Jolene Roelofse, a South African influencer marketing expert managing campaigns for businesses and brands — Lionesses of Africa

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

I ventured into entrepreneurship after the birth of my son, when I wanted to be more passionate about the projects I was spending my time on. I wanted to make a bigger impact. This led to me starting Bludoor Market, a communications and marketing agency, that focused on small and medium sized companies, assisting them with creating and implementing marketing and communication strategies that they could manage and implement themselves after a certain time. Working for myself afforded me more freedom.

What are your future plans and aspirations for your company?

We are looking to offer our services across Africa, since our service can be offered digitally.

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