Lioness Launch / South Africa’s Black Beard Group prepares to launch its new online store — Lionesses of Africa

Black Beard Group is an interior design and decor boutique firm in South Africa, founded by entrepreneur Bontle Mmapela. In a drive to deliver innovative and practical solutions to its clients, Bontle and her team utilize their experience across the fields of  interior design, decor and project management. The team are currently preparing to launch a new online store selling wallpapers, rugs, vases, sculptures, art pieces, candles, portraits, lamps and coffee tables. 

This new offering from Black Beard Group compliments the core strength of the business – the passion for creativity, bringing unique elements to both modern and traditional designs. Bontle and her team take pride in designing and planning environments that are both ergonomic and welcoming. What makes the company’s product and service offering different is that all the products are hand made and most of them can be custom made according to what the customer wants. The official launch of the new online store will take place at a special event in South Africa on 26 May 2022 and the venue will be in Hyde park.

Speaking about her aspirations for the launch of the new online store, Bontle says: “I hope that our products will be sold out by August. We want houses to feel like homes, and have unique pieces of art in their households.

The Black Beard Group range of products will be available on Instagram immediately and the new online store to coincide with the official launch event in May 2022. 

Speaking about her entrepreneurial journey and her love for the work she does, Bontle provides some words of inspiration for others, saying: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

To find out more or to speak to Bontle about a project brief, send an email to: or visit the company’s social media platforms:


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