for fund managers. For a start it has so far been very difficult to arrive at a common standard of measurement. When Tesla ranks simultaneously at the top of one sustainability index (MSCI) yet at the bottom of another (an ESG ranking devised by FTSE), one can be forgiven for not knowing which way to turn as an investor, let alone a company!

However, these are regulations, not commitments, so in changing the rules for the EU Finance world, this does have massive knock on consequences for the rest of the world. EU domiciled finance (or marketing their fund within the EU) does not obviously limit itself to investing just within Europe, so wherever it goes, such as whenever we discuss an investment in Africa with a European finance house or fund, they will have questions around ESG and because of this, SDG values. Every company that wants finance from such houses will now have to show and prove what it does. Yes, Lionesses, more tick boxes (don’t you just love them!), but here is a chance to assist this essential move in the world of investing by preparing ourselves.

Are you female owned, run and managed; are you female founded; how many employees do you have and how many of these are women; how many women do you have in your management, on your board; how much plastic do you use in your supply chain; how much plastic do you remove from the streets, or reuse in manufacturing; what chemicals do you use in your production process and how do you remove this waste; how do you contribute to the SDG’s; employment conditions, maternity leave etc?

These and many more questions will be thrown at us in the coming years as the world becomes more accustomed to confirming or  conforming to ESG. It is also not just from investors and banks, one of the other major changes we are seeing that was exacerbated by the Covid crises was a move from major multinational corporations to  ensure ‘sustainable procurement, as seen here from the global and massive (Female founded and managed) leader in procurement and supply chain solutions, GEP:

Procurement leaders will have to take spend decisions based not just on the cost criteria but also on how those decisions will impact society, the environment and their brand image. They’ll need to incorporate social, environmental and ethical dimensions into procurement and in the process, also meet their corporate social responsibility goals.

So even our customers will ask more questions about our own ESG measurements (don’t forget massive global companies such as GEP will have the same questions from their investors and customers), these have to be measured. So what can we ‘at the coal-face’ (there’s a term that will disappear!) do about this, to position ourselves, to ensure we have the measurements should there be a knock on the door?

Where do we start? Firstly don’t try to reinvent yourself. Always stick to your purpose as we wrote here, but here is a snapshot of what investors are looking at (thanks to Visual Capitalist, here):

Top themes of interest

Powered by these personal beliefs, which categories are attracting investors? It turns out many investors are very interested in including environment-related themes into their portfolios.

  • Plastic reduction: 46%

  • Climate change: 46%

  • Community development”: 42%

  • Circular economy: 39%

  • Sustainable Development Goals: 36%

  • Multicultural diversity: 30%

  • Gender diversity: 30%

  • Faith based values: 24%

There is no doubt that the SDG’s will be a driving force for our membership (SDG5 being the obvious one, but our inspirational members cover all of the SDG’s between them). What is important is that we learn to measure.

When we measure, we learn; and when we learn, we develop. 

It has been found for example, through measuring that seagrass meadows are particularly good at taking carbon dioxide and converting this into plant matter. Who would have known – for years this plant has been ignored and often removed to clear areas for fishing (not realizing sadly that the fish were there for the seagrass and the food held within that area). But because people measured and then published this information the world started to wake up to this amazing plant. Research by Carlos Duarte, a marine ecologist at King Abdullah University in Saudi Arabia, has shown that one hectare of seagrass can soak up as much carbon dioxide each year as 15 hectares of rainforest (here is the article from The Economist). 

But that’s not all (seen here from the Smithsonian), following this there was an investigation of the strange balls created by the movement of the tides around the seagrass, pulling together the dead ‘leaves’ and then washed up on beaches as shown in our photo this weekend. This plant is Mother Nature’s very own plastic removal system! As the tide moves, so it creates whirlpool type movements at the base of the plants that produce these Rugby shaped balls (as seen in our photo this week). Within them there are caught a massive amounts of plastic and micro-plastic and imprisoned. Once measured the world realized. If something so small and so innocuous can do this, if we only found out because of measuring and investigation, this shows the power of knowledge. Now we know, we can rescue and replant this miracle plant creating huge swathes of ocean floor that becomes a carbon-dioxide sink and plastic removal hoover!

So look again at your business and start to measure and record, because one day soon you will need this information. Better to be prepared, to have seen the results, to have replanted or regrown your own ‘seagrass’ in areas where it had become a bit bare. Better to do this now than to wake up one morning, oblivious to what is going on in the world, and find Larry Fink, the CEO and Founder of BlackRock (Assets Under Management US$8.6 Trillion) knocking at your door, hoping to ask you a few questions…

Stay safe.



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Christine Khasinah-Odero, a Kenyan entrepreneur on a mission to support new mums — Lionesses of Africa



Tell us a little about your team

We are a team of 5 people with everyone very clear on what role they play. There is a lot of teamwork and friendship, with a deep commitment to see the events turn out well.

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

I stumbled into entrepreneurship after becoming a mum. I was previously employed mainly in the tourism and travel industry. The resource I mainly started with was the idea and I developed it from there. For instance, while building our social media presence, initially I thought the best approach would be to start off with a mums group. It was both a good and not so good idea – as a result, it turned into something else, I later on thought it would be better to have an online page, speak as a brand, and also engage with mums and parents. After a year or so, we transitioned to the page and later on developed the website. The website is pretty much a portal on everything of interest to mum and baby in Kenya. Secondly, getting the initial capital was not easy – getting corporate partners on board was also not very easy at the beginning. Nor was getting mums to attend the events. Eventually I learnt how to make the idea sustain itself, by creating relationships with corporates, with the mums, and by exploring the digital space. We grew event attendance through consistency and creating vibrant event themes – also by nurturing relationships with mums. Today, they also recommend us to their mum-friends and come with them for the next one. 

Over time, some of some of the achievements and recognitions that I have been honored to receive include:
• Country Winner 2015, CEO Magazine Africa Most Influential Women in Business and Government
• Finalist CFC Stanbic Bank Rising Star Awards 2015, Entrepreneur Category
• Business Daily, Top 40 Under 40 Women Finalist 2014
• Top 5 Women under 40 in Business, Up Magazine, Kenya 2013
• Finalist, CEOs Magazine Africa Most Influential Women in Business and Government, 2014 SME Category
• Finalist, CEOs Magazine Africa Most Influential Women in Business and Government, 2013 SME Category

Being an entrepreneur has been more a case of learning on the job and working on continuous self improvement, and also being mentored by others.



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Nicole Magerman, a Mozambican social entrepreneur passionate about gender equality and women empowerment  — Lionesses of Africa



Why should anyone use your service or product?

Girl Spectrum is not just a page that posts women empowerment content. Girl Spectrum has programs that build the female leaders of tomorrow and restructures the female leaders of today. Women from all ages and races are encouraged to participate in our programs to help fight this cause together and bring about change.

Tell us a little about your team

Girl Spectrum currently consists of one member only, myself Nicole Magerman, as Founder, Program Coordinator, Liaison Officer and Female Activist.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

Girl Spectrum is my first endeavor in the entrepreneurial world. I have started working since the age of 18 and always found myself in the Banking and Finance Industry.

What are your future plans and aspirations for your company?

I envision Girl Spectrum with millions of members, a physical workshop run by all female staff, working with UN Women and major women empowerment organizations in creating awareness and eliminating gender-based violence as well as child marriages. Girl Spectrum aspires to bring about change on a world-wide scale not just in Africa. The vision consists of different female professionals moderating our programs and contributing towards this mission.

What gives you the most satisfaction being an entrepreneur?

The idea that my success is dependent on my individual work ethics and my vision and that the results are of self-merit.

What’s the biggest piece of advice you can give to other women looking to start-up?

Lionesses, stop waiting on way too many things to start. How many times do we drive a car on empty? We drive it to the nearest fuel station. Therefore, don´t wait on money or making time to kick start your journey. Start now and fuel your goals on the way! Remember, hesitation is the mind killer!

Contact or follow Girl Spectrum
LINKEDIN | EMAIL  girlspectrummoz@gmail.com



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Millicent Motsoeri, a South African entrepreneur making vacations affordable for working people — Lionesses of Africa



Impact Partner Content – Absa

Everyone loves to take a vacation during the year, but often when the time comes to stop work and take a trip, funds can be in short supply. In South Africa, entrepreneur Millicent Motsoeri, co-founder of Heita Ngamla Holidays, has created a vehicle for customers to pre-pay for their vacations over time, making them more accessible to everyone. 

Heita Ngamla Holidays is one of the 117 companies showcased at the Absa Lionesses Xpo. Lioness Weekender spoke to founder Millicent Motsoeri about her entrepreneurial journey to date and her ambitions for the future. 

What does your company do?

Heita Ngamla Holidays is a vehicle for members to prepay for their vacations. Members accumulate funds via debit order then book a holiday package of their choosing at the time convenient to them, unlike our competitors in timeshare schemes which are dominant in the market. At the point when the member wishes to travel, there is a top-up option when the funds are short. Heita Ngamla Holidays members are guaranteed a hassle free, easily adaptable booking system, with customized packages just the way each client wants.

What inspired you to start your company?

Heita Ngamla Holidays was created for working class people to ensure their participation in quality vacations. We started the travel club in 2008 when we discovered that people love to travel, however they were often faced with difficulties when the time came for them to take leave from work and go on that dream holiday. When annual leave time comes, they have no funds set aside for holidays. Credit misuse and credit card safety are a big headache in the South African economy often with long term adverse consequences. Bookings are a hassle even when one manages to book. So there is no certainty that they will get fair value for the money that they pay.

Why should anyone use your service or product?

The most preferred purchase method for vacations in South Africa and beyond is via instalments. Our clients enjoy the benefit of destinations of their own choice, the flexibility of time or season of their own choosing, as well as no restrictions on the  numbers of those they travel with. Clients choose what their package consists of, for example, they might require a hired car only, or accommodation only, or a full package that may include flights, cruises etc. Heita Ngamla Holidays is a preferred partner of choice because we pay our suppliers up front, in full, before the arrival of our clients. This reinforces peace of mind and credible transactions. Heita Ngamla Holidays engages in continuous relationship management and preferable rates negotiations with industry suppliers, thus ensuring preferred status for our clients.

Tell us a little about your team

Millicent Motsoeri: Operations Manager. Millicent is one of the founding members of Heita Ngamla Holidays. She holds a Bachelor’s Degree in Administration and has over 20 years’ experience in administrative work for a number of companies and has various certificates in different subjects.

Benny Motsoeri: Business Development. Manager Benny is one of the founding members of Heita Ngamla Holidays. He has 15 years’ experience in the travel industry across a wide variety of disciplines. Prior to starting Heita Ngamla Holidays, Benny worked as a Sales Consultant for a number of companies.

Lillian Mashilwane: Administrator. Lillian joined Heita Ngamla Holidays in August 2014 and she is responsible for the company’s financial administration and customer services functions. She is currently studying Bookkeeping.

Norman Molefe: Sales Manager. Norman has been with the company since its inception. His role is to recruit members and organize trips. Prior to joining Heita Ngamla Holidays, he worked at Pick n Pay for over 30 years.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I was introduced to the life of business as a university student. I worked part-time promoting Fast Moving Consumer Goods in supermarkets. I also did a stint at Dial-A-Student passing out flyers at busy traffic intersections. My work life began with employment as a business administrator which was really fulfilling for what I studied to do, but that was short lived. I had discovered that I am people-centered and I love working with people. This self-discovery led me to network marketing. The networking thrill soon became a passion to create innovative solutions for solving everyday problems. I co-founded Dial-A-Helper in which we trained carefully screened domestic helpers which we subsequently placed and managed for our clients.

What are your future plans and aspirations for your company?

To be the preferred tourism business in Southern Africa and beyond. To give all South Africans an opportunity to experience tourism products without paying an arm and a leg.

What gives you the most satisfaction being an entrepreneur?

The ability to write my own cheque, doing what I enjoy.

What’s the biggest piece of advice you can give to other women looking to start-up?

At times things will seem and feel as if the more you move 100 steps forward, time and pressure take you a thousand steps back, because in your eyes your peers are progressing to greater heights and you are not. Remember your dream is big and it won’t take a day to build, hence you must persevere and be patient. You are a winner (Bekezela).

To find out more about Heita Ngamla Holidays, contact Millicent Motsoeri via email: millicent@ngamla.co.za or visit the company website and social media pages:

WEBSITE | FACEBOOK | TWITTER | INSTAGRAM



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Itumeleng Tshikalaha, a South African art entrepreneur sparking curiosity in the visual arts — Lionesses of Africa



What does your company do?

At 132 Art Gallery we take pride in the fact that our art pieces are one of a kind, and our client’s investment in the art painting is preserved by its exclusivity. Our clients take comfort in knowing that they are the only person in the world with that one specific art painting hanging on their wall or stored in their vault. We are an Art Gallery based in Sandhurst, Sandton, South Africa. We showcase emerging and known African artists and introduce them to the world. We pride ourselves in narrating the African story that we have art worth investing in, that artists aren’t meant to be poor. We do exhibitions and events to promote artists and we bridge gaps in communities that anyone can enjoy the art.

What inspired you to start your company?

My husband George Mulaudzi is an artist and we always had his paintings around the house, though in the medical field, we saw an opportunity to have his art work and saw a gap in the market to promote his work as our first exclusive artist inhouse and then we looked for space and got other artists on board and that is how 132 Art Gallery began – black owned and women owned.

Why should anyone use your service or product?

We exhibit artists work at a minimum fee, we charge less than the standard commission rate as in most galleries, we work on marketing the artist and promote them internationally. We are specific in choosing one of a kind art work and that is our selling point in art, art being an investment. The client or art lover gets to buy and own a painting that nobody else will ever own and while doing so, can opt to sell in later years and get a profit. All the artists we work with, use the medium oil on canvas, meaning the painting will last over a 100 years + and that is what building a legacy in the arts means, by Africans for Africans. We would like to see all our artist’s that work with us to be auctioned on Bloombergs and Sothebys and seeing African Art flourish.



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