Narcia Walle, a Mozambican entrepreneur building a growing beauty business — Lionesses of Africa

What inspired you to start your company?

While living in London for a year, I had access to different costumer experiences regarding beauty services. There were many beauty parlors, in this case beauty bars, with such personality that provided beauty services in a relaxed and fun setting, with drinks and laughter creating a space where people could come together and have self-care time. I wanted to bring this concept to Mozambique, change the way people experienced their time in the hair salon, which is normally packed, with the smell of burnt hair etc. I wanted to create something different in the Mozambican market. After years of selling beauty products in Maputo, I wanted to create a space where people could relax, have a drink, experience self-care time while accessing quality beauty products.

Why should anyone use your service or product?

We are special because for us, it is not about the end-product or service, it’s about the experience. All details matter, from the greeting smile of the receptionist, the clean, inviting, and relaxing setting, to the quality of the nail service or beauty product offered, and even the temperature of the champagne or cocktail served matters. We want to give our clients a full and best possible customer experience, create memories with them, and eventually forge a long-lasting relationship.