How to Lean Out Your Recruitment Process — Lionesses of Africa
Major 5 wastes in Recruitment and how you can lean out
1. Transportation (unecessary movement of materials, products and information)
In recruitment, the type of waste includes unnecessary movement of candidates from one system to the next such as (ATS, HRIS, CRM) and having too many recruiters working on the same position.
Solution: Create uniform procedures throughout the hiring process – Spend the time to create efficient processes that team members can follow for every new hire. This will enable smooth movement through the hiring funnel, and reduce waste caused by misaligned team members/partners.
2. Waiting
In recruiting, this is one of the major wastes. Waiting occurs when there are delays in getting feedback from the hiring managers or recruiters; or when candidates don’t respond quickly enough when asked for information
Solution: Having constant communication provides clarity and updates on the progress. A progress bar on the recruiting system/platform to inform candidates might be useful or automate systems to inform candidates on each stage they are in.
3. Overproduction
In recruitment, over-production means you have identified and attracted candidates more than what the client/hiring managers need. This can happen when the job advert attracts more than 200 applicants and only one candidate will be selected.
Solution: Use of referral programs to attract passive candidates. It saves a lot of time, resources thus reducing waste. Analyze your advertising channels, determine which one are giving you the best of results.
4. Over-processing
In recruitment, over-processing means engaging, screening candidates that will never be submitted to the hiring managers. Another example might be having too many people interviewing the candidates, asking them the same questions, or sending multiple CVs to clients that did not meet the requirements: quantity vs quality. Some candidates have informed me that they have gone to 8 rounds of interviews. There must be some waste in that process.
Solution: Just-in-time recruitment is a recruiting strategy that offers lower costs, a faster recruitment pipeline, and more qualified candidates for every position that needs to be filled. It’s a hiring solution that provides candidates only as they are needed.
5. Defects
In recruitment, this is another major waste, I have seen defects in sourcing where you have CVs that don’t match the requirements and you have defects in screening, or when the interview did not produce the ideal candidates. Overall, defects arise when the requirements are not met.
Solution: A meeting with the hiring manager is critical so you can ask effective questions and know directly from the manager what the successful candidate looks like. A client brief template can also be used to get all the necessary information for the job order .
In conclusion, many businesses have processes that they follow, though it is really important to identify, control and fix waste areas. One can use lean principles such as setting up systems, talent analytics, automation of repetitive tasks for maximum efficiency and productivity. What are some of the wastes that you have identified in your process and how are you mitigating them?
Up at 3
by Brigette Mashile
It is 5 minutes to 3am and I’m up. I have taken a shower; made tea and I am writing. Not one thing seems wrong with all of it, I am happy in this moment. I have trained my brain to believe that somewhere in the world it is midday, and they are making lunch! The only reason it is night is because the sun is on the other side, so honestly it could be day here too now…no? Ok, fine, you may sleep but let me be.
I saw a meme a few weeks back and again this could explain what it is I am doing. They termed it ‘revenge sleep procrastination’ or something like that. Apparently, there’s people like me in other parts of the world! These people have more energy at bedtime and want to work once the world sleeps.
“Revenge bedtime procrastination refers to a phenomenon in which people put off going to bed to engage in activities that they don’t have time for during the day. 1 It is a way of finding time for leisure and entertainment—at the expense of sleep.” – https://www.verywellmind.com – 6 October 2021
Many mothers came on to say that this is something they do too. And I am with them. People say strange things like, you should sleep when the baby sleeps, it’s a lie. I have never once slept when my daughter was sleeping, or at least for the duration she was sleeping. Last night for example, I forced her to go to bed at 10pm, waited for the tantrum to end, then I fell asleep with her. At exactly 1:30 am I’m up. I realize I haven’t showered, I haven’t had tea, I want chocolate, I want a cookie, oh hey let me check out that website about… etc, and so on and so on.
My daughter is not the only reason I am doing MY THINGS now though. Life in general during the day distracts me. It is just people ‘humaning’ the whole day in my space and time. At exactly 7am I will hear the shower go on, the door close, a toilet flush, birds birding, traffic trafficking….my goodness suddenly I’m awake by force. Then, everyone wakes up and suddenly it smells like coffee and bacon. Why are people not resting at 7am, what is this rush!
You know what is also frustrating about humans awake at 7am…nothing is really operating. In most places you cannot order breakfast, I cannot go fabric shopping, I cannot even contact anyone about business. I have to waste time waiting until 9am! Imagine. The world needs me awake at 7am but I must wait for everyone to get ready to start anything at all at 9am. So, I force myself to sleep, as long as my daughter is sleeping; this is the only time I attempt this lie.
I should mention though that my ‘sleep revenge procrastination’ did not come with me becoming a mom. It has always been like this. I simply don’t sleep as the world sleeps. It is a horrible pattern according to world standards. If I go to bed at 10pm or prior, best believe I am awake at 1am for no reason at all. My heaviest sleep is between 3am and 10am LOL! In my defence, I am highly productive between midday and midnight. At these hours people are slowing down and preparing to rest. Maybe I need everyone to rest to have all the energy I need.
I am not mad at the world for how it operates, as long as it lets me be. Ok, wait, the having to wait for 9am drama everyday is annoying. But I guess this is why diversity is a beautiful thing. My assistant, Vanessa, comes to work at 7am and starts working immediately. She says she’s more productive at those hours up to maybe 3pm. I find her at work when I walk in at 10am, with coffee for both of us. I have never attempted to change either of us, I prepare work at 11pm while she sleeps, and she completes it at 7am while I sleep.
I am so happy that I have written a piece in 20 minutes, during the day I could never achieve this. People are peopling during the day, every minute is either a call, a message, or an enquiry. Hey Nat, I think this may be the trick for me to give you more pieces LOL. I am about to watch a movie I don’t care for, just because during the day I cannot watch 1 episode of anything! Revenge I tell ya, revenge!
Brigette Mashile is the founder and creative force behind Roka Roko, a custom fashion design business based in Johannesburg, South Africa. The company passionately delivers quality tailored and trendy fashion to make their customers happy, and specializes in styling women by creating unusual combinations with fabric, culture and style. Brigette has a Bachelor of Commerce degree from the University of Witwatersrand and a Fashion Diploma from Studio5 School of Fashion. She’s a former fashion buyer for a major retailer in South Africa, and an international direct selling company. She’s been passionate about fashion since the age of 10 and gained invaluable experience in the fashion world running informal fashion creation businesses until the day her own Roka Roko brand was born. Find out more by visiting the Roka Roko website www.rokaroko.co.za
More articles by Brigette…
4 Ways to Make a Good First Impression — Lionesses of Africa
by Clementina Busayo
Has anyone ever asked you after you became friends what your first impression about them was? A friend asked me, and the truth is I didn’t give an answer because I couldn’t remember what our first meeting was? Blame it on me for not being observant or on him for not being impressionable.
The crux of today’s matter is that we want to fix being impressionable so that you can be remarkable to anyone who comes across you, both online and onsite. Shall we get started? Yes, we shall.
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Don’t be so focused on ‘finding’ purpose, be intentional and DECIDE to be purposeful. Too many times we are lost doing nothing because we are waiting or trying to find purpose when we can choose who we want to be. For example, in 2016 I noticed that a lot of young people didn’t have anything to invest their time in. So I started Gloriouswills Ushering Services to solve that problem through training and providing ushering services as a means for them to earn decently.
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Never Assume. There’s this saying I learnt from one of my bosses, “When In Doubt Ask Questions”. For example, you have been saddled with the responsibility to make a presentation. Don’t only be concerned about delivering a good pitch, also research the company or the panellists to know what their interests are. This could be the company’s brand colours, the corporate social responsibility, for example, that the company may be involved in. Simply put, be intentional.
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Appropriate. When you have the opportunity to attend an event either physical or virtually, please dress the part. Even if you are tagging along make sure your appearance is warm, and that you look neat and presentable. Don’t be like the usher who waited a long time to get into an ushering agency that only recruits tall ladies only to discover she was shorter than the other ushers (not her fault, right?) when she could have fixed the problem by wearing heels.
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Express Gratitude. Ever heard the saying, “A smile is a multilingual language”? Permit to say that “Gratitude is an impressionable language.” It helps you seal your thoughts in the heart of the people you meet. Either you have been invited to speak at an event or someone showed you kindness you think you deserve; all you may need to be impressionable is to follow up with a thank you message.
A quick question? Two ushers got jobs with an Ushering Agency after the event was over, one followed up with a thank you message the other didn’t. Who do you think is likely to be re-engaged? If your guess is as good as mine, my answer is the usher that said thank you.
By now you may be wondering why most of my examples are around ushering business and the ushers, that’s because I am the founder of Gloriouswills Ushering Services, The Author of Profitable Usherpreneur Book. My name is Clementina, and I am an Usherpreneur.
Connect via about me
https://about.me/Clementinabusayo
Buy my book via https://tinyurl.com/ProfitableUsherpreneur
Please don’t forget to invite friends to the Lionesses of Africa community
Usherpreneur Clementina
Real Power is Personal Power — Lionesses of Africa
by Thembe Khumalo
Here’s a quick story. It’s about a young women called Lerato who had a very successful career, following an equally successful time at Harvard Business School. She had made a name for herself working in some of the most exciting, sexiest organisations on the continent – starting at Jumia, moving on to MTN, working closely with Dangote himself, promoted to the C Suite at Coca Cola. She was a devoted and loyal executive – and she had the salary, perks and power to reflect this. She joined a fashionable, but credible church where she quickly became a deaconess. People wanted to hear from her. Doors opened magically in her wake. She felt powerful.
When she decided it was time to step out and start her own business, she took a break for a month or so (she had earned it after all) and then she went on to start building her business, looking for customers… making calls, chasing leads. A surprising thing happened. She didn’t get the resounding success she had come to expect. People no longer leapt to impress her. Instead of doors magically opening she found that she struggled to get past the gate keepers. You see she was no longer Lerato form MTN, or the right hand woman of Mr Dangote. She wasn’t even Lerato from Harvard Business School really. She was just Lerato from.. well… nowhere.
Real power is personal power. It’s the power you have to get things done beyond your title, your employer, your school, your church, and any other labels you wear. We use power for influence – affecting the decisions, behaviours and thoughts of others. We use power for income – to increase our net worth or buy the things we want. We use power for impact – making the change we see.
Real power is the power you have in your individual capacity. And people learn about that power from how you show up in the world – your personal brand. Now you already have a personal brand – we all do. For the moment we emerge from our parental homes as young adults we are already known for something – the pretty one, the smart one, the Mabhena girls, the MSU graduate. We emerge already with labels attached to us and we slowly forge our own paths and those labels change.
What investing in your personal brand means is that you get to write that label deliberately, consciously. That you choose the stories that people will tell about you, the stories that matter to where you want to go.
I know that power is something that everyone on this platform understands because we are all accomplished, ambitious and exceptional women. There is already a narrative out there that has brought us this far. What you want to do with your brand is to command that narrative to meet your goals. That is the process we call personal branding. Sharing a narrative about you that helps people to see and understand the you that you want to be.
And we use all kinds of tools and processes to shape that narrative, that experience that people have of you. At Brandbuilder we generally start with purpose – what is your purpose in this world. We do this, because when you don’t know the purpose of thing, it’s easy to abuse it, or misuse it. Once we clarify your purpose we can set about pulling together all the threads in your story that speak to that purpose, and using them to weave together a path to your goals. We figure out who needs to hear the message you have for the world and where best we can reach them. Then we look at the tools you have at your disposal, your skills, experience, networks, personality. We use those tools to help you build a purpose-powered, values-driven, well directed, mindfully managed brand that can stand unencumbered and even unsupported if need be by the labels your job or school or church provide.
This is not an event, but an ongoing process of crafting and telling your story. The platforms and opportunities for telling that story are vast and unlimited – they include the obvious platforms like social media, bios and headshots, speeches you will make, talks you have given, CVs and resumes, books you will write. But don’t forget that the most effective learning people do is experiential – your executive presence, gravitas, how you choose your words, and of course, your elevator speech.
I would encourage you therefore not to dismiss the idea of personal branding – not if you’re interested in personal power. If you are still interested in in expanding your influence, in growing your income, increasing your impact, then you should be interested in building your brand. And I imagine that each of us here is interested in personal power – which is the only real power any of us have.
Annie Sibindi Muronda, a disruptive clothing manufacturer with a big vision — Lionesses of Africa
After an 8 year career in financial services Annie left to follow her true passion of building a disruptive, African manufacturing company in 2014. Under Annie’s leadership, Rufaro Garments has built a vertically integrated end to end manufacturing capability supported by bespoke distribution of uniforms through brick and mortar and online outlets. Rufaro Garments has found particular resonance in the burgeoning affordable independent schools market and now provides stylish yet affordable school uniforms to over 40,000 students across South Africa. The business employees 65 people.
Lioness Weekender spoke to founder Annie Sibindi Muronda to learn more about what it takes to build a growing specialist manufacturing business in Africa.
What does your company do?
Rufaro Garments manufactures and distributes quality school uniforms through traditional brick & mortar stores and an ecommerce platform. Being vertically integrated gives us the flexibility to control costs and quality and allows us to tailor custom solution for our clients. Rufaro Garments has found particular resonance in the burgeoning affordable independent schools market and now provides stylish yet affordable school uniforms to over 40,000 students across South Africa.
What inspired you to start your company?
I was inspired to start my company when I saw the high cost of school uniforms and realized that good quality uniforms were largely reserved for the elite private schools or former model C schools. My aim was to disrupt this status quo by improving access and reducing costs. In addition, there has been an explosion of affordable school networks in South Africa the last few years. These networks have an aggressive growth strategy and need a similarly aligned partner.
Why should anyone use your service or product?
We control the entire production process end-to-end meaning that we do not only manufacture the uniforms we distribute it. Because we a vertically integrated we are able to reduce costs and offer a customized solution to our clients in terms of how we distribute the uniforms.
Tell us a little about your team
We have a young and growing team. The majority of our staff is made up of young black females which reflects our values of empowering our community and creating shared value and are always seeking to provide opportunities to motivated and skilled young people. However in doing so, we also rely on the guidance of myself and our CFO given our vast experience in the corporate world.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
The journey has been a long one with many challenges, but also many fulfilling moments. Entrepreneurship forces you to exercise and develop skills and muscles beyond your normal range. It’s daunting sometimes, but those who are brave enough to step outside their comfort zone will often reap the rewards.
What are your future plans and aspirations for your company?
Our goal is to continue to scale the business and grow our market share. We continue to improve our manufacturing operations and aim to be on par with top tier garment manufacturers across the globe. We also aim to be a market leader in making school uniforms more accessible through e-commerce and technology solutions.
What gives you the most satisfaction being an entrepreneur?
Being an entrepreneur is full of challenges and uncertainty and often it is easy to lose focus of why embarked on this journey in the first place. I derive the most satisfaction when I see school children wearing our uniforms, in seeing the growth of company and how many lives we touch on a daily basis in terms of not only clients but our committed staff who day in day out give their all to make Rufaro what it is today.
What’s the biggest piece of advice you can give to other women looking to start-up?
Clarity of thought. It is important to always revert back to the “why”, why did you start the business and what are you trying to achieve”. Once you are clear on your vision and purpose it is equally important to build a strategy that will enable you to fulfill that vision. Although your strategy document might change or evolve over time, your purpose and mission will help to keep you focused and grounded.
To find out more about Rufaro Garments, contact Annie via email: info@rufarogarments.com or visit the website: http://www.rufarogarments.com/ or visit the Rufaro Garments social media pages:
Mbaliyethu (Lisa) Mthethwa and Masibonge (Lona) Mnguni, award-winning South African agroprocessing entrepreneurs
Startup Story
Frutee Belliez is a South African agroprocessing business founded by sisters Mbaliyethu(Lisa) Mthethwa and Masibonge (Lona) Mnguni. They have over 10 years’ experience as entrepreneurs, and their company focuses on processing fruits and vegetables and supplying them to industrial kitchens, as well as catering companies. They have won numerous awards with the most recent being Top Processor in KZN in the Department of Agriculture Female Farmer Entrepreneur Competition in 2018.
LoA chatted to these enterprising sisters to find out more about their entrepreneurial journey to date, and their ambitions for the future.
What does your company do?
Frutee Belliez is an Agroprocessing company. We process fruits and vegetables into various products such as fruit salads, smoothies, freshly squeezed juices, as well as herbal natural tonics.
“Frutee Belliez is an Agroprocessing company. We process fruits and vegetables into various products such as fruit salads, smoothies, freshly squeezed juices, as well as herbal natural tonics.”
What inspired you to start your company?
In 2007 we used to run an organisation called GIG (God Is Good), and every Sunday we used to feed homeless people on the streets. Every time we interacted with them they would ask us for a job which made us realize that we had to create jobs in our country. This inspired us to start our business. Also growing up in the township we saw the lack of nutrition in our lives and of those surrounding us with high obesity rates especially from school kids. We then started selling fruit salads in schools to encourage them to eat fruits daily.
Why should anyone use your service or product?
We are a small business; we are flexible and pay close attention to detail. We are hands-on when it comes to sourcing our produce, processing of it, ensuring that the final product is of the best quality. We are young dynamic team always looking for ways in which we can improve what we do and offer the best service to our clients.
“Growing up in the township we saw the lack of nutrition in our lives and of those surrounding us with high obesity rates especially from school kids. We then started selling fruit salads in schools to encourage them to eat fruits daily.”
Tell us a little about your team
We are a team of 3 permanent staff. Prior to COVID, we had 4 ladies that worked with us on a casual basis, they were young, driven, hardworking and are team players. They focused on manufacturing of the products. At Frutee Belliez, everyone is valued and we are like a family.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
It all started when Lisa used to sell sweets in high school as a way of making extra money, which she would then save and help my mother. When we started the organisation GIG (God is Good), we used to also make and sell cards with inspirational messages at church so we could raise money for the Sunday meals. Not only have we been running Frutee Belliez for all these years, but we also make and sell hair accessories, hand crocheted products and natural hair products. It’s been a long entrepreneurial road and we always looking for new and exciting opportunities.
“We are a small business; we are flexible and pay close attention to detail. We are hands-on when it comes to sourcing our produce, processing of it, ensuring that the final product is of the best quality.”
What are your future plans and aspirations for your company?
To own a farm whereby we can grow and process our own produce. To franchise Frutee Belliez. To export some of our products.
What gives you the most satisfaction being an entrepreneur?
Being able to create new products and seeing the positive responses from our clients. Being able to be flexible with our time.
What’s the biggest piece of advice you can give to other women looking to start-up?
Don’t be afraid to start. Don’t limit yourself. Try to have multiple streams of income. Believe in yourself.
There will be moments where the business will not go well, always remember why you started and that will keep you going.
Don’t be afraid to fail, that’s how we learn and improve our game.
Whilst you focus on your business, your life is also very important, so learn to strike a balance and do not neglect the things that mean the most to you.
Contact or follow Frutee Belliez
WEBSITE | FACEBOOK | INSTAGRAM | EMAIL Info@fruteebelliez.co.za
Why LoA loves it…
It is always wonderful seeing passion-driven women entrepreneurs who want to make an impact in the lives of others, as well as creating a successful business. Sisters Mbaliyethu (Lisa) Mthethwa and Masibonge (Lona) Mnguni are doing just that, and their business today is helping people to eat more healthy foods, whilst at the same time creating jobs. This is a business that is set to grow as a result of the vision and passion shown by Lisa and Lona, and their big ambitions for the future. — Melanie Hawken, founder & ceo, Lionesses of Africa
Andrea Massamba, a Mozambican social media expert helping clients with their digital communication — Lionesses of Africa
What inspired you to start your company?
I love sales and I love digital marketing, so when I saw that gap in the market, I decided to start doing something different in a way to build up new businesses, help them to create their identity, and establish businesses that didn’t use the proper communication or their absence in social media.
Why should anyone use your service or product?
We are particular in what we do, what we think – it’s what we are, we care, love, and create excellence in everything we do concerning our job and our business. Every client is unique, we build them an identity.
Tell us a little about your team
Oh gosh, I am so grateful. I love each one of them; they are so special to me. They encourage me every day and are always by my side. They love me more than I can understand why, they are very busy fighting for our goals and achievements, they are always looking out for our future, they are something else.
Lioness Launch / South Africa’s BWGL Group (Pty) Ltd, launches its new range of 100% Natural and Environmentally Friendly Cleaning Products — Lionesses of Africa
Both businesses and households know the importance of maintaining clean, safe and healthy environments for people to work and live in. That means ensuring they are cleaned regularly with effective products that are good at cleaning and disinfecting, and also kind to the environment. In South Africa, entrepreneur Sibongile Mthimunye, founder of BWGL Group (Pty) Ltd, is launching a range of powerful yet environmentally friendly cleaning products for every type of environment.
BWGL Group provides cleaning services to Companies, Offices, Businesses and Households in South Africa. It creates jobs for local unemployed women with cleaning skills for a contract secured closer to where they live. The company also distributes 100% Natural and Environmentally Friendly Cleaning Products without any harsh chemicals. This month sees it launching its new 100% Natural and Environmentally Friendly Cleaning Products, including:
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Degreaser Solution – Safe to use on metal, glass, plastic, rubber and concrete
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San-A-Safe Solution – Effective disinfectant, cleaner and deodorizer
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San-A-Med Solution – Kills bacteria, fungi and removes mildew in bathrooms, and floors
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Tile & Grout Solution – Cleans tiles and removes dirt
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Grill and Hood Solution – Dissolves fat, grease and other food deposits. Cleaning oven’s, grills and braai, pots and pans
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Laundry Care Solution – Highly concentrated liquid that removes dirt in clothes. Safe for washing machines and can be used in a manual wash too
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Auto Dishwashing Solution – Heavy concentrated liquid, removes grease with low dosage
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Sanitary Care Solution – Eliminates fungi, mildew naturally in bathrooms, glass mirrors, basins
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Dishwashing Liquid Solution – Heavy concentrated liquid, tackles grease with low dosage manual wash
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Total Surface Care Solution – Provides rapid drying and streak-free cleaning, removes dirt on surface and leaves a pleasant natural fragrance. Can be used everyday for windows, floors, walls and other water safe surfaces
What makes the new BWGL Group range of products different is that all the above-mentioned products are environmentally friendly without any harsh chemicals to impact on people and the environment. They are also reasonably priced and are affordable to the market via both online orders and local delivery. These products offer businesses and individuals safe alternatives for cleaning their homes and business premises. The GWGL Group’s Cleaning Services are unique in that they provide employment opportunities for local women and closer to where a contract is secured.
Speaking about her aspirations for this new range of products, she says it is to distribute it locally, nationally and outside the borders of South Africa. The planned channels include the following: Online, physical shop, retail stores and E-commerce stores. Company founder, Sibongile Mthimunye, says she wants to scale this services to secure at least 10 long-term contracts per Province in the country and this will contribute to more employment opportunities for both women and men.
Orders can be placed by contacting Sibongile via e-mail: sibongile@bwglgroup.co.za or by phone: +27 87 012 5682
Commenting on the future potential for the business, founder Sibongile says, “Our tagline is ‘The Future.” This means that I believe in this business and its capabilities from now into the future. This company will continue to make a difference in the Country. It was established from humble beginnings and provides solutions to critical challenges such as unemployment, hygiene and being kind to the environment. BWGL Group will continue to grow and leave a lasting legacy for generations to come.”
To find out more about BWGL Group and its range of products, send an email to sibongile@bwglgroup.co.za or visit the company Website: http://www.bwglgroup.co.za.
To follow BWGL Group on social media, visit:
The Bliss Point of Entrepreneurship by Anna Pugačova — Lionesses of Africa
Book Review
For all those who feel they have been struggling in their businesses for a long time and cannot see results, help could be at hand in the book, The Bliss Point of Entrepreneurship, from business and neuroscience coach and educator, Anna Pugačova. If you are looking to reclaim your entrepreneurial spark and start living the life you really want to live, this could be the book for you.
The Bliss Point of Entrepreneurship: Build Successful Business by Implementing these 3 Key Ingredients by Anna Pugačova is a book for all those women entrepreneurs who have been struggling in their businesses for a long time. If you feel like you have done it all but still can’t see the results; or have you lost the spark after working for decades in your field; or maybe you’re wondering, ‘How can I create the life and business on my terms while still doing what I love?’. If any of these fit your situation right now, then The Bliss Point of Entrepreneurship could be a book well worth a read. Author Anna Pugačova believes there is a simpler way to feeling personal and financial success in your business and life. She offers a simple yet so powerful idea of how you can implement 3 key ingredients in your business in order to succeed while still doing what you love. She also shares a part of her personal story: years filled with financial insecurity, abuse and poor life conditions, stresses and failures, while still being able to keep the hope for a better future.
Author Quotes
This book is dedicated to anyone who is crazy and brave enough to build a business, create their art, and show it to the world. Especially for those who haven’t succeeded yet or for those who have forgotten why they started in the first place.
This book is about how YOU can find your ‘Bliss Point’ and make your business, product, or service irresistible and make people positively crave your products and services. It’s about how you can offer an experience that people never forget that they did business with you.
Be inspired! Grow your business! Upgrade your mindset!
Your highest purpose is to be true to yourself in your life and in your work.
About the author
Anna Pugačova is a speaker, educator, creative consultant, mindset and business coach, and soon-to-be neuroscience coach. She is also a published author. Her books are written to give entrepreneurs inspiration, tips to grow your business, and the tools to develop a new mindset.