Rachel Kobo, a South African natural hair care brand builder  — Lionesses of Africa

What are your future plans and aspirations for your company?

My goal is to become the leading solution for natural hair care across Africa, and I plan to do this by transforming the blog and expanding the business’s digital footprint. I would like to see The Fro Avenue blossoming into a brand that people can relate to. So, in future, the blog will evolve into an online forum and community where fellow natural hair enthusiasts can gather, share tips/advice and network. They would also be able to share natural hair events hosted by other brands and by The Fro Avenue on the platform. 

The business will also develop more products and extend its reach to make products available in retail stores. This will ensure that The Fro Avenue’s products are easily reachable and accessible to customers. 

I also aspire to launch a hair care spa which specializes in natural hair treatment and styling. I would like to see the business collaborating with small businesses, where they can offer their services/showcase their products at the spa. These would be products/services that align with The Fro Avenue’s mission and goals. In future I also aspire to equip myself with the required qualifications so I can establish a laboratory for the business that formulates for other small and large companies. 

What gives you the most satisfaction being an entrepreneur?

Knowing that my business is contributing towards African women embracing and celebrating their natural hair. Another critical thing that gives me satisfaction is the businesses ability to create employment in future and to support other small entities.

I feel that small business need the exposure that they can get to keep flourishing, so by playing a part in giving them the exposure they need through my featured blog page, this gives me the satisfaction that I’ve supported and helped elevate a fellow small enterprise.

What’s the biggest piece of advice you can give to other women looking to start-up?

“All it takes is a vision strong enough it’s impossible to ignore.” I came across this quote just as I was about to start my business, and it was literally all I needed to read at that point. When you already have a vision, the next step is to think of an execution plan, and then start. You’re going to do great, trust yourself.

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