Nadine Farrag, an Egyptian entrepreneur transforming the country’s wedding industry — Lionesses of Africa

What does your company do?

Farahy is the only one-stop-hub for everything wedding related in Egypt. We understand how stressful and challenging the wedding day can get, with the thousands of details that need planning and all the service providers out there. We want to help make the planning process as smooth as it can be so we’ve created a platform that will act as the one-stop-hub for all the big day’s needs. In summary, we’ll take care of everything starting from the proposal planning until your honeymoon.

What do we do?

Farahy Shop: Your one-stop-shop for all your wedding day needs! Whether you’re looking for matching Mr. & Mrs. outfits or items for your bridesmaids, we’ve got you covered!

Farahy Directory: Your one-stop-hub for all your wedding planning needs! Starting with your dream venue till your magical honeymoon, our directory has it all including prices and other customers’ reviews! You can check suppliers’ availability, book and pay online, invite guests, plan your gift list, and much more!

Farahy Coverage: Be a celebrity on your big day! Book our wedding coverage service and have your wedding featured on all our social media platforms (Instagram, Facebook, Tiktok). We’ll even engrave your love story!

Farahy Genie: We make your dreams come true! We’re your personal 24/7 assistant in anything you need. We’ll recommend, organize, and book everything on your behalf. Wedding venue, photographer, catering, honeymoon, you name it!

What inspired you to start your company?

I personally love weddings. I believe it’s the happiest day in anyone’s life and I never miss attending one. After years and years of attending weddings, it was my time to be a bridesmaid and help my best friends with their planning. I realized how ugly the process was and that was a turning point. How can such a beautiful day be loaded with all this stress? Why can’t the process be easier and fun?

Why should anyone use your service or product?

Farahy is Egypt’s largest wedding platform and the only one-stop-hub for everything wedding related. We’re the only ones to date who are able to provide the full service from the proposal planning until the honeymoon including all services and products. All customized to suit each couple.