Mental Strategies for Navigating the World of Business by Wendy Muhammad — Lionesses of Africa



Book Review

Wendy Muhammad, entrepreneur and author of the book The Mind of an Entrepreneur: Mental Strategies for Navigating the World of Business, climbed the ladder from struggling real estate agent to self-made millionaire. She achieved this all while overcoming the marginalization she faced as an African-American woman. In this powerful book, Wendy shares her experiences and the things she learned that have helped her on her successful entrepreneurial journey.

When entrepreneur and author, Wendy Muhammad, first started out on her business building journey, she had plenty of things going for her. She was smart, determined, a hard worker with plenty of business experience in the corporate world. And yet she struggled. It was only after many years of working (and failing) that she finally discovered what she, along with so many others who have faced marginalization, needed to do: hone the right mindset for success. In her book, The Mind of an Entrepreneur, Wendy shares the most vital mental tools that one needs to succeed as an entrepreneur, yet won’t be covered in any business school curriculum. This includes understanding the importance of self-talk, improving your relationship with money, developing personal intuition, and a whole lot more. Chapters focus on how to find your inner voice as an entrepreneur; how to expand your possibilities in business and develop a mind without borders; how to leverage your personal experiences to increase your knowledge; how to stay authentic; how to define success for yourself; how to develop your emotional intelligence; and how to improve your relationship with money.

If you want to break free of failing business models and economic infrastructures, then get ready to read about a different approach. In this book, Wendy will show you how to aim for outstanding and break free of your mental borders in order achieve the financial success you deserve.

Author Quotes

For many years, I have been on a mission to help people discover and monetize their authenticity.

As a little girl, I dreamed of owning my own business and providing opportunities. I would go to school and in my mind, I’d pretend that school was my business. I always saw myself as a businesswoman.

I didn’t have the mind of an entrepreneur. It was only through sheer force of will and the Grace of God that I kept going and gradually honed the mindset necessary for success. Now I can proudly say that I have managed and developed more than $200 million in projects as an independent business development professional.

About the author

Wendy Muhammad is a multi-million dollar Business Developer, Thought Leader, Crisis Manager, Trainer and Entrepreneur, and currently President and the Director of Business Affairs for the Minimally Invasive Vascular Centers in the US. Along with her business partner, she has worked to develop a scalable, progressive new business model for vascular outpatient surgical centers. The facilities are located in the metropolitan area of the District of Columbia. Wendy most recently serviced as lead developer and designer on their brand new 27,000 square foot state of the art micro hospital. Her role included oversight of all aspects of the project including Civil, Structural, Mechanical, Electrical, Plumbing and Regulatory Compliance. The team has plans to expand to major markets throughout the U.S. and abroad. They recently participated in Healthcare Trade Missions to China, South Korea and West Africa. Their state of the art facilities have revolutionized the delivery of sub-surgical specialty vascular services to the community. She has also helped to develop new hospital and surgery center business models. In addition, she is a Franchisee Partner for Massage Envy in Downtown Silver Spring, Maryland. She is a former member of the Board of Directors of Cornhusker Capital, a Chicago based, middle market Investment Banking Firm as well as the Board of Advisors for DRW Industrial, a Chicago based Construction and Engineering Firm. She is also expanding her Business Consulting business to include Hospital Investments, Turnaround Consulting and Healthcare Acquisitions.

In addition, she is the author of a new book called The Mind of an Entrepreneur, which focuses on offering entrepreneurs and emerging leaders mental strategies that will help them navigate the world of business. Wendy focuses on helping members of marginalized communities open the pathways to wealth and abundance through owning and operating businesses and introducing much needed goods and services into their communities. Wendy began her career with Price Waterhouse Coopers (PWC). She also is Owner and Chief Executive Officer of a Business Consulting firm called The John Edward Group. As a Business Consultant and Project Leader, she has trained thousands of entrepreneurs and emerging leaders and managed over $200 million in Projects. professional. Wendy is the Host and Producer of a radio show called Mind of an Entrepreneur that broadcasts weekly in metropolitan Washington, DC and streams live and on-demand around the world.

www.wendymuhammad.com



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Stop this uncritical acceptance of ‘what is’ as ‘natural’! — Lionesses of Africa



By Lionesses of Africa Operations Department

Just over 50 years ago, a throw-away comment that there were no great women painters sparked the famous reply from Linda Nochlin in her 1971 essay:  “Why have there been no great women artists?” (here). Today in 2022, we seem no nearer to a level playing field in Art, as a recent exposé of art prices by Doctor Helen Gorrill, shows (here). Dr Gorrill was driven to research pricing in the Art world following comments made by the painter Georg Baselitz who claimed “women couldn’t paint!”, using as his proof the lower price their artwork commanded in comparison to that of men (here). That is not to say he doesn’t appreciate any women painters, being a self proclaimed fan of artist Artemisia Gentileschi (17th Century), although as we show later it would indeed be a brave man to say she couldn’t paint…

Nochlin’s point was that when faced with these throw away comments, one should not rise to the bait by searching for the few who have possibly squeezed their way through the noise or found a way around the male rules such as the writer George Elliot who used a male name to disprove the well known ‘fact’ that women could only write light hearted romances. But instead to dig into why there seems to be this disparity; this inequality; perhaps even, this possible lack of quality, to shine a light on why this could be the case; the possible iniquities; the inbuilt biases that have pushed 50% of the population to one side; where changes and improvements can be made, and possibly open up the opportunity for a new Marie Curie (double Nobel winning Scientist) of the Art world. This is not the same as admitting that these throw away comments are correct, as she wrote: “At a moment when all disciplines are becoming more self-conscious—more aware of the nature of their presuppositions as exhibited in their own languages and structures—the current uncritical acceptance of ‘what is’ as ‘natural’ may be intellectually fatal.

For Nochlin, issues that faced women which might seem minor, in fact turn out to be a major barrier, such as one that sounds simple – not being allowed to study the nude right up until the late 19th Century – women were considered far too delicate for such sights! One only has to look at the brilliant David by Michelangelo to see the importance to Art of the total understanding of human form and muscle movement. A massive gap in women’s art development.

Likewise the lack of access to Artistic social gatherings and discussion was to Nochlin yet another barrier. “…the “fringe” requirements for major artists, which would have been, for the most part, both physically and socially closed to women…participating in the affairs of an academy, [ability to] exchange ideas with members of humanist circles, establish suitable relationships with patrons, travel widely and freely…” And then – “An enormous amount of self-confidence and worldly knowledge, as well as a natural sense of dominance and power…”.

All requirements for success that will not come as a surprise to any of our readers… That was 1971, has it changed since? Dr Gorrill’s exposé shows that “…despite leaps in gender equality since the days of the old masters, contemporary art by men sells for significantly more than work by women.

Adams et al, show in their paper ‘Is Gender in the Eye of the Beholder?’ “[through their study of]1.5 million auction transactions in 45 countries, we document a 47.6% gender discount in auction prices for paintings.”, a serious discount, but then if you consider only the top 1% of women artists make it into the secondary (auction) market and they, the best of the women have such a discount – what of the other women who don’t make that hallowed top 1%? That is serious ‘survivorship bias’!

Dr Gorrill analysed over 5,000 artworks by men and women and found that: “For every £1 fetched by a male artist’s work, one by a woman gets just 10p – and even worse – the value of a painting increases when a man signs it and decreases when it’s a woman’s name on the canvas.”

Can we look at Art as a reflection of other areas where gender appears significant? As Nochlin wrote: “A simple question like “Why have there been no great women artists?” can, if answered adequately, create a chain reaction, expanding to encompass every accepted assumption of the field, and then outward to embrace history and the social sciences or even psychology and literature, and thereby, from the very outset, to challenge traditional divisions of intellectual Inquiry…

It was that investment disparity of only 10p vs £1 that initially spiked our interest as we have begun to see the 3Q numbers starting to come out of Africa for PE and VC investments and no surprise, whatever the change in the total investment into African businesses, the investment into women owned or run businesses also comes close to that ratio!

Looking back to 2021 a very small portion – 6.5% of the funding in Africa went to start-ups with a female CEO (usually a Founder). That’s $1 in every $15 raised (here). For 2022 (up to 3Q), we so far see there is very little change. Of those who have raised their first $1mil round this year: “…three quarters of the start-ups in question have either a single male founder (51%) or an all-male founding team (22%). In contrast, single female founders (4%) and all-female founding teams (1%) represent only 5% of them; and there’s no sign of improvement over time. The rest (21%) are gender-diverse founding teams. As a direct result of this…women-led start-ups are massively underrepresented with only one in nine (11%). And this number is lower than in 2021 (16%).” From ‘Africa: The Big Deal’ (here)     

Is Art imitating life, or is life imitating Art?

It is too early to say where investment in women-founded and led businesses will end 2022, but so far there is nothing to suggest it will be any different from the figures recorded in 2021: “[where] male CEOs claimed 93% of the funding. 43% of the CEOs who raised have their alma mater on the continent. 82% of the money went to start-ups with a single male founder or an all-male founding team, versus 0.95% for their female counterparts.”

Note the mention of University. It turns out that is important (as we saw in the Art market too). 43% on the continent (yet raised only 28% of the total amount), with 57% going to a non-African university (raising a whopping 72%) (here). This lack of access is constantly mentioned as a reason for an inability to raise capital. The ‘Venture’ industry is actually quite small with most educated in the West where a ‘warm’ introduction goes a long way…

Then we have the continued discussion over the lack of women in the fund management industry as if that is the panacea. But whilst it is totally shocking how few women have a seat at this inner table, the wait for action on this seems eternal! Surely one invests into a fund and a particular group of fund managers because one assumes that they are able to sniff out the best deals and companies in which to invest. It seems strange that one needs to wait for women fund managers before investment flows into female companies. “One of the reasons why it’s been hard for female-founded companies to attract funding is that only a small percentage of venture capital dollars are controlled by female VCs,” said Elizabeth Edwards, founder and managing partner of H Venture Partners, a female-owned venture capital firm (here).

We simply cannot believe that any fund manager wakes up one morning and says: “Today I shall only invest in male businesses!”, or “I can’t invest in women because I have no women on my team!”. Impossible, yet the data is saying exactly that! As the AfDB’s Dr Jennifer Blanke said at the The Global Gender Summit 2019, Kigali: “We know that women are a good bet. We know they pay back. We know they run excellent businesses – and yet they are not getting financed” (here). Go Figure!

This eternal wait is also happening in the Art market as Dr Gorrill states: “…the gender discount may decrease over time as gender equality increases…”, the expectation that as wealth held in women’s hands increases, so too will their investment in female artists and so over time the discrepancy will lessen… What a bizarre argument surely! We have to wait for women to invest in women to level the playing field, because only they will be able to recognise ‘great’ in women’s painting…er…

Imposter Syndrome? SNAP! – As Nochlin writes:“…while great achievement is rare and difficult at best, it is still rarer and more difficult if, while you work, you must at the same time wrestle with inner demons of self-doubt and guilt and outer monsters of ridicule or patronizing encouragement, neither of which have any specific connection with the quality of the art work as such.” (here)

Women are judged by what they’ve done in the past solely while men are being judged by what they say they’ll do in the future…Even in cases where I’ve trained male colleagues in this industry, I would be judged as less capable than those same colleagues.” That from Tokunboh Ishmael at Alitheia Capital (we are huge fans), who recently closed a $100 million gender-investment fund, from an interview with Bloomberg suitably entitled: “Female Startups Fight ‘Tomato Seller’ Cliche for Funds in Africa” (here). This ‘Tomato Seller’ cliché is a battle we are constantly having, not least because the UN constantly use such photos when discussing female entrepreneurs in Africa (see here), this is pure laziness with such a dangerous subconscious impact as it creates an illusion of an unrealistic ‘truth’, further perpetuating an “uncritical acceptance of ‘what is’ as ‘natural’.

With the world’s economies fast turning down, we fear that investors and the financial world will simply double down on their current investment philosophy, as shown by the data – when investment as a whole falls, investment in women’s business falls faster. Yet investors becoming more debt concerned; more worried about rising interest rates; more aware that high or ‘Unicorn’ valuations based on spectacular or even half decent future profit expectations cannot replace actual profit, should be looking less at propping up their creaking portfolios and more at those which bootstrapped their way to profitability; are not indebted; not weighed down; yet require finance to take full advantage of current market conditions to grow and thrive.

In our drive to open the eyes of all to the power, versatility and brilliance of the inspirational businesses run by our members we too shall not flinch as we constantly challenge the status quo, and until people’s eyes are opened to the fact that “the current uncritical acceptance of ‘what is’ as ‘natural’ [IS] intellectually fatal.

In the words of Artemisia (here) when writing to a powerful (male) patron:

“I will show your Illustrious Lordship what a woman can do…

You will find the spirit of Caesar in the soul of a woman.”  

Now that is a Lioness ROARING for change!

Stay safe.



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Lioness Launch / New event venue launched in Ghana focused on customer relaxation needs — Lionesses of Africa



For customers looking for an event venue in Accra, Ghana for that special occasion, then Patience Maame Mensah, founder of Self Indulgence Company Limited, the multi-faceted home maintenance and property management agency with specialist nanny services and events offerings, has launched an exciting new venue.

Update Gardens is an event centre based in Accra, Ghana, that caters for weddings, parties, anniversaries, corporate meetings and all kinds of events. Founded by serial entrepreneur Patience Maame Mensah, this new event facility offers a wide range of services, making it stand out in the marketplace. Customers can choose to book on Air BnB for short stays, or for specialist event requirements can access full event planning with free consultation from the Self Indulgence Company team. Also on offer at the new Update Gardens venue is the Cloud 9 bar, serving a wide range of alcoholic and non-alcoholic beverages; Chef Paa’s Kitchen which offers a wide range of continental dishes and grills; and Awaakye Garment, serving authentic Ghanaian dishes from the Northern part of Ghana.

Update Gardens founder, Patience Maame Mensah, says the new venue, which was officially launched on 26 August 2022, is a one-stop-shop for all customer events and uniquely also an INDULGENCE HUB for all relaxation needs. The Update Gardens venue is located at Sahara Dansoman Ghana in Accra.

Her advice to other women entrepreneurs looking to grow their businesses is, “Don’t be afraid to diversify – a focused diversified business model will be more successful.”

To find out more about the newly launched Update Gardens venue in Accra, or to make a booking for a future event, contact Patience Maame Mensah via email: maameakuam@gmail.com or follow the business on social media:

FACEBOOK | INSTAGRAM





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Mary Aboagye, a Ghanaian agritech entrepreneur helping cereal farmers to thrive — Lionesses of Africa



What inspired you to start your company?

After a visit to large farms, the farm officers shared their sentiment and difficulty in controlling pest birds on their fields. They asked for a solution since all efforts had proven futile and conventional methods of bird scaring which involve making of noise the clanging of metals and use of catapults have been seen to be largely ineffective.

A need was identified and an opportunity was spotted.

Why should anyone use your service or product?

Some farmers have been seen to engage their own children in bird scaring exercises which is detrimental to their education. Our solution helps ensure that these children are taken off the fields and return to the classroom. Our solution helps contribute to the attainment of the sustainable development goals 1,2,4,8 and 13.

Tell us a little about your team

Silas Karikari Boateng is the Agriculturist with 6 years in the Agricultural space, Bright Tetteh Kwao is the technical lead of the team, he has a background in engineering physic and is a technology enthusiast. Isaac Boakye is the Operations lead of the team, he has a background in Computer Science. Boris Boadi is the financial lead of the team with a background in accounting and finance.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

My entrepreneurial journey began right after university, I founded a multi-national organization called environmental change agents which is made up of young graduates from some select African countries committed to saving the environment. My drive for entrepreneurship got me to seek more training and mentorship hence I enrolled in the 2019 Agritech challenge organised by Kosmos innovation centre, which was a 10 month program where deep insight into entrepreneurship, presentation, accounting, business management, team building and so on were taught. I was also part of the Young African Leaders Initiative in 2018.



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South Africa’s Thebe Magugu to present first ever international runway at London’s V&A


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African Women Impact Fund Launches With USD$60 Million Commitment To Drive Inclusive Investment Environment


The Economic Commission for Africa (ECA) and Standard Bank Group, with the support of the Arab Bank for Economic Development in Africa (BADEA), the Motor Industry Retirement Funds (MIRF) and Copartes Pension Fund and the African Union Commission (AUC), have announced the African Women Impact Fund (AWIF) Initiative’s achievement of its first commitment of USD$60 million. 

The announcement was made at the inaugural The Global Africa Business Initiative, which was held on the environs of the just-concluded United Nations General Assembly in New York.

The existence of gendered stereotypes and racial biases in society have detrimental effects globally. This holds true within the investment space where these prejudices obstruct female entrepreneurship, appointment of women in leadership roles, and empowerment of female fund managers. Of the $69.1 trillion of financial assets under management globally, less than 1.3% are managed by women and people of colour. It is increasingly alarming that only 7% of private equity and venture capital funding is allocated to women-led businesses in emerging markets. 

The AWIF Initiative’s primary purpose is to overcome the systemic barriers and investor biases in the asset management industry, by enabling and promoting women-owned and women-led funds on the African continent. 

The initial $60m commitment to AWIF includes $15m from BADEA, and $45m from The Motor Industry Retirement Funds (MIRF) and Copartes Pension Fund in South Africa. MIRF and Copartes have agreed to bring their $45m in assets recently allocated to developing start-up women fund managers in South Africa under the AWIF Initiative.

The AWIF is an Initiative of the Economic Commission of Africa (ECA) together with its partners: UN Women, the Office of the Special Envoy on Women, Peace and Security of the African Union Commission, and the African Women Leadership Network. It has been established in collaboration with the Standard Bank Group as lead sponsor, MiDA Advisors as key strategic advisor, and RisCura as the investment manager and provider of manager development and support services. 

The Initiative has a two-fold agenda of making a commercial impact for investors while empowering women financial leaders to drive growth in Africa. With a bold ambition to raise up to $1 billion over 10 years for women fund managers, who will in turn invest in high-impact sectors and projects across Africa, this first-of-its-kind initiative is well positioned to enable economic stimulus through sustainable and gender-inclusive capital growth opportunities.

Empowering Africa’s women in investment

The Standard Bank Group sees gender equity as both a fundamental human right and a business imperative. Lindeka Dzedze, Global Markets Head: Strategic Partnerships at Standard Bank and Chairperson of the AWIF Executive Committee explains: “Without the economic empowerment of women, the vision to raise Africa’s financial output cannot be realised. Understanding this, Standard Bank supports the AWIF Initiative to raise the profile of established women-owned and women-managed funds that participate in listed and private markets, and short-term private debt.” 

As evidence of this commitment, the Standard Bank Group announced today at The Global Africa Business Initiative that $60 million will be allocated to the AWIF Initiative to accelerate its long-term ambitions. 

Malcolm Fair, Chief Executive Officer at RisCura explains further: “We believe that investing with women-led asset managers supports empowerment for women in all of society. With 20 years’ experience in supporting diverse and start-up investment managers on the African continent, we are excited to manage the investments of the African Women Impact Fund and continue the journey of empowerment.”

He adds: “The commitment by African institutions to the AWIF Initiative assists us in attracting potential global institutional investors on the next fundraising drive.”

The initial $60m commitment to the Initiative includes $15m from BADEA, and $45m from The Motor Industry Retirement Funds (MIRF) and Copartes Pension Fund in South Africa. MIRF and Copartes have agreed to bring their $45m in assets recently allocated to developing start-up women fund managers in South Africa under the AWIF Initiative.

Adam Essat, MIRF and Copartes Principal Officer explains: “Through our initial commitment of $45m to the AWIF Initiative, we hope to show that institutions on the African continent believe in and support this Initiative and its objectives. We encourage global investors to take action and invest alongside us in facilitating diversity, development and empowerment in bright and unstoppable Africa.”

These funds will provide capital to existing women owners and women fund managers across different asset classes and African regions. Dr. Sidi Ould TAH Director General at BADEA says: “I believe this fund will accelerate fundraising and capital allocation by female fund managers on a transformative level. It is through barrier-braking initiatives such as these that together, we can create a sustainable and scalable investment environment that drives inclusive growth for all who live in Africa.”

Furthermore, it will give the AWIF Initiative the ability to take a big step forward in realising the United Nation’s Sustainable Development Goals (SDGs) 5 and 8, which target gender equality, decent work, and economic growth, as well as the AU Agenda 2063.

“AWIF aims to address the fundamental gap in women’s access to financial tools. As a result, the fund contributes to the achievement of several Sustainable Development Goals (SDGs), including SDG 1 that calls for an end to poverty. Supporting emerging African female fund managers will accelerate the representation of women-led funds. This will help close the current gender gap in labour markets, promote the emergence of women fund managers and entrepreneurs, address identified barriers to attracting capital in a sustainable manner, and increase economic output, job creation, and women’s economic empowerment and prosperity,” said Antonio Pedro, acting Executive Secretary, ECA. 

Our continent’s growth drives global business

With a $2.5 trillion market opportunity, the African continent has been identified as the most important driver of global business The announcement of the first allocation of funds to the AWIF Initiative will attract and empower many talented female asset managers throughout Africa and set a precedent for a gender-inclusive asset management approach in the future.  

Aymeric Saha, CEO of MiDA Advisors shared: “MiDA Advisors was honored to play a role in the creation of AWIF by facilitating the connection between all three key players in the Initiative – ECA, the Standard Bank Group, and RisCura. We feel that work on gender economic empowerment within the financial sector is not only a necessity for further economic development across the continent but is also wholly feasible with the right partnerships and programming. We look forward to the future successes of the fund managers selected, and to the impact they will in turn have in their home markets.”


Feature Photo: L-R: Eloine Barry, CEO of the African Media Agency (AMA); Lindeka Dzedze, Executive Head: Institutional Clients, Global Markets Standard Bank Group & Chairperson of the AWIF Executive Committee; Heleen Goussard, Head of Alternative Investments RisCura; H.E. Madam Bineta Diop, Special Envoy of the Chairperson of the African Union on Women, Peace and Security.)


Article Distributed by African Media Agency on behalf of Standard Bank



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Importance of biosecurity measures


What is biosecurity, why should we take it seriously and what are some practical measures that can be put in place? Gerrit van Zyl, Hanzyl Bonsmara’s, breeder and farmer tells us about the importance of biosecurity.



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Here’s what happened – African Farming


We take a look at what happened at FNB’s agricultural event in the Western Cape. Farmers in the Ceres area sat down with the FNB team as part of the conversation with FNB Agri events. They discussed challenges they face and got some insight from leaders into the markets and policy decisions that shape the sector.



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Spray Dip: What you need to know


Keneth Malatji, Afrivet Animal Health Technician chats about the different types of dips farmers can use and tells us more about spray dipping.



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Lee Billy Chisale, a wellness and beauty brand-builder in Malawi — Lionesses of Africa



Lioness Weekender spoke to founder Lee Billy Chisale about her vast experience in the beauty business, her vision for the future growth of Belle Afrique as a market leader, and her desire to build a franchise model for the brand.

What does your company do?

Belle Afrique promotes healthy lifestyle and beauty treatments. We offer a range of health care treatments, from skin treatments, waxing, GP consultations and aesthetic treatments, massage therapy, to just name a few. In addition, we offer a series of vocational qualifications in beauty and wellness, from Certificate level on basic professionalism and front office duty; Diploma level including stress management and exercise, diet and nutrition, make-up application, waxing treatments and more. Finally, an advanced Diploma which includes spa treatments, setting up a business, marketing and promotion, consumer protection, as part of the training. It is important to note that our training programmes are not restricted to women, as people tend to look at the industry as a women dominated field. We also provide training in grooming, etiquette and manner to individuals, employees and corporate.

What inspired you to start your company?

Our ultimate goal is to be leader in the wellness and beauty training sector in Malawi but we had a big challenge initially as Malawi did not have a trained educator in beauty therapy and therefore a lack of properly trained therapists. As a result, I was certain we needed to add into our practice a school that would offer training to international standards, and at the same time be affordable. This training solution will offer great job opportunities, plus we will have more professional therapists, higher

standard receptionists and more young ladies and gentlemen with self-confidence in themselves to enter the industry, thereby creating more professional beauty salons. As we were moving ahead in the business we noticed that beauty salons also needed a supplier of good quality products in the country. We recognized that if we wanted to bring diversity into the market it was essential to supply what we knew was right for our clients and for the Malawian market as a whole. Therefore, we added another service to our business offering by supplying various quality beauty products. At Belle Afrique we are passionate about good ethics and high standards as a lifestyle brand, and we aim to restore value in hard work and see more people taking pride in work well done, not only for themselves but also as a distinctive character that will lead to progress and better opportunities. We want to see Belle Afrique be an example of good ethics and values and to pass those values on to other young people in our schools, as well as promoting new opportunities in the wellness industry knowing how over the past years the industry has become one of the fast growing industry in the world.

Why should anyone use your service or product?

We have built a strong brand through a high quality and innovative approach in the beauty industry in Malawi. Our team approach is unique and we are always on the lookout for new products and healthcare treatments which correspond to our client’s needs. Our team trains in a spirit of excellence and is always ready to serve.

Tell us a little about your team

I am the ceo and the educator in the practice. We motivate all our staff members to be part and parcel of the business by helping them to take responsibility and equipping them to be pro-active in decision-making in their field of expertise. Our approach is to allow our staff to be able to train the new staff in the spa. Giving them the responsibility to coach others makes them feel valuable and empowered. We have an external auditor, as well as a team that works on our branding and promotion. We have a team of expatriates who come from time to time and bring in more specialized treatments as there is a great need.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I lived in France, Belgium, Congo Brazzaville and lastly moved to Zimbabwe. My first language is French. I felt that I could bring a different dynamism with the traveling and the exposure I had, combined with my passion. I decided to empower myself first by leaning to speak English in Zimbabwe then I did some courses in international cuisine, then cosmetology and finally interior design in South Africa. In 2007, I saw tremendous opportunities in Malawi. My journey started in the food industry, and I remember asking myself that question: Lee what do you have to start with? My answer was I have my will power to start and a determination. My first entrepreneurial venture, “Champions Take Away” was born out of taking an opportunity within my reach. Not with money borrowed but with the wiling attitude that anything is done correctly and with genuine motives it could be a great venture. Cooking from home, and with a small amount of savings, no family and no friends around, plus with two small children to take care of coming from Congo Brazzaville which was in a state of war in 1997, I was traumatized and it was challenging. But I took on this entrepreneurial challenge, then the business grew into a full restaurant “LA MANNA”. Only later did I decide to open a small beauty salon. Although cooking was a passion of mine, due to the fact that I had small children and not having close relatives around to help me and my husband was working abroad, considering the demanding hours of the restaurant it was becoming too taxing on my family life. I had to be the driver, the cook, the business women, the mother, the accountant, everything at once. I had to make a choice between the food industry and the beauty industry. I then decided to pursue the beauty industry as it offered better working hours and I had a training and a passion for it.

What are your future plans and aspirations for your company?

Our ultimate goal is to be leader in the wellness and beauty training sector in Malawi. We would like see Belle Afrique as a franchise and we have developed a unique model which is working and suitable to the environment and market needs.

What gives you the most satisfaction being an entrepreneur?

What gives me the most satisfaction is when we receive multiple testimonies coming from our clients, sending us kind messages on how they have regained confidence by getting the correct advice in products and treatments and realistic expectations. They tell us how their training in grooming has brought them so much self-confidence. I also love seeing students in our school being able to manage their own business or finding jobs in various institutions.

What’s the biggest piece of advice you can give to other women looking to start-up?

I believe we are all unique and gifted and can be successful entrepreneurs in our own right. It is important not to lose focus, regardless of the trials you will encounter on your journeys. Use your gift of your uniqueness, invest in it, nourish it, create a win–win environment where your team and your clients are your top priority. Keep your word when you promise something, be authentic, give rewards to your team for a job well done. Learn to say no. Deliver with excellence. Have discipline in your day to day business. Be alert, have a vision, never compromise on quality. Have self-awareness, invest in others, know your limits, be an expert in your niche, have a culture of service to others. Remember to pause, re-evaluate, and re-invest in your business. Ultimately, follow your dream with courage and determination.

To learn more about Lee Billy Chisale’s inspirational story and her growing business, send her an email to: leechisalee@gmail.com or visit the website and social media platforms: http://www.belleafriquemw.com

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