Lioness Launch / South Africa’s Job Crystal launches new AI recruitment tool to support SMEs and job seekers — Lionesses of Africa

Kelly and Sasha, the owners of Job Crystal in South Africa, found that in their experience with starting businesses, the process of finding staff took far too long, and that this was often the breaking point for many businesses. After further research they found that for smaller companies, agencies were often too expensive and didn’t provide realistic payment plans. In short, there was no specific agency support tailored for SMEs. This led into the core drive of Job Crystal, their new AI recruitment tool to support SMEs and job seekers. They have a passion for helping people find jobs, combined with a focus on the SME market, with an agency who understands cash flow and an AI tool that understands time.

Job Crystal is a proudly South African, women owned SME, and co-founders Kelly and Sasha would appreciate the opportunity to introduce to both SME’s and job seekers their newly launched AI model called CRYSTAL. Question? Is a human or a machine better at recruiting? The answer: Both! At Job Crystal, the team use their AI model, Crystal (technology), without losing the “human touch” (Agency/Recruiters) – a first of its kind in South Africa.

So why launch Job Crystal now? Co-founder Sasha Knott says that the recruitment industry is ripe for new technology and a revolution is needed on matching people to the right job. Critically, speeding up the process of hiring. And what makes Job Crystal’s offering different? It’s an AI Recruitment Machine that helps business’ hire smarter and faster. She finds talent by reviewing 34 million people and determining which 10 people would suit that 1 job description! Saving customers time and money. Her talent is finding the right person. The aim is to assist SMEs in hiring smarter and faster. Budget is the BIG word in SME world and the team at Job Crystal want to assist in helping SMEs build their company, whilst also making a dent in unemployment.

Speaking about the launch of Job Crystal, Sasha says:

“There are extraordinary costs to a business if they can’t find the right person quickly,” she says. “It can mean the difference between getting ahead of your competitors or forever trailing behind. It can be the difference between meeting your company and growth targets, or complete business failure. Together, small and medium enterprises in South Africa employ 60% of the country’s workforce. It makes sense that this industry sector has access to the best tools that support them in growing their businesses and becoming sustainable. With the launch of CRYSTAL, we aim to put a next-generation recruitment tool in the hands of the business owners driving economic recovery and future growth, who are, together, also providing jobs for more and more South Africans.”

Sasha adds:

“CRYSTAL is designed to take away the pain of the business owner or person responsible for recruiting who is lying awake at night worrying about how they are going to find the people they urgently need to help take their company forward. Navigating the sprawling and confusing job markets can be a nightmare, and it is always time-consuming, and therefore expensive. Automating certain stages in the recruitment process enables you to consider more candidates and connect with more diverse candidates, all the while saving you time and money.”

To find out more about Job Crystal, contact Sasha Knott via email: sasha@jobcrystal.co.za or visit the company’s website and social media platforms:

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