Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups by Carolyn Byron Lowe — Lionesses of Africa



Book Review

Digital marketing expert and author of the new book Business Growth Do’s and Absolute Don’ts, Carolyn Byron Lowe, says it’s the question emerging entrepreneurs and burgeoning business leaders ask themselves every day: Am I doing this right? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure.

Digital marketing expert and author of Business Growth Do’s and Absolute Don’ts, Carolyn Byron Lowe, has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She’s seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. Now, in her new book, Carolyn shares her most valuable takeaways from nearly three decades of experience. She helps you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With insight on growing your Amazon or online business, you’ll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth.

Author Quotes

I dedicate this book to every founder, inventor, and entrepreneur who has ever doubted themselves. I truly hope my twenty years of success and failures help you.

I don’t have to tell you how important it is for your business to actually make money — getting to your first million, after all, opens so many doors (from investors, in particular). 

If you’re trying to increase profitability (and who isn’t), make sure you know your numbers, so you can acquire as many customers as possible at as low a cost as possible.

About the author

Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, Email Marketing and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0-12M in 18 months through paid Facebook and Instagram ads. Carolyn’s goal is to help 1000 brands grow profitably. So far, they have helped nearly 200, so she is 800 away from retirement! Prior to founding ROI Swift, Carolyn ran Global marketing and events for an NPD company and consulted for many brands including DirecTV, Callaway Golf and others, and prior to that, she held a variety of marketing leadership positions at Dell, Inc.

Fun facts about Carolyn: She once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. She lives in Austin, TX and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.

www.roiswift.com



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Robyn Keet, a South African socially conscious entrepreneur giving back to the creative community — Lionesses of Africa



Startup Story

Inner Voice Creative, founded by Robyn Keet in South Africa, is a socially conscious photographic exhibition management service and photography mentorship business. Robyn is using this business platform to create a range of specialist photographic services and training products that allows the business to give back to the global creative community.

LoA learned more about this exciting, impact driven creative business this month from founder, Robyn Keet.

What inspired you to start your company?

Inner Voice Creative was birthed from the 2018 DocuFestAfrica photographic exhibition where the Creative team headed by Robyn Keet was able to create, curate and execute this event with unprecedented success, during her previous role as picture library manager at Africa Media Online. It captured an uncomfortable period of South African history that was not touched on at the time – what life was like during the Apartheid struggle. Incorporating photographic collections from the Tiso Blackstar Group, Paul Weinberg, Eric Miller, Graeme Williams, George Hallet, Greg Marinovich and David Larsen, the exhibition raised awareness and touched on people’s consciousness by sharing visual stories of downtown Johannesburg, Wits University students, various army training camps, women issues, artists and poets of the day.

An organic conversation was fostered between the lady’s movement, black sash, and #metoo, and by having established photographers speaking to incumbents along with walkabouts sparking active discussions on what it means to be a visual historian in South Africa. Part of the original Creative team members now works with Inner Voice Creative, bringing about that same dynamic that started this journey.

In the past year, Inner Voice Creative has been instrumental in the creation and execution of the St John Vision 20/20 exhibition. The exhibition highlights accessible and affordable eye care for all South Africans. It started in Fishhoek, Cape Town before moving to Stellenbosch, and then on to Johannesburg. This exhibition has been featured in the Art Times, Country Life Magazine, Mercury, and other relevant publications. Inner Voice Creative also created an activation exhibition called Lunar: Journey with the eco-fashion brand Lunar as a way to launch the new SA Fashion week summer collection.

Speaking about Robyn’s work and ethos at Inner Voice Creative, George Woods CEO at St John South Africa, said: “Robyn’s work in photographic exhibitions is inspired, carefully considered and conveys the narrative of ordinary people in an extraordinary way.”

Inner Voice Creative is aware of the lack of confidence in the business skills photographers need in the market and has crafted workshops to bridge that gap. As part of their upliftment strategy, Inner Voice Creative has developed no-charge webinars that assist in developing key skills for photographers as they make their entry into the industry along with their charge-for workshops which bring far more detailed information.

Speaking about the impact of Robyn’s work and the Inner Voice Creative, John Hogg, a photographer, said: “I have attended two workshops with Robyn on stock photography and have had a one-on-one session on how to best approach the business. Robyn has an infectious enthusiasm backed up with an insider understanding of the very competitive and intricate world of stock. Her insight has left me with a far better understanding of how to approach, prepare the images and partake in it. Her imparted knowledge will certainly benefit photographers, no matter their photographic interests or style of work.”



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 COP26, Trick or Treat? — Lionesses of Africa



by Lionesses of Africa Operations Department

In a recent interview, climate-change activist Greta Thunberg when asked how optimistic she was that the COP26 conference could achieve anything, responded “Nothing has changed from previous years really. The leaders will say, ‘we’ll do this and we’ll do this, and we will put our forces together and achieve this’, and then they will do nothing. Maybe some symbolic things and creative accounting and things that don’t really have a big impact. We can have as many COPs as we want, but nothing real will come out of it.” (See here her interview), but should we be so negative about the work that our politicians are about to do in a wet and windy Glasgow in the UK? 

Certainly the UK Politicians jumped fast when faced with a local train workers’ strike (here), agreeing to all their demands to ensure that nothing should go wrong with what is always the UN’s largest and most impressive conference. Is this speed a sign of something new, a new determination to prove us all wrong and drive the globe forward to a brighter future, or is it simply a determination that everything should appear at its best, even if behind the hurriedly painted walls there is damp and under the carpets, recently brushed dust. Obviously only time will tell, but the signs are sadly not good and the results of previous COPs unconvincing.

It goes without saying that what our politicians discuss in Glasgow over the next two weeks will make a huge difference to us all. From our incredible Tea manufacturers in Kenya, to our inspirational Gorilla saving coffee producer in Uganda, to our recycling gurus in Nigeria. Indeed to all of our Lionesses of Africa membership. Not least those who import or export via the ever increasingly difficult-to-navigate seas or wait for winter storms in the USA or China to abate; to those who send their trucks deep into the continent across now storm damaged roads with the ever increasing time it takes to transport goods; to yes, all our Lionesses looking at the changing weather patterns and seeing that ‘The Great Wildebeast Migration’ is starting to stop as “The rains have failed and great swathes of the usual lush green grass is reduced to a scorched thatch.” (see here), are beginning to realize that perhaps they too must adapt or move.

If we look back at the Kyoto Protocol whose commitments expired in 2012 with most signatories not meeting their emissions targets and creating no significant changes in emissions reductions, there see there were a number of theories as to why this was such a failure. However, we recently read with interest a paper called ‘Understanding Kyoto’s Failure’ by Christopher Napoli in the SAIS Review of International Affairs (here). In this he writes that whilst most suggested that “due to deficiencies in the structure of the agreement, such as the exemption of developing countries from reductions requirements, or the lack of an effective emissions trading scheme at the time” it was doomed to failure from the start because interestingly, “[u]sing a game theoretic framework and evidence on pollution emission trends between 1990–2010, this paper suggests that structural imperfections are symptoms of a deeper problem of collective action.

Please note – “a deeper problem of collective action.

He goes onto say that: “…while pollution reductions may be beneficial for global society in the long run, states will only choose to abate pollution if the short-term net benefit of abatement is positive from a national perspective.” Sadly we can only agree. It has often been the case that if it is not in the ‘National Interest’ then it gets ‘kicked into the long grass’ for the next administration to concern themselves with. Across the globe, this ‘National Interest’ is a major issue over Climate Change because costs are all immediate but success will be felt long term. On a personal level, ‘pay now, but enjoy later’ has always been a hard sell, possibly why the take up rates of personal pensions are so poor in so many countries, but for Governments the sell is all the harder – let us tax you now (the cash has to come from somewhere) and a) we promise to spend it wisely (no comment on that one!) and b) you will get your reward, possibly after you are long gone. 

There is a serious need and requirement at an individual country level for collective action, but also at the UN level where the discussions also stall.

We have some sympathy with countries who argue that is it a bit rich for the western nations who went through their industrial revolution in the 17-1800’s, to now turn round to others and complain about the use of coal (still one of the cheapest form of energy) for electricity, or wood burning for cooking in the poorer parts of the world. But is enough help being given by the rich and are they doing enough themselves to halt climate collapse?

One of the great ironies of modern life in London is that wood burning stoves have become so trendy that the City’s air is occasionally starting to return to the ‘pea-souper’ days of old when the fog became too thick to walk, let alone drive (as seen in the fourth episode of the Netflix series ‘The Crown’ which showed the so-called “Great Smog” or “Great Pea Soup” that descended on London in December 1952 and caused chaos and death for several days). To continue the irony of this, under the 1956 Clean Air Act of the UK it is actually illegal to burn coal or wood in London, but the rules are not enforced, so no fines have been issued! Zero! (See here)

There is clearly no point in having rules if they are not enforced, which brings us back again to COP26 and our concerns with the lack of collective action and (yes) the lack of enforcing that which was agreed not only in the Kyoto Protocol but also recent COP meetings such as the Paris Accord. In fairness, unlike the Kyoto Protocol, which set commitment targets that had legal force, the Paris Agreement, worked on consensus building, which simply allowed for voluntary and nationally determined targets ‘NDCs’, such pledges on emissions that would have led to catastrophic heating of at least 3C (here). But fear ye not, there is hope. As always if you want someone’s attention, hit them where it hurts – in the pocket! 

In May of this year, a court in The Hague ordered Royal Dutch Shell to cut its global carbon emissions by 45% by the end of 2030 compared with 2019 levels, in a landmark case brought by Friends of the Earth and over 17,000 co-plaintiffs – interestingly this was based on the Paris Agreement! An agreement that was legally binding, albeit on the NDCs of course, of the various Governments, but at one stroke (of the Judge’s pen) this responsibility suddenly included corporates. (See here)

Shell had argued that there was no legal basis for the case and that governments alone are responsible for meeting Paris targets. The court found that “since 2012 there has been broad international consensus about the need for non-state action, because states cannot tackle the climate issue on their own”…The Anglo-Dutch company was told it had a duty of care and that the level of emission reductions of Shell and its suppliers and buyers should be brought into line with the Paris climate agreement.

This has moved to a whole new level! It is one thing for Governments to agree to a treaty knowing that it is unenforceable and at most they will get a slapped wrist, but quite another for the same Governments to agree to something that puts at risk the profits of some of their largest companies.

Is this the start of serious collective responsibility that the world and we in Africa need? Let us see, but is it enough to sit back and wait for the politicians or courts to force companies to act.

Collective Responsibility involves all of us of course (otherwise it would be called ‘Not Our Responsibility’), so what can we do about this? It is very important to note in the ruling that the Court found: “The Anglo-Dutch company was told it had a duty of care and that the level of emission reductions of Shell and its suppliers and buyers should be brought into line with the Paris climate agreement.”

Please note our emphasis. “…and its suppliers and buyers…”. This is important for all of us. We have stated before that we need to be aware of the needs of our customers, well this is a ‘need’ that must be taken very seriously.

Luckily, Lionesses have been showing the way forward for years now. There are some truly inspirational Lionesses making huge differences in saving the world – be it through taking plastic bottles off our streets, or transforming tyres into shoes, or through becoming major league solar energy companies, or turning waste into incredible products, or reducing cooking time required, you can see some of their amazing stories here.

We would suggest this is not only good for the globe, but also good for our businesses to turn green, to use less plastic, and to consider everything from a sustainable viewpoint. This is something that Lionesses have been taking very seriously for years now. In the EU we are seeing regulation increasing such as single-use plastic (here) and those that had not planned are now in a panic as the regulations start to bite. All large companies because of these regulations and especially because of this ruling in The Hague will now be looking at their suppliers. Clearly this is an opportunity.

As Melanie wrote back in March 2019: 

An eco-friendly ethos is good for business.

I find myself these days being increasingly drawn to businesses and brands that share my concerns for the environment and who find innovative ways to deal with waste management, for example. Take a look at our article on ecopreneurs here. And, it seems I am not alone. I am fascinated to see how many businesses and brands are responding to customer sentiment and concerns by taking a more conscious and minimalist approach to they way they produce their goods and run their operations. The term business minimalism is growing, with countries like Canada taking the lead and showing how the anti-waste movement is influencing all aspects of business. We can all do more in our own businesses to be resourceful and less wasteful. For example, cutting out plastic bags, using recycled products, being more rigorous with our own recycling, and importantly communicating to our customers about our ethos. This approach is not just good for the environment, it’s also good for business.

We could not agree more. We have to communicate our ethos.

Greta Thunberg has exploded the debate during the last 3 years like no other, and perhaps her success in being heard is because pathfinders have laid the route before her, battling for ages against deaf ears. One such pathfinder in the green movement who has been battling the world for decades to understand and take seriously the risk of climate change to the world (and for all the scorn he has endured over the years is now being proved right) was asked recently if the UK government was doing enough to combat climate change, to which Prince Charles (for ‘twas he) replied: “I couldn’t possibly comment.” Knowing his decades long campaign to bring businesses on board to tackle climate change, most recently through his Sustainable Markets Initiative, one feels that he was actually thinking “You might think that, but…I couldn’t possibly comment.”  See his full interview here.

Given his decades long fight, we believe he should not be too concerned to show his frustration, it seems to work for Greta and indeed he would only be taking a leaf out of his mother’s book when The Queen recently was heard to say of COP26: “It’s really irritating when they talk, but they don’t do.” (Here)

Don’t we all just know it! Sadly it just confirms that this is all up to us, a collective responsibility, but happily this is also an opportunity we can grab with both hands. Now there’s a Treat for Halloween!

Stay safe.



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Catherine Nakayemba, a Ugandan entrepreneur manufacturing menstrual kits for rural women and girls — Lionesses of Africa



What inspired you to start your company?

After losing my parents at a very young age, and without the love and support of a family, l struggled to obtain my most basic needs such as food and tuition. Undaunted, l persevered and managed to complete my secondary school education. At that point l was able to live with my aunt, my only remaining family member.
More challenges arose when l began to menstruate. With no sanitary supplies available to me, l was forced to use rudimentary materials such as banana fibers and paper. Like most of the girls l have met, l was forced to stay home and miss school when l had my first period. At one point, believing that menstruation was making her sick, my aunt took me to a witch doctor to “cure” me. Fortunately, a friend took me to a hospital where l was diagnosed with an infection. After completing my A-level studies l joined SINA (Social Innovation Academy Academy) where, for the first time in my life, l received the support l had always lacked, including coaching and mentorship. As an effort to pay it forward and help others like myself, l co-founded Safe Girl.

Why should anyone use your service or product?

Safe Girl not only provides reusable sanitary pads but we provide a menstrual kit that consists of two reusable sanitary pads, a knicker, a storage bag and a piece of soap. This package is enough to take a girl a full year without spending more on pads. As an additional service we offer education about menstruation and hygiene at large to keep our customers and beneficiaries informed.

Tell us a little about your team

We are a team of three (3) passionate ladies with other supporting team members in operation and production. With me as the administrator, Angella as the marketing manager and fundraiser, and Ndagire as the sales coordinator.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

My aunt was an entrepreneur and she always came up with an idea that could bring in daily income to support us. She always inspired us to think outside the box. After being mentored at the social innovation academy, l started putting everything l learnt from home and from the academy into practice. It wasn’t easy to focus on what I am doing right now. I had lots of ideas but didn’t know which one to focus on until l found someone who had the same passion as mine, helping to improve lives of marginalized girls and women in rural Uganda.



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Lioness Launch / Africa’s luxury jewellery brand, Adele Dejak, launches its new Malaika Collection — Lionesses of Africa



Adele Dejak, the brand, is an authentic jewellery and fashion accessories brand that offers a direct access to the true premium African experience. Founder Adele Dejak has built a powerful brand over the years, globally renowned for creating a wide variety of lovingly designed and handcrafted pieces including bracelets, earrings, necklaces and handbags. Every piece tells a story and is inspired by African textiles, cultures and traditions, with everything being produced directly in the Adele Dejak studio in Kenya or through collaboration with an established network of partners. On 5 November 2021, Adele launches the inspirational new Malaika Collection, a new capsule collection of jewellery and accessories for the modern warrior man and woman.

The new Adele Dejak Malaika Collection launch line is a capsule collection that derives a lot of inspiration from the brand’s previous collections and embodies the essence of the brand. The Malaika Collection comprises of a variety of rings, bracelets, earrings, earpins, chokers, among others. As with all Adele Dejak jewellery pieces, the beautiful new products are all skillfully handcrafted, some from recycled materials. This is a collection for modern warrior men and women. These one of a kind pieces will be available at the Adele Dejak show room in Kiambu, Kenya, and on the company’s website www.adeledejak.com from 5 November 2021.

Speaking about the new Malaika Collection launch, founder Adele Dejak said:

“The name Malaika is the Kiswahili word for Angel. The word Malaika fitted well with this line as it has been such a challenging two years and the brand Adele Dejak always seemed to have a guardian angel seeing us through these unprecedented times. This was especially the case with the designing and production of the collection. So, the name Malaika was born and we hope the pieces will be amulets as well as fashion accessories. We hope that the Malaika pieces will provide comfort, guidance and protection to anyone who rocks them.”

To find out more about the new Malaika Collection, visit the Adele Dejak website www.adeledejak.com 



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How SMEs can contribute to the sustainability imperative — Lionesses of Africa



Impact Partner Content / Absa / by Vishay Rabbipal, Head: Renewable Energy, Retail and Business Banking

All-encompassing solutions for the green transition implies two intertwined policy objectives – inclusive growth and green growth. Put in a different way, it begs the question: How can we achieve environmental objectives and at the same time deliver inclusive and widely shared economic growth? 

Small and medium-sized enterprises (SMEs) are important stakeholders in the answer to this question, given their contribution to global economic activity, social wellbeing and the country’s environmental footprint. SMEs play a key role in South Africa’s economic growth and have been identified as productive drivers of inclusive growth, job creation and skills development in South Africa. In South Africa, it is estimated that SMEs make up 91% of formalised businesses, provide employment to about 60% of the labour force and account for roughly 34% of GDP in terms of total economic output. While contributing significantly to the economy, SMEs foster diversification through the development of new and unsaturated sectors of the economy. In addition, innovative and technology-based SMEs can provide a platform for local, regional and international growth.

SMEs’ participation in sustainability

Although SMEs comprise a large part of the local and global economies, their involvement in sustainable initiatives is lacking, because only a few of them have adopted and integrated sustainability principles in their business strategies and daily operations. Nowadays, in a complex, competitive and volatile business environment, the adoption of sustainability principles is of utmost importance for the steady and sustainable growth of SMEs and, to a large extent, their survival would depend on the adoption. Growth of SMEs and the success of the sustainability are interdependent, as the success of sustainable initiatives requires SMEs to adopt sustainable practices and they cannot achieve sustained growth without integrating sustainability principles into their business strategies. SMEs have the potential to become the foundation of the domestic and global sustainability agenda and ensure its success. To successfully integrate sustainability principles and practices within the SME business culture, SMEs should understand the emerging opportunities and their relevance, specifically to them. 

In many cases, the message of the sustainable development goals (SDGs) has not reached SMEs, and often they are not aware of the brave sustainability decisions that they are already implementing. SMEs often struggle to identify how they can use sustainability as a force for growth and to adapt to megatrends such as increased globalisation, digitalisation, the new industrial revolution, the changing nature of work and demographic changes. 

According to Global Reporting Initiative’s (GRI’s) Sustainability Disclosure Database, sustainability reporting by SMEs accounted for just 10.22% in 2017 and 15% in 2018 of the total number of sustainability reports captured during the year, and this figure has remained almost the same over the past seven years. So, why has sustainability not entrenched in SMEs? The reasons are numerous and vary by country and sector:

  • A lack of awareness among employees about the importance of sustainability

  • A lack of awareness of business owners about the benefits of sustainability practices

  • Limited/No access to affordable financial resources

  • Inadequate and insufficient skills and management developed practices

  • A lack of information regarding how to implement sustainability practices

  • The interference of intended sustainability initiatives with other business initiatives

  • Integrating sustainability measures is a long journey.

If there are any doubts about how important sustainability is to SMEs, one needs to only look at how their customers are changing their attitudes. Increasingly, customers are looking at the environmental performance of companies from which they buy, and are often drawn to firms that emphasize sustainable business practices.

Key elements for implementing sustainable business practices in SMEs

Strategy and planning

  1. Take a broad view of sustainability. Understand the key sustainability drivers and opportunities for your organisation. As important as they are, remember to look beyond environmental issues. Finding innovative ways in which your company can be a good corporate citizen to the benefit of employees, customers and suppliers will yield benefits to your business.

  2. Define in detail what sustainability means to your company. With a clear definition to which everyone in the company can refer and with clear success measures, any efforts to invest in sustainability or change business practices will focus on the right goals.

  3. Engage all stakeholders. Talk to customers, suppliers, investors and employees about sustainability, so that their voices can be heard, and the strategy that you develop will be able to address all their needs. Include them and get as much of their weight behind the strategy as possible.

Execution and alignment

  1. Remember that you are not alone. International, national and industry-wide initiatives that help businesses become more sustainable, exist. Engage with these organisations and tap into their knowledge and experience. This way, implementing a sustainability strategy will be quicker and easier.

  2. Establish responsibility and communicate widely. The delivery of any strategy is more successful if an organisation knows who is in charge. Have management drive the policy, appoint sustainability champions and communicate the importance of sustainability to every employee of the company.

  3. Take it step by step. Becoming more sustainable is habitually a process of evolution, not revolution. By making small changes now, a company can effect significant changes in the future.

  4. Walk the talk. Any company can talk about being more sustainable, but if it does not back up its words with meaningful actions, its claims will quickly be regarded as false. Customers and investors are wise to greenwashing, and hence, never make the mistake of seeing sustainability as a marketing exercise.

Performance and reporting

  1. Tie sustainability to profit. Becoming more sustainable often means being more efficient. Resource efficiency, for instance, benefits the environment and reduces the cost of running a business. Make the link between consuming less water and electricity (or producing less waste), and improving profits clear within your business.

  2. Measure, monitor and review. Tracking the progress towards the goals of a sustainability strategy is vital in justifying and in fully understanding the commercial benefit that the strategy brings. Develop clear metrics, review them regularly and, whether progress is fast or slow, keep setting realistic, attainable targets.

  3. Invest in the future. Investing in sustainability does not always require huge capital expenditure. Many SMEs say the biggest investment is time.

There can be no doubt that sustainability has become an important priority for many businesses across the globe over the last decade. Leading companies have recognised that successful sustainability performance translates to successful business performance, but sustainability means so much more than reducing greenhouse gas emissions or improving energy efficiency. It also means that businesses are becoming more involved in their local communities and setting long-term goals that go beyond the next quarter’s financial results. Discussions about the benefits of a sustainability strategy to business have often been framed in the context of large, multinational companies, but smaller businesses are also making great efforts to become more sustainable. In many cases, SMEs can also lead the market and become champions of sustainable business practices. SMEs’ role is of tremendous importance to fulfill the sustainability agenda and the relationship between the success of SMEs and sustainability is irrevocably tied.



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Apply to the Kaap Agri Academy TODAY! – African Farming


Are you a farmer at heart? Take your agri ambitions to the next level with Kaap Agri’s Farmer Development Programmes.

The Kaap Agri Academy empowers new generation farmers with high quality training programmes that equip them with the skills, information and experience they need to become successful commercial farmers.

Applications for the 2022 Farmer Development Programmes are now open and close on 30 November – so apply today. 

What you’ll learn

The academy offers the following courses:

  • NQF 2 Learnership Programme in Mixed Farming Systems
  • NQF 3 Learnership Programme in Animal Production
  • NQF 3 Learnership Programme in Plant Production
  • NQF 4 Learnership Programme in Animal Production
  • NQF 4 Learnership Programme in Plant Production

The training format will follow a blended learning method, combining online learning, video-based facilitation and practical experiential learning contact sessions.

What you need to know

Applications are open. Download the application form here.

Application deadline: 30 November 2021

Course dates: March 2022 until end October 2022

All learning material is in English, but the classes are conducted in both English and Afrikaans.

Qualifying criteria

Applicants must:

  • be South African citizens and reside in the Western Cape or Northern Cape provinces;
  • have access to their own computer with an uninterrupted data connection;
  • be involved in a farming operation, be past graduates of the academy or Grade 12 graduates interested in a career in agriculture and
  • be available to attend all practical experiential learning contact sessions at the Kaap Agri Academy in Porterville. (The Kaap Agri Academy can subsidise transport to and from the Porterville training centre, as well as food and accommodation related costs where needed.)

For more information on the Kaap Agri Farmer Development Programmes, click here or send an email to kaacademy@kaapagri.co.za.



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Compassion is your compass to happiness — Lionesses of Africa



The definition of compassion is “to recognize the suffering of others and then take action to help through acts of kindness”. The component of action is what separates compassion from empathy, sympathy, pity, concern, or any other compassion synonym. The difference is that compassion gets involved”.



I am sure you have heard the phrase that you cannot truly have compassion for another person until you have compassion for yourself. Elizabeth Gilbert, author of ‘Eat.Pray.Love’, was interviewed on the Tim Ferris show and she spoke about how universal compassion that does not include the self is not universal:

“You cannot have compassion for others if you have voices in your head that are so vicious and constantly holding you to an impossibly high standard. Universal human compassion starts by extending an olive branch of mercy between you and yourself”.
Self-compassion truly is the compass to happiness, joy, contentment and fulfilment.

Develop a kind mind

“If your compassion does not include yourself, it is incomplete”- Jack Kornfield

Self-compassion is one of those cryptic concepts that leaves you wandering how exactly do you demonstrate self-compassion? There is often a sense of guilt about taking time for your self-care or even self-praise feels indulgent. Self-compassion begins by choosing to adopt the philosophy of a kind mind. Without a kind mind, you can experience your days in a mental jail with the inner critic as your inmate.

Here are 6 ways to start the journey to a kind mind:

Develop an unconditional friendliness towards yourself

“You yourself, as much as anybody in the entire universe, deserve your love and affection.” – Sharon Salzberg

The concepts of unconditional self-love and acceptance are difficult for most people to digest. I like to use the Buddhist concept of Maitri which is about developing an unconditional friendliness towards yourself. When you can treat yourself like you do your best friend, you will begin to make very different choices. The first choice to make is a new internal vocabulary.

Beware the second arrow

“Too many people overvalue what they are not and undervalue what they are.” – Malcolm S. Forbes

Research shows we have between 12 000 and 60 000 thoughts per day but 80% are considered to be negative – battling the inner critic, guilt or shame. Dr.Srikumar Rao, is one of the top-rated professors at many renowned Business Schools – including Columbia, Kellogg, Berkeley and London Business School. He explains how our mental chatter can seriously sabotage our state, actions and view of ourselves. 

Dr. Rao, tells a story explaining his concept of the second arrow:

Teacher: “If you were shot with an arrow, would that hurt?”
Student: “Yes, it would hurt very much.”
Teacher: “And if you were shot by a second arrow, in the very same place, would that also hurt?”
Student: “Oh, yes! That would hurt even more, a more grievous injury.”
Teacher: “Then why do you persist in shooting the second arrow?”

In short, the second arrow is our negative self-talk. For example, you missed a deadline that really made a client upset and let down the team. This is already difficult to deal with because of the consequences. The second arrow is when the self-talk becomes critical about the action “You are so useless, how could you let that happen. You are a failure”. Srikumar explains that “The first arrow is the offense of ill-preparedness, incompetence, or unethical behaviour. The second arrow is suffering, a reaction to the first arrow, often remorse, embarrassment, self-loathing, self-mockery, or shame.” Stop shooting the second arrow, it only makes you feel worse about yourself. Have the self-compassion to forgive yourself and change the pattern of shooting the second arrow by asking better questions – “what can I learn from this? How can I make sure this doesn’t happen again?”

Insert daily acts of kindness

“You can’t build joy on a feeling of self-loathing.” – Ram Dass

It’s time to ditch the guilt and schedule yourself into the calendar daily. But it’s not enough to schedule it, you need to honour that slot and treat it with the same respect you would anyone else. I’m not talking about going off to the spa. Kindness is about basic self-care. You already know whether you should start exercising more, eating less sugar, having a recovery ritual or getting more sleep. If you’re honest, you probably know exactly what to do. Daily acts of kindness can include taking a break when you are completely fatigued and not working weekends to recover. Kindness is carving out 15 minutes each morning for an activity that will energise you and fuel your soul for the day; think meditation, yoga, reading, exercise, dancing or journaling. Now it’s just a matter of giving yourself permission and taking daily doses of action. Replace guilt by asking yourself ‘what will it cost me NOT to invest in myself? Where will I be emotionally, financially and physically if I continue on this trajectory?”

Comparison is the thief of joy

“I now see how owning our story and loving ourselves through that process is the bravest thing that we will ever do.” – Brené Brown

In challenging or stressful moments, is your default to distract yourself through social media? You are already in a low mental and emotional space and begin scrolling through your feeds and start comparing your reality to everyone else’s. By the time you get to the bottom of the page, you are feeling worse about yourself and head to the freezer for some ice cream to cheer yourself up. Clearly, this is not a strategy for success on any level. Comparison is the thief of joy. Please be aware that people are sharing a manicured version of their story. They want you to perceive them as having it all together and living the perfect life. When did you see them post about their anxiety, stress and fears? We watch the curated versions of their lives. Please keep this in mind next time you scroll your feeds and start telling yourself that everyone else is achieving more than you. Instead of the socials, listen to an inspiring podcast or read a book. Find stories where people are real and openly share their failures and the lessons they learnt through the tough times. Self-compassion is about reminding yourself that you are doing the best you can with what you have. It is about honouring where you are at right now. Then go back to basics, write down the simplest next action you can take to make progress on your situation and then go and do that. Micro wins are the antidote to inaction, not comparison.

Ask for help

“One of the biggest defects in life is the inability to ask for help”- Robert Kiyosaki

When you feel yourself moving into a negative space and you forget everything you have just read… reach out for help. Drop the belief that asking for help or being vulnerable is weakness. The more real you can be with someone, the more they connect to you because you are prepared to drop the illusion of being perfect. Asking for help is an act of kindness to yourself. It doesn’t have to be something deeply personal, it can be as simple as ‘Hey, I am dealing with a really difficult client or situation, what is your experience in dealing with this?”. I can assure you people in your company or your friends have faced the exact same situation and have been through it. Learn from their experience and even their mistakes, you don’t have to feel that you are alone or your situation is completely unique. The act of requesting a different perspective and chatting through the problem will reveal the solution. Just have the self-compassion to allow yourself to.

Conclusion

“A moment of self-compassion can change your entire day. A string of such moments can change the course of your life.” – Christopher K. Germer

Self-compassion is the compass to a happier life because you are choosing yourself as the reason to make decisions in your own best interest. When you can extend that olive branch of kindness to yourself, you will feel more energised and full from the inside out. Liz Gilbert has a profound way she practices self-compassion and shares the internal dialogue to begin this journey: ‘I don’t know why they gave me you to take care of. They dropped me into this body, this mind, this family, this culture. They dropped me into this moment in history, they gave me these talents, these mental illnesses, these gifts, these addictions. I don’t know why they gave me you but I accept. I accept the sacred responsibility of taking care of you and I will take really good care of you. I haven’t always, but I will now.”

Here’s to following your compass,

Warm wishes
Lori



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How to Get Money Savvy



by Kathryn Main 

The first time I set a financial goal was when I was 32 years old. It was a skill I needed to learn. I needed to formulate a plan to achieve my goals and I can honestly say that goal setting was one of the biggest drivers in changing my financial situation. I still set goals for myself each year because goal setting gives meaning and direction. Setting financial goals helps us focus on our finances.

Setting goals marks the beginning of financial planning to help you achieve your goals and objectives at various stages in your life. 

What are financial goals?

Financial goals are targets for you to achieve in the future and like our values we all have our own individual goals to achieve. Financial goals are goals that revolve around finances and money. A financial goal might be getting out of debt or saving for a specific item you can’t afford right now like a wedding. Saving for retirement or buying a new home. Like all goals this goal needs to be time based. Goals are either short term, medium term, or long-term goals.

Different types of goals:

We have short term, medium term, and long-term goals.

Setting short-term, mid-term and long-term financial goals is an important step toward becoming financially secure. If you aren’t working toward anything specific, you’re likely to spend more than you should. Make sure your goals are realistic and flexible. If you set your goals too high, you are less likely to achieve them. 

Short-Term Financial Goals: (3 months or less)

Short term goals can be easily achieved in a short space of time

e.g. Save R2500 for a new TV

Medium term goal: (4 months to 2 year) 

Mid-term goals are priorities that can be accomplished within 4 months to 2 years

e.g. Saving R45 000 for a holiday or paying off debt

Long term goals (More than 2 years to achieve)

Long-term financial goals are priorities that may take more than two years to accomplish. Most long-term goals require regular savings.

e.g. Saving for kid’s university education or saving for retirement,

Setting short-term financial goals can give you the confidence boost and foundational knowledge you need to achieve larger goals that will take more time. These first steps are relatively easy to achieve.  Achieving small victories will drive you to achieve your medium and long-term goals easier. 

Annual financial planning gives you an opportunity to formally review your goals, update them (if necessary) and review your progress since last year. If you’ve never set goals before, our Money Savvy programmes give you the opportunity to formulate them for the first time so that you can get – or stay – on a firm financial footing.



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The F’ Word in Business — Lionesses of Africa



by Teboho Serotlo

Often in my line of business I come across lots and lots of small business owners who are looking for funding for their business. Clearly access to funding is one of the biggest challenges that small businesses are faced with. To begin with, I think the big question is, actually do you really need the funding? Have you looked at other options? What are these other options? 

Do you in fact need funding or can you start small? Once you have started small, it might be easier to then apply for funding at the expansion phase of the business when you already have a track record and some historical data to show to potential financiers. Of course, it is not all sectors of business where you can start small, for example if you are in manufacturing or mining, you require a lot of upfront capital to start with. It is also useful to remember that actually, funding costs money, unless it is grant funding. Funding also costs you time, because you must put a decent funding application together to increase the chances of successfully landing the funding. Remember also, time is money, so perhaps the amount of time you spend on applying for funding could be used to chase customers, instead. Some of the business owners I have come across also seem to be under the impression that funding is the silver bullet that will solve all their business problems.

There are several financiers out there, but of course they have their own terms and conditions for giving out loans and grants. I personally recall when I was growing up, my Dad used to get my siblings and I to motivate why we were asking for money and to report back on how we spent our pocket money. Therefore, I learnt from an early age that there are no free lunches. So, the financiers have every right to have their own terms and conditions in place before they can grant you that loan. However, sometimes we shoot ourselves in the foot by not complying with basic information. Example, a valid tax pin from the South African Revenue Services (SARS) – your business tax affairs need to be up to date, otherwise you are expecting a loan from a government agent that is “Big Daddy” SARS’s cousin, yet you are not paying your dues to SARS. Surely it cannot work that way. Secondly, you may be required to submit your latest reviewed/audited financial statements and management accounts, and this is sometimes if not most of the time, where some of the small businesses get stuck. The greatest weakness that I have picked up is that we do not have these financials. My last example is something as basic as having a business bank account. Some small businesses do not have a business account, they use their personal accounts for business. This is of course a no-no if you want to run your business professionally.  Keep your personal and business accounts separate.

So, it seems to me that while we cry about a lack of access to finance for our businesses, we could try sometimes to meet the financier halfway by ensuring that we have covered all the basics by being compliant and having the correct paperwork in place.

Have you thought about other options that exist, including your own savings, a soft loan from family and friends, Crowdfunding, selling some of your assets and entering challenges and competitions?

As basic as this may sound, I have learnt not to leave anything to chance, as I have come across some of these challenges in my interactions with micro and small business owners. The struggle is real. How do we educate and collaborate with one another to help us grow and participate in the mainstream economy? Are we going to be part of those who “admire” the access to funding challenge or are we going to be part of the solution by collaborating with financiers? I personally want to help by being part of the solution, whatever that looks like. I am ready to roll my sleeves up and look for sustainable solutions. 



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