Evelyn Kaingu, a Zambian fintech champion empowering women and business — Lionesses of Africa



Lioness Weekender spoke to change-maker Evelyn Kaingu about her passion and commitment to playing her part to build inclusive digital financial products that empower women and help support small businesses to grow.

What does your company do?

Lupiya is the first online lending marketplace that provides financial services to 65% of the adult population in Zambia with a special focus on women. Lupiya leverages technology to provide a low cost branchless service to this demographic. By employing alternative data in advanced machine learning models, Lupiya is able to provide credit to a large market segment that was ignored by traditional financial institutions.

What inspired you to start your company?

After leaving full time employment, my husband and I set up a trading business. With a few months of traction in the business, we were fortunate to be awarded a large supply contract which we were unable to fulfill because we lacked capital and did not meet the requirements of most formal lenders. This experience brought us to the reality that millions of small businesses in Africa shutdown every year, as did our trading business, because of lack of access to capital. We then set out to create a low cost model that required minimum requirements to access a loan that would use an alternative data scoring model to provide access to loans to individuals and businesses who are marginalized from formal financial institutions.

Why should anyone use your service or product?

We built the first fully online low-cost platform in Zambia which helps individuals and businesses access financial products affordably with very minimum requirements.

Tell us a little about your team

We are a young team of hustlers and “hackers” whose self-beliefs align that, everyone should be given an equal chance to better their lives through access to financial services. We are committed to playing our part to build inclusive digital financial products that empower women, help support businesses and educate children in the regions that we operate.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

With very short experience of running a trading business, I ventured into developing financial service products with only $500 to invest in Lupiya. In 2016, I co-founded Lupiya, with a goal to expand access to credit and lower the cost of borrowing for millions of Zambians. In 2018, I launched Lupiya for Women, a special focus financing product that would help support small women enterprises. I knew that one of the biggest challenges for women entrepreneurs in Zambia was access to credit through a platform with affordable repayment terms. This product has supported women entrepreneurs access small loans and financial literacy products. I have designed products with very few resources and bootstrapped Lupiya with support from friends and family until its pre-seed investment in 2020 from Enygma Ventures of $1m. Some of the notable awards Lupiya has received include:
1. Top runner up, Startup Cup Challenge, WECREATE| Zambia, Lusaka, Zambia, 2016.
2. Nominated as country representative, Global Entrepreneurship Summit Hyderabad, India, 2017.
3. Runner Up, Digital and Economy Innovation, GIST Catalyst Pitch Competition, Global Entrepreneurship Summit, Hyderabad, India 2017.
4. Aspen Ideas Festival Fellowship, 2019.
5. Country representative startup, Afro-Asia Fintech festival, Kenya, 2019.
6. E-commerce award for financial inclusion, 2020.
7. Google Black Founders Fund recipients, 2021.
8. AfricaArena, Best Series A startup – Southern Africa, 2021.
9. Global Startup Awards, Startup of the Year – Southern Africa Region, 2021.

What are your future plans and aspirations for your company?

In serving our customers for the past 5 years, we have learnt first-hand that providing credit only solves part of the financial exclusion problem. Our customers need access to a fuller suite of financial services such as savings, investments and insurance. It is for this reason that we have started to broaden our service offering to become the first digital bank that is solving problems for emerging African markets.

What gives you the most satisfaction being an entrepreneur?

Being able to wake up every day and intentionally solve problems for the demographic that we serve.

What’s the biggest piece of advice you can give to other women looking to start-up?

Reflecting on how we started Lupiya with only $500, I would advise women to launch businesses with whatever resources they have at hand and “keep building the plane while flying”.

To learn more about the work of Lupiya and its vision for the future, contact: evelyn.kaingu@lupiya.com or visit the company website: https://www.lupiya.com/pages/home. Alternatively, follow Lupiya on social media: 

FACEBOOK | TWITTER | INSTAGRAM





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Gugu Mpungose, a South Africa entrepreneur with a passion for media and storytelling that inspires  — Lionesses of Africa



What inspired you to start your company?

I was inspired by my own life experiences. Having gone through a great ordeal that sought to bury me under the ground, I managed to rise above the situation and became the best version of myself. Not defined by any situation, I questioned myself, how many women go through things such as rape, divorce, but never recover from those experiences. I then started looking for ways and platforms I could use to inspire other women who might be going through similar situations. I started hosting seminars for women which proved to be very powerful and healing. I then wrote a journal which aimed at inspiring women on their everyday life journey. Soon after that a magazine was born. I share stories of different people who have gone through things and came out stronger. 

Why should anyone use your service or product?

My life experiences put me in a position to understand and be sensitive to the needs of our audience.

Tell us a little about your team

We are a very vibrant team. Excellence, quality and professionalism are the core of our work ethic.

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

I don’t come from an entrepreneurial background, nor am I from the media space. I’m an IT Developer by profession and am now finding myself in media space. It has been very challenging. I did not have people who were open enough to help and mentor me. It’s been a lot of researching and learning on my own. I managed to define my scope without anyone’s influence.  I am still trying to find my footing and trying to set up the company as a full-blown media company.



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Oghenetega Gbadagri, an entrepreneur delivering on-demand mobile spa services to customers in Lagos, Nigeria — Lionesses of Africa



Tell us a little about your team

Our team has a combined work and training experience of over 25 years in beauty therapy, skin esthetics, reflexology and massage therapy.The team is driven by our high value for resourcefulness, innovation and teamwork. We invest in continuous education and we are committed to helping our clients improve their overall wellbeing and performance.

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

Yes I do have an entrepreneurial background, my mum was an entrepreneur and at an early age of my life, I started to support her in her business. She did a lot of different business and before my university days, I worked as a sales rep for her in the business, and even as a marketer at some point. Even while I was at the university, I did different business, I sold stuff to my class mates at different points, just to get extra cash, back then in delta state. I would bring affordable stuff from Lagos and take them down to delta to sell to my course mates in school. So yes I do have some entrepreneurial background, and I can say that the post university and paid employment experience influenced my lifestyle and decision to start my own business when I needed to be more available for my family. Running a business and becoming a full-blown entrepreneur wasn’t strange to me at the time I started, and that’s all because of my past experience.

What are your future plans and aspirations for your company?

My vision is to make on-demand spa services accessible within 30 minutes of booking across Lagos, Port Harcourt and Abuja.



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African Art as a financial asset but what needs to happen first?  — Lionesses of Africa



by Rewa Udoji

In Africa, Art has rarely ever been a priority. In schools, the Arts are considered a lesser educational endeavour and pursuing a career in this space has long been openly discouraged. On the transactional side, African Art collectors were seen as eclectic with most buying African art more for the aesthetics than as an asset – the latter attribute however, being assigned to art by international artists. In recent years however, African art has been accruing higher prices at auction houses all over the world. This, coupled with increased demand have placed a spotlight on the African art scene, highlighting a lively arena that had previously been viewed as unsophisticated by the international art community. 

The African Art boom is also greatly influenced by the ubiquity of the internet and social media. Social media has democratized and made the global art scene much more accessible. 

The African Art scene is booming! 

Artworks are selling for 10x their initial value, average lot prices increase 5-fold, galleries are expanding their operations on the continent, and art is becoming a viable source of income for many. Even with all these promising statistics, however, we have barely scratched the surface. Africa and South America combined account for less than 4% of global art sales today. 

If we are to fully capitalize on the financial viability of African art, we would need to start by doing something antithetical to collective African schools of thought. 

We need to encourage artists to be open to exploring their unique styles and proclivities.

For all the colours and brush strokes in a painting or the form and texture of a sculpture, it is how that piece resonates with whoever experiences it that determines its inherent value. 

There is a need to address the current state of the various African Art scenes and the value chains that reside within them, for the growth of African art.

The African art auction system remains largely closed off. It’s reserved for a select few and is mostly situated in cities outside Africa. These auctions need to be more accessible to the middle class as this will create a feedback loop where the increased money coming in will allow for more artists to establish themselves. This will further grow the ecosystem and improve the growing art culture on the continent. 

For years, art has been overlooked in African societies. Due to the predominantly ‘survival first’ nature of our environment, we failed to notice the inherent and immense financial value of art. That has begun to change with the creator economy becoming hugely popular and fascinating to a global audience. 

The entire ecosystem from artists, to collectors, asset managers and all other stakeholders must take active steps to make art more accessible, and improve the sector for more artists to thrive and grow a culture of art and creativity across the 

continent. If we don’t, the African Art Boom will continue to fizzle for a long while yet but may never truly explode. 



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Lioness Launch / South Africa’s integrated brand strategy consultancy, Maruapula Brand, launches new suite of tools for businesses looking to enhance their brand performance — Lionesses of Africa



Maruapula Brand is an integrated brand strategy consultancy based in South Africa, and focused on working with business and brand leaders who are looking to invest in and enhance their internal and external brand position and performance. Founded by entrepreneur Kelebogile Makwala, Maruapula Brand helps businesses create meaningful connections that get their brands seen, heard and valued by customers. The latest launch by Kelebogile and her team is a suite of strategic frameworks and brand tools to help businesses looking to enhance their brand performance and customer connectivity.

Maruapula Brand’s new product and service launch includes:

Brand Strategy
Internal and external brand strategy | Stakeholder segmentation and community strategy | Reputation management | Crisis management | Communication strategy | Marketing strategy | Digital strategy | Data strategy | Creative strategy

Brand Experiences
Brand therapy | Experiential research and development | Omni-channelling | Community and stakeholder involvement | Event design

Brand Training and Workshops
Strategic brand development workshops | Employer and internal brand workshops | Brand modelling | Web-conferencing | Brand frameworks and mapping | Design thinking | Journey mapping | Brand monitoring and evaluation

Brand Design
Internal and external campaigns | 360 Design | Identity and extension design | Digital collateral | Video | Animation | Illustration | Creative design and direction 

Digital Communication
Social media marketing | SEO lead generation | Web design

Talking about what makes this new product and service offering different in the marketplace, founder  Kelebogile Makwala says: “We have strategic frameworks and brand tools that make it effective for business and brand leaders to raise and manage their economic, developmental, social, diversity, and reputational value. Over the 7 years of business, we have grown relationships across influential pockets of business networks in Africa and the USA and have therefore pulled a golden thread across the connections made in efforts to realize brand impact for our clients.”

The growth of the company has attracted a sweep of great projects and clients who trust the new direction and equally contribute to the improved essence of this brand strategy consultancy. As part of the launch, Maruapula Brand is excited to express its deepest gratitude to our incoming clients in the minerals, water and sanitation, skills and enterprise development and tech sectors, all across Africa and the USA.

Speaking about her aspirations for the business going forward, founder Kelebogile says, “We would like for our services to provide business and brand leaders with specialized guidance on behavioural economics and collective intelligence together with their stakeholders. Our services are mined from diverse pools of thoughts and influence therefore we hope to increase brand impact and invest in high performing brand contact points. Ultimately, we want our services to be trusted in areas of negotiating deep routed brand issues.”

For those wishing to know more about Maruapula Brand’s new range of services, visit the company website to buy digital brand tools that will help you set up and manage your brand, get value and guidance from templates, eBooks, and workshops / masterclasses – https://maruapulabrand.com/shop/

Also contact Kelebogile Makwala and her team at Maruapula Brand via email: info@maruapulabrand.com or follow the business on social media: 

FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE





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A Woman Entrepreneur’s Guide to Business Transition by Julie Keyes — Lionesses of Africa



Book Review

Are you Poised for Exit in your business? That’s the important question asked by author and business exit expert Julie Keyes. In her new book, Poised for Exit: A Woman Entrepreneur’s Guide to Business Transition, Julie says that one of the hard facts in business you need to come to terms with is that, regardless of your age, gender, industry, or company size, you will eventually need to exit from your business. How well you exit is largely dependent upon how well and early you plan. 

Julie Keyes’ new book, Poised for Exit: A Woman Entrepreneur’s Guide to Business Transition has been written to prepare you and your business for a future exit based on your own terms. Your business exit will likely be the biggest financial transaction of your life, and for the majority, you have one shot at doing it right. Julie has prepared a range of tools and checklists in this book that are meant to help you lay some of the groundwork on your exit journey. It will also give you a guide for what comes after you make that exit from your business.

Author Quotes

You may be one of the many women business owners who fears the inevitable, bittersweet day that you will have to exit from your business. You may be asking yourself, “Who am I without my business?”, or “What will become of my employees?” or “Who could run this business better than I can?” If any of those questions resonate with you, you’re not alone. 

This book is intended to raise the consciousness of women who own and run their own companies but are unclear what a successful exit entails, who’s involved, and what exit options might be available to them.

Let’s face it, the likelihood of you finding a buyer or successor who would or could run the company just as you is impossible. Why? Because we are all different. That doesn’t mean the company, culture, brand and market focus would necessarily change, but the way any person leads and grows a business and manages its employees varies.

About the author

Julie Keyes is a national speaker, teacher, business consultant and Certified Exit Planner. As a life-long entrepreneur, and current faculty member for Hoopis Performance Network and the Exit Planning Institute, she brings an uncommon set of skills and talent to every speaking and consulting engagement. Julie is the owner of KeyeStrategies, a small business advisory firm, and she has recently launched her own podcast show titled Poised for Exit. Her mission with every reader, client or audience member is to unpack the mystery of Business Exit Planning, explain the process and provide a road map for succession that owners can understand, and advisers can implement. Her mission is to help entrepreneurs exit on their own terms and not someone else’s.

www.poisedforexit.com



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Do you eat your own Dog-Food? — Lionesses of Africa



by Lionesses of Africa Operations Department

The year was 1988 and a manager at Microsoft called Paul Maritz was fed up at the glitches being found by software customers of theirs purely because although being tested before release, the software simply wasn’t being used in the real world under real life conditions by themselves. He wrote a memo about the need to trial new networking software internally – not just test, but really use in a day-to-day environment. In the subject line he wrote “Eating our own dog-food” and this was picked up by a testing manager who named a test server ‘Dog-food’ and from there the phrase grew through Microsoft and then on into the industry (see here).

Ever downloaded new software and then wondered why it simply did not work as promised? Often the main reason is because although it may have been tested in a laboratory condition or a controlled ‘sandbox’, it has not been tested in real life. Chances are high that the software developers do not even use it themselves! Surely not?! Surely of all people, the developers themselves must believe and love their own product that they constantly use this in their daily lives?

It would seem not! In October 2013 Yahoo totally revamped its popular Mail service. The amount of complaints this caused was incredible as this new ‘revamp’ removed some very popular functions and added a complex multi-tasking function. Surely the developers would have seen this – perhaps the bosses at Yahoo themselves seeing the loss of functionality as they tried to send emails and organise calendars, complained? Surprisingly it turns out that many (including many within the leadership!) at Yahoo didn’t even use their own mail system, preferring Microsoft Outlook. Following a plea by management, 25% of employees started using their own mail (prior to this plea it was obviously a lot lower!), but still that was 75% of the company that had no idea how bad (or good) their system was. 

The internal memo that can be seen here, starts by stating: “Earlier this year we asked you to move to Yahoo Mail for your corporate email account. 25% of you made the switch (thank you)… It’s time for the remaining 75% to make the switch. Beyond the practical benefits of giving feedback to your colleagues on the Mail team, as a company it’s a matter of principle to use the products we make. (BTW, same for Search.)…

Eh?! They didn’t use their own Search either? Suddenly for any who tried to use Yahoo Search in those days, it all starts to make sense! How can feedback be given internally? How can customer complaints be foreseen and headed off at the pass by being solved before they become a problem if there is silence from within the company, and even the developers have to wait for irate customers to call in before they recognize there is a problem?

The memo continues: “But wait there’s more. By using corporate Mail, you’ll automatically get to dog-food our new features first.” And there it is, the new verb courtesy of our friend Paul Maritz, who lest we forget worked for Microsoft, the builders of Outlook from which Yahoo were desperately trying to wean their employees – a tad ironic perhaps?

Still, the point, if perhaps lacking in subtlety (and you should read the rest of the memo to see the subtlety used, or rather not used!), is still true. Software developers should have to in real life use their product and the same certainly applies for the leadership of that company. 

Recognizing that this would also be important for companies outside of the software world, many companies have also insisted the same of their employees and especially of their managerial level. They should wear the clothes produced, cook the ‘ready-to-cook’ food, and drive the cars. Indeed any product produced and sold should be tried out in the home environment, exactly because using in such a day-to-day environment will show the buttons that drop off unexpectedly, the cruise control that is not easy to find, the cup holders that don’t work or only fit expresso cups, or if the plastic covering starts to burn when you get the wrong setting on your microwave. There will so often be an obscure action that causes an issue that will not have been covered in the testing department of your company. These will be found out by your customers – far better to find them yourself so that you can immediately start to find a solution.

Why stop there? Working for BMW or Mercedes, how lovely that you drive the latest model each month – of course you can find no fault – but have you actually tried to buy one? With enough trees cut down to cover a small country, the paperwork is enough from some resellers to drive the most placid, calm and understanding of customers into drink (rather ironic, as they can’t then drive). Time is such a precious commodity these days, if the poor customer has to sit for an hour filling out the forms, surely there is a better way? Same with so called easy to use, quick flow websites. If you don’t test out your website and ordering system with a few real live purchases, then how do you know that it is a seamless route to peace, tranquility and your product? 

Get your employees to purchase on your site – why not? What is the worst that could happen? That is why decent employee discounts are so valuable for any company. We say ‘decent’ because 10% is just plain stingy – these are your employees, surely you want them of all people to be proudly wearing your garments, shoes and so on? Obviously if you are a luxury brand then you have to be careful as exclusivity is your thing and if you manufacture Gin, perhaps limit it a bit (!). But still, here are many employees willing to test out your products, the website, the ordering system, the payment platform (build the employee customer discount code into your normal discount code area – although remember to number individually. You do still want to see that one employee who buys 1,000 of the same handbag using their one code, better to catch that trick early!). And one extra joy – all of this is done in their own time!

In addition to which, as we have often written previously, the customer service experience is such a central pillar for trust and loyalty that this too must be tested. This is where you create strong loyal customers by helping them solve their problems. However, if done wrong this is where you drive your customers into the arms of your competition. Indeed customer service interactions are nearly four times more likely to lead to disloyalty than loyalty, because it is usually done so badly.

Managers should be encouraged to test this – to ‘chat’ on the website, to ask for suggestions, to check if something is sold out, to ask if your famous ‘Pink Paradise Slippers’ come in Blue… (you’ll be amazed by the questions your customer service dept receive), to purchase, to test customer care, to complain and ask for a refund, to follow through the process – this is only what you are asking your own customers to do, so why not your managers? You know the rules you have set with regard to refunds, test out the process. 

Pull up a chair, sit down at your own table and in the words of Paul Maritz our friend from Microsoft, Eat your own Dog-food!

…25 years later, Maritz’s own daughter started her career at Google Inc and returned one day sporting a T-Shirt with the phrase ‘We Eat Our Own Dog-Food’ emblazoned across the front! The phrase had come the full circle! As Maritz himself says: “It’s a very good discipline to say to yourself, if we can’t use it ourselves then there must be something fundamentally wrong.

We could not agree more!

Stay safe.



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Cheers to women — Lionesses of Africa



by Catia Mondlane 

Nowadays, the idea of being an entrepreneur has been the main theme. From small community campaigns to large international platforms which have not only sold the idea that entrepreneurship is the way to success and financial independence, but also recently adopted the inclusive method where women empowerment programs have been the main target of the moment, not just encouraging them but funding their brilliant projects.

The role of women within society is unquestionable and has been of great influence, from the family to the great governmental and business positions. This is evidence that women are reaching a point where they recognize their worth, their capacity to make their own decisions, and their entitlement to impact social changes for themselves and others. Privileges arise as part of a significant worldwide development in acknowledging the role of women, and is proceeding to kick off something new, firmly lined up with female strengthening and common freedom that is likewise key to accomplishing a prosperous world.

It is important to recognize that, globally, women are facing various difficulties in their lives, due to the overload of daily tasks and the lack of necessary support. Many do not have access to adequate education and their own perceptions, abilities and survival strategies often go unnoticed. But regardless, I have witnessed women who are steadfast in their efforts to achieve an outcome that will ultimately benefit everyone. They are creative and conceptualize ideas that no other person would have considered on the off chance that they hadn’t given themselves an answer as they did.

Whenever conditions are hard and it seems like everything around has issues and difficulties, women can constantly see the Master Plan. They realize that life will continuously have both its favorable and less promising times. That is why they appear resilient, seek clarification on some pertinent issues, and importantly keep their focus on the final result.  Rather than have a ‘Fixed Mindset,’ they are open minded (I can realize what I want; I can develop) and can see what is going on as far as what can be acquired from that mindset together with a desire to attempt new things. Whether (un)employed, entrepreneur, or both, women have shown themselves to be versatile and committed to achieving individual and common goals. So, here’s cheers to women!



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How to Manage Team Members Older Than You — Lionesses of Africa



by Anja van Beek 

 We currently work in businesses where we find five generations in the workplace. This means if you’re a manager in your 30’s you’re most probably managing team members that are 10 or 20 years older than you. In my career as an HR leader for a multinational business, we have appointed many younger managers based on their leadership potential – not their technical skills – which resulted in them managing older team members. How do you feel about reporting to someone younger than yourself? 

A survey conducted by OfficeTeam, found that 82% of people said they would be comfortable working for a younger manager. Yet, they highlight that dissimilar work ethics and values are some of the biggest challenges with having a younger manager. A popular perception of the younger generation is that they seem to be open to moving to another (more interesting role) easily and are eager to get as much exposure as soon as possible. This perceived lack of patience is an important aspect to address when managing older team members. Be clear on your commitment to the team. If your team know you are in it for the long haul, it can be a good starting point for building a relationship of trust.

Here are five tips to navigate your way in these types of relationships at work:

  • Lead with humility. You might be tempted to validate why you have been appointed in the role. Don’t. Rather, be authentic and let your leadership style speak for itself. Avoid saying things like “I know I have only been here for two years…”.

  • Bear in mind that team members that have been in the business longer, might be very sensitive towards any behaviour coming from a place of “power”. Discuss how you can support them in their roles.

  • Be easy on (immediate) change. People often say, “don’t rock the boat, if it is working, don’t change it”. As a new manager, I’m certain that you are eager to innovate and try new things as you want to make an impact.

  • Be mindful of how you approach and suggest changes. A practical way is to have a conversation with the team about the one thing they don’t want to see changed AND the one thing that needs to be changed. Use a coaching approach, where you ask questions instead of directing. Be a sounding board and remove the obstacles standing in their way of success.

  • Focus on building relationships. This seems like an obvious step. But are you intentional about building a relationship of trust? Trust is built on three pillars: competence, character and care. It is the character and care pillar that is relevant when building relationships.

Human beings crave connection and want to feel they belong to a team. They also want to make a meaningful contribution. An authentic working relationship is about knowing your team better. Are you keen to understand what are the intrinsic motivation for each member? Do you know anything about them outside work? Hobbies? Their partners or kids names? Remain curious to learn. As the manager, you don’t need to have all the answers yourself. The team’s constitutional wisdom can support you in your new responsibilities. Tap into their expertise. Remain curious to understand why things have been done in a specific way. 

Liz Wiseman, an author of Multipliers, says “We often find that people who are inexperienced outperform people with experience, not because of the new ideas that they bring, but [because of] the hunger and openness that they bring.” Practice active listening and mobilize the knowledge of your team.

Ask for feedback but don’t seek approval. Research has highlighted the power of a diverse team; the collective intelligence always trumps the intelligence of the individual. Involve your team and brainstorm as a group. Ask for feedback. What is working, what needs tweaking and what should be dropped is a good conversation to have with team members

In closing

We are human and you will possibly make mistakes. Remember: you don’t need to learn everything overnight. Remain real and focus on your vision for the team. Lead with purpose, foster open communication and build a space where people feel respected and valued. If you do that, you are halfway there.  



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4 Ways you procrastinate without knowing it  — Lionesses of Africa



by Lori Milner 

If you could stop one habit today, what would it be? As a professional coach and trainer, I have asked this question in hundreds of workshops, and without fail, the one habit that always comes up consistently is procrastination. Procrastination is the habit of putting off something until later. When you repeat this habit on a consistent basis, it becomes detrimental not only to your productivity but also to your emotional state. Feelings of self-hatred, self-criticism, judgement and fear taunt you when you’re at you’re lowest.

There is so much fantastic advice on beating procrastination such as setting alarms for fifteen-minute working stretches, waiting for ten minutes before you give in to the urge of distraction and getting focused on why you are doing this task and the desired outcome. These are brilliant solutions, but they are only effective when you realize that you are procrastinating. What happens when you are not aware of this habit? Sometimes your behaviour may feel like you are taking action, but it’s actually procrastination in disguise. 

Here are four ways you are procrastinating and don’t realize it:

You’re a perfectionist

As a recovering perfectionist, I can confirm that perfection is a fancy form of procrastination. There are many labels attached to being a perfectionist like diligence, conscientiousness and meticulousness. These are great traits to include in your vocabulary but only up to a point. When you cross the perfectionist threshold, these become justifications for self-destructive behaviour. 

In The Perfectionism Workbook, Taylor Newendorp, unpacks perfectionism perfectly: “The persistent need to always do better and feel better ultimately leads to feeling discontented and frustrated, and the very effort to be “the best” can actually hurt your sense of self-esteem and confidence”.

A perfectionist’s biggest fear is mediocrity. They set such impossibly high standards for themselves that they either never complete a task because they need to nitpick and obsess over every word or constantly look for the shortfalls in their work rather than celebrate the achievement. It’s like that kid who gets 19/20 on a test and focuses on the one incorrect mark rather than the 19 questions they got correct. Perfectionism differs from high achievers in one crucial way: focus. A high achiever has high standards and always aims for greatness; however, they view setbacks and failure as learning and feedback for future improvement.

Perfectionism is different in that the focus is less forgiving; perfectionists beat themselves up for anything that appears to be lacking. Their lens is always focused on what is missing rather than what has been achieved.

“One of the most significant problems that perfectionists face is the fear that if they stop shooting for perfection, they will become low achievers, and their goals will go by the wayside. Let this reassure you: perfectionists achieve less than those with healthier attitudes because their focus on perfection robs them of motivation and can bring on procrastination and other self-defeating behaviours. Letting go of perfectionist attitudes can help you to excel more!” — Elizabeth Scott, MS

Let’s bring this back to you — the next time you feel anxious, take a step back and ask yourself if you are not completing a task for fear of it not being perfect? Or are you avoiding starting a task because of a fear of failure? You can justify either choice, but consider it an early warning system for perfectionistic tendencies when that anxiety lurks. Shift your mindset from aiming for perfection to progress. The point is to take action and tell yourself that every time you do something, you want to aim to be better than before. If you avoid taking on a new exercise program, set the intention that you don’t have to be proficient on day one. Allow yourself a beginner mindset and focus on the process. When you can master the process, you will ultimately achieve the desired outcome.

You get stuck in planning mode

Planning is a crucial component to effective productivity, and I advocate dedicating time in the calendar to plan your week before you are in it. Stephen Covey spoke about ‘beginning with the end in mind’, which again requires planning to clarify what your end goal looks like. Have you ever been in a planning mode, but you still felt anxious? After all, you have created the most impressive spreadsheet detailing your sales pipeline. Or you’re thinking about getting into shape and have created a detailed list of the online classes you’re interested in. But….there is a huge but. Have you made the first call to your prospective client? Have you gone further than downloading the online timetable? Have you taken the first step?

In Jame’s Clear’s book, Atomic Habits, he calls this phenomenon ‘Motion versus action’. I call it procrastination in disguise. After all, you feel productive; you are busy doing things in preparation for this goal.

Again, there is always a threshold when it comes to procrastination. Planning elaborate lists is a safe place to hide out. It’s way easier than doing the work. Just at the point where you are about to take action and make a positive change in your life, the inner critic pipes up with vicious comments such as ‘what if the client says no to you? What if you make a fool of yourself in the class? Better to stay safe and not do it.’ I am not saying avoid the planning step; this is critical. Understand that the only way to shut down your inner critic is through action. Take one small step forward. Block out time in your calendar every Tuesday at 10 am for sales calls, and do not do anything else in that allotted time. Even if you don’t get the result you wanted, at least you have begun the process. When you stay stagnant, the feelings of overwhelm become unbearable. It is the lack of action that creates anxiety and ironically keeps you in the trap of procrastinating.

You’re just doing research

Research is a real sneaky habit. Let’s say you are in marketing and working on a new campaign. There must be a research phase to investigate local and global best practices and fact-check that your genius idea is unique. But…because you know at this stage, there is always a but.

Ask yourself this question –  are you researching something because you want the information in order to proceed to the implementation phase, or is research your permission device not to begin?

Underneath the research habit is a deep fear of not being good enough, compounded with a fear of the unknown outcome

We have all been there, ‘after I read this book or do this course, then I will be ready to start’. At some point, you need to be bold and take action even if you are not sure where it will lead. You can never guarantee success, but this is not an excuse to avoid starting. In his book, Creative Calling, Chase Jarvis wrote about this concept: “Scott Belsky, a creativity advocate and Adobe’s chief product officer, calls this “insecurity work.” It’s the work we do as a distraction while telling ourselves it’s helpful because it’s in line with the project’s goals. It’s not the work. You’re just looking for a quick dopamine hit. So draw clear boundaries, and keep this stuff far away from your session where it belongs.”

You are trapped in ruminating thoughts

When it comes to habits, you tend to only think about activities that require physical activity like walking, meditating or reading. Habits can also be mental and a pattern of thinking. The last way you may be unaware that you are procrastinating is through worrying and ruminating. You know those destructive thoughts like ‘what if this doesn’t go well or why do these things always happen to me? What if I fail, or what if the conversation doesn’t go well?’ Rumination is an active process in which you choose to participate. It is a habit and has become a pattern of behaviour. You need to go a level deeper and become curious about what is the pay off for you? You wouldn’t be doing it if it wasn’t meeting a need for you on some level.

In the Perfection Workbook, Taylor Newendorp provides an interesting perspective on why we indulge in ruminating thoughts and worrying. “Look at it this way: if you are caught up in thinking long enough, you do not have to act; if you do not have to undertake an overt action, then you do not have to risk failure. Granted, you may ruminate so much that you automatically fall into that process without intending to. The trick is to have enough awareness to catch yourself doing it and then redirect your attention to something more productive. She provides some questions to confirm whether you have been getting lost in rumination:

  • Do you repeatedly dwell on specific instances in your life?

  • Do you ask yourself particular questions over and over again?

  • Do you overly focus on specific aspects of yourself – personality traits, moods, physical states, even physiological sensations – in a negative way?

The next time you catch yourself ruminating, tell yourself ‘I’m ruminating right now’. Then answer these questions:

  1. Is this thought process helping me accomplish anything right now?

  2. Is this process helping me problem-solve or plan effectively?

  3. Is there anything I can do about this problem right now? If you answered yes to #3, then do it!

If you answered no, shift from rumination to a self-care activity instead, like reading, exercising, or listening to music. You can also interrupt the thought pattern with gratitude or focusing on something within your control like your thoughts. These last three questions/ steps are equally helpful when it comes to disrupting a future-based worry cycle and can help you break out of the trap of procrastination sooner.”

Final thoughts

Procrastination is not a character flaw; it is a habit and human nature. Even when you know about these sneaky habits, they still creep up on you unexpectedly. You can set the intention to be productive, but all you have to show at the end of the hour is some promising research or a funny cat video. When this happens, note I never said if this happens. When this happens, forgive yourself and remind yourself you are human and imperfectly perfect. Once you are aware of these sneaky habits, you can overcome them quicker. It is not about breaking the habit of procrastination but rather outgrowing it. Imagine having a cable or necklace all tangled up; the only solution is to work through it one knot at a time. It’s the same with procrastination:

  • Replace the habit of perfection with progress.

  • Replace the habit of planning with action.

  • Replace the habit of research with starting.

  • Replace the habit of ruminating and worrying with self-compassion.

In the words of the author, Jim Kwik: ‘So often the treasure you’re looking for is hidden in the work you’re avoiding’. Here’s to the hidden treasure,

Warm wishes,

Lori



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