Ruth Obizo, a Nigerian beauty entrepreneur creating professional make-up experiences — Lionesses of Africa

What inspired you to start your company?

As a child I read fashion magazines and shows and I loved the art of make-up and always played dress-up during my leisure time. After my mum saw my growing interest in the fashion industry, she purchased my first ever make-up kit for me. Those helped me improve my makeup skills in the early years. However, after the Covid-19 lockdown, I went further to acquire my make-up skills professionally by attending a make-up academy in my state and I launched my own brand immediately after in 2020. I love the confidence and gorgeousness a woman acquires with her make-up on. I will say I love the art of make-up in total.

Why should anyone use your service or product?

GlambyRuthie pays special attention to customer service. I consistently work towards the satisfaction of my customers after each service delivered. Because of my special attention to my customers, I make sure to provide quality make-up by making use of the best make-up products available.

Tell us a little about your team

My team currently consists of one person which is me, the brand owner. I attend to both walk-in clients at my apartment which I converted into my mini studio and clients who equally booked appointments before time. I am constantly working towards an expansion of the business.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

My entrepreneurial journey has been an interesting one so far. I a constantly meeting new clients and collaborators. These have actually helped in growing my brand massively and developing me personally, as the owner of the brand. However, my entrepreneurial background has helped me to be accountable in money management and financial development.

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