How to Go from Unseen to Unstoppable by Julie Solomon — Lionesses of Africa



Book Review

In Julie Solomon’s new book, Get What You Want: How to Go from Unseen to Unstoppable, this empowering guide is for women who are tired of being told “just be yourself” in life and in business. Julie is the host of the chart-topping The Influencer Podcast and in her new book, she teaches you how to shake off outdated ideas of what is possible. She encourages you to use your newfound confidence to make anything you want happen, and start getting seen and known for getting things done.

In the pages of Julie Solomon’s new book, Get What You Want: How to Go from Unseen to Unstoppable, you will learn how to overcome self-loathing, feel good about yourself, and gain the confidence to accept and love yourself for who you are. Filled with actionable steps and easy exercises, Get What You Want offers a no-nonsense, eye-opening path that enables you to leverage your power and influence to:

  • Understand and overcome the origin stories that hinder your success

  • Discover your true purpose and create a new vision

  • Set (and stick to!) newfound boundaries

  • Gain the confidence to pitch, negotiate and get anything you want

Author Quotes

It’s so easy to spend our lives pleasing other people — our children, our friends, our partners, our parents, the list goes on. But the moment we stop and start prioritizing ourselves is when the magic happens. And you really start to shine.

I have dedicated my entire career to helping women like you shine, so you can find confidence and clarity and be the leader you were born to be.

This book will show you how to get what you want, especially if you think getting what you want is impossible.

By the time you finish reading the last page, you will know how to let go of what you can’t change, how to change what you can, and blast through fears and self-doubt to create the life you’ve always wanted.

About the Author

For more than fifteen years, Julie Solomon has been empowering lives, including her own. Julie has launched several successful online coaching programs and services, including Pitch It Perfect, The Influencer Academy, SHINE Mastermind, and EmpowerYOU Membership. She helps women turn messages into movements, and empowers entrepreneurs to grow their influence and impact through her work. Julie was recently named one of the Top 100 leaders in influencer marketing. In her weekly chart-topping podcast, The Influencer Podcast, she offers up real-time coaching, straight talk, and conversations about business growth and personal development to her millions of listeners worldwide. From her start as a publicist representing some of the top music acts and thought leaders of our generation, Julie has grown to teach tens of thousands of students worldwide. Her work is featured in outlets including Forbes, Entrepreneur, Business Weekly, SUCCESS, and People Magazine. Julie currently lives in Nashville with her husband, award-winning actor and activist Johnathon Schaech, two children, Camden and Lily Jo, and their small but mighty Pomeranian, Foxy.

www.juliesolomon.net



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Lioness Launch / Ethiopian ready-to-wear clothing brand, Kunjina, launches new concept collection — Lionesses of Africa



Kunjina, a unique Ethiopian ready-to-wear clothing brand that mainly caters to women within the age range of 25-40 and founded by Kunjina Tesfaye, is launching its new concept collection this month. The collection named UDET, a Geez word meaning cycle, is Inspired by Kunjina’s personal experience. The collection revolves around topics like fear, productivity guilt and growth. It shows the process of self-doubt, transformation and self-actualization using the metamorphosis cycle of a butterfly as a metaphor.

The Kunjina brand is known for narrating stories of inspiration on its garments using crafted details that have been passed down through generations. Kunjina uses handwoven and factory made cotton fabrics that are made in Ethiopia where the company is based. The new UDET collection is a conceptual project with an emphasis on creativity.

Speaking about the launch, founder Kunjina Tesfaye, said:

“I wanted to fully capture, interpret my idea as fully as possible. The outcome became a multi-media fashion show in which I explored each medium to enhance my expression. The collection has three stages; the caterpillar, the chrysalis and the butterfly. The first stage is where self-doubt and fear originate. Bold use of darker tones with a subtly used red were used to reflect my teetering struggle with sadness and confusion. The second stage is the chrysalis where the alchemy or transformation begins. In this stage, white has been used to reflect purity, alone time and rebirth. The use of bold colors such as red and orange mark the third and final stage — the butterfly’s self-actualization, confidence and freedom. By telling my personal story as I through these stages, I also want whoever is going through the same stages to feel seen. I want them to know that dark times lead to something so beautiful.”

The new UDET collection was officially launched at a special event on 17 June 2022. It was an exhibition where Kunjina showcased the clothes on mannequins. The launch event also featured large prints of the photos, a screening of a short movie, a 3D runway, and a gallery wall that walked everyone through the process of making the collection.

Speaking about her personal inspiration for the new collection, Kunjina said:

“While I was going through my own metamorphosis – which, by the way, is recurring – I thought I was the only one. After hearing others’ stories, I learned two things; that I wasn’t the only one, and that I too, by sharing my own story, could tell others that they are not alone.”

To find out more about the new Kunjina collection, send an email to: kunjinatesfaye@gmail.com or visit the company website and social media platforms:

WEBSITE | FACEBOOK | TWITTER | INSTAGRAM





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How to gain the support of your clients, even though you disappoint — Lionesses of Africa



by Lizl Naude

Recently in the span of 48 hours, I received complaints from two individual customers about product breakages. Because I am so pedantic about delivering a quality product, I was initially completely stunned. It felt like a barrage coming my way. I remember a heat rush going to my head, as I tried to make sense of it all. I took a deep breath and took a 5 minute walk before I replied.

Now you might think to yourself, but Lizl, comebacks are common, why the fuss? Well, as a small enterprise, we have been operating for 5 years, and comebacks have not been a regular event for us. Which is an accolade for us, but it also left me a bit uncertain on how to navigate the process.

Minutes later, when I felt calm enough, I reached out to both of them and genuinely and authentically spoke from the heart. I apologized for the inconvenience, and assured them both of my utmost commitment to solve their issues.

I wanted to share with you the steps I followed and also some tips I found useful:

  • As a small business owner, we tend to take issues like this personally. Remove the feeling of being offended, and put yourself in their shoes.

  • Do not react or reply immediately. Take a deep breath, take a walk.

  • Acknowledge their inconvenience and apologize as quickly as possible.

  • Don’t ignore the client, or keep quiet. Keep the communication lines open

  • Be authentic and be genuine.

  • Show your commitment to resolve their issue and complete their transaction.

  • Ask for some time to investigate the issue and keep them constantly updated.

  • Find out from your production team about possible remedies.

  • If the client requires a replacement, inform the client about the date it will be despatched.

  • If the item will be repaired, arrange for a courier to collect from client.

  • Commit to a time to have it fixed and honour that commitment.

  • Always keep the communication lines open, even if you experience delays, etc. Clients appreciate the transparency.

  • When ready for despatch, make sure item is properly packaged and protected against possible damage.

  • Send the waybill details so client can track the parcel.

  • Follow up after item has been received. Thank them for their patience and understanding.

  • Draft a policy for future staff members on how to deal with come-backs or faulty products

Because I followed these steps, I was pleasantly surprised when both clients responded extremely positively. They both showed their unwavering support to me. In fact, the one client had an emergency as they had an event and our product (which was already personalized and engraved with their logo) was the prize of a daily lucky draw. I had only a few hours to try and assist them. The item could be repaired, but needed drying time. I quickly made an interim replacement, drove into the city to meet them and hand it over. I literally arrived 1 hour before the draw and I was received with open arms and hugs! I assured them that the item will be repaired and delivered to the draw recipient ASAP. They were completely understanding and supportive, and it meant so much to me!

I believe because I remained humble, apologetic and authentic, I was able to not only satisfy my clients, but also win their life-long support.



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Create your underlying theme — Lionesses of Africa



by Safiyyah Boolay-Jappie

Determining what our purpose is in life can be one of the hardest questions that we as humans are compelled to answer. It is the guiding light we seek to help us create value that is meaningful to us far beyond the remuneration, adoration and adulation we may enjoy from our worldly pursuits. Our purpose is also where we are challenged the most.

In the pursuit of our purpose, we inevitably cross paths with our darkest fear and our biggest messes. The pursuit of purpose invites us to move past our limiting beliefs and it is powerless to so without bringing us face-to-face with those same limiting beliefs. In this confrontation, we choose much more than what we will do.  In the pursuit of our purpose, this confrontation brings us to the choice of who we will BE, who we must Become.

This act of choice is the act of exercising your superpower and stepping into a bond of trust with yourself. I share more about choice here.

In this post, I shared some questions you could explore to come to see where your purpose may be calling you toward.

If you’ve considered these, the next, vital step to manifesting your purpose is to examine your responses to these question and to see the lists you’ve created for yourself to see the common themes that arise.

Maybe, it is the contribution that keeps coming up, or an effect to seek or give love, or helping your parents cope with old age. Maybe it’s about beautifying the world with your creativity. Maybe it’s about helping people find their own courage and strength. Or maybe it’s about creating tools and resources and processes with which people can improve their quality of life. Whatever it is, try to identify the central theme of the things you love to do, and try to put it in a short and precise statement.

This will be your ‘Purpose Statement’ or your ‘Mission Statement’. It may even be a quote by a famous person, or a philosophy that has influenced you. Whatever it is, it acts as an anchor to keep you tethered to what is essential to you mentally, emotionally, and spiritually.

Life gets demanding and life gets distracting and tends distance you from your purpose if you are not deliberate about recreating your life around it. uThis is a start. This is the beginning of making it tangible to yourself first. This is about giving your subconscious minds the beginnings of the clarity that will emerge with increasing precision over time. The statement itself will evolve with time. But the anchor will remain ever present and the connection with its essence and your soul will nurture its presence in your life if you make space for this to happen.

Mine is to support Ambitious Women to reconnect with themselves so that they can reconnect with their dreams and their soul-force so that they impact themselves and their worlds in a way that fits for them. How I do this is varied. But, with the passage of time, I can see how practically everything I do, personally and professionally is connected to this somehow. What is your underlying theme? Create yours, through a statement, a quotation or any other representation that works for you. With this clear reference point, you’ll be pleasantly surprised to see the opportunities around you to make your purpose part of your everyday lived life.



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Most People Think Imposter Syndrome Reveals Your Gaps. The Truth Is It Reveals Your Growth — Lionesses of Africa



by Lori Milner

Imposter syndrome is not based on logic. The most successful people still experience the feeling that everyone will find out that they know nothing, that their success is based on luck, and that they don’t deserve to be there. It’s a debilitating pattern and one that can keep you playing small if you buy into your own story.

What if you reframed imposter syndrome as a good thing? What if you could see it’s the passport to your growth? You can’t win the lottery without the ticket – what if you accept you can’t grow and move beyond your comfort zone without experiencing a healthy dose of imposter syndrome?

What if you could see imposter syndrome as something that belongs? It’s part of your journey and has a place at the table. The fact that you have imposter syndrome means you’re trying new things and stretching yourself beyond your current abilities that you feel comfortable with.

I have coached countless people who share a common dilemma – they are successful in their current role, although they are not fulfilled. They may want to move departments from sales to marketing but fear the judgement of not being perfect or failing. The fear of moving into uncertainty lies beneath the resistance to make the change. The loss of the known is scarier than moving into the unknown. It’s the fear of being perceived as incompetent which prevents you from taking the leap you desire.

There are phases to moving from your comfort zone into your courage zone – it’s not one leap. It’s a process you ease into overtime, and eventually, that feeling of imposter syndrome evaporates when you build the career capital to validate your success.

Here are the three phases to mastering the stages of uncertainty:

Phase 1 – The Tourist.

Think about the first time you travelled somewhere new; it was an emotional roller coaster. You were filled with excitement and apprehension because you didn’t know what to expect.You were utterly over-prepared and bought every book and downloaded many apps. You take every precaution and are so nervous about getting lost that taking public transport can be a completely overwhelming experience – what if you miss your stop? What if you get off at the wrong station? The fun thing about being a tourist is that mistakes turn into discoveries. When you took the wrong street and found the hidden ‘hole in the wall’, which turned out to be a local culinary gem, you were overjoyed at your mistake. You have lists for your lists to ensure you use your time wisely and tick all the boxes on what you are ‘supposed’ to see and do in this city. You are driven more by FOMO (fear of missing out) rather than what you genuinely want to explore initially.

Phase 2 – The Local.

Over time, you become more familiar and discover all the shortcuts. Your once new city has become natural for you, and so your confidence begins to increase. You are comfortable taking new risks and trying new things because you know what to expect. Something like public transport, which used to paralyse you with fear, is now your new normal, and you can navigate your way around the city with ease. You are more open to allowing the days to unfold and see what you feel like each day instead of planning every minute in the fear that you don’t maximize your time.

Phase 3 – The Guide.

You are now the expert, and people contact you for advice and guidance on things that used to be so foreign to you. As a guide, you can now teach others and lead the way for them. Your failures and experiences are your most outstanding teachers and where you can now pass on the wisdom to others and fast track their journeys. As a guide, you share your knowledge openly and can identify yourself in them and where you once began.

When you are a guide, you can empower and encourage others to move beyond their comfort zones with the knowledge they have your full support.

How does this relate to you?

Think back to your first role or when you began your current position. In the beginning, you were the tourist where everything was overwhelming, and it felt like you would never get the hang of it. Fast forward a few months, and you merged into the local. You found better ways to do your work, and as things became more comfortable, your level of responsibility increased.

As you become more experienced in your role, you transcend into a guide. You lead a team, or people come to you for guidance and advice.

The next time you want to move from your comfort zone to your courage zone, remind yourself that you are not an imposter but just in the tourist phase. Remember, this initial discomfort is a phase because you have proved to yourself that with time and experience, things will eventually gravitate into a local phase for you.

You are not an imposter – you are meant to feel overwhelmed and out of your depth. That’s growth – you are not deceiving anyone, you are moving forward, and it has to be uncomfortable. That’s the nature of moving into the unknown and unexplored territory. You will reach the phase of a guide at some point, and the insecurities fade away. Of course, you will experience self-doubt, but it’s a healthy dose of self-doubt. It’s not the debilitating kind that prevents you from moving into your full potential and keeps you playing small.

Final thoughts.

When you have those days of feeling overwhelmed, take a step back and remind yourself what phase you are in. No matter how uncomfortable it feels, remember that nothing is permanent. It becomes more manageable when you can give yourself permission to be a beginner again and enjoy the process because you know what to expect now.

The only way to promote yourself to the next phase is by going through the discomfort; you cannot find your way around it or over it. Remind yourself daily to focus on the process, not the outcome. The joy is in the daily journey; if you went from tourist to guide overnight, you would miss all the lessons and who you are becoming on the way. The mistakes, stumbles, and downright failures provide the substance of your experience and the stories you can share so others can fast track your learning.

In the words of Seth Godin,

“When we embrace imposter syndrome instead of working to make it disappear, we choose the productive way forward. The imposter is proof that we’re innovating, leading and creating.”

Here’s to being a proud imposter,

Warm wishes

Lori 



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My career or my family?


Erica Paiva

The empowered woman of today receives this question almost every day in an ironic way. As if she could not choose and had to blindly consent that there is no possibility of pursuing a career to the detriment of the family, only to the man is given that possibility of being able to venture into his academic or professional career and leaving the care of the family in the woman’s responsibility. But is that right?

Depending on the socio-cultural conjuncture of the area or community that she is in, especially looking at Africa, they would say yes, because just letting the woman go to work is already a lot. But let’s see, in structural, physical terms, most of the women really cannot be equal to men. However, even if they cannot somehow perform some of the functions of a masculine nature, this should not dictate the possibility of having or not having to pursue an academic and professional opportunity.

The woman must have the freedom to be away from her family for 6 months, 1 year or more, either in an academic or professional pursuit. The tasks she normally performs may be transferred to her husband, boyfriend or a close relative, whether is her mother, sister and so on, and this should not constitute a repudiation of her character, much less lack of love for her family.

So, a woman can and should choose for herself and that will not make her any less better, as long as she makes sure that she leaves a support network that can literally help to take care of her family as well as she does. It is important to emphasize that this is one of the most difficult decisions for women, so much so that some end up giving up on their dreams for fear of reprisals and social stereotypes, but I tell you woman, don’t be afraid, just study your family base and negotiate the best way to combine your dreams with the well-being of your family, don’t feel trapped and unable to do so.

Therefore, WOMAN GO AND SHINE!


A minha Carreira ou a minha família?

Erica Paiva

A mulher empoderada dos dias de hoje, recebe essa questão quase todos dias de forma irônica como se nao pudesse escolher e tivesse que cegamente consentir que não existe a possibilidade de seguir com a carreira em detrimento da família, e apenas ao homem e dada essa possibilidade de poder aventurar na sua carreira acadêmica ou profissional e deixando o cuidado da família na responsabilidade da mulher. Mas será isso correcto?

Dependendo da conjuntura sócio cultural da área ou comunidade que esteja inserido, principalmente olhando para África, diriam que sim, pois só o facto de deixar com que a mulher vá trabalhar já é um muito.

Mas ora vejamos, em termos estruturais, físicos, realmente na sua maioria a mulher não tem como se igualar ao homem, porém, mesmo não podendo de alguma forma exercer algumas das funções de cariz masculino, isso nao devera ditar a possibilidade de ter ou não que seguir uma oportunidade acadêmica e profissional.

A mulher tem que ter a liberdade de poder também ficar distante da sua família por 6meses, 1 ano ou mais, seja em uma busca acadêmica ou profissional, e as tarefas que normalmente exerce poderão passar para o seu marido, namorado ou para um parente próximo, seja  mãe, irmã e por ai fora, e isso nao devera constituir um repúdio ao seu carácter e muito menos falta de amor pela sua família.

A mulher pode sim e deve escolher por si próprio e isso não a tornará menos melhor, desde que garanta que deixa uma rede de apoio que possa literalmente ajudar a cuidar tão bem quanto ela. É importante frisar que esta é uma das decisões mais difíceis para a mulher, tanto que algumas acabam desistindo dos seus sonhos por medo das represálias e estereótipos sociais, mas lhe digo mulher não tenha medo, apenas estude a sua base familiar e negocie a melhor forma de aliar os teus sonhos ao bem estar da sua familia, nao se sinta presa e incapaz de o fazer.

Portanto, TU MULHER VÁ E BRILHE!


Erica Paiva is a creative woman entrepreneur from Mozambique who decided to use her own unique skills as a tv host, writer, actress, master of ceremony, and event planner to create a niche, personal brand in the marketplace. Erica’s brand has been in the market for 7 years, but she has been working for a total of 15 years. As well as planning and producing events, Erica is also a Master of Ceremonies and an actress. Her business has a social media department that creates live streams with guests on Facebook called Descomplicando Sentimentoscom a Erica Paiva.

More about Erica Paiva

More articles by Erica



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Embrace Meaning — Lionesses of Africa



by Lionesses of Africa Operations Department

Last weekend we asked you to reach for your inner Steve or Elon a.k.a. ‘war leaders’ (ok, we did say ‘not too much Steve or Elon’ – as these are 100% ’power, drive and complete belief’ that would completely exhaust many of us mere mortals on the best of our days), to keep ourselves and our decision making focused and processes nimble for what looks like difficult times ahead. As troubles rush towards Africa in the form of inflation; lack of staple foods, cooking oils and fertilizers (see here); ongoing droughts in East Africa; western Central Banks raising interest rates and cutting off at the kneecaps the fix of cheap money that has kept the globe hooked (and a rush to higher yielding investments – such as in Africa), it could create recessions, civil unrests, and so on.

This weekend we remind ourselves why balance is so important in these situations, because no matter how great our decisions, if all our employees get up and leave, or we collapse due to lack of sleep, how daft is that?

There is absolutely no doubt that Covid pushed incredible pressure onto all leaders, especially those in business with the responsibilities of employees. This was quickly followed by supply chain issues and now inflation has reared its ugly head with the threat of recessions as Central Banks ratchet up interest rates. At the best of times very few of our friends or family understand the pressures that daily we have to face. Yet in recent years and months these pressures magnified tenfold as they widened into areas we previously thought safe, and then increased in speed so that decisions that could be made over a week BC (Before Covid) then had to be made in the moment in order to save the company and all the employees’ jobs. As we have discussed recently it seems as if the Tsunamis just keep on coming…and it takes a very special leader to keep on going at times like these.

Wartime leaders such as Steve Jobs could make daring decisions and then lead the company through the thick bushes into the open pastures that he, and he alone, had seen on the other side. Although we are not like Steve (who is?), we have all recognised in the past 24 months the true meaning of the phrase: “The buck stops here!”, as we have had to make earth shattering decisions almost daily, whilst keeping some semblance of our true character alive.

This true character is so important. People have followed you, not a book, not a theory, not an order sent down from on high. You are the one who has given meaning to what they do. Often this is due to a natural empathy, often due to natural leadership. Often it is simply the ability to bring people along on your journey by giving them ‘meaning’. This ability to give meaning is so important.

How can we do that?

We hear of many companies loudly proclaiming that ‘We take care of the people’ as in:

“We take care of the people, the products, and the profits

– in that order.”

There is no doubt that free coffee, muffins and gym memberships have a certain appeal, but ultimately to ‘take care of the people’, ‘meaning’ is what is required.

But what is ‘meaning’?

Management thinker Manfred Kets de Vries in his book, ‘The CEO Whisperer’ (here) comes to our aid: “What is meaning? In the first place, it has to do with belonging, having good friends and family members. That’s the most important thing. The second thing is having some purpose in life…The third thing has to do with competence.”

So Belonging, Purpose in Life, and Competence.

Belonging. That ability to create teams from individuals. As often quoted by Melanie –

“If you want to go fast, go alone.

If you want to go far, go together.”

Create those teams and where there is no obvious way of creating a team, encourage talking and working together between employees and departments. For example, this ‘them and us’ attitude in many companies between Sales and Support Staff is a nightmare. Bang some heads together – make it work. Sales teams do better when the support staff watch their backs, and support staff are far more engaged when being part of the bigger picture, rather than feeling they are just shut in a back room. It’s not rocket science! As it starts to work, then encourage them to recognize the success in what they have done in coming together.

Purpose in Life. We recently asked the question – ‘How do we create the opportunity for our employees to become more invested in our dream, to truly believe they are working for a great company, to deeply ‘like their job’?’, in two articles here and here, pushing the essential issues: ‘Your purpose, your cause, your belief. Why does your organisation exist? Why do you get out of bed in the morning and why should anyone care?’ Answer these and you will find the meaning your employees are looking for, to give them a purpose in  their working lives.

Competence. According to McKinsey (here): “Companies around the world spend up to $100 billion a year to train employees in the skills they need to improve corporate performance—topics like communication, sales techniques, performance management, or lean operations. But training typically doesn’t have much impact.

Why is this? And what are we missing?

Apparently, “[w]hen senior leaders focus on making training work—and get personally involved—improvement can come rapidly…The most significant improvements lie in rethinking the mindsets that employees and their leaders bring to training, as well as the environment they come back to afterward.

Two things strike us with these comments – ‘when senior leaders …get involved…’ and ‘…rethinking the mindsets that employees and their leaders bring to training’.

There is absolutely no doubt that senior leadership involvement makes a huge difference – at its most basic level this gives employees a chance to see, hear, listen to, but most importantly – be listened by senior management. In many of our companies there is not a middle management, a senior management and then the C-Suite, instead the employees see us as Founder everyday in the factory or shop floor as the management structure is very flat, but this is still important. When there is training, we have to be involved.

Rethinking the mindsets. Somehow we need to move training from the classroom style of school to something that is actually wanted by the employees themselves. That is why so many teachers are shocked when they teach an adult class rather than their usual one packed with (bored?) teenagers. The adult class is full of people who have made a conscious decision to learn. They want to be there and this conscious decision is so powerful. The teenagers? Apart from the occasional ‘Hermione Granger’ types ever eager to answer the questions in class, most are thinking of the next party or where to meet their friends (and why not – life is far too serious when after school!).

So training should be interesting – of course there is the ‘don’t put your fingers under that industrial hammer’ training, but that is on-the-job training (certainly health and safety training too!). But the way to truly motivate and to give meaning is to encourage all employees to reach for the stars and challenge themselves. That is why all training, be it a new product or a new way of doing things, or simply encouraging employees to push themselves in a new area, should be open for all. That includes general business learning, and interesting discussions of global events (that may or may not impact).

By putting employees into silos and insisting on employees just being trained in their particular area, learning is stifled and with it potential growth. Likewise, think outside the company – if there are employees who have never finished their Matric as they had to leave school at a very early age to help at home, this is your moment for true leadership, support and encouragement.

Finally, open up your company to make it a safe space for all employees.

As Manfred says:

When employees feel comfortable asking for help, sharing suggestions informally, or challenging the status quo without fear of negative social consequences, organizations are more likely to innovate quickly, unlock the benefits of diversity, and adapt well to change.

Finally, take some time for yourself. You are only human.

Full diary? As Manfred says:

Are you out of your mind?

Cross out some afternoons, walk around and think.

Now there’s sensible advice for all of us!

Stay safe.



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African Farming competition winners – African Farming


Did you recently enter a competition via our magazine or online platforms?

All winners will be announced here after being contacted.

Check out the list of lucky readers and the exciting prizes they won below!

For any queries contact Johan.Terblanche@media24.com.

The prize sponsor is responsible for delivery of prizes within a reasonable time (8-12 weeks).

ARCC competition: The winner of a temperature gauge, water flow sensor and free monitoring for three months, worth R 4 000, is Khotso Shadi from Itsoseng.



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Transformation and knowledge transfer – African Farming


Auction houses play an important role in the livestock sector, linking farmers to one another and to their markets. They provide a reliable market pricing tool, and superb networking systems overseen by socially skilled auctioneers and agents who will go the extra mile for their clients, big or small and black or white. 

The success of transformation in agriculture is not confined to the appropriation of land for black farmers but is heavily dependent on the transfer of knowledge and experience, says Allan Sinclair, auctioneer and managing director of Vleissentraal Bloemfontein. 

“It’s critical that knowledge is transferred. There is a gap that can only be filled by mentorship and collaboration between the older more experienced farmers and young upcoming farmers,” he explains. 

South African farmers are said to be among the best in the world – a significant advantage thanks to the generational transfer of knowledge. Children who grow up in farming families absorb relevant knowledge and gain experience from a young age. Many successful black farmers have testified to this, describing childhood experiences of agriculture as drivers that led them to pursuing farming as a career.

Sinclair believes auctions provide a golden opportunity for farmers to mingle with other farmers and role players in the livestock sector. “At every sale day you can meet and interact with people who have enormous knowledge and experience,” he says.

New-era farmers may feel intimidated by the thought of taking their animals to a sale, but nowhere else is the spirit of transformation quite as obvious as at a livestock auction. It is well known that farmers like nothing better than talking about farming, and auctions present an ideal platform for such engagement. 

“Emerging farmers should use sale days and farmers’ days to ask questions, to talk to other farmers and get information. Everyone wants to make transformation work and to help other farmers to become profitable and sustainable,” says Sinclair. “What we need is enthusiastic involvement, a willingness to share knowledge and to accept advice and help. If we can do this, we will transform profitably, sustainably and successfully.” 

For more information, visit www.vleissentraal.co.za



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More vets needed for transformation – African Farming


South Africa has a ratio of 60 to 70 veterinarians per million people whereas the global norm is said to be 200 to 400 vets per million. This critical shortage of animal health professionals, especially in rural areas, has a profound negative impact on emerging black farmers and on transformation in agriculture as a whole.

As an animal health company that supports South African farmers, Afrivet consistently engages with black farmers to bring critical services to areas where animal health awareness is poor. “We support transformation by placing animal technicians in rural towns,” says Afrivet learnership manager Siyanda Mabaso.

“We offer black farmers training and upskilling, link them to the cooperatives where they buy their supplies and to the formal markets where they sell their products.” 

A well-supplied network of vets anchors systems of disease surveillance, animal health and agricultural production. The repeated and increasing disease outbreaks of the past two decades provide some insight into what can happen to the sector when there just aren’t enough vets around to man these systems. 

“There is a big shortage of vets, and more especially of black vets who will help overcome language barriers in deep rural areas,” confirms Mabaso. The University of Pretoria’s Faculty of Veterinary Science at Onderstepoort produces roughly 160 vets every year but only about 25% are black.

Mabaso says young people do not get the necessary exposure to veterinary careers and information about the opportunities and earning potential in this field. “I’m sure there would be more aspiring vets if there was more exposure,” he says. 

Dr Alfred Tlotlo Kgase of the South African Veterinary Council (SAVC) adds that vets are stretched beyond capacity. He says the SAVC, government and relevant institutions should be supporting and funding the entry of more young, black vets. The sector also needs more state funding for permanent animal health clinics and veterinary faculties. 

“We must take steps to ensure that young professionals in the animal health field are the agents of change in their own communities,” Mabaso concludes.

For more information, visit www.afrivet.co.za



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