Lioness Launch / Specialist Nigerian baby product supply shop, Babies Essence, launches inspirational new kids book range — Lionesses of Africa



Babies Essence is a one-stop-shop selling baby, toddler and maternity items for parents in Nigeria, founded by entrepreneur Rainat Komolafe. She believes that at Babies Essence every step matters, and so is launching an inspirational series of two new books for kids between the ages of 5 to 12 years. The first book is the A-Z of Positive Affirmations for Kids, and this is accompanied by a Positive Affirmations Workbook, both written and produced by founder Rainat.

Babies Essence has built a well-earned reputation over the years for successfully helping clients to stay organized throughout the pregnancy period and beyond. It also has an online parenting forum where parents, guardians, experts and enthusiasts talk about different topics ranging from Pregnancy, Parenting, Education, and so on. 

Speaking about the launch of her inspirational new kids books range, founder Rainat says: “Our books are different because we used each letter of the alphabet to create a positive affirmation. And we designed a workbook to help them write their thoughts down by using alphabets. Our books are beautifully designed to capture the attention of our readers.”

Rainat adds: “Positive affirmation is a powerful tool that can improve a child’s life. Imagine a child with confidence and a positive mindset, he/she will feel as though they can take on the world!. Our aim for the new books is to boost the confidence level of every child. To give them the power to change their negative and unhealthy thoughts to positive ones.”

Anyone interested in buying the new books can visit the Babies Essence website www.Babiesessence.com.ng or from www.Rhbooks.com.ng

To find out more about Babies Essence, visit the company’s social media pages:

FACEBOOK | TWITTER | INSTAGRAM





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Exploring the mindset of adopting good accounting practices — Lionesses of Africa



by Charmel Flemming 

Are you an entrepreneur or small business owner who feels like there aren’t enough hours in the day? Do you feel so bogged down with daily tasks that you can’t get around to implementing strategic plans in your business? Do the phrases “accounting”, “tax submission”, “compliance”, “forecast” make your skin crawl? Don’t worry; this is not one of those tiresome infomercials. 

Our physical state of being can often determine our mindset and mental health. The processes and operations in our businesses directly affect our physical activity and how much time, energy, and mental capacity we dedicate to different aspects of our lives and businesses. So, let’s get honest about the reality.

Working on your business vs working in your business.

Typically, freelancers or solopreneurs are a one-person band, and the service provided is dependent on them doing the work. Working in your business requires you to execute all daily work and deliverables to the client, whilst working on your business asks that you focus on the company’s strategic direction, vision, research and development, and decisions. And it’s essential that all business owners who want to grow, expand, and scale their companies focus on the latter. 

With the help of fast-paced technology innovations, intelligent solutions can help you run your business more efficiently. Advancements like cloud-based accounting can alleviate some of the pressure and overwhelm that business owners often experience on a day-to-day basis. You’d be surprised at how many tasks can be automated or outsourced without breaking the bank. The return on investment, resulting in your increased capacity to plan and build on the bigger picture of your business. 

An automated accounting system can streamline activities like bookkeeping, quoting, invoicing, getting paid and paying bills, and financial reporting and taxes. Some of the benefits of adopting a cloud-accounting system also include making informed business decisions quickly and accurately, saving valuable time with scheduling and automation, low maintenance costs and collaborating in real-time with your team or accountant and bookkeeper. 

A good mindset demands more than just good software.

You know that bottom drawer in the kitchen that you always fill with miscellaneous junk that you always think you’ll use but never do? Or the little ashtray in your car that you use as a trash bin that keeps filling up, and you never get around to cleaning it out? That should not be your accounting system! 

Besides agility, efficiency and efficacy, sound accounting practices ask that you also review, declutter, and streamline your accounting systems regularly. Adopting good accounting practices can give you a clearer insight into your business, owning your finances and leaving room for you to initiate more impactful items on the agenda. To adopt sound accounting practices, you need first to become acquainted with the basics of accounting if you are not confident about your understanding. 

Here are our top 5 tips to help you on your way to adopting good accounting practices:

  1. Consult regularly with your accountant. Accountants often email or virtually transfer financial statements or management accounts. Don’t allow these valuable documents to “gather dust”. Read them and learn what’s happening in your business financially. If you don’t understand or are unsure about anything, don’t be afraid to quiz your accountant.

  2. Keep it together. No, not your marbles! Keep your financial documents, invoices, receipts, statements, and sensitive information all in one place. Doing this makes it easier to find and less likely to lose. Cloud-based solutions like Google Drive, Dropbox, Hubdoc or Xero, simplify scanning your documents and storing them safely in the cloud. You also never have to worry about fading ink or dogs chewing pages ever again.

  3. Shake it off and clean it up. Get rid of all the clutter in your financial strategies and systems and eliminate any processes that do not serve to improve your accounting practices – time to clear out that kitchen drawer or ashtray we discussed above.

  4. Stick to the plan. Implementing good accounting practices takes time and effort, and even more so to keep the processes in place and work effectively. Ensure that your team aligns to the new, improved processes. Practice makes perfect!

  5. Research and review. Google is a fascinating place, filled with endless information about everything. Do constant research (you can involve your accountant in this process) about the solutions and innovations available to help you maximize your business. Review processes and practices regularly to ensure they are still beneficial and work as expected.

How often have you heard, “I’ll gym when I feel better”, when in fact it should be, “I’ll feel better when I gym”? A good mindset regarding your business, finances and accounting starts with implementing good accounting practices. Set your company up for success with lean, agile processes and set yourself up for a healthier, untroubled mindset and improved mental health.



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Bluetongue in sheep – African Farming


Bluetongue is one of the most economically important diseases in sheep, especially in nonindigenous wool and mutton breeds. It is a notifiable disease in terms of the South African Animal Diseases Act, Act 35 of 1984. This means outbreaks of bluetongue have to be reported to veterinary authourities, even if there is only a suspicion of the disease.

WHAT IS BLUETONGUE?

Bluetongue is a non-contagious disease of ruminants, clinically occurring mainly in sheep, although goats occasionally suffer mild symptoms too. Cattle rarely show signs of the disease but may play a key role as reservoir hosts in an environment where there are susceptible sheep populations.

WHAT CAUSES IT?

The disease is caused by the bluetongue virus (BTV), which is transmitted mainly by biting midges from one animal to another. The virus is closely related to the African horse sickness virus, which causes a devastating disease in horses. Transmission of BTV can also occur when infected animals share needles with uninfected animals, for example during vaccinations.

Venereal transmission through viruscontaminated semen during certain stages of the disease and through oral ingestion of contaminated placental or foetal material have also been reported.

HOW TO RECOGNISE BLUETONGUE

The signs of the disease include swelling of the tongue, which may become blue; fever; excessive salivation; depression; and difficulty breathing. Affected animals may also have a nasal discharge, and reddened and ulcerated muzzles, lips and ears. The lips and tongue may be very swollen, causing the tongue to stick out from the mouth.

WHY SHOULD I BE CONCERNED AS A FARMER?

The disease can cause production losses in flocks. For example, the oral sores and ulcers may interfere with feeding and make the animals vulnerable to secondary opportunistic infections that result in death. Painful hooves and resultant lameness might make animals reluctant to move and limit their access to feed and water, leading to a further compromise in their health.

Reproductive problems in rams may include interference with their breeding soundness. They may be reluctant to mount, over and above the negative impact on their fertility. In pregnant ewes, especially those infected earlier on in pregnancy, foetal malformations, stillbirths and even abortions may occur. All of these are setbacks for the farmer.

The costs of treating secondary infections and associated supportive therapy, additional feeding, extra man hours allocated to caring for the sick, and so forth, have a negative financial impact on any farming operation.

The situation is further aggravated by the failure of these animals to recover, and deaths may occur even after the animals have been treated. As for international trade, certain ruminant trade restrictions can be costly to a livestock economy, especially in countries that rely heavily on livestock trade.

HOW DO I PREVENT IT?

Even though not every disease solution comes packaged in a bottle of medicine, regular vaccination still plays a significant role in the prevention of the disease. Key remains maintaining high levels of immunity in the flock to fight infection, should animals come across it.

OBP’s freeze-dried polyvalent bluetongue vaccine (reg. no. G0358) is the only registered vaccine in South Africa and Namibia for immunisation of sheep against the disease.

It comes as a series of three separate injections with different serotypes of the bluetongue virus in each bottle (bottles A, B and C). The different bottles, starting with A, B and C must be used in the same order with an interval of no less than three weeks between each. It is recommended that vaccination is carried out from August to October every year, to ensure the animals have built up sufficient immunity before the rainy season starts.

Other prevention methods include minimising animals’ exposure to the pathogen during high-risk periods. This can either be in the form of regularly applying insecticides to protect animals from biting insects or moving animals away from areas of high vector activity during certain times of the day.

A good example of this intervention may include moving animals to high-lying areas on the property or even locking them up in insect-proof accommodation during dusk until dawn. Where possible animals must also be moved from low-lying areas in vleis and next to rivers, dams, and pans.

Speak to your local veterinarian or animal health technician regarding customised vaccination programs that can help make a difference in your operation.

Another valuable resource is the Ruminant Veterinary Association website (www.ruvasa.co.za), where various veterinary practices throughout the country voluntarily report diseases that they encounter out in the field as they carry out their duties. And always read the accompanying package inserts on all vaccines (and other medicines in general).

Wishing everyone in the farming community a prosperous 2022.

Dr. Sello Maboe is the technical and marketing manager at Onderstepoort Biological Products. Email him at sello.maboe@obpvaccines.co.za.



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Piet Mothepu – African Farming


SHEEP FARMER
Piet Mothepu, Koppies, Free State

We have had a lot of rain in the past few weeks, and this makes our farm a breeding ground for many parasites. We are currently dosing for worms, especially tapeworm, which is prevalent in our area.

We use broadspectrum anthelmintics Prodose Orange and Eradiworm + Tape, as they also deal with liver fluke and nasal bot. We dip our flock regularly at this time of the year.

The wet weather conditions mean we must guard against bluetongue. We have vaccinated our animals with Covexin 10, a 10-in-one vaccine that protects against pulpy kidney, black quarter, sudden death syndrome, lamb dysentery and infectious necrotic hepatitis. The vaccine kicks in within 14 days and lasts for a year.

Some of our ewes are due to start lambing around March, so we must provide enough feed and supplements to boost their milk production and help them maintain good body condition after lambing.

We feed them Molatek Master 20 mixed with crushed yellow maize and salt – this should satisfy most of their protein needs. We also feed Voermol’s Maxi Block or Maxiwol Readymix. Both of these are high in protein and good for meat and wool production in sheep on veld.



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How to graze your veld – African Farming


To make money from livestock, you need to know how to graze your veld effectively. Yet choosing the right grazing system for your farm can be tricky and expensive. Here’s some advice.

The advantages of moving animals in a structured way when grazing were already known in England and Germany by the 1800s. In South Africa they were not really considered until the widespread drought of 1933.

For decades after that, the management of veld was aimed mainly at preventing soil erosion and desertification caused by overstocking and overgrazing. Only later would the focus switch to using animals to improve the veld in such a way that the nutritional needs of livestock could be met.

Grazing systems range from rather simple two- or three-camp low intensity grazing systems for dry areas with low rainfall to highdensity, quick rotational systems in which areas are grazed intensively for very short periods of time by a large herd only once or twice a year.

Continuous grazing methods like those often seen on communal land are of course also a grazing system, but for these to be successful, grazing animals must be moved by herders according to the condition of the veld – something that unfortunately doesn’t seem to happen as much as it used to in the days when youngsters like a youthful Madiba were tasked to look after herds and flocks.

Generally, what you as farmer are trying to achieve by managing your veld is the following:

■ To ensure your livestock farming is profitable in the long term by stimulating the vigorous growth of good quality veld in the form of perennial grasses, broad-leafed herbs, shrubs and trees. But be careful not to stock too lightly (keep too few animals), because then animals may constantly eat only the best, most palatable plants and avoid the more unpalatable feed that they also need.

This selective grazing is one of the biggest dangers of livestock farming. Not only will it eventually degrade your veld as the better plants are continually grazed by animals, it will also result in lower production per animal over time.

The veld cover should always be in line with what can reasonably be expected in any specific area, with bare patches as well as unpalatable plants limited to an absolute minimum.

■ Enough resting periods should be built into the system to ensure there is always enough feed, especially in dry periods.

■ Livestock must be managed and herded actively to graze the veld productively and sustainably. Remember, you need the correct type of animal for the best results. Animals should be adapted to your area’s vegetation and should be stocked in the right numbers. Smaller-framed animals, for instance, are generally more productive on natural veld than large-framed animals.

■ To graze your veld successfully, you must know how to balance the needs of your animals with that of the veld. You must also be able to recognise any changes in the veld that you need to respond to, like invasive bankrupt bush and other unpalatable vegetation that suddenly make their appearance.

■ Do not forget the money you need for infrastructure. Roads, gates, fences and handling pens, as well as water pumps, reservoirs, pipes and drinking troughs can be expensive. One of the most important concepts of grazing veld is that it needs to rest long enough after being grazed or burnt.

Not resting camps frequently or long enough can result in unpalatable, woody plants destroying your valuable grazing and lowering your grazing capacity to the point where you can’t keep enough animals to make a profit.

Veld also needs to rest long enough to produce seed and establish seedlings, while giving established grass tufts time to grow and produce more leaves, while rebuilding root reserves for the next growing season in spring.

Veld needs to rest after rain, when plants start growing again after a dry period, or after winter, when they are at their most vulnerable. In the Karoo, autumn and winter rains promote the shrub component of the veld, whereas later rains help the grasses.

Always get expert local grazing advice, especially if you are new to an area, from experienced neighbours (just ask, you’ll be surprised how helpful neighbours can be!). Alternatively, visit your nearest agricultural research institute. They will help you assess the condition of your farm, establish a realistic stocking rate and suggest the best kind of animal or combination of animals to keep. Bear in mind that game, cattle, sheep and goats all graze differently.

The best veld-grazing systems are those that give you the most flexibility. Often you want to use a combination of methods, depending on your short-term goals. For example, parts of your farm may need more rest than others, while some could do with more intensive grazing.

Also build into any system strategies to manage your livestock at various stages of their life cycles. Pregnant or gestating ewes need more attention and better fodder than dry stock like oxen and wethers (hamels).

In most parts of the country a lack of rain and hot summers make any progress with veld management a slow process, and it often takes a lifetime to restore your veld to optimal condition. However, having some form of grazing plan is always better than having none.



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Dirty wool can cost you dearly – African Farming


An untidy shearing shed is the reason why plastics, twine or even wire end up in wool bales. This not only seriously damages the reputation of a valuable South African farming export, it can also result in huge claims against buyers, processors and you, the farmer – specially if it can be traced back to your farm. Here’s how to avoid this problem.

To avoid contamination of the valuable niche product that merino wool has become, shearing must be done according to the standards set by the National Wool Growers Association (NWGA). Farmers can be severely penalised for bad shearing-shed management, as it can cause great damage and unnecessary expenses along the processing and valueadding chain.

This problem was addressed as early as 1906, when the now obsolete National Association of Wool and Mohair Growers was formed to create a classification system to class and pack wool systematically. The aim was to counteract the bad reputation South African wool had in the late 1800s and early 1900s on the London markets, when farmers even packed stones with their wool to make the bales heavier!

Today classification is monitored by brokers, buyers and wool processors with Cape Wools SA responsible for the management and coordination of the process. The main contaminants are polypropylene bags and baling twine. These break up into thin fibres that get caught up in wool and blemish fabrics because they can’t absorb dye.

Worrying, too, is black hair or short, stiff, white wool from crossbred sheep (kemp) that mixes with merino wool, as well as dog hair. Processors don’t want these coloured fibres, especially not in pastel material. Kemp in wool clips have also become more common over the past three seasons. The source is mostly crossbred breeds kept for fat-lamb production, so always shear purebred sheep first.

Other faults wool buyers look for are fleeces that are not classed uniformly in terms of length or quality, dirty pieces in the main lines, urine or dung-stained wool in outsorts, paint or marking ink in the wool, and foreign objects, including cigarette butts, in the bales.

Wool brokers use metal detectors to pick up pieces of metal, wire and wool hooks before the wool is sold, but it is not so easy to detect plastic fibres. Hard objects in a bale can damage core-sampling and wool-processing machines, whereas kemp can spoil metres of fabric as it only shows up at the final stage of processing.

Should an intact piece of a polypropylene bag – sometimes (wrongly) used to separate different lines of wool in the same bale – be discovered, the grower can be fined between R1 500 and R10 000 depending on how far the wool has moved along the chain. When more than one line is packed into a bale, separate the lines with a paper divider – no other material.

Keep in mind there is increasing pressure on the wool industry to ensure pesticide-free wool products reach the market. Here’s how you can ensure a clean clip:

■ Educate the shearing team and workers about the dangers of contamination.

■ Clean the shed thoroughly before shearing starts, and store any tools, bolts and other metal objects.

■ Minimise possible contamination by animal hair, feathers and baling twine.

■ Ensure the holding pens are clean. Provide a bin with a lid for cigarette butts and other rubbish.

■ Keep out dogs or other animals.

■ Use a rubber rake rather than an ordinary broom on wool in the shearing shed.

■ Never use baling twine in the shearing shed, not even for hanging tools or other gadgets against the wall.

■ Make sure there is enough shelter to keep the sheep dry and therefore free of dirt. Where possible, cut long grass around the shed to prevent their necks and bellies getting wet due to dew or rain, or wait until the veld has dried before bringing the flock in. Moist wool should never be baled.

■ Prevent contamination from seed (such as cockle burr), remove all paint or colour brands from sheep before shearing, and crutch sheep with severe dung and urine-stained wool.

■ Ensure there are enough workers for the shearing process. Allow, for example, for a cook for the shearers, sweepers, piece pickers, balers and individuals to assist with getting sheep in and out.

■ Provide appropriate wool-sorting facilities such as tables, wool bins, piece tables and so on.

■ Provide shearers daily with fresh, strong disinfectant so that every time they shear a sheep, the shears can be disinfected to prevent the spread of sheep lice. Infestations can reduce the quality of the clip.

■ Sorting of fleeces is easier if the flock is sheared in age groups, such as lamb hoggets, young (two-tooth) sheep and old ewes.

■ Discuss double cuts as well as the unnecessary wounding or cutting of sheep upfront with the shearers.

■ Wool stained with branding ink, tar, urine, dung, blood or paint, or discoloured by fungi or chemicals must be removed before shearing, packed separately and marked as “Brands”. Avoid as far as possible any stock remedies such as wound sprays that can stain wool.

■ Remove all blood-stained wool during the shearing process and ask shearers to remove pieces of skin cut off during shearing. Skin pieces quickly become dry and hard, and can damage carding machines.

■ Top knots and cheek wool can contain hairy fibres and must be packed with the lox. Coloured fibres are often found around the horns and should not be packed with bellies or pieces.

■ Always turn new wool packs inside out and shake out any loose fibres outside the shed. Make sure all hooks and press spikes are sharp and use only the prescribed number (nine) of bale hooks. Blunt spikes can break or force fibres from the wool pack into the wool.

■ Marking ink should be applied in such a way that it doesn’t seep through the bale.



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Using Networking to Market Your Business  — Lionesses of Africa



by Zodidi Gaseb 

How important is networking to small businesses? Ask a small service business where they get most of their customers, and they are likely to indicate some form of word-of-mouth marketing.

Clearly, if you aren’t taking the time to meet and interact with others in your field, you’re likely missing out on valuable opportunities to find new partnerships, generate referrals, and even land clients and positions.

I’m not a public speaker, but I’ve had many opportunities to raise my profile and speak about my business on international platforms worldwide. How does a non-public speaker like me manage to gain access to such opportunities? Well, it’s not really a secret, but there is a method to this, and I will share it with you.

I use networking to market myself and my businesses. I make sure that I only attend events/meetings that align to my brand or strategic goals. I also conduct research on the topic if it’s out of my field and I gauge how impactful it will be for me.

That’s the easy part. The challenging part is the actual conversation that will hopefully end in a collaborations, opportunity, or investment. Here a few of my personal tried and tested methods that I use.

  1. Get people to talk about themselves first, so you know how to frame what you say about your business to suit them. I usually start with a genuine compliment as an ice breaker or small talk about how amazing the previous speaker was for example.

  2. Don’t just tell people what you do, there may be hundreds of people doing exactly the same thing. Tell people why they should be interested in what you have to offer. Think about this in an innovative way. Don’t use phrases like “the best/quickest/fastest/most efficient/most creative” – you might as well say nothing. On the other hand, if you say something like “we enabled our customers to improve customer satisfaction ratings by 55 per cent” – that’s worth listening to.

  3. Have a website or social media page that is well curated for a quick look through as you chat.

  4. If you’re “speed networking”, take a bottle of water and a mint… trust me on this one!

  5. Don’t give up because you didn’t win business the first time you went. Networking is about building long-term relationships – it’s not a quick fix. Greet the people you met at a previous event first and ask how their endeavours are going. Personal connection makes people remember you.

  6. Always have business cards, and lots of them – you’d be amazed how many people turn up without them. If I have for some reason forgotten my card, I make sure I have one I can send immediately via email or WhatsApp. That way, you’re not just one of the many cards collected that day, but a conversation starter.

  7. Be memorable for the right reasons. Ease up on the drinks, you know your limits.

  8. Listen to others and show you’re listening. If you play with your phone while they’re speaking, they’ll be less inclined to listen to you.

  9. Follow up with personalized emails where appropriate – but don’t spam.

  10. Don’t switch off because you can’t sell to the person you are talking to – they’ll have a network of contacts and clients who may be useful.

  11. Use case studies and refer to real customers. Give context to your work. It makes it much more memorable.

  12. Try not to read off a sheet. Have confidence in your business – no one knows it better than you.

  13. Don’t sit on a table where you know everyone, go where you know no one, you have more to gain.

  14. The most important thing to remember if you’re nervous about speaking is that everyone sitting around the table wants you to do well and are just pleased that you’re talking at that moment instead of them.



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Are New Year’s Resolutions Still Relevant in My Life?  — Lionesses of Africa



by Teboho Seretlo

2021 is gone and here we are in the first days of 2022, with 52 weeks at our disposal.  The first weeks of January, that crazy time when we are tempted to put together some new year’s resolutions that we may never look at again until 2023 comes, and we do the same exercise again.

When I was a small child, I used to believe in the Tooth Fairy. I put my milk tooth under the pillow and made a wish with a promise/resolution to the Fairy, just for good measure. In my head, the resolution would increase the chances of my wish to the Fairy being granted. Was this the start of resolutions at a very basic level?

I grew up and discovered that, actually, the Tooth Fairy does not exist…. Oh sigh. I had to find something else that older children believed in. Enter the Father Xmas phase. The resolutions and promises graduated into bigger things. “I promise and resolve that I will listen to my parents and do all my chores like clock-work, if only you can grant me that shiny bicycle Santa” 

Lo and behold, I grew up some more and discovered that Santa, just like the Tooth Fairy, actually does not exist. So, what now? Enter the teen magazines which I used to love reading so much, including my Mom’s copies of Fair Lady Magazine. For my parents were very big on getting us to read; they had subscriptions to all sorts of magazines including the Readers Digest; something that developed my hobby of reading which I still enjoy to this day.

I then started doing my new year’s resolutions diligently from when I was a teen, well into my adult life. As I continued the journey of life, I remained an avid reader and came across several self-development books and phrases that taught me a few things such as “what is your why?”, “how to work towards being a better version of yourself”, “creating a future self”, “Start with the end in mind” etc.

Well, these books taught me that actually, new year’s resolutions are easily broken, within a short few months, if not weeks, of the new year. Why is that? I just used to do a list, without putting in much thought on why I was putting these things on the list. I did not know my why.  I guess what was more important for me at that time was to tick the box “yay, I have done my new year’s resolutions for this year” and give myself a pat on the back. 

Lately, I no longer do my new year’s resolutions list, but I work on a 3-month cycle where I have identified my vision and the 4 most important things that will make me a better version of myself and create my future self. The 3-month cycle does not necessarily coincide with the calendar month of year-end. It is currently a cycle that runs from 15th November to 15th February, simply because this is what I started practicing after attending an online course by Prof Benjamin Hardy called “the 30-day future self programme”. I have managed to identify these 4 major things that will help me attain my vision (start with the end in mind- your vision). My “resolutions” are tied to these 4 things, and more importantly, I look at my progress weekly, tweak, add and move along. I have evolved from the old way of doing my new year’s resolutions into something more intentional and meaningful. I wish the same for you. Before you create a new list of resolutions, revisit and see how you have progressed, learn from your mistakes, and move along to becoming a better you. 

HAPPY 2022!



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How to Use Earned Media, Owned Media & Paid Media to Increase Revenue — Lionesses of Africa



by Nkemdilim Uwaje Begho

In order to design a robust multi-level digital marketing strategy and create a cohesive content plan, incorporating the 3 elements of earned, owned and paid media is crucial. Earned, owned and paid media efforts are important to your overall business objectives and should intersect in your content marketing strategy.

Understanding the differences between each type of media and ways to combine them is critical to the success of your lead generation efforts. I would like to think of it like a tripod, 3 strong legs and it can carry good weight, one shaky or non-existent leg and it all comes crashing down.

Let’s discuss their several uses and distinct differences.

Earned Media

What is the point of a website or social media site if no one is seeing or interacting with it? Simply put, earned media is the media exposure you acquire via word-of-mouth. It could be from the fantastic content you’ve created & distributed, the combined result of strong organic rankings from your SEO efforts, the customer experience you’ve delivered, or a good mix of all three. Earned media refers to the recognition you receive as a result. It could be in the form of press mentions, positive reviews, reposts, recommendations, etc. You could also be invited to contribute your own thought leadership content to industry publications. So whether you’re getting mentions on external sites or you have an opportunity to contribute to them regularly, this type of media helps to fuel the top of your lead generation funnel and introduce you to new prospects.

Owned Media

This is about the content for your company website, your blog, and your social media accounts. Owned media is content from assets of which you’re in full control. The primary objective of owned media is to continue providing value to leads as they move down the sales funnel. These assets should typically offer a more controlled narrative and messaging about your business. If the content is too promotional in nature, you could risk losing the prospect as you lose the subliminal value of the content.

Not such a smart thing to do as studies have shown that brand recall for valuable brand content is 20% higher than adverts. Owned media channels are extensions of your brand as a whole. The more owned media you have, the better chances you have to extend your brand presence in the digital space. So if you’re looking to warm up leads that you’ve generated with earned media and win over some more, you should focus on producing educational & valuable resources via owned media.

Paid Media

Paid media is arguably the best way to promote content in order to drive earned media, as well as direct traffic to owned media properties. It involves external marketing efforts that involve a paid placement such as PPC, branded content and display ads. Another way to gain more exposure for your content is through influencer marketing. You pay influencers to tweet or share your links via their owned channels, thus impacting the reach and recognition of your content and brand.

To get the best results with paid media and increase customer engagement with your brand, it all depends on going where your target audience is the most active. You could target users on a platform like Twitter, Facebook or LinkedIn based on their interests, industry, and job title; then deliver a link to a landing page with a relevant piece of gated content.

I have the perfect analogy for the earned, owned and paid media trifecta and here it is; Owned media is the destination, earned media is the vehicle that gets one to the destination while paid media is the high quality fuel that propels the engine and keeps the vehicle moving forward and towards the destination.

Each element has a unique role, but using all three together will make your digital media strategy so much more effective.



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The Myth of Always Being on the Hustle — Lionesses of Africa



by Safiyyah Boolay-Jappie

“We cannot see our reflection in running water. It is only in still water that we can see.”  — Taoist Proverb

Maybe, like me, you were socialized to believe that working harder and hustling more were the keys to success? I can’t quite trace back to where this settled into my psyche as the modus operandi, but I remember hearing from my parents that the devil would find work for my idle hands. I wasn’t a fan of the devil, so I kept busy. And then there was 80s and 90s tv with the ‘I’ll rest when I’m dead’ battle cry. 


As technology revolutions started to emerge in the 90s and noughties ‘Rise and Grind’ was the go-to anthem for many a young go-getter in my world.  And without pausing to question it, this became how it was. The more intrusive technology became, the more we tried to squeeze into the day in the pursuit of efficiency and productivity. We became the ‘always-on’ responders whose mission became speed and volume, as if it gave us a sense of omnipotence. Did it actually make us feel indispensable? Was this just my special kind of crazy? I’m not alone am I?

Somewhere along the line, quality was forfeited to a show of availability, and we made constant stress and hustle fundamental to success. Busyness and long hours became prestigious; our mark; our Personal Brands. And as our lives evolved, we leapt from deadline to commitment to responsibility, perpetually in motion, rarely in connection, except for vacations .. maybe … if we were lucky enough to vacation away from the maddening sirens of our inboxes and messaging apps.

Sounds exhausting and soul crushing right? Well, not nearly as exhausting and soul crushing as our response to the inevitable overwhelm and anxiety that roots within us as a result of the unending hustle and grind that we subscribe to. Curiously, many of us perceive the stress, anxiety and overwhelm as a weakness for which we blame ourselves. And to overcome and conquer this weakness, we push harder. We believe that we just need to hang in there. We persuade ourselves that we just have to tough it out a little bit longer so that we can push past our limits and propel ourselves toward the next deadline or milestone. Effectively, we respond to our stress, anxiety and overwhelm by bullying ourselves into a state of numbness or oblivion.

Pushing yourself to always be on, constantly available, connected and productive, and to match our hyperconnected world is an unkindness that neither your body nor your mind can withstand in the long-term. Study after study is discovering how our constant busyness and constant striving inevitably interferes and detracts from the success that we actually could experience. Not surprisingly, we take a knock to our physical and mental well-being, resulting in burnout. 

Hot on the heels of burnout is a reduction in both our life and job satisfaction, reduced productivity, a compromised attention span and an inability to connect the dots we may have easily connected had we been rested. Even out ethics slacken as the burn consumes us. Eeeeeek!

“Burnout is what happens when you try to avoid being human for too long,” — Michael Gungar

When you’re consumed by the hustle and grind lifestyle, you may take on the appearance of a calm duck floating above the water, but you end up exerting increasing amounts of energy below the surface. That’s a hell of a lot of effort to put into slowing down, diminishing your impact or, worse, coming to a grinding halt! 

Before that happens, make time for stillness

Make time to luxuriate in the sweetness of ‘doing nothing’; of recovering and recalling your scattered parts. Take time to become mindful of what your mind is full of. Delight in the simplest awareness’s. Delight in knowing what you mind, heart, body and soul are eager for you to know. Your awareness is your best opportunity for choice, and choice is the key to your freedom, to grace and to ease. I know that you think of downtime. I know that you might say to yourself that you will take a break when you finish the job at hand. 

Here’s the thing: the job will never be done. The tasks will always mushroom and the more overwhelmed you are the lower your capacity to prioritise, delegate or delete them. So, I invite you to treasure leisure. Prioritise it.

True leisure

Those simple activities that facilitate psychological and physical replenishment. 

A simple walk in an open space can do untold wonders for your soul. The briefest stint of creativity can ease your nervous system and restore your optimism. The companionship of friends and loved ones can refresh your mind and reconnect you to your heart. True leisure involves anything that feeds your soul.

It’s free time that allows you to actually feel free. 

If you recognize this struggle and feel that you may need some support, you are welcome to contact me at safiyyah@newhabits.co.za to take advantage of a complimentary 1-hour coaching session to discover the ways in which you can slow down and create more productivity. 



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