Helen Viljoen, a South African sustainability focused luxury jewellery brand builder  — Lionesses of Africa



What inspired you to start your company?

With degrees in Genetics and Law, I have always had a strong sense of heritage, legacy and justice. Throughout my life I have also been involved in nature conservation and volunteer and donate at animal shelters. I have always had an appreciation for experiences that are rare. Being a believer in gold as an investment, I was frustrated that the modern jewellery industry had deviated so drastically from the ancient wisdom behind gold jewellery creation eroding it’s value as a result of huge mark-ups, leaving those pieces relatively de-valued. In addition to my gripe with modern jewellery, conservation has always had a stigma of opacity attached to it – does the money ever really reach those that need it most? Donations are a unilateral flow of money and difficult to sustain.

I have always had a deep love of the African bushveld, where many childhood memory was formed, and appreciated the rare creatures that inhabited it. I was always acutely aware of how fragile nature was and the rarity of certain endangered species were as a result of human intervention. So I built Nebü – a transparently priced, pure investment-grade gold jewellery brand inspired by and made in South Africa. In creating legacy pieces for my clients – that will not only hold their value but grow in capital appreciation – I created legacy pieces of true, lasting value. Value that not only enriches my valued customers but preserves our precious natural heritage. Coupling pure gold jewellery with a cause, I married all that I believed in – heritage, legacy, justice and rarity – with timeless design and pure opulence. My dream was to make Nebü an authentic, luxury brand that encapsulated the meaning of sustainable luxury and rarity on every level, connecting ancient gold wisdom with modern natural conservation.

Why should anyone use your service or product?

Our bespoke jewellery is crafted in bullion-grade, 24K gold and 10% of all our profits are donated to conservation initiatives that are transparent and effective in their respective fields. Our commitment to purity ensures the enduring investment value of each item, as pure gold never tarnishes or decays. We also price our items in a radically transparent way by selling by gram weight plus a once off design fee. This combination ensures that each Nebü creation is a mobile piece of investment, and a family heirloom of immortal value, preserving its value for centuries to come.

Nebü encompasses sustainability and a legacy of preservation of wealth as well as nature. All our jewellery is environmentally friendly and made from pure, recycled gold. Each of our collections are dedicated to nature preservation – through endangered species or environmental conservation.



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Bertha Kgokong, a serial techpreneur from South Africa developing software applications and platforms — Lionesses of Africa



Startup Story

Skhokho is a software development company based in South Africa and launched by tech entrepreneur Bertha Kgokong. Bertha is a self taught developer who graduated with an Engineering degree in 2003 and has spent over 15 years in corporate. Her entrepreneurial journey started in 2017, where she founded Tati Software. Since then she has created numerous software applications, and also runs an online tech learning platform called Skolo https://skolo.online – where she provides free programming lessons on Youtube, and some paid courses on her website skolo.online.

LoA spoke to Bertha Kgokong this month to learn more about her journey to becoming a software developer and techpreneur.

What does your company do?

Custom software development services, including software we developed called Skhokho. Skhokho is a Business Management Software created for SMEs to help them manage their day to day business functions such as HR, Goal Setting, Project Management, Accounting and Sales. It is an integrated cloud-based platform, that was created to simplify and de-mistify the use of software products (SaaS) for SMEs.

What inspired you to start your company?

I wanted to build something that would be greater than me, something that would outlast me on this earth, something that would remain long after I am gone and people would say: “Bertha built that, the first cloud software product from South Africa that went international”. I want to inspire many more to follow in my footsteps and go in to tech, build things – this is why I try to teach everything I know, make it available out there for anyone to pick up and run with.

What makes your business, service or product special?

It is a first that combines multiple software products into one simple tool. We are also targeting SMEs, which is often an overlooked segment in software development. Big companies want to work with other big companies who can afford their products, we specifically want to make products that are attractive and affordable for small companies.

Tell us a little about your team

I have been alone for the majority of my journey, I recently brought in a junior developer, an African Female straight from university. So my team is now two women.

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

I started my career in corporate in 2004. I tried entrepreneurship earlier on in my career, in a venture that was not successful – that was in 2008. I later went back 100% in to full time employment until 2017. I was planning my business from my lessons learned from my first failed venture. Those lessons were: 

  1. Build something that is scalable, that can work even when you are on holiday.

  2. Plan your finances well, save enough money.

  3. Make sure you are debt free.

In 2017, I had gathered enough courage to try again and never looked back.

What are your future plans and aspirations for your company?

I would like to grow Skhokho into a global software company. We already have users from across the world on our platform, but it’s still very early days. I would like to be what is generally referred to as a “unicorn” start-up. I believe we have the right product and market to make it happen.

What gives you the most satisfaction being an entrepreneur?

Owning my time and being able to build tools that are meaningful to me. It’s important to use my resources and energy to create what I want to create. I also love teaching and imparting knowledge. When I started my career, I used to teach on Saturdays at a high school in Secunda, mentoring young girls and encouraging them to choose engineering. Perhaps I managed to teach between 10-20 kinds in the space of a year. I can now teach 70 students in an hour from the YouTube videos I create. The content is always available and can be accessed from anywhere in the world. Being an entrepreneur has afforded me the ability to be able to do what I love, while building an amazing product at the same time.

What’s the biggest piece of advice you can give to other women looking to start-up?

Start now, the earlier you start, the better. The sooner you start, the faster you fail, learn and grow.

Contact or follow Skhokho

To find out more about Skhokho and its products and services, contact Bertha Kgokong via email: bertha.kgokong@tatisoftware.com or visit the company website: http://skhokho.io and social media platforms:

FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE





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Lauren Anderson, a passion-driven entrepreneur making learning accessible — Lionesses of Africa



Lioness Weekender spoke to Lauren to learn more about what it takes to build a business that makes learning more accessible to children, helping them to fulfill their life potential. 

What does your company do?

We are an online school for grades 4-12. We provide an IEB education for children through an online learning environment that is both structured and individualized. 
Our small classes (Pods) are highly engaging and allow children to work at their own pace while having constant access to academic support from a team of experienced educators.

What inspired you to start your company?

I have seen first-hand how powerful the right access can be in learning. Creating a space for children to learn in a way that makes sense to them and that they enjoy is so exciting. The online world provides unlimited access to some of the best teachers and content and being able to bring this to anyone, anywhere in a way that makes sense to the individual is powerful. My husband and I had been dreaming about online education since our dating days and the past few years of online growth have given us the perfect opportunity to launch this long standing dream.

Why should anyone use your service or product?

Our driving consideration is to be a school that is highly engaging. At the heart of that engagement is the learner. We want the learners to be engaged with their academics in a way that is real-world relevant – using technology to bring real-world experts and real-world opportunities right into the classroom. We also want the learners to be engaged with each other in meaningful ways online, teaching digital natives to become digitally literate, preparing them for a future of work which will certainly intersect the online space. We want the learners to be engaged with their teachers regularly as we believe that high accountability is necessary for success in education. This all boils down to our Pods which is where we are unique. Every learner is placed into a virtual Pod of no more than 8 with a teacher.

Tell us a little about your team

We have an awesome team, there are currently 21 members and each one brings unique strengths and experience. One of our favorite parts of developing Koa has been focusing on work culture and how we prioritize this while being spread-out across South-Africa. Our staff are incredibly hardworking and committed to their students and make Koa what it is.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

My undergraduate degree was in nursing, which is very different from where I have ended up. I am so grateful for what I learned though my studies. Nurses are trained to have mad skills!

  • Triaging in the emergency room has taught me to prioritize the juggling needs of a growing business.

  • Managing a packed ward has taught me organization skills and how to make quick decisions.

  • Working in public health has taught me about strategy and how to just make things work.

With nursing, being focused on others becomes intrinsically part of you, as you care for patients. Having a deep sense of knowing that you are working towards something that is more than just about you becomes part of being a nurse – this makes me love that this is where my roots are. I have since studied further and worked in various leadership roles in organization pioneering new branches of work and have always thrived on breaking ground, setting up systems and building teams. Branching off and starting Koa as something of our own has by far been the most challenging and invigorating career highlight, and we are just at the beginning.

What are your future plans and aspirations for your company?

To keep refining our school and tap into ways of education that make sense to our learners at an individual level. There is so much development happening in this space at the moment and it is so exciting being part of a new way of education. We want to grow our school so that more learners have access to this way of learning.

What gives you the most satisfaction being an entrepreneur?

For someone who isn’t creative in the traditional sense, (stick men is my limit in anything artistic), being an entrepreneur provides a place to be creative in a whole different way. The startup world particularly provides a platform for dreaming, implementing, and refining. Having others buy into your idea and make it better is incredibly satisfying!

What’s the biggest piece of advice you can give to other women looking to start-up?

I have 3 pieces of simple of advice:

  1. It never seems like a good time to start a business! I currently have a two year old, a four year old, a puppy, and I am 6 months pregnant and busy completing a master’s degree……in theory a terrible time to start my own business! But is has been so worth it, what an adventure.

  2. Build yourself a good team that you trust and hire Rockstars that are better than you! We would never be where we are today without our incredible Koa team.

  3. Be authentic, there is no right way. There are loads of books and even more YouTube videos on ‘how to do aspects of business’ finding your own way amongst all the advice can be challenging. Having mentors who you resonate with is essential.

To find out more about the work of Koa Academy, contact founder Lauren Anderson via email:  lauren@koaacademy.com or visit the company’s website and social media pages.

WEBSITE | FACEBOOK | INSTAGRAM | YOUTUBE





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5 mentors, 7 astounding pieces of wisdom  — Lionesses of Africa



by Lori Milner 

I am a collector of gems but not the shiny kinds. I surround myself with incredible mentors who guide me and seem to show up when I need them most. Luckily, I am not dependent on actually meeting these incredible people but can access their knowledge whenever I need it. Books are my happy place. Over the years, I have collected valuable nuggets and gems that I often go back to when I need a jolt of inspiration or if I’m feeling stuck. 

Here are some of my favourite gems to inspire you to think a little differently:

“Space has a value” — Greg Mckeown, Effortless.

Space is probably the most underestimated resource; the space to think clearly and reflect. Most of my coaching clients complain of fatigue and mental exhaustion during this pandemic. When I ask them about taking micro-breaks throughout the day, they couldn’t possibly comprehend it because ‘they are too busy’. Marshall Goldsmith famously said that what got you here won’t get you there. Perhaps there was a time in your career when grinding through the days played its role and helped you climb the career ladder. Perhaps you were just starting your career and had to prove yourself? Without realizing it, this mode of constant doing has become your accepted reality. Does this belief that success equals pushing yourself past the point of exhaustion still serve you?

Charles Duhigg is one of the leading experts on habits, and he says that the greatest productivity tool today is deep thinking. Not how to hack your emails but stillness, reflection and the space to think. When did you last make time during your weekday, not on your birthday or New Year’s Eve, to think about your future goals and what steps you can take this month, this week and today to move ahead? I know it feels like you have less time in your life since Covid became our new reality, but that’s why now more than ever is creating space the difference between mindless autopilot versus considered action. What does this look like practically? Here are some ideas:

  • Schedule blocks of time throughout the week to think; you can label them meeting with EXCO because you are the executive committee. Bill Gates used to book himself off for ‘Think Weeks’ to do precisely that. Some of the greatest products from Microsoft were born out of this space to think.

  • Block out time on a Monday morning to plan your week. You must decide where your time will be best spent rather than reacting to your inbox or the most urgent query.

  • Take note of the transition moments throughout your day. For example, the space between meetings or when you are fetching the kids from school. Stop trying to fill every minute with an activity like checking your emails. What if you allowed a few minutes to pause, take a breath and set your intention for the next task?

“Live by design, not default” — Tim Ferriss, The 4-Hour Workweek

This has been one of the most profound pieces of advice I have ever come across. It opened my eyes to a new way of being that you get to choose who you want to be and how you want to show up. Tim says that “Lifestyle Design is thus not interested in creating an excess of idle time, which is poisonous, but the positive use of free time, defined simply as doing what you want as opposed to what you feel obligated to do.”

How do you live by design? The starting point is creating clarity on what you want for your life. Use this precious space you created and schedule in time to journal about your future goals. Where would you like to be three years from today? Then work backwards and create smaller goals — where do you want to be one year from today? Now break it down further. What has to be done this month, this week and then today to achieve my goals a year from now? Again, without space, there is no room to become the architect of your days. When you function on autopilot, you are the victim of your calendar and reacting to other people’s urgencies.

This concept of living by design applies to your everyday world, not only the future.

· What would your ideal morning look like?

· What time would you wake up and what activities would you like to do to put yourself into a peak state? Checking your phone first thing is not an option. How about exercise, meditation, reading, studying, journaling, watching inspiring talks, taking a walk in nature, reading inspirational quotes or prayer?

· What does your weekend look like? How are you using the time for connection, recovery and fun?

You can also take this concept a level deeper to design your emotional landscape. How do you want to experience your days? How can you move through the day with joy, contentment and gratitude rather than stress, resentment and overwhelm? Setting your intention every morning is how you begin to live by design. What energy do you want to bring to your family, your work, your colleagues and yourself? This may mean redesigning your evening routine so you can get to sleep an hour earlier without checking your emails or messages before bed but rather relaxing with a good book. The more deliberate action you can bring to your days, the more you live a life by design rather than default.

“Shift from visualizing future hours spent on something to spending just a few minutes getting it started. This shifts you into the present moment (the only place where great things are created.)”  — Shift your mind, shift the world by Steve Chandler

When you live by design, there is a tendency to get stuck in your head. There is a delicate dance between setting an intention, having big goals, and taking action. If you spend too much time journaling and visualising your future, you can become anxious. Anxiety shows up when you spend too much time in the future, but no action to show for it today. Micro wins are the antidote to inaction.

Like Steve Chandler says, shift to spending a few minutes getting it started. What is the first LEGO brick in the creation? It may be one page, one squat, one mindful breath? Or it may be the first slide of the presentation or the first module in a course you are studying.

Procrastination can happen when the goal feels too audacious and there is no clear starting point. You want to shift from the habit of putting something off to the habit of starting. When you create your micro win, acknowledge it, no matter how small. I celebrate my wins by acknowledging the progress I made. When I have to write, it is not about how many words I got down in the allocated time slot but that I showed up to write and got something on the page. I have learnt never to judge a piece by the first draft but celebrate the terrible first draft because things can only improve from there. As Seth Godin says: “The only choice we have is to begin. And the only place to begin is where we are. Simply begin. But begin”.

“When you choose a behaviour, you choose its future consequences.”— Derek Sivers, How to Live.

Think about when you begin a habit, one innocent after-dinner snacking on cookies seems harmless but multiply that every day over a year, and you are far away from your hitting your health goals. The keyword is choice and taking ownership of your actions. The behaviours you choose today directly impact your future self. If the version of yourself three years from today is a successful executive where public speaking is a requirement, you need to consider the consequences of not showing up to public speaking opportunities today. This doesn’t mean you need to speak on a stage but get comfortable speaking up and sharing your ideas in meetings with your colleagues and clients. What you choose to avoid or show up to directly impacts the person you are becoming.

The way forward is to ask yourself — am I giving into instant gratification because it’s easier today? Or am I prepared to forgo feeling good today and embrace the discomfort of doing things differently because I know it will serve me in the long run? The next time you hit the snooze button, picture your future self looking at you. Can you look them in the eye and be proud of your choice? I know it sounds harsh, but change is hard. Having accountability to your future self is the greatest motivation there is.

Another nugget from Derek’s book, How to Live is: “Choose ritual over inspiration”.

The truth is, you will seldom feel like doing the task in question, especially if it’s something that feels uncomfortable despite being good for you. If you’re creative, you can’t wait for the inspiration to appear to give you permission to get started. The muse only shows up when you’re in the activity and doing the work. Choose ritual over inspiration means that having something scheduled in your calendar on a specific day; time and location are more reliable than waiting to feel like it. Rituals repeated become habits. As Gary Keller says in The One Thing: “You are what you repeatedly do; then achievement isn’t an action you take but a habit you forge into your life. You don’t have to seek out success. Harness the power of selected discipline to build the right habit, and extraordinary results will find you”.

Before you are a “bestselling author,” you’re an author, and authors write. Before you are an “acclaimed entrepreneur,” you’re simply someone who is building something. “I am _______, but they just don’t realize it yet” is totally different from “I’m not _______ because they didn’t tell me I was.”  — Seth Godin, The Practice.

Seth Godin is one of my favourite writers because he says it like it is. I know I have been guilty in the past of placing my self-worth on the opinions of others. I would sit with feedback forms for a week before I dared to read through them. I can happily say they were always positive, but I had not internalized my contribution first. Once I was given the validation I craved, I would only then believe the value I bring. Be aware that placing your self-worth on the opinions of others is giving away your personal power. You do not need anyone or anything to become a permission device to do what you love and express who you are. You don’t need a business partner or another degree or read another book to pursue your passion. As Seth says:

“Writers write. Runners run. Establish your identity by doing your work”.

“When we embrace imposter syndrome instead of working to make it disappear, we choose the productive way forward. The imposter is proof that we’re innovating, leading, and creating.” — Seth Godin, The Practice.

In my experience as a coach and trainer, I can tell you everyone experiences imposter syndrome. It is defined as doubting your abilities and feeling like a fraud. It shows up when you are moving out of your comfort zone into your courage zone when you take on a new role and use a skillset for the first time. It shows up when you are forced to ride without training wheels, but you wish you could have kept them on a few months longer to know you’re ready. I love Seth’s reframe of imposter syndrome as something positive — it means you’re growing, and let’s be honest, growth is uncomfortable at first. Over time, this new position or role becomes your new normal, and the inner critic eventually dies down.

The next time you can feel the imposter syndrome rising in you, notice it.

Remind yourself that you are not pretending to be something you’re not; you’re stepping into who you are becoming. I liken this to parenting; there is never a time that you will ever truly feel ready to have kids. You feel like a fraud for years until you have a semblance of getting something about it correct. Well, I know that’s how I feel about it. I am still waiting for the ultimate parenting guide to be released, but apparently, it’s not coming anytime soon. When the imposter syndrome shows up, celebrate it. It doesn’t mean you are doing anything wrong but everything right.

Final thoughts.

When you feel stuck, need a boost of inspiration or want to upgrade your skillset, don’t fall into the trap of thinking you need a mentor or need to do another course. Books are the quickest way to upgrade your knowledge because you have the benefit of distilled experience. Most writers choose to make their mess their message and share their insights because they have been through success and failures and are happy to give you the shortcuts. You don’t need to make their mistakes but benefit from their experience and infuse it into your life today. Reading is the ultimate meta-habit. Warren Buffet spends 80% of his day reading if you don’t take my word for it. Charlie Munger shared his views on reading to a graduating class: “I constantly see people rise in life who are not the smartest, sometimes not even the most diligent, but they are learning machines. They go to bed every night a little wiser than they were when they got up and boy does that help, particularly when you have a long run ahead of you.”

Here’s to our virtual mentors,

Warm wishes,

Lori



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How to trick your mind into solving business challenges — Lionesses of Africa



by Zodidi Gaseb

I had just moved into my new manufacturing site when Covid 19 hit. We were suddenly plummeted into lockdown and reality struck. Businesses were forced to shut down, strategize and make ends meet in one of the most challenging phases the modern world has ever known. I had to let my team go, we tried minimizing work as sales were not met, but the shift in consumer priorities forced me to evaluate my own priorities.

Entrepreneurship comes along with a lot of responsibilities and risks. Commonly seen as an innovator, a designer of new ideas and business processes, entrepreneurs are faced with various challenges. In a journey fraught with challenges on a day-to-day basis, how does one embrace success? A lot of the responsibility for this lies on the shoulders of the entrepreneur and their approach to problems and challenges. What’s important isn’t how many challenges you face, but instead how you address them.

No problem is too much for an entrepreneur to solve. It can always be fixed, overturned, circumvented, or avoided altogether through changes. The most successful entrepreneurs don’t accept defeat; they keep moving and changing. Part of being a great problem solver is knowing how to evaluate each situation and look at outcomes on a holistic level, analyzing how your solutions will affect you or your business in the long term. 

Every entrepreneur has their own unique style, but some problem-solving approaches are inherently more effective than others. Problem-solving skills are extremely important in life and more so in business. Regardless of your profession, industry, or lifestyle, solving problems is part of everyday life. The entrepreneurial journey is riddled with ups and downs and the ability to solve problems can give you and your business the edge it needs.

Here are some problem-solving skills entrepreneurs should master: 

Critical Thinking

Most of us tend to make decisions in a hurry when faced with a problem. We simply execute the first idea that comes into our minds without taking the time to think about the issue in detail. Critical thinking is the process of taking your time to digest the issue at hand, logically before making a judgment. Using this skill, you will analyse all the factors that are related to the problem and come up with a suitable and satisfactory conclusion. This problem-solving skill is especially important in business when making decisions related to finances, legal issues, and employees. Being able to apply critical thinking is central to success in life and in business.

Creative Thinking

Creative thinking is the ability to think outside the box when solving problems. Applying 3-dimensional thinking is a skill that allows you to see things from different angles and thus solve problems the same way. Asking yourself several questions about the issue before making a decision and making solid conclusions that lead to good solutions is imperative to this process. Creativity entails allowing your mind to wander and dig deep into the problems at hand, going beyond the surface and using your critical thinking problem-solving skills to analyze each issue.

Initiative

Having initiative is central to becoming a successful entrepreneur. Not only is it important in terms of customer acquisition, but it also helps when you have to solve a problem. Proactive entrepreneurs are always looking for new ways to do things, to communicate with their team and to improve their product or service, inadvertently reducing the risk of having problems in the future. The initiative of an entrepreneur is developed over time, and it shows that you are passionate about your product and determined to succeed; qualities that investors love to see. Any good problem-solver knows how to research, find similarities between themselves and others and use their initiative to seek out good solutions to problems and part of being a good problem-solver is your ability to keep going regardless of how many times you fail.

Persistence

Persistence, determination, or perseverance is a key trait of successful people. As we had mentioned, problems come in different ways, some are technical, and some are financial. In most cases, the more complex the problem, the more critical thinking and persistence is required. Persistence is an important problem-solving skill that is often misunderstood by a lot of people. Being persistent does not necessarily mean doing the same thing over and over again and expecting a different result. To me personally, it means remembering why you started in the first place and evaluating if you are still on track with your vision. 

Flexibility/Adaptability

The only constant is change and it can be such an uncomfortable thing to adapt to, but as an entrepreneur, flexibility or adaptability opens you up to new opportunities. You should be able to change your mind to suit different situations or circumstances. Being stuck in your ways keeps your business stuck and you can’t afford to make that mistake over and over again. When trying to solve a problem, not all the solutions that you try out will work. Some can backfire and leave you quite frustrated. By being flexible, you will be able to apply different solutions to solve an issue. This is far much better than sticking to a single solution that is not yielding any fruits. A flexible person is also open to receiving suggestions from other people who may be experts in solving similar problems. 

Self-Discipline

Finally, when it comes to solving problems, you need to be focused and disciplined. Regardless of how good you are at solving different problems, your efforts may not bear any fruits if you don’t have self-discipline. This is the ability to control yourself and remain focused on finding the solutions to the problem. I remember the first year of business, I hadn’t practiced self-control and paid dearly for it in a few months. It’s important to know your weaknesses and set systems in place that counter them in a conducive manner. 

Constantly evaluating situations and thinking critically about them require a certain level of discipline which you must have to become successful. By being self-disciplined, you will be able to remain on the right path without being distracted by any external factors or being able to bounce back from a risky decision. This skill will also help you to be fully committed to finding the best solutions each time.



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7 Reasons why outsourcing digital marketing will grow your business  — Lionesses of Africa



by Nkemdilim Uwaje-Begho 

Digital marketing is entirely a world of its own and a digital marketing revolution is taking over the world! It is almost impossible to know every element as it comprises numerous features, limitless possibilities and ever changing features. It is a challenging task to have mastery of the subject when it is not a core business focus.

To be competitive, investing in a well-planned digital marketing plan is a clever decision for your company and you should either outsource partially or completely to a digital marketing agency. In this article, we will highlight 7 reasons why:

Experience and Expertise

Typically an effective digital marketing team would be comprised of experts in strategy, marketing, content, design, branding, lead generation, ad campaign managers, development and more with the right experience across multiple industries. When you outsource, you hire the best in the field to aid you and your company in the digital marketing plan that you have devised for the best outcomes. Experts in multiple marketing disciplines are at your beck and call. A plethora of inputs received from these resources will be consistent and have tremendous value, which might be a major issue with an internal marketing team.

Good agencies also have access to special tools and software which gives them the benefit of fast and accurate research, analysis and strategy, less repetitive activities, faster implementation, optimum ROI and faster achievement of business goals. Plus, these applications require a considerable amount of investment. By outsourcing, your costs are saved instantly and you get access to an integrated, technology-rich set of marketing applications.

Innovation

The team members in an agency constantly research and brainstorm ideas to enhance digital marketing results and improve their brand image in the market. Well acquainted with and experienced in the digital field, their minds are always brimming with fresh ideas to provide innovative, creative and new solutions. You cannot afford the time it takes to create an in-house team of digital marketing professionals comprising strategist, researcher, analyst, SEO expert, campaign experts, content writer. Scaling businesses should find an agency that takes up the job of creating an online strategy and execute it in a way that gives your business an immediate edge over its top competitors.

Free from daily operations

Agencies have a balanced structure. The various departments consist of strategists, copywriters, graphic designers, illustrators, content writers, web designers etc. There’s an equal distribution of work between the employees who do the work allotted to them within a set deadline. Running a successful digital marketing plan requires a skilled group of people to strategize a plan, only after which implementation of it occurs.

We are in the era of outsourcing. Growing businesses are increasingly opting for outsourcing non-core activities to third parties. The focus on outsourcing is based upon the simple fact that it is not possible to be competitive in non-core activities and it is therefore advisable to hand over such activities to the third parties.

The digital marketing process is not the core area of your business and outsourcing it is a tactical and beneficial decision. You and your company will not be bogged down by the trivial issues and can concentrate on the central aspect of your business.

Availability of options

In order to achieve results with digital marketing, all functions involved must work together to achieve business goals. The functions being, a good digital strategy, creative design, quality content production, analytics, inbound marketing, search marketing, content marketing, social media, digital media buying, ad campaign management and more.

One option is to partially outsource digital marketing. For instance, you may decide to keep the strategy part of digital marketing in-house and outsource other components. Another option could be that you outsource strategy, content production and social media marketing, and manage other components in-house. Hybrid models are possible and many are already doing it. Evaluate your strengths and weaknesses, then you can decide what to outsource and what to manage in-house.

Changes in the profit of your company will instantly affect your marketing plan. The costs of expansion and contraction of digital marketing functions can be very expensive when done internally. Outsourcing will avoid this as most agencies charge according to project and the option of scaling up and down your marketing plan is always available.

Maintenance and development

Good agencies will do anything in their power to bring a business into prominence, as the success of their clients adds to the success of the agency itself. The reputation of an agency depends on the amount of success their clients have achieved. The work of agencies does not stop after the creation of a website, social media channels or a strategy. They are in charge of the further maintenance and development of the website and its respective content. Thus ensuring that the stability and innovation of the content created is maintained.

Transparency in review, analysis and reporting

A good agency has systems in place to monitor time lines and deliverables. They also continually review the digital strategy to further optimize the results. A digital marketing agency by virtue of its core business keeps itself informed of the latest technology, trends, industry updates and case studies. Working with clients from a wide range of industries with different visions and goals, they are equipped with better insights to know what combinations of digital channels will best suit your business type. They will also be prepared for possible risks with mitigation plans.

Improving ROI trend is necessary for an agency to retain a client. This is why agencies go the extra mile to maintain transparency with the client. The client is able to see the quantum of their investment and the channels where it is being deployed. This also enables the client to track ROI trends of different digital channels and status of the overall business goals.

Full service innovation, marketing and communications

To increase traffic, brand awareness, customer engagement and sales, your company needs to be active in multiple digital marketing and advertising platforms. An integrated multi-channel digital marketing and communications strategy is what brands look at. If you plan to start digital marketing with a fully exhaustive approach and manage it in-house, you will have to build a big team. 

Alternatively, outsourcing to a full-service digital marketing agency could be an option. Can you set up an in-house digital marketing team? Do you already have one? Setting up and managing a full digital marketing department involves time and money. You will need experts in strategy, content, design, branding, lead generation, ad campaign managers, development and more with the right experience. 

Digital marketing is very dynamic. For success in the digital world, it’s crucial that marketers stay on top of emerging trends, best practices, and new technologies. If you manage digital marketing in-house, training and development will also consume resources. Alternatively, if you outsource, you save on training and development costs. To make the most of digital marketing opportunities and grow your business, outsourcing to a digital marketing agency seems like a really good idea.



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Managing the generational transition in livestock farming – African Farming


The handover of control from a retiring generation to a successor should be managed to ensure continuity on a farm. There is huge value in the elements that would have made such an operation successful, and the new generation should hold on to the principles that work and the values that have forged relationships of trust. 

Louis Steyl CEO of the Bonsmara Breed Society and Vleissentraal’s guest speaker, believes continuity is crucial in livestock breeding. “Good genetics may take time to build in a herd, and the breeder needs to establish his (or her) brand early on as a seller of quality livestock,” he says.

The livestock breeder’s reputation rises or falls depending on the continuity of supply of quality animals to the market. This holds true for stud breeders and commercial livestock farmers. Breeder reputations may be built on the sale and performance of hundreds, even thousands, of good animals – and lost on the sale of one bad animal. 

The saleyards themselves are a means of providing continuity to farmers. Auctions provide a marketing platform for large-scale commercial farming operations and for small-scale livestock farmers. Access to auctions boosts the marketing capacity of small-scale farmers and is a means of including them in the high-value markets. This establishes new marketing streams and helps small-scale farmers to start building their own reputations as competent cattlemen and -women. 

“There is also marketing involved in the business of livestock breeding,” says Steyl. “All livestock farmers work up to a brand that is always defined by the reputation the farmer has in the saleyard.” Buyers must be able to trust the brand of the operation, and this trust should cross the generational bridge. There is inestimable value to the trust that has been built through continuity.Find out more at https://bonsmara.co.za/ or www.vleissentraal.co.za/en



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Continuity is key to herd health – African Farming


Animal disease outbreaks can have a devastating effect on a livestock farming business. Continuity in animal management and herd health programmes during transition from one generation to the next is vital to ensure that animals are protected and outbreaks are prevented.

Succession in a successful farming operation needs to retain the winning elements of the previous generation while making the necessary changes to keep up with innovations in the sector and stay profitable, says African Farming presenter Tony Ndoro. He asked Dr Baty Dungu of Afrivet how continuity contributes to effective herd health management. 

“One must realise that animal health is an investment and, like all investments, it needs a good plan in place,” says Dr Dungu. 

The flocks and herds of livestock farmers are the primary assets of livestock farming businesses and decent area-appropriate animal health programmes are an insurance policy against asset loss. “Livestock contributes to improved productivity, and consistent animal health programmes safeguard healthy animals in productive herds,” he adds. 

A good herd health programme should include vaccinating against a host of diseases, including those that have been mandated by the state. Poor compliance with state-mandated regulations like the vaccination of heifers between four and eight months against brucellosis (contagious abortion) is ill-advised and puts cattle farmers everywhere at risk. 

Successful animal health programmes are aimed at preventing disease outbreaks that have the potential to destroy farm businesses. The saying “If it ain’t broke, don’t fix it” could be applied to an effective animal health programme: to maintain continuity and consistency, these programmes should stay in place even when a business changes hands.

Vaccination programmes usually would have been worked out with the farm vet and there must be good reasons to change them. “I would advise farmers to continue the programmes that have been established with the vets who have worked with them.”

For more information, visit www.afrivet.co.za



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Focus on succession planning – African Farming


This week African Farming pays a visit to commercial citrus farmer Lavhengwa Nemaorane. He joined the family business in 2009 and took over the running of the operation nine years later. A smooth transition of leadership from father to son, or daughter, is the best succession outcome. 

Nemaorane, who took over the reins in 2018, a year before his father, Israel, passed away, says he believes he was lucky to take over a healthy business from his parents. 

Nico Groenewald, head of Standard Bank’s agribusiness division, says handing over a farming business from one generation to the next is one of the most important events from a financial risk perspective. 

“The farmer is handing over the management and control of the operation to another person; it’s critical that this is properly planned,” he says. Unresolved conflicts and an unplanned slide of control from one party to another is far from ideal and will probably lead to business instability.

That is why farmers need to do their homework, balance their business goals with their family values and move towards change with informed intention. 

Successor generations should be well trained in the financial, strategic and practical aspects of the business to ensure lasting continuity in a farming business. “When the baton is handed over, the new farmer can demonstrate and explain the business strategy to the external stakeholders,” says Groenewald.

Change can be used as an opportunity to grow the operation, provided the players have the resilience to adapt.

“The banks need to understand what the thinking of the new guy is and whether it is consistent with the thinking of the previous generation,” Groenewald explains. “We must know whether the new operator has the capacity to continue on the path of his, or her, predecessor.” 

To find out more, visit www.standardbank.co.za/southafrica/business/products-and-services/business-solutions/industry/agribusiness



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Keep stakeholder partnerships strong – African Farming


Farming operations are critical to our country and the handover process from one generation to the next is very important, says African Farming presenter Tony Ndoro. He asked Praveen Dwarika of Lemang Agricultural Services to explain what makes this process so vital to success in family farming businesses.

“We’re dealing with food security, we’re dealing with livelihoods and we’re dealing with building an agribusiness,” says Dwarika, emphasising the importance of upskilling the next generation so that young farmers are well equipped to continue running operations. There should be disclosure of all the relevant information pertaining to the business, including loan agreements, insurance and retirement policies, and asset statements. 

“You can never predict the future but you can have a plan in place,” he says. “Planning needs to be part of the day-to-day routine on the farm.” 

According to Dwarika, young operators should be part of the strategic issues of the business and be involved in communicating with external stakeholders. “Relationships with stakeholders should not be underestimated… These are your partnerships with your agribusinesses, your relationships with your bankers, your input suppliers and your offtakers.”

“Farming is about trust, and one generation builds trust with its stakeholders,” he adds. Continuity in farming businesses requires consistency. This includes consistency when it comes to farm delivery, the consistency with which the farmer negotiates, and the consistency he shows in keeping to his promises. “Make sure the next generation is equipped to operate with the same kind of consistency.”

Dwarika’s advice to family farmers is to communicate with their stakeholders and to keep the discussions going. “Where there is a possibility to do formal training and skills transfer, engage with that by all means.”

For more information, visit www.afgri.co.za/lemang-agricultural-services/



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