Lioness Weekender spoke to Heleen this month to learn more about her unique business, her background in architecture, and her aspirations for MOBI going forward.

What does your company do?

MOBI provides home and office furniture solutions to the Mozambican market. Besides for carrying stock for immediate delivery, we also supply furniture for projects on order. Our services include consulting, design, and procurement according to the needs of the client.

What inspired you to start your company?

Starting one’s own company might come with risk, responsibility, and hard work, but it also offers a certain freedom and personal reward. I am a perfectionist and find joy in all the details. Building one’s own company means having the autonomy to create according to one’s own standards and having a level of control over the outcome. These aspects attracted me to being an entrepreneur.

Why should anyone use your service or product?

MOBI’s strength lies in three components. Our range of products are of certified quality and encompass new global trends. We have a large stockholding of products available for immediate delivery and most importantly, we pride ourselves on having built a well-trained team that brings superior customer service.

Tell us a little about your team

All parts of our team are essential to our success. 
Management and operations: Sergio and I run the operations and orchestrate the various teams. Our architectural background is well suited to a design focused business.  
Accounting: Ássia Aboobacar was the first employee we hired and after 8 years still keeps things in check today.
Sales: Our Sales team of seven people is led by Mia Dávila, an animal lover with great people skills.
Installation: Our installation team consists of five motivated youngsters who started as part-time employees 10 years ago and have since become our full-time core installation team.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

My mother is a teacher and my father a mechanical engineer, so I don’t come from an entrepreneurial background, but I have always enjoyed challenging myself and starting the journey as an entrepreneur is just that. I somehow always knew I would run my own business, I just never imagined it to be furniture sales.

What are your future plans and aspirations for your company?

We aim to expand our presence in Mozambique to the provinces further from the capital, Maputo. We also strive for MOBI to be a leader in the Mozambican market in terms of the implementation and use of current technology to improve efficiency in our operations and create ease in terms of our customer experience.

What gives you the most satisfaction being an entrepreneur?

Seeing the results of one’s hard work, be it in a beautiful showroom layout, a satisfied client, or a successfully delivered project.

What’s the biggest piece of advice you can give to other women looking to start-up?

Be meticulous in your planning and rigorous in your execution.
Be prepared to work hard and to face challenges.
Be curious and do not be afraid to seek advice from individuals you trust.
Be firm the knowledge that you are capable.

To find out more about MOBI and its product and service offerings, contact Heleen via email: heleen@mobi.co.mz or visit the company’s website and social media channels.

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by Nontobeko Mbuyane

I read in some book sometime ago that waiting is not mere empty hoping, but It has the inner certainty of reaching the goal. And with time I surely agree with that as well. Coming from me that is really something big because I have been an impatient person for much of my life. I wanted things to happen to me. I sort of had a flow chart of how my life should go and I really didn’t know much about waiting. I thought it was something you did if you didn’t have courage or conviction. It was just an excuse not to take action. But at least I know better now. 

What I have learned since then is that waiting is one of the most powerful tools we have for creating the life we want. I know that the ego, or mind, is very uncomfortable with waiting. This is the part of you that fairly screams, “Do something! Anything is better than nothing!” And, because we are a very ego-driven society, you’ll find plenty of external voices that back-up that message. The mind hates uncertainty and would rather make a mistake than simply live in a state of “not knowing” while the right course unfolds. 

Subconscious level

If we can slow down instead, the landscape gradually becomes clearer, the way it does when your eyes adjust to a darkened room. We start to use all of our senses. The ego wants a brightly lit super-highway to the future, but real life is more like a mess. We take one or two steps in a certain direction, and then face another turning point. Making our way forward requires an entirely different set of skills, and waiting is one of the most important. Always know that there is a proper timing to all things and it is often not the timing we want.  There are things that happen on a subconscious level, in ourselves and in others, that prepare us for the next step. Oddly, when the time to act does come, there’s often a sense of unavoidability about it, as if it was always meant to be this way. Just take a look back over your life and you might notice this pattern that I am talking about. First, look at the decisions that you forced; how did those turn out? Then look for times when you just “knew” what to do, without even thinking about it. What happened then? The key to the second kind of decision is waiting for that deep sense of inner knowing. That doesn’t mean you’re certain that everything will turn out exactly the way you want it. Or that you don’t feel fear. But there is a sense of “yes, now’ is the time” in your body that I liken to the urge that nomadic birds get when it’s time to leave town. They don’t stand around debating whether to go, consulting maps and calendars. They just go when the time is right.

Birds

Let us liken ourselves to these birds too – we have and can cultivate that inner sensitiveness that lets us simply know what to do when the time is right. But to do that we have to disengage from the mind. Thinking is useful up to a point, but we usually take it far beyond the point of usefulness. Thing is, we go over and over various options, trying to predict the future based solely on our hopes and fears. We talk endlessly with others about what we should do, hoping that they have the answers for us (and, ideally, trying to get everyone to agree, I know I am guilty here too). We think about what we “should” do, based on any number of external measures such as common sense, morality, religion, family values, finances, and so on. And then usually we add this all up and just take our best shot. Yet a better way is to take stock of what you know and even more importantly, what you don’t know, and then… WAIT. But if there is some action that calls to you, even if it’s seemingly unrelated to the question at hand, do it! Then wait again for another urge to move. Wait actively rather than passively. That means, keep your inner senses tuned to urges or intuitions. Expect that an answer will come. 

Procrastination

This is not the same kind of indecision and procrastination that comes when we want to try something new but are afraid to step out into the unknown. If your instinct is pulling you in a certain direction and your mind is screaming at you to “Stop!” by all means ignore your mind. There’s a subtle but very real difference between the feeling of fear (which holds you back from doing something you long to do) and misgivings (which warn you that a decision that looks good on the surface is not right for you). In both cases, look for and trust that deep sense of inner knowing, even if your thoughts are telling you different. Now I know this, if you have to talk yourself into something, try waiting instead. More will be revealed, if you give it some time. Ignore that voice in your head that says you need to make a decision now. Don’t rush through life. Linger in the liminal spaces and see what becomes clear as you sit with uncertainty. Learn to trust your gut more than your head. Have faith that the right course will unfold at the perfect time. And then, when the time comes, just do it, as simply and naturally as the birds take flight.