Fast-track your business success through digital transformation — Lionesses of Africa



Lioness Business Agility Series / Live Webinar / In partnership with Absa

This has been a tough 18 months for business, and there is still so much uncertainty to deal with. So how do you now make the move from just trying to survive the current ups and downs as a business and instead fast-track your success? It’s all about harnessing the power of digital transformation. That’s the topic for the latest in the series of Lioness Business Agility Webinars taking place on Wednesday 22 September at 9.45am.

Lionesses of Africa, in partnership with Absa, will be tackling this important topic in the latest in the series of Lioness Business Agility Webinar events, taking place on Wednesday 22 September. An expert panel of digital business experts and women entrepreneurs will be sharing their experiences of growing their businesses by adopting digital strategies, tools and platforms to better connect with customers.

Speakers include: Dr Linda Zuze, Research Director, Lioness Data; Nivasha Hardev, Content Lead – Web Applications for Customer Value Management, Absa Group; and a panel of entrepreneurs featuring Sinal Govender and Claire Keet Pollock, co-founders of life.file; Thokozile Mangwiro, founder, Nilotiqa; Tania Moonsammy, founder, The Business Concierge; and Nosisa Dhlomo, founder, Afrizulu Tech.

Come and join us for the discussion and learn how to fast-track your business success through digital transformation. Book your free seat for the Lioness Business Agility Webinar – 22 September 2021 @ 9.45am by clicking the button below.



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Self Knowledge. Embracing the new. — Lionesses of Africa



by Elizandra dos Santos                

From a busy life to a new way of living with a lot of calm, we are invited daily to embrace the new. This new is so uncertain that it makes us stop to reflect and rethink issues that before were not considered a priority due to the excess of work and the hectic life we led. And now what to do with this excess of time if before we complained about not having it?

Maybe we can only hear our own voice, the anxieties, uncertainties, fears and joy, after all in all situations there is a good side. Do you have the habit of listening to yourself? Today we are going to start by tidying up our house (our interior). In this article we are going to get to know Deepak Chopra’s first spiritual law of success: the Law of Pure Potentiality.

For years, and as a result of the various results of frustrations, rejections, professional and personal failures, dissatisfied with the life I had and with the reality of society, I felt the need to look for answers that the world did not give me, that teachers did not answer, that my parents didn’t even have. But thanks to the many mistakes I made, I reached the peak of vulnerability where the solution was to learn to look inside myself and found that everything I was looking for outside was in my core. It was at this stage that I met Deepak Chopra who made me break several paradigms and better understand some spiritual laws. During this trip, I intend to share in a very brief way the contents that I think are important and relevant.

What does the Law of Pure Potentiality say? This law says that we are essentially pure consciousness. Our spirit is infinite and unlimited, within it we find all knowledge, balance, happiness, inner strength and simplicity, but for this to flow we need to learn to silence.

Now let’s separate water from wine by explaining the difference between success and law. Success is the path taken to reach a certain objective and not exactly reach the destination. This success can be made through the daily choices and decisions made by us. Law is about the unmanifested becoming manifested.

No tree grows overnight or is born ready-made, everything starts with a seed that is thrown into the ground, which needs to be watered and cared for so that after some time it can grow and bear fruit. It is at this stage of the tree’s growth that we can understand about the manifest expression I mentioned earlier since everything in the Universe is governed by laws.

To be successful we first need to be a successful person.

HAVE: start to own or receive something.

Having an agenda is very different from knowing how to use the agenda, that is, I can have an agenda to write down appointments and not use it.

BEING: possessing identity, particularity or inherent capacity.

Going to church does not make you intimate with God, but cultivating a life of prayer and meditation can make you spiritual and intimate with God.

People around the world make about 35,000 decisions a day. Going to work or not, completing a project, going to the gym to get your body fit, surprising your loved one, there are so many, subconsciously, we make many decisions and these are the exact keys to determine who we are. Because the actions we choose to take define our future.

Some Benefits of the Law of Pure Potentiality

• Discernment;

• Active and strengthened spiritual life;

• Connection with the essence itself;

• Wisdom;

• Fullness;

• Calm and happiness;

• More productivity;

• Innovation.

Our pure state is full of possibilities, the potential for opportunity is found in the whole, and there is no room for scarcity. When we realize that our true self is pure potentiality, we join with the power that manifests everything in the Universe through a transcendent (consciousness) where your individual mind communicates with the cosmic consciousness and right now you create your own abundant reality or poverty it all depends on you.



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Maximize Present Circumstances And See What is Possible Today — Lionesses of Africa



by Mbalenhle Ndaba

The statement that the grass is greener on the other side is a nice line, but it fails to define what is over on the other side once we get there. Those greener pastures may not be as we thought, especially when we no longer have the tools of perspective or experience, we have on the previous side. So, we end up in a new thing with old and new baggage, and a whole host of new challenges we are experiencing, most of which are exactly like the ones we left on the original side.

To be honest, the “other side,” as we call it, is often a mirage, an illusion that something new will mean something great and that change will magically remove obstacles and will somehow develop new character traits in us as entrepreneurs. It rarely does. Let’s take a stand and face the pressure- tough times are notorious for tempting us with distraction of “I think I need to move to the next thing in life.” But if we measured the amount of time we spend fantasizing about “the next thing”, we’d discover the actual reason why our “current situation” is in the shape it’s in. Diversion is liability and applying that time and focus to what is now, the grass on this side would get watered immediately and would become greener before we know it. Let’s not be mistaken; contemplating the future isn’t all bad.

But when daydreaming distracts you from being responsible with the present, not only will you lose sight of what’s possible, but your current dream will also likely become the nightmare it was never meant to be. Give your present circumstances the commitment they deserve.



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Lioness Launch / Hope Distillery in South Africa launches its new Hope Rhum Agricole, its own unique take on a rum — Lionesses of Africa



Hope Distillery is a small South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband, Leigh Lisk, seven years ago as a small-batch gin distillery, Hope Distillery has grown into one of the leaders of the artisanal liquor scene, having grown from distilling its own boutique gin to launching various other spirits and distilling for a multitude of other craft brands. It has just launched its new  Hope Rhum Agricole – their take on a rum.

Unlike classic rums, which are distilled from molasses, a Rhum Agricole is distilled from freshly-pressed sugar cane stalks. Rhum Agricole is a style of rum developed in the French Caribbean islands back in the 19th century and is a far more intense spirit than classic rum. It is often described as rum in its very purest form, and, if produced with skill, it is both intricate and dynamic. Freshness is key in a Rhum Agricole – once pressed the sugar cane juice will start fermenting immediately, so it is important to carefully oversee both the pressing and the pitching of the yeast to ensure consistent and controlled fermentation. Because it is the pure fermented juice that is distilled, it really celebrates the sugar cane itself.

Speaking about the new Hope Rhum Agricole, co-founder Lucy Beard says, 

“There has been much talk of rum being “the next gin” but we feel that the gin boom is not quite over yet. Rather than distil a classic rum, we wanted to design something that was unique and more unusual, which customers and bar tenders would want to seek out.”

Lucy adds, “As with our Small Batch Vodka, which is a homage to the South African wine industry, being distilled from local Western Cape grapes, we wanted our rum to celebrate South Africa. We source fresh sugar cane stalks from Mpumalanga and press these on-site and then ferment in stainless steel tanks before careful distillation in Mad Mary, our copper still. The resulting spirit really tastes of the land: both grassy and earthy, yet fragrant and floral. Just like with wine, I believe that you can really talk about the terroir of the Hope Rhum Agricole.”

Customers interested in buying the new Hope Rhum Agricole can visit the Hope Distillery website – https://shop.hopedistillery.co.za/our-spirits/rhum-agricole/ or can find this great new product from a growing number of independent and boutique bottle stores in South Africa.

For more information, contact Lucy Beard via email: lucy@hopedistillery.co.za or check out the Hope Distillery website and social media platforms:

WEBSITE | FACEBOOK | INSTAGRAM





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Labels, don’t you just love them! — Lionesses of Africa



By Lionesses of Africa Operations Dept

Sadly we are not talking of the amazing FemiHandbags; Ruff ’n’ Tumble; House of Tara; Lilly Alfonso; SuzieBeauty and the many other thousands of incredible brands from Lionesses, the labels that just scream quality, trust and passion. Here we look at the labels and the generalizations that then attach themselves especially to women and attempt to drag us down.

The Japanese Olympic Committee was discussing steps for bringing more women onto boards in sports. The male leader of the Tokyo Olympics organizing committee voiced a grave concern: “When you increase the number of female executive members, if their speaking time isn’t restricted to a certain extent, they have difficulty finishing, which is annoying.The man [speaking] was Yoshiro Mori, a former prime minister of Japan. He resigned from the Tokyo [Olympic] committee [soon after making these] remarks.” according to an article in the Washington Post (here).

In fact, the article goes on to explain that data actually shows otherwise, that it is males that hold up the room, talk longer and dominate. The article points out: “The pattern is clear and consistent: It’s usually men who won’t shut up. Especially powerful men.” W-P

The problem comes from gender stereotypes which continue to persist no matter how hard it is to turn the super-tanker of sub-conscious bias. “People expect men to be assertive and ambitious but women to be caring and other-oriented. A man who runs his mouth and holds court is a confident expert. A woman who talks is aggressive or pushy.” W-P.

In far too many meetings women certainly feel it is better to be silent and polite than to appear pushy and overconfident. Never one to ignore a spade when he is already stuck in a hole and digging deeper, the ex-PM and soon to be ex-Head of the Tokyo Olympic Committee continued: “We have about seven women at the organizing committee, but everyone understands their place.” As The Washington Post helpfully suggests: “If you think women talk too much, it could be because you expect them to talk so little.” 

The same is true of interruptions, women are seen in a far harsher light. According to a study done by Stanford University Linguist, Katherine Hilton (who is also a Geballe Dissertation Prize Fellow at the Stanford Humanities Center – so serious stuff), (here), with interruptions there is a gender bias even there. Indeed in a study she did of 5,000 people listening to a carefully scripted dialogue that included exactly the same interruptions from both men and women she found that “Male listeners were more likely to view women who interrupted another speaker in the audio clips as ruder, less friendly, and less intelligent than men who interrupted. However, female listeners did not show a significant bias in favour of female or male speakers.”

Turning back to the ex-PM (still digging): “When one person raises a hand, others think they need to speak up as well… Women are competitive.” 

But (as the W-P points out) the data tells us the opposite. Economists find that when men and women are paid to solve problems, they do equally well. But if they’re told their pay will depend on whether they solve more problems than others, women do worse — especially if they’re told they’re competing against men. Women are often reluctant to compete against men, and it doesn’t stem from biology. 

It stems from power.

But where does this power come from? Is this really a hangover from the days before the suffragettes who fought so hard for basic rights such as the vote? Or the very patriarchal society that many of us have pushed away? Surely things have changed? 

Perhaps data can tell us and as always, the best place to see data in day-to-day action is via finance. Given that it is a very binary result – “I invest” or “I do not invest”, results are very clear and easy to see. As we know, have seen first hand and have heard from others, to raise finance from the very male dominated finance world is still incredibly difficult. 

Perhaps that is part of the power puzzle, as Oscar Wilde said:

“Those who control the money, control the future.” 

The headline figures of investment, however, look good – perhaps we should be more hopeful, as was recently shown in the latest PitchBook survey of Venture Capital (‘VC’) investment (here): “Female-founded companies are raising venture capital at significantly higher levels than at any point in the last decade, suggesting that long-standing efforts to boost representation in entrepreneurship are paying off at an accelerating rate.” 

However, (and yes, as readers of our articles know only too well – we always like to scratch the surface and have a look under the veneer…):

While the trend is encouraging for female founders, the numbers pale in comparison to the overall VC market’s rise in fundraising activity over the years. “One of the reasons why it’s been hard for female-founded companies to attract funding is that only a small percentage of venture capital dollars are controlled by female VCs,” said Elizabeth Edwards, founder and managing partner of H Venture Partners, a female-owned venture capital firm.” 

Given that pictures paint a thousand words, here are two:



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The Fearless Entrepreneurs by Lynda Sunshine West — Lionesses of Africa



Book Review

Author Lynda Sunshine West, whose new book The Fearless Entrepreneurs points out that entrepreneurship can be scary, says nothing is set in stone and you either make it or you don’t. There’s no guarantee. She points to data from the Bureau of Labor Statistics which shows that approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more. With those odds, why do people even start a business? The odds are stacked against you right from the beginning.

In The Fearless Entrepreneurs, Lynda Sunshine West introduces you to men and women who have been on the journey called “Entrepreneurship.” They have gone through ups and downs, twists and turns, backs and fourths, and have survived to tell the story. Some have experienced tragedies during the trek, but they made a commitment to keep going. This is a must-read for anyone who has a dream, but is afraid to take that step into entrepreneurship. Join Lynda and her fellow entrepreneurs as they share their individual stories of bravery with you and encourage you to keep moving forward!

Author Quotes

If you think about it, every single thing on the planet (that is not indigenous) was made by an entrepreneur.

I would characterize this book as a business compilation of journeys from entrepreneurs who have made the leap to create the life they truly want to live.

I’ve been blessed by connecting with amazing entrepreneurial souls who are making a positive impact on the planet by throwing caution to the wind and doing what they love. 

As an entrepreneur, you oftentimes feel alone because there are a lot of people who “don’t get you,” but you have this desire and passion to help make this planet a better place, so you keep pushing forward in hopes of making it all work out.

About the author

Lynda Sunshine West is known as the Queen of Collaboration. She’s a Speaker, 8 times Bestselling Author, Executive Film Producer, Red Carpet Interviewer, and the Founder of Women Action Takers. Women Action Takers’ mission is to empower women to write, publish, and market their book and get them on stages to AMPLIFY their voices. At age 51 she faced one fear every day for an entire year. In doing so, she gained an exorbitant amount of confidence and uses what she learned to fulfill her mission by giving women from all over the world the opportunity to share their voice. She believes in cooperation and collaboration and loves connecting with like-minded people.

www.womenactiontakers.com 



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Marta Vânia Uetela, founder of BioMec Mozambique, recognized with the Commonwealth Point of Light 193 award — Lionesses of Africa



“It is truly a pleasure to present this Commonwealth Points of Light award to Marta Uetela on behalf of Her Majesty The Queen. Her inspiring work with the development of affordable prostheses helps improve and transform people’s quality of life, opening doors for dreams to come true. The impact of Marta’s work goes further still as she combines design with  sustainability by using plastic collected from the ocean as raw material for her prostheses. I am amazed by her work and very happy that Marta is the fourth Mozambican to receive the Points of Light Award. Congratulations, Marta. You are a true inspiration!”

Responding to the award, Marta said:

“It is with great enthusiasm that I receive the Commonwealth Points of Light award, thank you for sharing enthusiasm for the initiative and giving motivation. I hope we can make people with mobility challenges have a life without limitations, full of possibilities and self-esteem.”

To read Marta’s full startup story on Lionesses of Africa, click here.



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Virtual store allows consumers to buy directly from farmers – African Farming


FarmDirect (www.farmdirect.africa), a new marketing platform for agricultural produce, will now allow farmers to market their farm produce directly to consumers. 

A collaborative effort between Media24’s farming brand Landbouweekblad, agricultural software company Agrista, and OENA Group, the new platform allows farmers to not only list their produce, but also provides them with the opportunity to tell the unique story of their farms. 

“For many, food goes about an experience,” Jaco Badenhorst, head of OENA Group and a farmer himself, explains. “Consumers want to know where their food comes from, who produces it, and how it’s produced. Now farmers have the opportunity to do just that!” 

Farmers can register their farms for free on the web-based platform. As an additional service, for a nominal fee, farmers can load their produce and will now also be able to enlist the professional media skills of Landbouweekblad to hone their profile and products.

Landbouweekblad is the only media farming brand in the world with two food magazines. Our Boerekos magazine is the highest-selling food magazine in the country, and our inaugural issue of Country Cooking will hit the shelves later in the year,” says Chris Burgess, Landbouweekblad’s editor-in-chief.

“We understand food, and what excites people about authentic farming products. We would like to use that expertise to help farmers sell their wonderful products, and consumers to have access to unique farming products not readily available on supermarket shelves.”

Supported by Agrista’s world-class German software, the FarmDirect platform allows consumers to browse products and listed farms, as well as place orders for delivery. “We want to provide farmers with a sound business proposition. We don’t only connect farmers directly with consumers based on their location, we also provide the functionality for orders to be placed directly on the site,” explains Helmut Drewes, Agrista’s CEO. “We have all grown up on farms and are acutely aware of the difficulties farmers have in selling directly to consumers.” 

“With 169 farmers and more than 400 products already listed on FarmDirect, the platform has already proven popular with farmers,” adds Jaco. 

FarmDirect is also piloting a home-delivery system in the Western Cape, that in time will be rolled out countrywide. “Farm produce will be sent to a central warehouse, from where consumers will be able to buy a basket of goods. The last-mile fulfillment will be undertaken by one of our trusted partners,” Jaco points out. 

“US President John F Kennedy once remarked that farmers are the only players in the economy who buy at retail prices, sell at wholesale prices, and pay the freight both ways,” concludes Chris. “We hope to change that with FarmDirect, by putting some of our most spectacular farming products on dinner tables across the country.” 

For more information contact Landbouweekblad publisher Theuns Venter at theuns.venter@media24.com, or visit FarmDirect at www.farmdirect.africa.



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Agbiz Grain Symposium online from 21-23 September


The Agbiz Grain Symposium will be taking place virtually from 21 to 23 September 2021.

The theme of this year’s symposium is ‘The grain handling and storage sector beyond 2021’. Key speakers include Prof Johann Kirsten, Ted Blom, Dr John Purchase, Prof Ferdi Meyer, Wandile Sihlobo, and Arlan Suderman.

DATE: 20 to 23 September 2021

TIME: 9:00 to 11:30 daily

REGISTRATION: http://brwebinar.co.za/agbiz/#register-now

With thanks to sponsors: John Deere; John Deere Financial; Absa; Nedbank; Standard Bank; AFGRI; Senwes; Agri-Enviro Solutions; BKB; DEGESCH; GOSA; OVK; Ronin System Solutions; Microsep; Santam; and StoneX.



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Reduce risk with diversification – African Farming


Baby vegetables, peppers, tomatoes, cabbage, orchards, small livestock, cattle… The list goes on. Tshepiso Mametja, owner of Maswele Farming in Limpopo, has a lot on her plate but she makes it work. Lindiwe Sithole, host of African Farming Season 2, meets this incredible female farmer who dares to dream big. 

Tshepiso Mametja grew up on a farm where her mother, Constance, and her father, Rex, farmed with mangoes, tomatoes and cabbages. During the school holidays, she had to sell the farm’s produce and learned first-hand how to take responsibility for what you want to achieve in life.

Years later, the Mametjas still all farm together – except Tshepiso now leads the way, leaning on her father’s knowledge and experience but guiding the business into the future by showing her parents how to modernise their farming methods. 

“How does Tshepiso keep track of all these commodities?” Sithole wants to know. Tshepiso says running such a big operation requires expert planning and many years of hard work. 

Matome Ramokgopa of Enza Zaden SA says the benefits of planting an assortment of crops outweigh the risks. It is actually a modern way to mitigate risk. Risk reduction based on diversification of assets is a well-studied mechanism in economics. Applied in agriculture, it helps to spread out the risks of adverse weather, pests and all sorts of other challenges.

“Good cash crops like baby zucchinis help with cash flow, whereas longer crops like tomatoes ensure the sustainability of the business,” he says.”

This means the crops are constantly harvested, enabling you to supply the market with products continuously. It is also beneficial for the community, as you create more jobs rather than just hiring seasonal labourers.” 

According to Ramokgopa, it is important to try to use crops with similar fertiliser requirements. “From a practical standpoint, this can help to ease the planning and management burden on the farmer.” When producing such a variety of crops, he says, it is critical to be in good standing with your clients by maintaining the quality of the final products. 



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