Tshegofatso Moatswi, an entrepreneur creating smart digital workplace solutions in Botswana — Lionesses of Africa

What inspired you to start your company?

We had come to a realization that as far as Smart Digital Workplace Solutions are concerned, we were lagging behind in Africa but more so in Botswana. It was quite evident that South Africa, Ghana, Nigeria and Kenya were the only African countries which were catching on to the necessary changes needed for Africa as a continent to utilize and implement transformational technologies for innovation to move it forward.

What makes your business, service or product special?

I am going to let the following statement speak volumes and communicate what I cannot express: “Sales Go Up and Down But Service Stays Forever”. Basically, it is not about our business, service or our product being special but it is about understanding the core principles of being in business for service and not just for profit. It is appreciating the customer journey, it is about acknowledging the fact that it is all about service. Even if your business offers the best or lowest price but does not appreciate its target market and offer the best service it simply wont survive, period!

Tell us a little about your team

Our team is the secret to our business offering the best service. Business 101, if your team is not happy your customers wont receive the best service and that will be the downfall of your business. We have the most amazing team, we do not have title specific or job specific roles but rather we work as a team knowing that it takes the whole team working together for us to be a business and not just the CEO.

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

As a female, a mother to three beautiful girls and a daughter, my entrepreneurial journey began at a very young age as a girl child. I had an interest innovation in the sense that I would think outside the box and turn a simple item to an upgraded version. I had a vision, an interest to transform, to change, to beautify, to add another attribute to an item for it to simplify day-to-day tasks. I guess I got it from my parents as both my mother and father were entrepreneurs. My father is a musician as well as a business minded individual, and my mother is a hard working woman with deep beliefs in never giving up no matter what life throws your way. She and my father are contributors to the entertainment industry in Botswana. I think I am now coming to a realization that I was born an entrepreneur as it is in my blood, it is who I am, it is my gift and legacy I am to leave to my daughters.