Cheerleading in Business — Lionesses of Africa

by Tatenda Rungisa

A Cheerleader is someone who gives you confidence by reinforcing all the things that you seek to achieve, have achieved, and that you are good at. A cheerleader is someone who holds your hand from the beginning till the very end of the game, whether you have won or lost; they see you at the lowest point and are still able to cheer you on! 

I have watched so many movies especially on high school and sports and there is always a cheerleading group for the team playing and in competition. The cheerleading team is easily noticed by its regalia and they sing and dance and praise their respective team. In whatever situation, the cheerleaders do not tire or show despair they keep on with high levels of enthusiasm from the beginning of the game till the end.

Cheerleading is required and can be done by family, friends and different players in the business world, cheerleaders play a crucial role in making or building a business. Cheerleading is therefore essential in ensuring that business people receive support throughout their business cycle.

So, how does one become a cheerleader in business?

Understand the Vision 

For one to be a good cheerleader, he or she should be able to understand the vision and mission of the one in business; this makes it easy to offer support and advice as a cheerleader. Without knowing the vision and mission one may misfire with regards to the advice and support one requires.

Celebrate and Compliment Others 

Learn to celebrate others and be happy for them. Being a cheerleader also means being able to compliment another business leader and at the same time giving positive criticism. This act helps in growing the other business and also motivating whoever is in business. Most business owners, however, may feel there is no need for celebrating or complimenting the other leader. They may instead of complimenting be in a habit of thinking that Business A has achieved 10 million profits, when will it be my turn and what strategies can I copy to realie such profits or be better? Being a cheerleader means breaking free from that mentality and being in a habit of celebrating and complimenting other business leaders. 

Referrals & Partnership Opportunities

A cheerleader is not only limited to support, but is also able to send referrals to the other business he or she is cheerleading. Sending referrals is one major way that increases sales and revenue in the businesses. It is prudent to refer clients and partnership opportunities to a fellow business leader, this opens up doors and opportunities for them. One should also be able to support the other business through online engagements and presence, for example, one may like and share posts to boost engagements – that is support.

Cheerleading makes the business cycle much easier, and on bad business days one is able to find strength to keep going and rising. Business should not only be about making profits, it should be also about cheerleading and pushing another fellow business person to be a better, profitable business.