How to Write an Executive Summary in 30 Seconds — Lionesses of Africa



by Izane Cloete-Hamilton 

I was recently invited to a networking event where I was tasked with introducing my business, nFold, in 30 seconds. It made me wonder: is the equivalent to the proverbial elevator pitch, an executive summary on a page?

An excellent executive is essential to sales proposals. Yet, many salespeople don’t know how to write one that grabs attention. An executive summary provides busy people with information fast to decide a course of action. Mainly, it helps them determine if they should spend their precious time reading the rest of your proposal. There are many ways to structure an executive summary. It is not so much about choosing a perfect model than using your chosen model perfectly. 

Regardless of the model, there are rules when it comes to executive summary writing. My favourites are:

Rule #1: Write it first 

Seeing as an executive summary is not an abstract of your proposal (did you know that?) but a business case, you write it first.  By writing it first, you ensure that the rest of your proposal aligns with the win theme and strategy. It keeps the proposal team marching in the same direction.  And sceptics, it is (obviously) not the final version.

Rule #2: Less is more

Get to the point as fast as possible but without sounding brusque. Human being’s attention span has reduced drastically over the past 20 years. It is now estimated to be even shorter than a goldfish’s attention span.

Rule #3: Paint a picture

“One picture is worth a thousand words.” This saying was invented by an advertising executive, Fred R. Barnard, in 1911.

Compare the following. Need I say more?

Rule #4: As unique as a snowflake

Snowflakes are renowned for their uniqueness. Because a snowflake’s shape evolves as it journeys through the air, no two will ever be the same. 

Think snowflake when you write an executive summary. No two customers are exactly alike. So, don’t write as if they are, even when selling the exact solution to them.

Rule #5: Review, review, and review

Who does not have a funny – or horror – story about hitting send a second before seeing a mistake? Today, instead of today; booby when it should have been Bobby. 

Use a tool like Grammarly, send it to an editor or ask a colleague. Whatever you do, don’t just right and send. (See what I did there?)

I achieved the seemingly impossible. Try it and time yourself. 

Hello, I am Izane Cloete-Hamilton, Master of Inspiration at nFold. As proposal strategists, we help you win more sales proposals, tenders, and bids. We collaborate on once-off proposals or by taking ownership of your entire proposal operation.

We educate through Masterclasses and APMP certification, teaching you global proposal best practices. We automate with proposal tools that provide data-driven insights and eliminate manual, admin intensive and time-consuming tasks.

74 words. You can say 75 to 85 words in a 30 Second radio spot. https://zizzogroup.com/blog/radio-word-count



Source link

Aviwe Gxotiwe – ‘Money Makes The World Go Round’ – African Farming


Trading off the back of his bakkie in the former homeland of Ciskei taught Aviwe Gxotiwe to respect the work ethic and business skills of immigrant Somali and Pakistani businesspeople. Today he applies the same principles in his own business – the 2 300ha lucerne and sheep farm Soutvleij in the Somerset East district of the Eastern Cape.



Source link

Here’s what you need to know about credit and financing


Praveen Dwarika from AFGRI’s Lemang Agricultural Services unpacks the topic of financing and credit with African Farming host Bathabile Modutoane.



Source link

African Farming Season 2 Episode 5: Mandlendoda brothers – ‘Brothers on Farms’


A mixed bag works well for Mandla and Johnson Mandlendoda, whose agricultural interests and activities – although separate – are tethered by family and business bonds. Their successful ventures embrace markets ranging from fresh produce to feedlots, and from tourism to mohair. The brothers ‘talk farming’ to Lindiwe Sithole.



Source link

Khutso Njenga – African Farming


CUCUMBERS
Khutso Njenga, Rooiwal, Pretoria, Gauteng

We’re harvesting from some tunnels while in others we’ve just planted. To ensure continuous production, we plant our tunnels six weeks apart. We’ve recently started producing our own seedlings. We buy seeds from Rijk Zwaan that we plant directly into sawdust bags, about a hand deep. We then use clean water to irrigate until the seed protrudes three to four days later

We then begin our fertilisation programme of a calcium nitrate and Hygromix mixture at a level of 1.5 electrical conductivity (EC) and pH for two weeks. The pH refers to the acid and base nature of a solution, which influences the solubility and availability of nutrients, whereas the EC is a measure of total soluble and dissolved salts.

We then increase the EC and pH levels to 1.8 until we begin harvesting, after six to eight weeks. Our monthly spraying programme follows a four-week routine: we use Orthene, Odeon, Scalex, foliar feed and Silicote in Week 1; Agromectin, Mulan, Defender, Oenosan and Silicote in Week 2; Methomex, Parsec, Dithane, foliar feed and Silicote in Week 3; and Tracer, Seizer, Bellis, foliar feed and Silicote in Week 4.

We normally harvest about 19 to 20 fruit per tree in summer; in winter this may drop to between 13 and 15 fruit.



Source link

Thabo Dithakgwe – African Farming


GOATS
Thabo Dithakgwe, Bray, Kagisano-Molopo, North West

At Nasi Ditha Farming we specialise in Boer goat production. This is a good breed to work with as it is easy to maintain and highly fertile, making for an animal with low input cost. I am based in Molopo, which has a semiarid climate, but there is still sufficient vegetation for the goats to browse. We try our best not to pamper our animals and they seem to thrive in the toughest conditions Molopo has to offer.

They are on supplementary feeding only during mating, kidding and preparation for sales. I give my ewes a Maxi Block with aloe during pregnancy to improve their colostrum production, and once they have lambed they get a lick of Procon 33, Maxiwol concentrate, Tau production lick, crushed yellow maize and salt to maintain good body condition. Lucerne and groundnut bales are also offered, as they are high in protein and good for milk production, which makes for strong lambs.

I vaccinate my goats with Multivax P Plus and the OBP bluetongue vaccine. I have three lambing seasons annually – it helps with cash flow throughout the year. My current kids are now two months old and due to be weaned at four months. Young rams go through a growth trial and I sell them at 12 months to communal and emerging farmers who want to improve quality in their flocks.

I sell young ewes at eight to 12 months to interested buyers who want to breed. I vaccinate youngsters against lumpy skin disease and dose them for internal parasites. I also supplement them with Ovi-Min for optimum growth and give them lamb creep feed. At weaning they get ram, lamb and ewe pellets. Goats supply a niche market demand and are good for startups with new farmers, as they are low maintenance and easy to farm.

However, they need good, strong fencing as they are quite naughty and stubborn. I am now on a plan to breed my goats more like antelope, feeding them game blocks and allowing them to move freely.



Source link

Common internal parasites in small intestines


Well-known veterinarian Doc Faffa Malan joins us on location to discuss common internal parasites that occur in the small intestines of animals.



Source link

African Farming Season 2 Episode 4: Abel Naphtaly – ‘Dare to Dream’


In 2002, farming veteran Abel Naphtaly found his way back to agriculture by accident while searching for a slaughter ox when his successful security company celebrated 10 years in business. The purchase not only renewed his love of farming, it also sparked a new flame – he has since developed a passion for the Santa Gertrudis cattle breed. He shared his story with Lindiwe Sithole.



Source link

Zabion de Wee chats mechanisation and preparation of soil


New Business Development Manager at John Deere, Zabion de Wee joins Bathabile Modutoane at Oneo Farms to discuss mechanisation and explains how to prepare your soil before planting.



Source link

The Nanny Saga — Lionesses of Africa



by Brigette Mashile 

A few years ago, I told my friends I would never have a live-in nanny in my house, and it made sense then. I didn’t need a live-in nanny! We had a lady who came in once every 2 weeks to do our laundry, which eventually became every week as I got busier.  Also, the laundry became the entire house very fast, because honestly, I don’t want to wash dishes after stitching dresses and having fittings with different clients.

When my daughter was born, I was keen on spending the first months with her, alone. Error number one!  The assumption is that we need a nanny for the baby, I can confirm today that I NEEDED A NANNY! My head kept telling me I needed my mother, well in retrospect I realize today that I needed a NANNY.  I needed all the things that I believed to be my responsibility done by someone else. I wanted to just sit with my child and do nothing. This is how we got our first nanny.  We asked the lady who was coming in weekly to stay in! I was nervous about this but there was simply no other way.

I knew from the first day that she was not staying long. She was young and I expected her to have other prospects; and I was ok with it. My daughter was tiny when she started as a nanny and only 3 months when she left.  By luck it was December, and I decided to go home to my president nanny, MY MOTHER. Staying home was amazing because I didn’t have to do any housework at all.  But I was still a mom, and that was new to get used to; in my parents’ home. So, rest was still far away. I should’ve taken the nanny with me!

Upon returning to Johannesburg, I started the process of finding a new nanny. By nature, I take things lightly at the beginning because I have nothing to expect nor to compare to. So, I went in. We found a nanny; she lasted a week! LOL! Might have been my anxiety or high expectations, but one sight of her force feeding my child and she had to go. I did question her about it, you know, a chance to explain or whatever; she insisted that was the way to go. So, she had to go. And so, it was on to the next lady.

By this time, I was very overwhelmed by the realization of how much work it really is to keep a nanny.  The next lady was such a breeze, I still miss her today.  She was kind, soft and easy to be around.  This helped a lot as she needed to fit into our home and our lives. We are really easy going but that might be challenging for others. I was sure that this lady would stay with us for a while, until I started hearing a pattern in her domestic matters.  After 2 months or so, she needed to move back home to be with her children. The irony! 

And again. Again, we needed to find another lady to come in. In this period, life was changing, work was starting to pick up and I needed a good support system.  My daughter was also starting to be very busy, touching everything and pulling anything.  I was simply no longer able to keep her still and work.  So, we urgently found another lady as soon as possible.  I will not tell you much about her, as she lasted a month.  There was no major unrest or disagreements, she had to go as her husband insisted, she be home every day.  I guess we ALL need a NANNY!

After this I expressed how exhausted I was to all who were ready to listen.  I was exhausted beyond exhaustion.  I was tired of the different energies moving in and out of our home, the getting familiar with a person and then letting them go, but most of all my daughter having to let go of so many faces.  That part made me very angry.  My friends took it upon themselves to find our next help, and they did, and I can confirm she is the best thus far.  Only because she lasted close to 6 months! But alas, she is also gone. Sadly so, we are still mourning her absence.

I want to tell you I know why this is happening, I have tried to look for a pattern so I can pinpoint the problem. I have assessed my behaviour and our offer to these ladies many times, to no success.  I was told ‘this is normal’.  What? Everyone goes through this? Whyyyyy? People have told me they tried until they decided to take their kids to school rather. I wish, but also don’t wish.  My daughter is only 2 next week. And as much as I want her independent, I want to hold on as long as I can. 

I write this long piece because I simply cannot run my business without a NANNY! I have never pretended I could. I actually cannot do anything without the assistance of another when it comes to doing day to day needs of a home, a daughter, and any type of work/leisure.  It is October, a big season in fashion. We are fairly busy compared to July; a good nanny is ever so important.  We are on our…. ah I stopped counting how many nannies we have tried! But I now know it could get to 20 really.  Especially since I now also want nanny, for me. LOL.



Source link